In this webinar, Beverly Smet (SVP Global Accounts) and Pieterjan Dhondt (Associate Consultant) elaborated on some of the key trends in the Romanian specialty landscape, gathered from our Navigator365™ HCP Omnichannel affinity research.
Key topics included:
- How do Romanian HCPs compare to their EU5 colleagues?
- How did COVID19 affect the reach & impact of your promotional & medical channels?
- How satisfied are Romanian HCPs with pharma’s current digital offering?
Find out more here: https://bit.ly/3yUnFsm
Across Health - Key HCP and industry omnichannel engagement trends in life sc...Across Health
Ruud Kooi (MD Across Health) and Luisa Schirm (VP Global Accounts) share highlights from our latest Global Trends Report, including some of last year's most interesting insights pulled from our industry-leading Navigator365™ and Maturometer™ research. You can look forward to a unique snapshot of what biopharma and its HCP audiences have been thinking and doing in the omnichannel space in 2023, as well as a look ahead at what to expect in 2024 and beyond.
Key topics discussed:
- Enduring shifts in HCP channel & content affinity & impact
- HCP interest in & (dis)satisfaction with biopharma’s digital offerings
- The competitive landscape
- Insights and key regional trends for EU5, US & APAC
Watch the recorded webinar and access the full deck here:
http://tinyurl.com/yptwadcm
Across Health - Global HCP & competitor omnichannel trends in life sciences 2...Across Health
Fonny Schenck (Strategic Management Advisor) and Patrick Vidal (SVP Global Accounts) shared highlights from our 2022 Global Trends Report, including some of last year's most interesting insights pulled from our industry-leading Navigator365™ and Maturometer™ research. You can look forward to a unique snapshot of what biopharma and its HCP and payer audiences have been thinking and doing in the omnichannel space in 2022, as well as a look ahead at what to expect in 2023 and beyond.
Key topics included:
• Enduring shifts in HCP channel & content affinity & impact
• HCP interest in & (dis)satisfaction with biopharma’s digital offerings
• The competitive landscape
• Future scenarios
• Insights and key trends for EU5, US, LATAM & APAC
Watch the recorded webinar and access the full deck here: https://rb.gy/h1qu5x
Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...Across Health
Beverly Smet (VP Global Accounts) and Vanessa Huichard (Senior Strategy Consultant) advised on how to benchmark your brand for omnichannel leadership and how robust benchmarking can support you in sound business planning.
Key topics included:
• “Marketing myopia” – what’s in a name
• How the pandemic disrupted the landscape for Cx and OC effectiveness
• Creating a burning platform for Cx by adopting an outside-in perspective
• How robust benchmarking can support sound business planning: case example
Watch the recorded webinar and access the full deck here: https://rb.gy/guxkhq
Across Health - Navigator365™ product updates and plans for 2023Across Health
Pim ten Tusscher (CTO- Across Health) and Christophe Brock (Head of Impact – Across Health) gave a 40-minute update on the latest product developments, as well as a preview of our exciting plans for 2023!
Key topics included:
• Two new products: Navigator365™ Benchmark & Navigator365™ Payer
• A fully redesigned Navigator365™ Planner allowing you to plan and quantify your omnichannel plans
• A new iteration of Navigator365™ Core with a dedicated omnichannel launch section
• Two additions to our Omnitopia™ serious game offering: Field-Commercial and Medical
• A fully revised Missing Manual – the handbook for omnichannel excellence in the life sciences
• A sneak peek of our 2023 plans!
Watch the recorded webinar and access the full deck here: https://bit.ly/3BDnAew
Across Health - Omnichannel for Payers: A big opportunity for pharma Across Health
During our recent live webinar, David Ziedman (SVP Global Accounts) and Jason Cunningham (Senior Consultant) explored how omnichannel offers an untapped opportunity for pharma to connect with Payers more effectively.
Key topics included:
• Achieving the most impactful channel mix for this target group
• How does pharma’s digital offering compare to what Payers actually want?
• Channels used by Payers with the highest reach, impact and frequency (with insights from the recently launched Navigator365™ Payer)
• How benchmarking can tell us which companies are performing well (and not so well) in Omnichannel
Watch the recorded webinar and access the full deck here: http://bit.ly/3VpujQH
Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...Across Health
During last year’s webinar on the same topic we discussed our perspectives on post-C19 launch excellence, and we all agreed that the New Normal will never be the same. During this year’s webinar on Omnichannel Launch Excellence, Ruud Kooi (SVP Global Accounts) and Ben Harbour (Senior Consultant) discussed on how to optimize your omnichannel launch and discover solutions to some of the potential obstacles you might face.
Key topics included:
• How to create an evidence-based roadmap for Medical and Commercial omnichannel launch – at the international and local level
• 5 tips to optimize your Medical and Commercial omnichannel launch
• Case study: Preparing for a Medical and Commercial launch – challenges and solutions
Watch the recorded webinar and access the full deck here: http://bit.ly/3u0lcdz
Is biopharma ready for the New Normal and how far have we progressed along the path to omnichannel maturity? Fonny Schenck (MD Across Health, EVP Precision Value & Health) & Sander Geysen (Senior Consultant) will share the highlights of the 2022 Maturometer™ survey, giving you a unique overview of the current state of digital transformation within life science companies.
Key topics included:
(Digital) transformation: just “talking the talk”? Or well underway?
Key investment focus: channels, technologies, data, content, capabilities,…
Digital share of the go-to-market budget mix
Key barriers & drivers
Key priorities for continued success in the age of omnichannel excellence
Watch the recorded webinar and access the full deck here: https://bit.ly/3CjnQyZ
Tips for your 2023 omnichannel budget planning.pdfAcross Health
Vladimir Rogiers (Senior Consultant) and Jan Keuppens (SVP Global Accounts) discovered how omnichannel thinking should be a key dimension of your 2023 business planning, as well as addressing key business questions and offering some essential tips and evidence.
Key topics included:
• Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition?
• How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
• What kind of budget should I set aside for this? What % should go to digital?
• What kind of business impact can I expect from my omnichannel plan? And how do I prepare for execution excellence?
Watch the recorded webinar and access the full deck here: https://bit.ly/3NH8nw8
Across Health - Key HCP and industry omnichannel engagement trends in life sc...Across Health
Ruud Kooi (MD Across Health) and Luisa Schirm (VP Global Accounts) share highlights from our latest Global Trends Report, including some of last year's most interesting insights pulled from our industry-leading Navigator365™ and Maturometer™ research. You can look forward to a unique snapshot of what biopharma and its HCP audiences have been thinking and doing in the omnichannel space in 2023, as well as a look ahead at what to expect in 2024 and beyond.
Key topics discussed:
- Enduring shifts in HCP channel & content affinity & impact
- HCP interest in & (dis)satisfaction with biopharma’s digital offerings
- The competitive landscape
- Insights and key regional trends for EU5, US & APAC
Watch the recorded webinar and access the full deck here:
http://tinyurl.com/yptwadcm
Across Health - Global HCP & competitor omnichannel trends in life sciences 2...Across Health
Fonny Schenck (Strategic Management Advisor) and Patrick Vidal (SVP Global Accounts) shared highlights from our 2022 Global Trends Report, including some of last year's most interesting insights pulled from our industry-leading Navigator365™ and Maturometer™ research. You can look forward to a unique snapshot of what biopharma and its HCP and payer audiences have been thinking and doing in the omnichannel space in 2022, as well as a look ahead at what to expect in 2023 and beyond.
Key topics included:
• Enduring shifts in HCP channel & content affinity & impact
• HCP interest in & (dis)satisfaction with biopharma’s digital offerings
• The competitive landscape
• Future scenarios
• Insights and key trends for EU5, US, LATAM & APAC
Watch the recorded webinar and access the full deck here: https://rb.gy/h1qu5x
Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...Across Health
Beverly Smet (VP Global Accounts) and Vanessa Huichard (Senior Strategy Consultant) advised on how to benchmark your brand for omnichannel leadership and how robust benchmarking can support you in sound business planning.
Key topics included:
• “Marketing myopia” – what’s in a name
• How the pandemic disrupted the landscape for Cx and OC effectiveness
• Creating a burning platform for Cx by adopting an outside-in perspective
• How robust benchmarking can support sound business planning: case example
Watch the recorded webinar and access the full deck here: https://rb.gy/guxkhq
Across Health - Navigator365™ product updates and plans for 2023Across Health
Pim ten Tusscher (CTO- Across Health) and Christophe Brock (Head of Impact – Across Health) gave a 40-minute update on the latest product developments, as well as a preview of our exciting plans for 2023!
Key topics included:
• Two new products: Navigator365™ Benchmark & Navigator365™ Payer
• A fully redesigned Navigator365™ Planner allowing you to plan and quantify your omnichannel plans
• A new iteration of Navigator365™ Core with a dedicated omnichannel launch section
• Two additions to our Omnitopia™ serious game offering: Field-Commercial and Medical
• A fully revised Missing Manual – the handbook for omnichannel excellence in the life sciences
• A sneak peek of our 2023 plans!
Watch the recorded webinar and access the full deck here: https://bit.ly/3BDnAew
Across Health - Omnichannel for Payers: A big opportunity for pharma Across Health
During our recent live webinar, David Ziedman (SVP Global Accounts) and Jason Cunningham (Senior Consultant) explored how omnichannel offers an untapped opportunity for pharma to connect with Payers more effectively.
Key topics included:
• Achieving the most impactful channel mix for this target group
• How does pharma’s digital offering compare to what Payers actually want?
• Channels used by Payers with the highest reach, impact and frequency (with insights from the recently launched Navigator365™ Payer)
• How benchmarking can tell us which companies are performing well (and not so well) in Omnichannel
Watch the recorded webinar and access the full deck here: http://bit.ly/3VpujQH
Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...Across Health
During last year’s webinar on the same topic we discussed our perspectives on post-C19 launch excellence, and we all agreed that the New Normal will never be the same. During this year’s webinar on Omnichannel Launch Excellence, Ruud Kooi (SVP Global Accounts) and Ben Harbour (Senior Consultant) discussed on how to optimize your omnichannel launch and discover solutions to some of the potential obstacles you might face.
Key topics included:
• How to create an evidence-based roadmap for Medical and Commercial omnichannel launch – at the international and local level
• 5 tips to optimize your Medical and Commercial omnichannel launch
• Case study: Preparing for a Medical and Commercial launch – challenges and solutions
Watch the recorded webinar and access the full deck here: http://bit.ly/3u0lcdz
Is biopharma ready for the New Normal and how far have we progressed along the path to omnichannel maturity? Fonny Schenck (MD Across Health, EVP Precision Value & Health) & Sander Geysen (Senior Consultant) will share the highlights of the 2022 Maturometer™ survey, giving you a unique overview of the current state of digital transformation within life science companies.
Key topics included:
(Digital) transformation: just “talking the talk”? Or well underway?
Key investment focus: channels, technologies, data, content, capabilities,…
Digital share of the go-to-market budget mix
Key barriers & drivers
Key priorities for continued success in the age of omnichannel excellence
Watch the recorded webinar and access the full deck here: https://bit.ly/3CjnQyZ
Tips for your 2023 omnichannel budget planning.pdfAcross Health
Vladimir Rogiers (Senior Consultant) and Jan Keuppens (SVP Global Accounts) discovered how omnichannel thinking should be a key dimension of your 2023 business planning, as well as addressing key business questions and offering some essential tips and evidence.
Key topics included:
• Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition?
• How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
• What kind of budget should I set aside for this? What % should go to digital?
• What kind of business impact can I expect from my omnichannel plan? And how do I prepare for execution excellence?
Watch the recorded webinar and access the full deck here: https://bit.ly/3NH8nw8
Omnichannel launch excellence in the never normalAcross Health
Like many other things, launch excellence will never be the same again post-C19… Ruud Kooi (SVP Global Accounts) and Luisa Schirm (Senior Consultant) will show you how an integrated customer-centric approach should be an essential ingredient of any launch – now, more than ever.
Key topics include:
· Omnichannel as the “booster shot” for post-C19 launches
· The Omnichannel Launch Excellence (O.L.E.) framework explained
· How to translate a global/regional customer-centric O.L.E blueprint into local strategy execution success?
Watch the recorded webinar and access the full deck here: https://bit.ly/3xOkuBs
Kyle Patel (Senior Consultant) and Luisa Schirm (Senior Consultant) will illustrate how to translate your strategic imperatives into a high-impact customer engagement strategy with our Navigator365™ and Scala365™ product suites.
Key topics included:
• How to facilitate the planning and impact measurement phase in the New Normal era with Navigator365™ and Scala365™
• What are some of the key components in boosting your omnichannel capabilities and staying ahead with the ultimate OCE guide?
• How to operate in the post-C19 world with our cloud based OCE product suite
Watch the recorded webinar and access the full deck here: https://bit.ly/3EFsqqJ
Across Health SVP Global Accounts Beverly Smet and Jan Keuppens will demonstrate the latest insights from our Navigator365™ omnichannel affinity research, emphasizing more the significance of a true transformation within pharma organizations in the New Normal era.
Key topics included:
• The impact of covid in the traditional business model, sales & marketing collaboration levels, and the key pharma channels
• What are some of the ingredients required to create a seamless customer experience and how to drive omnichannel customer engagement in the Next Normal?
• How to pump up the digital volume by building an integrated marketing & sales engine for B2B
Watch the recorded webinar and access the full deck here: https://bit.ly/3GFUaNX
In this session, Fonny Schenck (EVP PV&H, MD Across Health) and Pim ten Tusscher (Chief Technology Officer) are lifting the veil on some recent and upcoming advanced uses of Navigator365™, the industry’s leading ecosystem for actionable omnichannel insights, planning, execution and impact tracking.
Key topics include:
• How to “go beyond averages” and compare & contrast subsegments of customers (age, gender, archetype, (sub)specialty,…) -- with just one click!
• A sneak peek into some of the new features & functionalities:
- advanced benchmarking
- advanced time trends
- Payer Navigator365™
- Navigator365™Planner and
- Tracker integration
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3EzgeZo
Christoph Schmidt, Jan Keuppens and Sander Geysen will share the highlights of the 2021 Maturometer survey, which will give you a unique overview of what other life sciences companies are planning and doing in the omnichannel space.
Key topics include:
• Organisational dimension – what’s the sense of urgency? What’s people’s take on the companywide OCE strategy?
• Key investment focus – which channels, technologies, staff capabilities?
• Budget levels for the digital component of the omnichannel mix
• Key barriers
• Key priorities
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3hdARRk
Measuring ROI in life sciences? Not a black & white storyAcross Health
The first results of the 2021 Maturometer confirm that the ROI question is more important than ever. Join Jan Keuppens (SVP Global Accounts) and Christophe Brock (Head of Intelligent Execution & Impact) to learn the value of a solid impact measurement approach: it not only influences key decision-making, but it also contributes to a change of mindset.
Key topics include:
• Why strong impact measurement relies on a strong strategy and business case development
o Impact measurement as key component of campaign and customer journey strategy
• How your omnichannel maturity influences the type & level of KPIs
o Realistic vs “vanity” KPIs
• Understand the continuum between “essential” and “state-of-the-art” KPIs
• Explore examples of how impact measurement influences key decision-making
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3felUMK
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...Across Health
Across Health senior consultants Jean-Sebastien Struyf and Luisa Schirm illustrate the role of Scala365™ and blended learning as a key component of digital transformation at scale within biopharma.
Key topics of this webinar include:
• What type of omnichannel competencies are needed for customer-oriented teams in a post-C19 world - and where is biopharma today?
• “It’s all in the mix” … also for learning styles and formats. How to create a winning learning journey featuring self-paced, blended and hands-on learning - for all key functions?
• How to boost not only knowledge and capabilities, but also change the mindset.
Watch the recorded webinar and access the full deck on our website: https://bit.ly/2RzF0Vu.
The power of marketing & sales collaboration for omnichannel engagementAcross Health
Reimagine the role of customer-facing teams, guided by Beverly Smet (SVP Global Accounts) and Christoph Schmidt (Head of Strategy).
The major takeaways of this webinar include:
• The new commercial model in biopharma: a cross-functional, customer-centric ecosystem
• Roadmap to data-driven omnichannel customer engagement vs the current reality in biopharma
• Case study with demonstrated impact on omnichannel engagement through marketing & sales collaboration
• Key steps for omnichannel engagement success
Watch the recorded webinar and access the full deck on our website: https://bit.ly/2PBTOST
2019-2020: Blip or shift? Key trends in the HCP mixAcross Health
Using relevant insights from our Navigator365 platform, Fonny Schenck (CEO) and David Ziedman (Head of Accounts) will take you back to 2020, explore key shifts vs 2019, and lift a tip of the veil on the Omnichannel Customer Engagement market dynamics you can expect in 2021 and beyond.
Key topics include:
• HCP shifts in channel & content affinity & impact
• HCP interest in & (dis)satisfaction with biopharma’s digital offerings
• Emerging competitor moves
• Future scenarios
Watch the recorded webinar on our website: http://bit.ly/3kUVNNi.
C19: Respond, recover & reimagine the future of HCP engagementAcross Health
And Across Health responded in an agile way to the C19 disruption: we've taken important steps in optimizing the Navigator ecosystem, with over 6,000 HCP respondents since June, insightful COVID-19 questions, new Powertools, upgrades to our integrated OCE Planner Pro, the launch of a DIY “starterkit”, a new OCE capability-boosting platform (SCALA), etc.
Our webinar will take you through the latest Navigator 365 insights, demo the newest Powertools, and show how the data can be used for evidence-based omnichannel HCP journey planning, orchestration, measurement - and ongoing optimization.
Watch the recorded webinar on our website: https://bit.ly/2UmkvcU.
2 years in 2 months? Digital acceleration in biopharmaAcross Health
Relive Across Health first iD.cast: 90 minutes of inspiration on digital acceleration in biopharma
Get food and facts for thought on how biopharma companies can embrace the COVID-19 wake-up call and turn these disruptive times into an opportunity for hyper-acceleration and re-invention. The session featured two highly engaging speakers – and scored an NPS of 65!
- Peter Hinssen, Co-founder Nexxworks, serial entrepreneur, best-selling author, and thought leader on digitalization & innovation
The "VACINE" for the Never Normal and the hourglass model for corporate innovation
- Fonny Schenck, CEO Across Health
2 years in 2 months? Digital acceleration in biopharma
Watch the recorded webinar or download the slides to learn how to be the Phoenix in the biopharma world and create a sustainable competitive superiority: https://bit.ly/2IZDDLv.
Across Health Multichannel Maturometer 2020Across Health
In many industries, COVID-19 has accelerated the move to digital transformation. As Microsoft’s CEO, Satya Nadella, put it: “We saw 2 years of digital transformation in 2 months.”
Is biopharma moving at the speed of light too? The Maturometer research gives you a unique overview of what others are planning/doing in this space, including topics like:
- Organizational dimension - burning platform (or not)?
- Key investment focus – which channels, technologies, staff capabilities?
- Budget levels for digital
- Key barriers
- Key priorities for 2021
- …
Access the full deck and watch the recording: https://bit.ly/3l3kWFa
Reimagine the future of customer engagement: second Navigator Spotcheck updateAcross Health
Do you want to know more on the HCPs behaviour changes during COVID-19 lockdown? Let Fonny Schenck (CEO, Across Health) walk you through the findings of our most recent Navigator Spotcheck (302 oncologists in EU5 + US).
Some of the key questions of our second COVID-related webinar:
- Which channels shifted most in terms of reach, impact and
frequency vs Q4 2019?
- What kind of pharma content are HCPs looking for online?
- Are there key differences between geo markets – and between
HCP segments?
- How do oncologists see the future role of the rep?
- Which companies are “best-in-class”?
We trust this session will help you reimagine the future of customer engagement in biopharma!
For the recorded webinar and the full deck please visit:
https://bit.ly/3ewb0zX
Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...Across Health
As COVID-19 is spreading rapidly across the world, the traditional HCP customer engagement model in life sciences has come to a grinding halt.
This webinar -presented by Fonny Schenck (CEO, Across Health), Patrick Vidal (Managing Partner, Across Health) and Vanessa Huichard (Senior Consultant, Across Health)- will help you navigate the multichannel maze in COVID-19 days.
Besides unique insights, pragmatic recommendations, and robust cases, this session includes hot-off-the-press research results from our Navigator Spotcheck (with the views of 300 EU5 Specialists and GPs, on what they want from pharma in these times of social distancing) and our Maturometer Snapshot (featuring the views of 100+ pharma staff on their very-short term priorities in this period – and the longer view).
For the recorded webinar please visit:
https://bit.ly/2wFNqjS
Given the time and expense required to bring a prescription drug to market, coupled with its limited exclusive lifespan and an increasing complex and competitive healthcare environment, companies must maximize every moment during the critical launch window. And digital is increasingly seen as a key contributor to success…but is this truly the case?
Watch the recording of the second Maturometer Snapshot webinar and discover it yourself: http://bit.ly/35BOYY1.
Excelling in omnichannel engagement: how-to & industry reference casesAcross Health
“I hear and I forget. I see and I remember. I do and I understand”
Within the spirit of Confucius, we aim at helping you remember and understand the key ingredients of the omnichannel engagement recipe. This webinar will take you one step further on your journey.
This webinar intends to:
• Show you how implementing deep customer insights and agile mix techniques can help create impactful and engaging marketing plans
• Bring to life the integration process using examples and case studies
For the recorded webinar please visit: http://bit.ly/2mmqh0i
Across Health Multichannel Maturometer 2019Across Health
Across Health is pleased to present you with the state of the multichannel landscape in life sciences – now in its 11th year.
After 3 years of robust growth in digital marketing budgets, 2019 showed a pullback to 2017 levels. We have a couple of hypotheses to explain this surprising finding:
1. Hesitation to invest more in the absence of a clear view on ROI and strategic priorities/roadmap;
2. More participants who are just getting started on their digital journey;
3. A smarter use of digital dollars (“more bang for the buck”);
4. We have reached the end stage of digital transformation in life sciences
Across Health firmly believes that the main driver for smaller budgets is option 1.
You can find out why in the report.
Multichannel Maturometer Snapshot: Digital Transformation webinarAcross Health
Across Health has run the Multichannel Maturometer for a decade – and has tracked the importance of digital in the life science’s commercial mix, and are recognised as an industry-leading barometer of how things are changing.
But these changes are happening ever faster.
To keep up with one of the most dynamic areas of one of the most innovative industries in the world – we had to up the tempo. We’ve launched the snapshot – to take the temperature of the industry more often.
In this first Maturometer Snapshot we zoom in on the key components and bottlenecks of a digital transformation and how these are shifting throughout the lifecycle of a transformation programme.
The hare and the tortoise of digital transformation in pharmaAcross Health
What is necessary for pharma’s digital transformation to accelerate? Vladimir Rogiers thinks through the key enablers for a fast moving digitization process in our latest 1000to1 blog https://goo.gl/2RD7ao
Pharma’s journey towards the multichannel repAcross Health
The multichannel rep is one of the most important near term tactics for most pharma execs… but how is it faring? Join us for the next instalment of our 1000 to 1 series – to see whether the reality of the multichannel rep is within reach for pharma today: https://goo.gl/qrYTDa
Omnichannel launch excellence in the never normalAcross Health
Like many other things, launch excellence will never be the same again post-C19… Ruud Kooi (SVP Global Accounts) and Luisa Schirm (Senior Consultant) will show you how an integrated customer-centric approach should be an essential ingredient of any launch – now, more than ever.
Key topics include:
· Omnichannel as the “booster shot” for post-C19 launches
· The Omnichannel Launch Excellence (O.L.E.) framework explained
· How to translate a global/regional customer-centric O.L.E blueprint into local strategy execution success?
Watch the recorded webinar and access the full deck here: https://bit.ly/3xOkuBs
Kyle Patel (Senior Consultant) and Luisa Schirm (Senior Consultant) will illustrate how to translate your strategic imperatives into a high-impact customer engagement strategy with our Navigator365™ and Scala365™ product suites.
Key topics included:
• How to facilitate the planning and impact measurement phase in the New Normal era with Navigator365™ and Scala365™
• What are some of the key components in boosting your omnichannel capabilities and staying ahead with the ultimate OCE guide?
• How to operate in the post-C19 world with our cloud based OCE product suite
Watch the recorded webinar and access the full deck here: https://bit.ly/3EFsqqJ
Across Health SVP Global Accounts Beverly Smet and Jan Keuppens will demonstrate the latest insights from our Navigator365™ omnichannel affinity research, emphasizing more the significance of a true transformation within pharma organizations in the New Normal era.
Key topics included:
• The impact of covid in the traditional business model, sales & marketing collaboration levels, and the key pharma channels
• What are some of the ingredients required to create a seamless customer experience and how to drive omnichannel customer engagement in the Next Normal?
• How to pump up the digital volume by building an integrated marketing & sales engine for B2B
Watch the recorded webinar and access the full deck here: https://bit.ly/3GFUaNX
In this session, Fonny Schenck (EVP PV&H, MD Across Health) and Pim ten Tusscher (Chief Technology Officer) are lifting the veil on some recent and upcoming advanced uses of Navigator365™, the industry’s leading ecosystem for actionable omnichannel insights, planning, execution and impact tracking.
Key topics include:
• How to “go beyond averages” and compare & contrast subsegments of customers (age, gender, archetype, (sub)specialty,…) -- with just one click!
• A sneak peek into some of the new features & functionalities:
- advanced benchmarking
- advanced time trends
- Payer Navigator365™
- Navigator365™Planner and
- Tracker integration
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3EzgeZo
Christoph Schmidt, Jan Keuppens and Sander Geysen will share the highlights of the 2021 Maturometer survey, which will give you a unique overview of what other life sciences companies are planning and doing in the omnichannel space.
Key topics include:
• Organisational dimension – what’s the sense of urgency? What’s people’s take on the companywide OCE strategy?
• Key investment focus – which channels, technologies, staff capabilities?
• Budget levels for the digital component of the omnichannel mix
• Key barriers
• Key priorities
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3hdARRk
Measuring ROI in life sciences? Not a black & white storyAcross Health
The first results of the 2021 Maturometer confirm that the ROI question is more important than ever. Join Jan Keuppens (SVP Global Accounts) and Christophe Brock (Head of Intelligent Execution & Impact) to learn the value of a solid impact measurement approach: it not only influences key decision-making, but it also contributes to a change of mindset.
Key topics include:
• Why strong impact measurement relies on a strong strategy and business case development
o Impact measurement as key component of campaign and customer journey strategy
• How your omnichannel maturity influences the type & level of KPIs
o Realistic vs “vanity” KPIs
• Understand the continuum between “essential” and “state-of-the-art” KPIs
• Explore examples of how impact measurement influences key decision-making
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3felUMK
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...Across Health
Across Health senior consultants Jean-Sebastien Struyf and Luisa Schirm illustrate the role of Scala365™ and blended learning as a key component of digital transformation at scale within biopharma.
Key topics of this webinar include:
• What type of omnichannel competencies are needed for customer-oriented teams in a post-C19 world - and where is biopharma today?
• “It’s all in the mix” … also for learning styles and formats. How to create a winning learning journey featuring self-paced, blended and hands-on learning - for all key functions?
• How to boost not only knowledge and capabilities, but also change the mindset.
Watch the recorded webinar and access the full deck on our website: https://bit.ly/2RzF0Vu.
The power of marketing & sales collaboration for omnichannel engagementAcross Health
Reimagine the role of customer-facing teams, guided by Beverly Smet (SVP Global Accounts) and Christoph Schmidt (Head of Strategy).
The major takeaways of this webinar include:
• The new commercial model in biopharma: a cross-functional, customer-centric ecosystem
• Roadmap to data-driven omnichannel customer engagement vs the current reality in biopharma
• Case study with demonstrated impact on omnichannel engagement through marketing & sales collaboration
• Key steps for omnichannel engagement success
Watch the recorded webinar and access the full deck on our website: https://bit.ly/2PBTOST
2019-2020: Blip or shift? Key trends in the HCP mixAcross Health
Using relevant insights from our Navigator365 platform, Fonny Schenck (CEO) and David Ziedman (Head of Accounts) will take you back to 2020, explore key shifts vs 2019, and lift a tip of the veil on the Omnichannel Customer Engagement market dynamics you can expect in 2021 and beyond.
Key topics include:
• HCP shifts in channel & content affinity & impact
• HCP interest in & (dis)satisfaction with biopharma’s digital offerings
• Emerging competitor moves
• Future scenarios
Watch the recorded webinar on our website: http://bit.ly/3kUVNNi.
C19: Respond, recover & reimagine the future of HCP engagementAcross Health
And Across Health responded in an agile way to the C19 disruption: we've taken important steps in optimizing the Navigator ecosystem, with over 6,000 HCP respondents since June, insightful COVID-19 questions, new Powertools, upgrades to our integrated OCE Planner Pro, the launch of a DIY “starterkit”, a new OCE capability-boosting platform (SCALA), etc.
Our webinar will take you through the latest Navigator 365 insights, demo the newest Powertools, and show how the data can be used for evidence-based omnichannel HCP journey planning, orchestration, measurement - and ongoing optimization.
Watch the recorded webinar on our website: https://bit.ly/2UmkvcU.
2 years in 2 months? Digital acceleration in biopharmaAcross Health
Relive Across Health first iD.cast: 90 minutes of inspiration on digital acceleration in biopharma
Get food and facts for thought on how biopharma companies can embrace the COVID-19 wake-up call and turn these disruptive times into an opportunity for hyper-acceleration and re-invention. The session featured two highly engaging speakers – and scored an NPS of 65!
- Peter Hinssen, Co-founder Nexxworks, serial entrepreneur, best-selling author, and thought leader on digitalization & innovation
The "VACINE" for the Never Normal and the hourglass model for corporate innovation
- Fonny Schenck, CEO Across Health
2 years in 2 months? Digital acceleration in biopharma
Watch the recorded webinar or download the slides to learn how to be the Phoenix in the biopharma world and create a sustainable competitive superiority: https://bit.ly/2IZDDLv.
Across Health Multichannel Maturometer 2020Across Health
In many industries, COVID-19 has accelerated the move to digital transformation. As Microsoft’s CEO, Satya Nadella, put it: “We saw 2 years of digital transformation in 2 months.”
Is biopharma moving at the speed of light too? The Maturometer research gives you a unique overview of what others are planning/doing in this space, including topics like:
- Organizational dimension - burning platform (or not)?
- Key investment focus – which channels, technologies, staff capabilities?
- Budget levels for digital
- Key barriers
- Key priorities for 2021
- …
Access the full deck and watch the recording: https://bit.ly/3l3kWFa
Reimagine the future of customer engagement: second Navigator Spotcheck updateAcross Health
Do you want to know more on the HCPs behaviour changes during COVID-19 lockdown? Let Fonny Schenck (CEO, Across Health) walk you through the findings of our most recent Navigator Spotcheck (302 oncologists in EU5 + US).
Some of the key questions of our second COVID-related webinar:
- Which channels shifted most in terms of reach, impact and
frequency vs Q4 2019?
- What kind of pharma content are HCPs looking for online?
- Are there key differences between geo markets – and between
HCP segments?
- How do oncologists see the future role of the rep?
- Which companies are “best-in-class”?
We trust this session will help you reimagine the future of customer engagement in biopharma!
For the recorded webinar and the full deck please visit:
https://bit.ly/3ewb0zX
Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...Across Health
As COVID-19 is spreading rapidly across the world, the traditional HCP customer engagement model in life sciences has come to a grinding halt.
This webinar -presented by Fonny Schenck (CEO, Across Health), Patrick Vidal (Managing Partner, Across Health) and Vanessa Huichard (Senior Consultant, Across Health)- will help you navigate the multichannel maze in COVID-19 days.
Besides unique insights, pragmatic recommendations, and robust cases, this session includes hot-off-the-press research results from our Navigator Spotcheck (with the views of 300 EU5 Specialists and GPs, on what they want from pharma in these times of social distancing) and our Maturometer Snapshot (featuring the views of 100+ pharma staff on their very-short term priorities in this period – and the longer view).
For the recorded webinar please visit:
https://bit.ly/2wFNqjS
Given the time and expense required to bring a prescription drug to market, coupled with its limited exclusive lifespan and an increasing complex and competitive healthcare environment, companies must maximize every moment during the critical launch window. And digital is increasingly seen as a key contributor to success…but is this truly the case?
Watch the recording of the second Maturometer Snapshot webinar and discover it yourself: http://bit.ly/35BOYY1.
Excelling in omnichannel engagement: how-to & industry reference casesAcross Health
“I hear and I forget. I see and I remember. I do and I understand”
Within the spirit of Confucius, we aim at helping you remember and understand the key ingredients of the omnichannel engagement recipe. This webinar will take you one step further on your journey.
This webinar intends to:
• Show you how implementing deep customer insights and agile mix techniques can help create impactful and engaging marketing plans
• Bring to life the integration process using examples and case studies
For the recorded webinar please visit: http://bit.ly/2mmqh0i
Across Health Multichannel Maturometer 2019Across Health
Across Health is pleased to present you with the state of the multichannel landscape in life sciences – now in its 11th year.
After 3 years of robust growth in digital marketing budgets, 2019 showed a pullback to 2017 levels. We have a couple of hypotheses to explain this surprising finding:
1. Hesitation to invest more in the absence of a clear view on ROI and strategic priorities/roadmap;
2. More participants who are just getting started on their digital journey;
3. A smarter use of digital dollars (“more bang for the buck”);
4. We have reached the end stage of digital transformation in life sciences
Across Health firmly believes that the main driver for smaller budgets is option 1.
You can find out why in the report.
Multichannel Maturometer Snapshot: Digital Transformation webinarAcross Health
Across Health has run the Multichannel Maturometer for a decade – and has tracked the importance of digital in the life science’s commercial mix, and are recognised as an industry-leading barometer of how things are changing.
But these changes are happening ever faster.
To keep up with one of the most dynamic areas of one of the most innovative industries in the world – we had to up the tempo. We’ve launched the snapshot – to take the temperature of the industry more often.
In this first Maturometer Snapshot we zoom in on the key components and bottlenecks of a digital transformation and how these are shifting throughout the lifecycle of a transformation programme.
The hare and the tortoise of digital transformation in pharmaAcross Health
What is necessary for pharma’s digital transformation to accelerate? Vladimir Rogiers thinks through the key enablers for a fast moving digitization process in our latest 1000to1 blog https://goo.gl/2RD7ao
Pharma’s journey towards the multichannel repAcross Health
The multichannel rep is one of the most important near term tactics for most pharma execs… but how is it faring? Join us for the next instalment of our 1000 to 1 series – to see whether the reality of the multichannel rep is within reach for pharma today: https://goo.gl/qrYTDa