This document is Alex Cohn's portfolio containing samples of class assignments for an arts management course. It includes a resume, logo design, press release, promotional poster, appeal letter, sponsorship piece, and event budget. The portfolio disclaimer states that while real organizations were discussed, the samples are hypothetical examples created solely for educational purposes.

1. 1
Alex
S.
Cohn
Portfolio
Principles
and
Practices
in
Arts
Management
(ARTM
310)
College
of
Charleston,
Charleston
SC.

2. 2
Portfolio
Disclaimer
Statement
The
enclosed
materials
are
examples
of
class
assignments
prepared
for
Principles
and
Practices
in
Arts
Management
(ARTM
310)
with
Professor
Karen
Chandler
at
the
College
of
Charleston.
During
the
class,
several
assignments
used
arts
organizations,
people,
and
businesses
in
Charleston
and
elsewhere,
as
class
examples.
The
assignments
included
in
this
portfolio
are
hypothetical
examples
(even
where
actual
names
are
used).
The
portfolio
examples
are
used
exclusively
for
educational
purposes,
only,
and
are
not
actual
materials
of
arts
organizations.

3. 3
Table
of
contents
1. Resume
of
Alex
S.
Cohn………..3
2. Open
Eye
Studios
Logo………..4
3. P&P
Press
Release………..5-­‐6
4. Promotional
Event
Poster………..7
5. Appeal
Letter………..8-­‐9
6. Sponsorship
Piece………..10-­‐11
7. Project/Event
Budget………..12-­‐

4. 4
ALEX
S.
COHN
Education
College
of
Charleston,
Charleston
SC
Bachelor
of
Arts
-­‐
Historic
Preservation
and
Community
Planning
Minor
-­‐
Arts
Management
Recent
Relevant
Courses-­‐
Introduction
to
Historic
Preservation,
Principles
of
Microeconomics,
Preservation
Planning
Studio,
Architectural
Design
Studio,
Introduction
to
Architecture,
History
of
American
Architecture,
Introduction
to
Urban
Studies,
Contemporary
Issues
in
Arts
Management,
Principles
and
Practices
in
Arts
Management,
Introduction
to
Real
Estate,
AutoCAD
and
Photoshop
for
Preservationists
Employment
Board
of
Architectural
Review
–
Department
of
Preservation,
Planning
and
Sustainability
–
City
of
Charleston,
SC
• (6/3/15-­‐Current)-­‐
Intern-­‐
Process
board
applications,
Assist
planners
in
every
day
endeavors
and
oversee
permitting
processes,
assist
in
office
management
and
organization,
and
shadow
city
preservation,
zoning,
and
urban
planners
Springbrook
Delicatessen,
Town
of
Orange,
CT
• (6/2014-­‐8/2014)-­‐
Customer
Service-­‐
Take
and
complete
orders,
interact
with
customers
in
a
high
pressure
setting,
clean,
stock
inventory,
and
perform
other
odd
jobs
when
needed
Blue
Check
Delicatessen,
Town
of
Woodbridge,
CT
• (9/2011-­‐9/2012)-­‐
Customer
Service-­‐
Manage
and
Stock
inventory,
Clean
Kitchen,
Take
orders,
and
perform
other
odd
jobs
when
needed
Extra
Curricular
Experience
Preservation
Society
of
Charleston
Volunteer
–
2015
• Filing
of
Easement
Inspection
Forms,
Correspondent
letters,
and
insurance
forms,
Worked
in
PSC
Store,
Shadowed
PSC
employees
College
of
Charleston
Historic
Preservation
and
Community
Planning
Club
• Club
member-­‐
junior
standing
Summer
Volunteer
-­‐
Yale
New
Haven
Hospital
-­‐
2011,
2012
and
2013
• Cared
for
and
entertained
adolescent
patients,
cleaned
rooms
and
beds,
and
worked
closely
with
patients
of
all
ages,
nurses,
doctors
and
patient
transport
• Worked
in
Pediatric
Intensive
Care
Unit,
Patient
Transport,
Technical
Resources,
and
Arts
for
Healing
program
Gayle
Slossberg
for
State
Senator
2013
-­‐
Campaign
Volunteer
• Worked
closely
with
Senator
Slossberg
and
her
campaign
team
by
participating
in
all
campaign
aspects
including:
Contacting
voters,
distributing
campaign
literature,
assisted
in
organizing
campaign
volunteers,
voter
registration,
and
various
office
duties
References
• Butler,
Christina-­‐
Adjunct
professor
of
Historic
Preservation-­‐
Butlercr@cofc.edu
(843)
953-­‐8285
• Dowd,
Dennis-­‐
City
Architect/
Preservation
Officer-­‐
dowdd@charleston-­‐sc.gov
(843)-­‐724-­‐3783
• Turner,
Bill-­‐
Principle
Planner,
Urban
Design
and
Preservation
Division-­‐
turnerw@charleston-­‐sc.gov
(843)-­‐724-­‐
3791
• Ward,
James
L.
-­‐
Assistant
Professor
of
Historic
Preservation
and
Community
Planning
at
the
College
of
Charleston,
Charleston
SC-­‐
wardj@cofc.edu
(843)
953-­‐1800
• Washenko,
Ann
S.-­‐
Owner
of
Springbrook
Delicatessen,
Orange
CT
06477-­‐
(203)
752-­‐7685
30
Pitt
Street
apt.
C,
Charleston
SC
29401
Phone:
203-­‐988-­‐6643
Email:
Cohnas@g.cofc.edu

5. 5
Open
Eye
Studios
Logo/Tag
Line
Captivating,
Cultivating,
Consuming

6. 6
FOR
IMMEDIATE
RELEASE
–
April
1,
2016
To:
The
Post
&
Courier
Open
Eye
Studios
Presents,
Pallets
&
Palates-­‐
An
Artistic
and
Culinary
Experience,
Saturday
May
14th,
2016,
6:00pm-­‐8:30pm
Charleston,
SC-­‐
Open
Eye
Studios
(www.openeyestudios.com),
South
Carolina’s
newest
professional
non-­‐profit
arts
organization,
presents
Palletes
&
Palates,
May
14,
2016
at
our
historically
acclaimed
studio
at
20
Fulton
Street,
Charleston
SC.
This
event
will
showcase
not
only
the
creative
visual
arts
talent
emerging
out
of
the
Low
country,
but
also
will
create
a
platform
for
local
chefs
to
demonstrate
their
culinary
art
and
talent.
Local
restaurants
will
donate
an
array
of
hors
d'oeuvres
to
be
used
as
the
medium
for
artists
to
create
an
edible
exhibition
for
guests
to
enjoy
throughout
the
evening.
While
enjoying
a
live
soulful
and
acoustic
musical
performance
by
Charleston’s
own
Hunter
Park,
a
live
sculpture
creation
by
Canadian
Food
Artist,
Davin
Risk
will
take
place
using
all
donated
canned
goods,
which
after
the
event
will
then
be
donated
to
charity.
This
Production
is
sponsored
and
supplied
by
Cypress,
FIG
Charleston,
Holy
City
Brewing
and
the
Charleston
Winery.
Open
Eye
Studios
will
open
its
doors
at 6:00pm
for
an
hour
event
walk-­‐through.
From
7:00pm
-­‐
8:30pm
the
feast
provided
by
Cypress
Chef
Craig
Deihl
and
FIG
Charleston
Chef
Mike
Lata
takes
place!
Admission
is
$35
with
donation
of
canned
goods
or
$50
per
person
without.
Contact:
Alex
Cohn,
Artistic
Director
&
Program
Coordinator
(843)
123-­‐4567
cohnas@openeyestudios.com

7. 7
Call
(843)-­‐123-­‐4567
to
purchase
tickets,
or
log
on
to
our
website
(www.openeyestudios.com)
–
Limited
tickets
available.
Come
support
Charleston’s
Food,
Music
and
Arts
Community
by
experiencing
this
unique
and
eclectic
artistic
and
culinary
event
and
see
what
life
in
Charleston
SC
is
all
about!

8. 8
The
Spring
Sale
Lorem
Ipsum
Dolor
Sit
Amet
Open Eye Studios presents Pallets & Palates, an edible exhibition featuring works created by using
appetizers or hors d'oeuvres donated by local Charleston restaurants (Cypress and FIG). By
integrating both visual and culinary artists, Palettes & Palates will showcase the exceptional talent
emerging from two of Charleston’s extraordinary chefs, Craig Deihl of Cypress and Mike Lata of FIG,
as well as the impressive art presented by food sculptor Davin Risk, of Toronto, Canada. The chefs
and Risk will collaborate to create a cohesive, yet one of a kind “tasteful” exhibit. The evening will
feature a live musical performance by local musician Hunter Park. Oh yeah, and since the exhibition
is made out of food, the guests can even eat the art!
Tickets:
$50
per
person
or
$35
with
10+
Canned
Good
Donations
20 Fulton Street, Charleston, SC 29401
6:00
pm
–
8:30
pm
(803)
730-­‐2672

9. 9
November
1,
2015
Mr. Samuel
S.
Logan,
160
Sans
Souci
Street
Charleston,
SC
29403
Dear
Mr.
Logan,
It
is
almost
that
time
of
the
year
again…
an
annual
appeal
and
update
of
Open
Eye
Studios
(OES).
We
would
like
to
thank
you
for
your
generous
annual
contributions
to
OES
over
the
years.
Your
contributions
have
positively
impacted
our
organization.
By
funding
many
of
our
various
educational
arts
programs
from
painting,
to
sculpture,
to
drawing,
to
performing
arts.
Our
space
offers
1000sq.
feet
of
subsidized
studio
and
performance
space,
which
are
rented
out
to
local
musicians,
visual
artists,
performers
and
the
Charleston
Arts
Community.
Open
Eye
hosts
a
weekly
concert
series
featuring
a
live
performance
by
one
(or
more)
of
our
studio
musicians
as
well
as
one
monthly
art
exhibition
showcasing
the
works
of
many
of
our
artists.
You
have
helped
make
these
artist’s
dreams
a
reality.
Donations
are
gifts
that
we
do
not
take
for
granted.
They
help
fund
program
supplies
and
materials,
advertising,
event
expenses,
sound
and
lighting
fixtures,
and
more!
Without
these
gracious
gifts,
our
programs
would
never
be
as
strong
as
they
are
today.
Each
year
we
hold
two
main
events.
Our
first
of
this
year
is
an
event
we
are
very
excited
about,
called
Pallets
&
Palates.
This
event
will
showcase
not
only
the
creative
visual
arts
talent
emerging
out
of
the
low
country
but
will
also
create
a
platform
for
local
chefs,
Cypress
Chef
Craig
Deihl
and
FIG
Charleston
Chef
Mike
Lata
to
demonstrate
their
culinary
art
and
talent
as
well
as
this
years
performing
musical
artist,
Canadian
Food
Artist,
Davin
Risk
Funding
for
Open
Eye
Studios
has
been
our
most
successful
to
date.
Generous
contributions
from
people
like
yourself
in
our
community
help
us
perform
at
the
level
we
aspire
to
but
we
could
always
use
assistance.
Open
Eye
Studios
cultivates
talent
in
local
artists
and
boasts
a
comfortable
and
enthusiastic
environment
for
artistic
expression.
These
goals
are
achievable
but
only
with
your
help.
Wont
you
give
generously
–
a
$250
contribution
to
our
cause
will
help.
As
you
know,
you
donations
are
tax-­‐deductible
and
welcomed
at
anytime.
But
don't
wait
too
long;
respond
by
December
31st
if
you
would
like
to
claim
your
deduction
in
this
taxable
year.
Make
checks
payable
to
Open
Eye
Studios
or
contribute
online
now
at
www.openeyestudios.com.
Your
continued
generosity
is
greatly
appreciated
during
this
Holiday
Season.
Mark
your
calendar
now
for
our
exciting
new
event,
Pallets
&
Palates
and
see
our
website
for
more
information.
We
would
love
to
see
you
there!
Happy
Holidays,
Paige
Allen
Director
of
Communications
–
Open
Eye
Studios
allenpm@openeyestudios.com
20
Fulton
Street,
Charleston
SC
–
(843)
123-­‐4567

10. 10
I
chose
to
write
this
Appeal
Letter
to
Mr.
Samuel
Logan
because
he
is
an
extremely
influential
person
in
this
city
as
well
as
this
city’s
arts
community.
Mr.
Logan
was
born
in
Charleston,
SC
and
grew
up
in
Philadelphia.
Since
receiving
his
BA
in
English
Literature
from
Cornell
in
1966
and
a
Master
of
Architecture
in
1970
from
University
of
Pennsylvania,
he
has
practiced
architecture
for
the
past
40
years
in
Charleston.
He
has
served
on
the
Board
of
Architectural
Review
for
9
years,
and
presently
serves
on
the
board
of
the
National
Trust
property,
Drayton
Hall.
He
also
is
a
photographer
who
has
had
8
solo
exhibitions
and
a
book
of
his
images
published.
He
currently
serves
on
the
Board
of
directors
for
Redux
Studios
and
is
an
acquaintance
of
mine
from
interning
for
the
Board
of
Architectural
Review.
He
is
a
very
well
liked
individual
and
has
many
of
the
connections
and
experience
we
need
in
both
arts
and
city
politics
and
I
know
he
would
be
a
great
person
whose
support
would
greatly
impact
our
organization.

11. 11
SPONSORSHIP
OPPORTUNITIES
Your
sponsorship
of
Open
Eye
Studios
will
help
fund
our
programs
as
well
as
bring
events
to
our
growing
Charleston
Arts
Community
and
make
events
like
Pallets
&
Palates
a
reality!
You
will
also
receive
exciting
benefits
as
a
sponsor.
SPONSORSHIP
LEVELS
&
BENEFITS
President
$8,000-­‐10,000+
Benefits
include
those
of
the
Director
plus
name
mentioned
as
a
main
Title
Event
Sponsor
in
publicity
and
promotional
material,
and
4
VIP
tickets
and
priority
seating
table,
free
beverages
and
an
exclusive
meet
the
artist
experience.
Director
$7000-­‐$7999
Benefits
include
those
of
the
Creative
Director
plus
name
mentioned
as
an
Event
Sponsor
in
publicity
and
promotional
material
such
as
banners
at
events
and
event
programs
as
well
as
2
complimentary
tickets
to
our
next
event
and
exclusive
access
to
our
facilities
Creative
Director
$6000-­‐$6999
Benefits
include
those
of
the
Program
Director
plus
a
thoughtfully
designed
art
supplies
kit
and
2
complimentary
tickets
to
our
next
event.
Program
Director
$5000-­‐$5999
Benefits
include
those
of
the
Educator
plus
2
CDs
and
gift
certificate
to
Artist
and
Craftsman.
Educator
$4000-­‐$4999
Benefits
include
those
of
the
Musician
plus
an
in-­‐house
recorded
album.
Musician
$3000-­‐$3999
Benefits
include
those
of
the
Performer
plus
a
5
different
local
artist
prints.
Performer
$2000-­‐$2999
Benefits
include
those
of
the
Rising
Artist
plus
a
set
of
OES
T-­‐Shirts.
Rising
Artist
$1000-­‐$1999
Benefits
include
your
name
and
company
on
our
sponsors
list
and
on
the
OES
website.
A
portion
of
your
sponsorship
is
tax-­‐deductible
as
allowed
by
law.

12. 12
Holy
City
Brewing,
established
July
20,
2011,
is
a
craft
brewery
located
in
North
Charleston,
SC
who
“strives
to
create
hand
crafted
ales
and
lagers
with
our
15bbl
system.
We
are
proud
to
be
a
part
of
the
Charleston
community
and
look
forward
to
providing
you
with
great
beer.”
They
also
have
a
performance
venue
and
hold
musical
events
often.
This
company
has
a
strong
presence
in
the
Charleston
community,
arts
community,
and
events.
They
sponsor
many
of
the
companies/organizations,
events
and
programs
we
all
enjoy
and
I
believe
this
is
a
good
company
to
have
as
a
sponsor
for
our
organization

13. 13
Pallets
&
Palates
Budget
Sheet
Expenses
Stipend
for
Risk
$202.50
Stipend
for
Deihl
$185.63
Stipend
for
Lata
$185.63
Stipend
Expenses
Subtotal
$573.76
Postage
Stamps
(5
@
$.50)
$2.50
Food
per
Patron
(200
@
$200)
Round
Trip
Flight
for
Risk
$300
Hotel
for
Risk
$300
Marketing
Post
&
Courier
Ad
(3
@
$100)
$300
Cistern
Yard
Feature
$100
Week
Radio
Ad
$500
Flyers
(100
@
$.50)
$50
Coffee
Date
w/
Huggins
$20
Total
Outright
Expenses
$2,146.26
In-­‐Kind
Donations
Art
Mag
Half
Page
Ad
$850
Benefit
Concert
Entertainment
$100
Hunter
Parks
Entertainment
$100
Cypress
Food
Donation
$300
FIG
Food
Donation
$300
Holy
City
Kegs
(2
@
$45)
$90
Wristbands
(100
@
$.10)
$10
In-­‐Kind
Subtotal
$1,750
Subtotal
Expenses
$3,896.26
Contingency
(%5)
$194.81
Total
Expenses
$4,091.07
Earned
Income
Event
Ticket
Sales
(200
@
$50)
$10,000
Bar
Crawl
Ticket
Sales
(15
@
$20)
$300
Shirt
Sales
(23
@
$15)
$350
Glass
Cup
Sales
(10
@
$10)
$100

14. 14
Concert
Ticket
Sales
(20
@
$10)
$200
Total
Earned
Income
$10,950
Contributed
Income
Grant
From
Gaillard
Center
$2,000
Grant
From
SC
Arts
Commission
$2,500
Allison
Williamson
Donation
$100
Holy
City
Sponsorship
$10,000
In-­‐Kind
$1,750
Subtotal
Income
$23,250
Total
Income
$25,550
Surplus
$19,708.93