This portfolio summarizes Iris Gascoin's work experience in retail, entertainment media, and luxury industries. It includes projects managing internal and external communications, events, brand launches, and PR strategies for companies like Ubisoft and Monoprix. The portfolio highlights Iris' skills in areas such as employee engagement, brand building, and strategic communications across different industries.

1. Iris Gascoin
[ Portfolio ]

2. RETAIL
ENTERTAINMENT MEDIA
LUXURY

3. ENTERTAINMENT

4. Visual identity, presentations,
events, goodies
PostersIntranet (articles, banners,
skinning, moderation)
Redirect page Web tutorials User guides
// Engage stakeholders around the deployment of group applications
in the Montreal and Quebec studios?
(2013-2014)

5. Pre E3
internal conference
Pre E3 internal video Happy hour & live broadcast of the E3
press conferences (Ubisoft, competitors)
Game demos
// Offer the studio's employees an enriching experience surrounding E3,
the most important event in the industry.
(2013-2014)
Internal coverage on local Intranet and on group social network

6. Internally
Set up a decoration kit
for the 40 offices
Organized an internal creative
contest for the 6,000 team members
Wrote news for the internal social
network and created special branding
Organized a top management
roadshow in the 40 subs
Helped create a collaborative video &
organize shootings in major offices
Provided subs with guidelines to
help them organize holiday parties
// Share Ubisoft’s 25th anniversary celebrations with all stakeholders
(2010-2011)

7. Organized Ubisoft’s E3 Party
(E3 is the major B to B event in the
video game industry)
Assisted PR team
to ensure event coverage
Coordinated a VIP trip to the
Montreal studio for US and
EMEA main retailers
Coordinated
social media initiatives
Ensured consistency
in all retail initiatives
Created a social mini game
Externally
Click on the picture!
// Share Ubisoft’s 25th anniversary celebrations with all stakeholders
(2010-2011)

8. • http://www.gameinformer.com/b/features/archive/2011/12/06/ubi-
uncensored.aspx?PageIndex=2&PostPageIndex=1
• http://www.gamesindustry.biz/articles/2011-09-07-state-of-play-ubisoft-editorial
• http://www.destructoid.com/ubisoft-celebrates-25th-anniversary-with-xbox-live-sale-217496.phtml
• http://googleenterprisefrance.blogspot.com/2011/11/ubisoft-entarte-le-monde-avec-google_29.html
• http://www.influencia.net/fr/actualites1/ubisoft-fete-25-ans-avec-lapins-cretins,91,2235.html
• http://www.jvn.com/jeux/articles/un-jeu-pour-les-25-ans-d-ubisoft.html
• http://www.vanksen.fr/blog/ubisoft-fete-ses-25-ans-en-compagnie-des-lapins-cretins/
• http://www.buzz-mania.net/2012/01/les-lapins-cretins-celebrent-les-25-ans.html
• http://www.itrnews.com/articles/127157/diplomatic-cover-permet-fans-ubisoft-entarter-monde.html
• http://www.afjv.com/news.php?id=555&title=ubisoft_entarte_monde
• Awarded Site of the Day by Design Licks and FWA. These two websites reward the most creative and well-
designed websites around the world:
http://www.designlicks.com/web-awards/2660-the-pie-s-the-limit-ubisoft-25th-birthday
http://www.thefwa.com/site/the-pie-s-the-limit
Ubisoft’s 25th anniversary
Social mini game for Ubisoft’s 25th anniversary
// Press review

9. Press conference
2,000 attendees
E3 2011 – Los Angeles
GDC 2011 – San Francisco
// Organize Ubisoft’s presence at major industry events
Booth
47,000 visitors attended E3
Party
1,000 attendees
Booth
17,000 visitors
attended GDC
Networking event
1,000 attendees

10. MEDIA

11. Set up an editorial committee
and wrote monthly newsletters
Wrote CEO monthly
newsletters
Managed the
Intranet revamp
// Unite employees around the company strategy
and foster a sense of belonging

12. Welcome announcements
Managed the global revamp
of the welcome process
Organized events
(breakfasts, Xmas party, charity event)
Recommended actions to
enhance the employer brand
(in collaboration with HR)
Guidelines for managers
Integration day
// Attract and retain talents
Welcome
Pack
Coordinated the
implementation
of a satisfaction
survey and
organized focus
groups
Set up HR communications

13. PR Social media Presence at the 2013
Franchise Expo Paris show
// Expand and improve corporate reputation and image
After 6 months:
• 8 press releases
• 50+ clippings

14. LUXURYRETAIL

15. // Provide employees and managers with up-to-date news
All employees (HQ and stores) Managers (HQ and stores)
“Le Mag”, bimonthly magazine for
the 20,000 employees
Weekly updates
for in-store staff
Monthly newsletters
Biweekly audio
magazines

16. // Improve synergies between HQ and stores
// Announce the launch of the Monoprix Academy
“Live my life” Event
Once a year, HQ employees spend a day in-store to help
store staff on special occasions (sales, Xmas)
Creation of a communication kit
Teasing
Presentation via
audio magazine

17. // Restore brand image in Europe
→FW09: launch of a new limited lingerie edition that revisits the
legendary “Coeur Croisé” in a couture way
European PR
Campaign assets
Creation of a special website translated in 5
languages and a viral tool called NanöSite
The concept: a dressing room for the night
Press conference (press book, press
release, special bag)
French media coverage : more than €500,000

18. Dossier de presse SS2010
// Create a new imagery to better address Playtex’s core target
(50+ women)
SS2010 Press Book
→FW10: creative breakthrough and global revamp of the imagery
Playtex
woman
aged 50?
Analyzed 50+ women
target and their
representation in lingerie,
fashion and cosmetics ads
Wrote a brief, organized a pitch and
selected the agency, organized a shooting
Imagery of the FW10 campaign

19. // Provide employees with up-to-date news
Wrote the internal
newspaper (2,000 units)
Organized an internal convention
(200 team members – 2 days)
Wrote biweekly
newsletters in English
Aggregated and
disseminated
daily marketing
intelligence
including
luxury, jewelry
and fashion
news through
the Group PR
extranet