Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
portfolio.compressed.10
1. CUSTOMERJOURNEY
DESIGN AND CREATE
JOURNEY
Trend identification and qualitative analysis
ISOLATE POINTS AND
SUBCATEGORIES
REVIEW OF EXISTING
CUSTOMER JOURNEY
PRINT
COLLATE DATA
DISPLAY
REVIEW OF PRODUCT AND
SERVICES
UPDATE
With further research on user
emotions and opportunities to delight
REVIEW OF EXISTING DATA
User interviews (in person & telephone),
focus groups, online surveys
I n i ti a l s ke tc h o f j o u r n e y st r u c t u re a n d s u b c a te g o r i e s
C u st o m e r j o u r n e y i n u s e i n t h e o ffi c e
T h e c o m p l e te d c u st o m e r j o u r n e y
CHALLENGE:
Map out the customer journey for renting
in London for Movebubble customers