This document contains Joloraine Naeg's portfolio for the Business Communication class COMM 100. The portfolio includes:
1) A memo-report to the tutorial leader summarizing Joloraine's progress and strengths/challenges in the class.
2) Samples of assignments including a request letter, industry analysis memo, and targeted cover letter and resume.
3) The portfolio demonstrates the improvements Joloraine has made in their writing and communication skills over the course of the class.
The document provides instructions for completing an assessment on analyzing consumer behavior for specific markets. It describes an activity where the student must gather information and develop a 10-15 slide presentation that includes a market segment profile, preliminary consumer profile, product/service profile, and explanation of how the product aligns with consumers. The student must choose an existing or proposed product/service to market, identify the target segment and consumers, and develop profiles drawing from multiple sources including a marketing plan.
The document discusses direct mail marketing services provided by Australia Post for business customers. It uses Domino's Pizza franchisees as a case study. Direct mail is presented as an effective way for Domino's to communicate with customers and retain existing ones while gaining new customers. Statistics show that most people still prefer receiving mail to digital communications. Therefore, direct mail aligns well with the needs and preferences of franchisee customers.
Research Study based on Customer Loyaltysamjose009
The literature review discusses factors that affect customer loyalty in four key areas:
1) Factors that influence customer loyalty include satisfaction, perceived quality, value and expectations. Loyal customers are less price sensitive and spend more.
2) Coca Cola and Pepsi build loyalty through differentiated targeting and diverse product categories.
3) Current issues in the carbonated drink market are affecting youth consumers, potentially decreasing sales.
4) Young consumers are an attractive market segment due to their purchasing power, but they are not homogeneous and marketing must appeal to individual preferences.
Check a comprehensive list of MBA dissertation topics on various fields. Start your MBA thesis with a great topic. Visit: http://www.mbadissertation.org/
MBA Dissertation on Digital Convergence authored in 2010.
This Dissertation scored a distinction rank of 73%- one of the top marks in the University (in a class of 84 students)
CIM/e-Marketing Award-Assignment #1: Analysis of Magicalia's e-Marketing Stra...Naja Faysal
This report presents a case study on Magicalia Publishing Group e-Marketing strategies. Their key success factor was Localization and Cross-Selling.
As part of the Chartered Institute of Marketing programs, Naja Faysal was enrolled in the Professional Development Award in e-Marketing via Cambridge Marketing College
Mainly the project manager should have the abilities to understand and describe easily. Another challenge is that the roles and responsibilities that these are different from company to company. You will get more information please visit here http://www.mbadissertation.org/sample-paper-on-organizational-behaviour
This document contains a mid-term exam for a marketing management course taken by Al Amin. The exam contains 9 questions related to marketing concepts. Question 1 asks about how the student views marketing and its importance in the 21st century. Question 2 asks about different demand states with examples. The remaining questions cover topics such as types of needs, the marketing iceberg concept, value chains, experiential marketing, consumer resistance, marketing orientations, marketing plans, and growth strategies.
The document provides instructions for completing an assessment on analyzing consumer behavior for specific markets. It describes an activity where the student must gather information and develop a 10-15 slide presentation that includes a market segment profile, preliminary consumer profile, product/service profile, and explanation of how the product aligns with consumers. The student must choose an existing or proposed product/service to market, identify the target segment and consumers, and develop profiles drawing from multiple sources including a marketing plan.
The document discusses direct mail marketing services provided by Australia Post for business customers. It uses Domino's Pizza franchisees as a case study. Direct mail is presented as an effective way for Domino's to communicate with customers and retain existing ones while gaining new customers. Statistics show that most people still prefer receiving mail to digital communications. Therefore, direct mail aligns well with the needs and preferences of franchisee customers.
Research Study based on Customer Loyaltysamjose009
The literature review discusses factors that affect customer loyalty in four key areas:
1) Factors that influence customer loyalty include satisfaction, perceived quality, value and expectations. Loyal customers are less price sensitive and spend more.
2) Coca Cola and Pepsi build loyalty through differentiated targeting and diverse product categories.
3) Current issues in the carbonated drink market are affecting youth consumers, potentially decreasing sales.
4) Young consumers are an attractive market segment due to their purchasing power, but they are not homogeneous and marketing must appeal to individual preferences.
Check a comprehensive list of MBA dissertation topics on various fields. Start your MBA thesis with a great topic. Visit: http://www.mbadissertation.org/
MBA Dissertation on Digital Convergence authored in 2010.
This Dissertation scored a distinction rank of 73%- one of the top marks in the University (in a class of 84 students)
CIM/e-Marketing Award-Assignment #1: Analysis of Magicalia's e-Marketing Stra...Naja Faysal
This report presents a case study on Magicalia Publishing Group e-Marketing strategies. Their key success factor was Localization and Cross-Selling.
As part of the Chartered Institute of Marketing programs, Naja Faysal was enrolled in the Professional Development Award in e-Marketing via Cambridge Marketing College
Mainly the project manager should have the abilities to understand and describe easily. Another challenge is that the roles and responsibilities that these are different from company to company. You will get more information please visit here http://www.mbadissertation.org/sample-paper-on-organizational-behaviour
This document contains a mid-term exam for a marketing management course taken by Al Amin. The exam contains 9 questions related to marketing concepts. Question 1 asks about how the student views marketing and its importance in the 21st century. Question 2 asks about different demand states with examples. The remaining questions cover topics such as types of needs, the marketing iceberg concept, value chains, experiential marketing, consumer resistance, marketing orientations, marketing plans, and growth strategies.
Earn Your Place at the Top With an HR Master’s Degree.
With HR employment projected to grow 22% by 2018*, now is the time to set yourself up for success in a flourishing field. Complement your experience with a Master of Science in Human Resource Development degree – now offered online from Villanova University, ranked the #1 Regional University in the North for nearly two decades by U.S. News & World Report. Empower yourself with today’s best HR practices through guidance from the same accomplished instructors who teach Villanova’s acclaimed campus-based HR master’s program.
MKT 421 EDU Redefined Education--mkt421edu.comkopiko182
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will
MKT 421 EDU Education Counseling -- mkt421edu.comkopiko97
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of
MKT 421 EDU Achievement Education--mkt421edu.comkopiko163
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
MKT 421 EDU Education Planning--mkt421edu.comWindyMiller27
This document contains information about marketing assignments for an online course. It includes scenarios and requirements for two assignments. The first assignment involves reviewing an article on distribution channels and recommending strategies for a sports apparel company. The second assignment involves defining marketing concepts like customer value propositions, comparing marketing and advertising, and applying these concepts to personal branding or a company. Both assignments require 1,000-1,200 word responses.
APAC Master Class Panelists FOX Sports MTV Living SocialSilverpop
This includes three presentations from international brands FOX Sports, MTV and Living Social on how they are implementing mocial marketing programs - mobile, social, local and email.
Thi\e session was part of the Silverpop APAC Masterclass Breakfast held in Sydney, Australia on September 30, 2011.
Whole-Brained Marketing -- Blending Data Science with Creativity & ActionAileen Cahill
Breakthrough Marketing Begins With Data
Size Doesn’t Matter! “Big-Data” or small, Customer Relationship Marketing (CRM) all begins with data. And, it’s how you use that data that will set you apart from your competition; driving customer loyalty and your profits.
There’s truly gold in that data and mining it for customer insights is the first step toward marketing with much greater impact and return on investment. From precision targeting, to more relevant messaging and having the omnichannel insights customers and consumers expect, integrating and mining data is where breakthrough marketing begins.
Customer’s and consumers are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” marketing has gone the way of the dinosaur. The technology for capturing, integrating and harnessing the data is prevalent. “Addressability at Scale” and personalization are the new marketing mantra.
This document discusses the importance of social media for businesses and financial planners. It emphasizes having a social media policy, strategy, training, editorial calendar, and archiving. The social media policy should address the goals and tone for social media use. The social media strategy identifies target audiences and messages and determines what tactics are most effective. It also establishes key performance indicators to measure success. Having these social media planning elements in place allows businesses to better engage with clients and prospects through social media.
This document provides an introduction and overview of a course on social business. It outlines the course facilitator and their background. It also covers the course administration details like assessment, grading scale, and participation requirements. The document then discusses some basics of social business including the challenges companies face with customers, stakeholders, and changes in business models. It also outlines some of the building blocks needed for social business including marketing relationships, customer relationship management, and how social business goes beyond just social media.
The document provides an agenda and session descriptions for the 21st Annual CRMC (Premier Event for Retail Marketing and CRM Executives) being held June 4-6, 2014 in Chicago. It summarizes several sessions including presentations from Barnes & Noble on using customer data to personalize experiences, Do it Best Corp on growing participation in their loyalty program, and Luxottica on leveraging big data to drive personalization. Keynote speakers will discuss using social networks to predict behavior and flipping the traditional marketing funnel to focus on customer retention.
15 Ways to Find Great Content by @LisaLFlowers 2016Lisa Flowers
This document contains tips and strategies for social media marketing from a presentation. It discusses setting goals and objectives, using tools like Google Trends to identify trending topics, creating different types of content like interviews and guides, engaging audiences on social media with images and calls to action, collaborating with others, and measuring results. The presenter's background and contact information is also included at the end.
McFrank & Williams provides talent acquisition services including Talent Casting Initiatives (TCI) which transform job postings into compelling messages to attract the right candidates. Their TCI approach analyzes job roles to identify motivators and craft unique value propositions. For a District Sales Manager client, their TCI posting resulted in 37 responses compared to the original 69, interviews increasing from 2 to 4 candidates, and time to hire decreasing from 3.5 to 1.5 months. McFrank & Williams is committed to understanding their clients' needs and goals to develop customized, effective solutions within budget.
Building Detailed Marketing Profiles to Drive Better SalesJuliann Grant
The document discusses integrating marketing and sales through building detailed customer profiles. It describes challenges in getting marketing messages heard, creating profiles with qualitative and quantitative customer data, integrating profiles into targeted marketing campaigns, moving profiles into the sales process, amplifying messages, translating messages for customers, and extending messages through various channels. The overall goal is to align marketing and sales by sharing customer insights and coordinating messaging.
MKT 421 EDU Inspiring Innovation--mkt421edu.comclaric94
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers
MKT 421 EDU Become Exceptional--mkt421edu.comannebronte10
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals
MKT 421 EDU Introduction Education--mkt421edu.comGVlaxmi12
The documents provide information and instructions for several marketing assignments. The first discusses reviewing an article on distribution channels and recommending strategies for a sports apparel company. The second involves defining marketing concepts like customer value propositions and applying them to a company or personal brand. The third outlines the entire marketing course, including assignments, practices, and exams.
MKT 421 EDU Education for Service--mkt421edu.comclaric43
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail
This document outlines a training module on providing a total customer experience (TCE) for Best Buy employees. It includes an introduction, needs analysis of opportunities to improve the customer experience both organizationally and personally for employees, and goals for designing the training module including learning objectives and content. The training is intended to benefit customers by providing a more complete shopping experience, employees by giving them tools to do their jobs better and potentially earn rewards, and shareholders through increased sales and profits. The module will help employees understand the financial and customer satisfaction impacts of not providing everything customers need in one visit and will provide examples of how to incorporate accessories and additional products and services into interactions with customers.
MBA 5501, Advanced Marketing 1 Course Description .docxARIV4
MBA 5501, Advanced Marketing 1
Course Description
An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and
analysis, market position, competition, and public policy environment related to marketing activities.
Course eTextbook
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Boston, MA: Prentice Hall.
Course Learning Outcomes
Upon completion of this course, students should be able to:
1. Explain both the marketing concept and the holistic marketing concept.
2. Analyze the macroenvironments as related to the marketing process.
3. Illustrate the use of marketing research and the forecasting of demand.
4. Describe the development of customer value, satisfaction, and loyalty.
5. Explain the use of customer relationship management in cultivating customer relationships.
6. Illustrate the consumer buying process and the organizational buying process.
7. Illustrate market segmentation, market targeting, and brand equity.
8. Describe positioning and differentiation strategies.
9. Illustrate the development of product strategy and explain competitive strategies.
10. Explain the marketing strategies for service companies.
11. Identify and explain the various pricing strategies.
12. Describe the management of the retail and wholesale business.
13. Classify the management of advertising, sales promotion, events, and public relations.
14. Identify and explain direct marketing and personal selling.
15. Outline and describe new product development.
Credits
Upon completion of this course, the students will earn three (3) hours of college credit.
Course Structure
1. Study Guide: Each unit contains a Study Guide that provides students with the learning outcomes, unit lesson,
required reading assignments, and supplemental resources.
2. Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge
students should gain upon completion of the unit.
3. Unit Lesson: Each unit contains a Unit Lesson, which discusses lesson material.
4. Reading Assignments: Each unit contains Reading Assignments from one or more chapters from the textbook.
5. Suggested Reading: Suggested Readings are listed in the study guides for Units IV and VI-VIII. Students are
encouraged to read the resources listed if the opportunity arises, but they will not be tested on their knowledge of
the Suggested Readings.
6. Unit Assignments: Students are required to submit for grading Unit Assignments in Units II, IV, VI, and VIII.
Specific information and instructions regarding these assignments are provided below. Grading rubrics are
included with each assignment. Specific information about accessing these rubrics is provided below.
MBA 5501, Advanced Marketing
Course Syllabus
MBA 5501, Advanced Marketing 2
7. Participation-Discussion Assignment: Those students who will be attending the classe ...
The document is a presentation by Michael T. Sobus on dealing with difficult customers. It discusses identifying ideal versus non-ideal customers, meeting customer expectations, handling complaints, firing difficult customers respectfully, and determining what customers really want from businesses. It provides tips on learning about customer needs and expectations and ensuring consistency, quality and personal attention in order to satisfy customers. The presentation aims to help businesses better understand their customers and improve customer service strategies.
Earn Your Place at the Top With an HR Master’s Degree.
With HR employment projected to grow 22% by 2018*, now is the time to set yourself up for success in a flourishing field. Complement your experience with a Master of Science in Human Resource Development degree – now offered online from Villanova University, ranked the #1 Regional University in the North for nearly two decades by U.S. News & World Report. Empower yourself with today’s best HR practices through guidance from the same accomplished instructors who teach Villanova’s acclaimed campus-based HR master’s program.
MKT 421 EDU Redefined Education--mkt421edu.comkopiko182
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will
MKT 421 EDU Education Counseling -- mkt421edu.comkopiko97
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of
MKT 421 EDU Achievement Education--mkt421edu.comkopiko163
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
MKT 421 EDU Education Planning--mkt421edu.comWindyMiller27
This document contains information about marketing assignments for an online course. It includes scenarios and requirements for two assignments. The first assignment involves reviewing an article on distribution channels and recommending strategies for a sports apparel company. The second assignment involves defining marketing concepts like customer value propositions, comparing marketing and advertising, and applying these concepts to personal branding or a company. Both assignments require 1,000-1,200 word responses.
APAC Master Class Panelists FOX Sports MTV Living SocialSilverpop
This includes three presentations from international brands FOX Sports, MTV and Living Social on how they are implementing mocial marketing programs - mobile, social, local and email.
Thi\e session was part of the Silverpop APAC Masterclass Breakfast held in Sydney, Australia on September 30, 2011.
Whole-Brained Marketing -- Blending Data Science with Creativity & ActionAileen Cahill
Breakthrough Marketing Begins With Data
Size Doesn’t Matter! “Big-Data” or small, Customer Relationship Marketing (CRM) all begins with data. And, it’s how you use that data that will set you apart from your competition; driving customer loyalty and your profits.
There’s truly gold in that data and mining it for customer insights is the first step toward marketing with much greater impact and return on investment. From precision targeting, to more relevant messaging and having the omnichannel insights customers and consumers expect, integrating and mining data is where breakthrough marketing begins.
Customer’s and consumers are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” marketing has gone the way of the dinosaur. The technology for capturing, integrating and harnessing the data is prevalent. “Addressability at Scale” and personalization are the new marketing mantra.
This document discusses the importance of social media for businesses and financial planners. It emphasizes having a social media policy, strategy, training, editorial calendar, and archiving. The social media policy should address the goals and tone for social media use. The social media strategy identifies target audiences and messages and determines what tactics are most effective. It also establishes key performance indicators to measure success. Having these social media planning elements in place allows businesses to better engage with clients and prospects through social media.
This document provides an introduction and overview of a course on social business. It outlines the course facilitator and their background. It also covers the course administration details like assessment, grading scale, and participation requirements. The document then discusses some basics of social business including the challenges companies face with customers, stakeholders, and changes in business models. It also outlines some of the building blocks needed for social business including marketing relationships, customer relationship management, and how social business goes beyond just social media.
The document provides an agenda and session descriptions for the 21st Annual CRMC (Premier Event for Retail Marketing and CRM Executives) being held June 4-6, 2014 in Chicago. It summarizes several sessions including presentations from Barnes & Noble on using customer data to personalize experiences, Do it Best Corp on growing participation in their loyalty program, and Luxottica on leveraging big data to drive personalization. Keynote speakers will discuss using social networks to predict behavior and flipping the traditional marketing funnel to focus on customer retention.
15 Ways to Find Great Content by @LisaLFlowers 2016Lisa Flowers
This document contains tips and strategies for social media marketing from a presentation. It discusses setting goals and objectives, using tools like Google Trends to identify trending topics, creating different types of content like interviews and guides, engaging audiences on social media with images and calls to action, collaborating with others, and measuring results. The presenter's background and contact information is also included at the end.
McFrank & Williams provides talent acquisition services including Talent Casting Initiatives (TCI) which transform job postings into compelling messages to attract the right candidates. Their TCI approach analyzes job roles to identify motivators and craft unique value propositions. For a District Sales Manager client, their TCI posting resulted in 37 responses compared to the original 69, interviews increasing from 2 to 4 candidates, and time to hire decreasing from 3.5 to 1.5 months. McFrank & Williams is committed to understanding their clients' needs and goals to develop customized, effective solutions within budget.
Building Detailed Marketing Profiles to Drive Better SalesJuliann Grant
The document discusses integrating marketing and sales through building detailed customer profiles. It describes challenges in getting marketing messages heard, creating profiles with qualitative and quantitative customer data, integrating profiles into targeted marketing campaigns, moving profiles into the sales process, amplifying messages, translating messages for customers, and extending messages through various channels. The overall goal is to align marketing and sales by sharing customer insights and coordinating messaging.
MKT 421 EDU Inspiring Innovation--mkt421edu.comclaric94
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers
MKT 421 EDU Become Exceptional--mkt421edu.comannebronte10
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals
MKT 421 EDU Introduction Education--mkt421edu.comGVlaxmi12
The documents provide information and instructions for several marketing assignments. The first discusses reviewing an article on distribution channels and recommending strategies for a sports apparel company. The second involves defining marketing concepts like customer value propositions and applying them to a company or personal brand. The third outlines the entire marketing course, including assignments, practices, and exams.
MKT 421 EDU Education for Service--mkt421edu.comclaric43
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail
This document outlines a training module on providing a total customer experience (TCE) for Best Buy employees. It includes an introduction, needs analysis of opportunities to improve the customer experience both organizationally and personally for employees, and goals for designing the training module including learning objectives and content. The training is intended to benefit customers by providing a more complete shopping experience, employees by giving them tools to do their jobs better and potentially earn rewards, and shareholders through increased sales and profits. The module will help employees understand the financial and customer satisfaction impacts of not providing everything customers need in one visit and will provide examples of how to incorporate accessories and additional products and services into interactions with customers.
MBA 5501, Advanced Marketing 1 Course Description .docxARIV4
MBA 5501, Advanced Marketing 1
Course Description
An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and
analysis, market position, competition, and public policy environment related to marketing activities.
Course eTextbook
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Boston, MA: Prentice Hall.
Course Learning Outcomes
Upon completion of this course, students should be able to:
1. Explain both the marketing concept and the holistic marketing concept.
2. Analyze the macroenvironments as related to the marketing process.
3. Illustrate the use of marketing research and the forecasting of demand.
4. Describe the development of customer value, satisfaction, and loyalty.
5. Explain the use of customer relationship management in cultivating customer relationships.
6. Illustrate the consumer buying process and the organizational buying process.
7. Illustrate market segmentation, market targeting, and brand equity.
8. Describe positioning and differentiation strategies.
9. Illustrate the development of product strategy and explain competitive strategies.
10. Explain the marketing strategies for service companies.
11. Identify and explain the various pricing strategies.
12. Describe the management of the retail and wholesale business.
13. Classify the management of advertising, sales promotion, events, and public relations.
14. Identify and explain direct marketing and personal selling.
15. Outline and describe new product development.
Credits
Upon completion of this course, the students will earn three (3) hours of college credit.
Course Structure
1. Study Guide: Each unit contains a Study Guide that provides students with the learning outcomes, unit lesson,
required reading assignments, and supplemental resources.
2. Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge
students should gain upon completion of the unit.
3. Unit Lesson: Each unit contains a Unit Lesson, which discusses lesson material.
4. Reading Assignments: Each unit contains Reading Assignments from one or more chapters from the textbook.
5. Suggested Reading: Suggested Readings are listed in the study guides for Units IV and VI-VIII. Students are
encouraged to read the resources listed if the opportunity arises, but they will not be tested on their knowledge of
the Suggested Readings.
6. Unit Assignments: Students are required to submit for grading Unit Assignments in Units II, IV, VI, and VIII.
Specific information and instructions regarding these assignments are provided below. Grading rubrics are
included with each assignment. Specific information about accessing these rubrics is provided below.
MBA 5501, Advanced Marketing
Course Syllabus
MBA 5501, Advanced Marketing 2
7. Participation-Discussion Assignment: Those students who will be attending the classe ...
The document is a presentation by Michael T. Sobus on dealing with difficult customers. It discusses identifying ideal versus non-ideal customers, meeting customer expectations, handling complaints, firing difficult customers respectfully, and determining what customers really want from businesses. It provides tips on learning about customer needs and expectations and ensuring consistency, quality and personal attention in order to satisfy customers. The presentation aims to help businesses better understand their customers and improve customer service strategies.
1. Joloraine Naeg
Personal Portfolio
A collection of my work in Business Communication
COMM 100
Tutorial T-26
Michael Milo
2. List of Contents
Memo-report to tutorial leader
Direct Request Letter
Revised document
Memo-report on Industry Analysis
Revised document
Targeted Cover Letter and Résumé
Revised document
3. 306 Business Place Saskatoon SK S7M 5N1 Tel: 306-664-4060
To: Michael Milo
From: Joloraine Naeg
Date: March 16, 2011
Subject: My Success in Business Communication
Progress
In today’s business environment, effective oral and written communication is essential.
Through the lectures and tutorials, the instructors provided valuable guidance when writing
reports, letters, and memos. Business Communication has given me the opportunity to refine
these skills for my future work in university and in my career. Comm 100 has provided valuable
feedback on five critical elements of written communication which include: document design,
argument, organization, language and tone, and mechanics.
Strengths and Challenges
Throughout the tutorials, I learned that document organization and argument play a key role in
the finished document. My improvements are clearly evident in the work I have completed in
Comm 100. The biggest change can be seen in the way I organize my assignments and how I use
evident to support claims and the purpose of the assignment. In my first drafts I did not pay as
much attention to structure and organization. Revision of my industry analysis showed how my
writing has a more clear and concise structure that clarifies my ideas more effectively.
Evaluation of my request letter let me evaluate the language and mechanics I use in my writing.
Through lectures and class assignments I have learned proper writing formats and the
situations to which they can be applied to. Although I have improved in many ways many things
continue to challenge my writing skills. I need to continue to strive for a more clear and concise
style of writing. This will allow me to communicate more effectively regardless of the challenges
I may face in my future writing.
Conclusion
Business Communication has taught me that effect written communication strengthens the
credibility of the writer, which in turn, will help my future career as a business person. All of my
assignments have been improved by completing this portfolio, but I am most confident in my
request letter and my industry analysis memo report. I feel that these represent the knowledge
I have gained in this class effectively. I enjoyed the work in this class very much because I
gained important skills that will help me in my communication skills. I would like to thank you
for the opportunity to learn from your knowledge and real world experience. I hope you will
enjoy taking a look at the progression this course has made possible by viewing the rest of my
portfolio.
4. 306 Business Place Saskatoon SK S7M 5N1 Tel: 306-664-4060
March 16, 2011
Lorraine Rodgers
House Manager
Ronald McDonald House
1011 University Drive
Saskatoon, SK S7N 0K4
Dear Mrs. Rodgers:
SK COMM consists of five undergraduate students from the Edwards School of Business. We are
beginning a project for our Business Communications class that requires us to research the effectiveness
of a local businesses external communications strategy and ways in which we can improve them.
SK COMM exclusively offers its services to non-profit organizations. Ronald McDonald House’s mandate
of providing families with sick children “a-home-away-from-home” is a cause we strongly support. We
believe the Ronald McDonald House is not fulfilling its resources and we seek to assist you in creating
more awareness and support. Using the services that SK COMM provides, the Ronald McDonald House
will benefit from attracting new sponsors, more fundraising, and gaining more donations.
We request the following information that would aid us in the completion of our project:
Samples of current advertisements, publications, brochures
Advertising campaign information and any comments regarding their effectiveness that
you can provide
Through the completion of this assignment we hope to achieve a better understanding your
communication strategies. We will spend the next two months evaluating your external communication
methods using our newly developed skills to create an understanding of your company, industry, and its
everyday challenges. By allowing us to investigate your external communication strategy, you have the
chance to see a different perspective on your decisions involving communication issues. SK COMM
believes that it will be a beneficial learning experience for both parties, and we hope that you will take
the opportunity to work with our communications consulting group.
You may submit the requested information by email to the SK COMM group (jdn863@mail.usask.ca) or
through the mail. We require these documents by February 2, 2011 to ensure enough time will be
available to complete the project. Our project will be completed and finalized on March 23, 2011. If
there are any additional documents than those mentions above, which you think might be helpful,
please feel free to suggest. Contact us if you have any questions or concerns.
Thank you for your time and assistance.
Joloraine Naeg
Edwards School of Business Undergraduate
5. 306 Business Place Saskatoon SK S7M 5N1 Tel: 306-664-4060
To: Michael Milo, Tutorial Leader
From: Joloraine Naeg, Consultant for SK COMM
Date: March 16, 2011
Subject: Analysis on Sporting Goods Retail Industry
The sporting goods retail industry remains highly competitive. Every company attempts to keep up with
a country’s rapidly changing economy and consumer trends in order to stay competitive. By
understanding important issues and taking advantage of trends and opportunities in this industry,
Olympian Sports can improve the effectiveness of their external communications strategy. With SK
COMM’s services, Olympian Sports can improve in getting its message across in the following areas:
Increase awareness and store presence in the community
Further promote team services and customization
Target a larger demographic
Issues for Sporting Goods Retail Stores
Mass merchandisers and department stores continue to be a threat for local sporting goods stores. Due
to their size and buying power, they are able to offer a variety of merchandise at lower prices in high
volumes. Major competitors like Wal-Mart and SportChek put further pressure on small specialty stores.
In a recent survey in Winnipeg, customers find a bigger store is not always better. Consumer
expenditure is changing and time becomes more of a valuable factor (McNeill, 2010). Specialty stores do
not get large amount of merchandise with big discounts from suppliers as mass merchandisers do, but
they can adopt various techniques that will allow them to differentiate their business such as offer
customization on the products, and focus on non-pricing strategies like quality and customer service.
Trends and Opportunities
In Canada, the popularity of sports increases the demand for a wide range of sporting activities.
According to Cole (2005), “there is a growing influence and appetite for sport by our society.” Team
sports like football and hockey play an integral part of the nation’s culture. As more athletes receive
endorsement deals, sporting goods retail stores can take full advantage of this by offering high quality
products that are already heavily-marketed by Nike or Reebok. To gain more of a competitive edge,
Olympian Sports ought to put more emphasis on their customization and team services. This will build
traffic to Olympian Sports and appeal to a larger demographic.
Mass merchandisers and department stores often lack quality customer service and additional repair
services for sports equipment. Olympian Sports can take advantage of this by providing in-depth
equipment knowledge and provide fast and accurate repair services. In a survey of 1,021 Canadian
customers conducted by Keenan (2008), 95% agreed that their experiences with customer service can
make or break a relationship with a particular company. Great customer service will enable Olympian
Sports to increase their presence in the community as positive comments are easily spread throughout
the community. Taking advantage of current trends and opportunities will prove to be beneficial and
profitable to individual companies, like Olympian Sports, in the sporting goods retail industry.
6. References
Cole, M. (2005). A 'SPORTS CENTER' UNIVERSE: Invigorates apparel world. Apparel, 46(8), 22. Retrieved from
http://search.proquest.com/docview/210941339?accountid=14739
Keenan, R. (2008, October). How Can You Drive A Customer Crazy?. Canadian Retailer. Retrieved January 23,
2011, from http://www.thatscustomerfocus.com/drive_a_customer_crazy.html
McNeill, M. (2010, November 22). Good things in smaller packages – Winnipeg retailers find a bigger store
isn’t always better. Winnipeg Free Press. Retrieved from www.winnipegfreepress.com
7. Joloraine Naeg
365 Johnson Crescent
Saskatoon, SK S7L 5P8
Res: (306) 382-4637
Cell: (306) 880-0803
joloraine.naeg@usask.ca
March 2, 2011
Lacey Canham
Administrator – Selection & Staffing
Human Resources
SaskTel
2121 Sask Drive, Main Fl
Saskatoon, SK S4P 3Y2
Subject: 2011 SaskTel Summer Employment Program
Dear Ms. Canham:
I would like to offer my gratitude for presenting me the 2010 SaskTel Scholarship which has
allowed me to focus on my undergraduate studies and my future. I would also like to thank you
for providing me the opportunity to apply for the SaskTel Summer Employment Program. I wish
to apply for the customer service position advertised on the SaskTel website on March 1, 2011.
I feel that I have significant skills and qualifications to offer.
For instance:
SaskTel’s values honesty, integrity, and respect. Being a full-time university student while
having a part-time job has developed my ability to undertake various responsibilities,
strengthened my commitment to future endeavours, and has allowed me to take pride in the
work and the decisions I make.
SaskTel can benefit from the skills I have acquired through volunteerism such as leadership
skills, teamwork and communication skills. These skills can translate with SaskTel’s efforts
in creating lasting relationships with Saskatchewan based organizations and events that
SaskTel supports.
SaskTel can take advantage of the experience I gained working in the retail industry which
can contribute to its mission of providing the best customer experience through superior
networks and exceptional service.
I am confident that Value Village, my education and volunteer efforts has provided me with
enough knowledge to qualify me for this position. I would enjoy talking with you about how I can
put my skills and abilities to better use for SaskTel, its customers and employees. I look forward
to hearing from you so that we may schedule an interview.
Sincerely,
Joloraine Naeg
Resume Enclosed
8. Res: 306-382-4637
Cell: 306-880-0803
Joloraine Naeg joloraine.naeg@usask.ca
365 Johnson Crescent
Saskatoon, SK S7L 5P8
JOB TARGET
To practically apply my education and gain valuable experience working at SaskTel as a summer student.
CAPABILITIES
Able to multitask
Commit to responsibilities
Detail-oriented
Goal driven
Self-motivator
Organization skills
Team player
Leadership and communication skills
Fluent in English and French, some Filipino and Spanish
ACHIEVEMENTS
Developed social justice initiatives
Organized group meetings and took on leadership roles
Demonstrated motivation and teamwork through volunteerism
Managed both a part-time job will attending university as a full-time student
Strengthened communication skills through Value Village customer service
EDUCATION
University of Saskatchewan, Saskatoon, SK Present
1st year undergraduate student at Edwards School of Business
Working toward four year accounting degree
Bethlehem Catholic High School, Saskatoon, SK 2010
High School Diploma
Principals Honour Roll 2009 & 2010
Completed French Bilingual Program
WORK EXPERIENCE
VALUE VILLAGE, Saskatoon, SK S7K 1T8 July 2007 - Present
Sales Associate
Provided a friendly and helpful service to customers
Responsibilities consisted of cash handling and organization of sales floor
9. ACTIVITIES
JDC West January 2011
Events Volunteer
Assisted in ensuring business competition runs efficiently
Arranged setup for opening ceremonies
Coordinated backstage operations for Shakespeare event
St. Gerard School May 2010
Family Fun Night Volunteer
Managed various stations
Assisted families in various workshops
Social Justice Committee 2008-2010
Bethlehem Catholic High School
Established school initiatives that help make a difference in the
community and around the world
Salvation Army December 2009
Saskatoon City’s Christmas Dinner Volunteer
Helped setup venue at White Buffalo Lodge
Served food and drinks
Prairie Springs Care Homes April 2009
Assistant Volunteer
Cleaned care home
Prepared and served food and drinks
Engaged in social and recreational activities with residents
Saskatoon Food Bank & Learning Center May 2009
Saskatoon’s City Wide Food Drive Volunteer
Worked in a group setting
Collected and sorted donations
Motivated team members to actively participate
Provided team with positive energy
HONOURS & AWARDS
Principal’s Honour Roll, 2009 & 2010
SaskTel Scholarship, November 2010
Norman MacLeod Reid Entrance Scholarship, November 2010
Social Justice Scholarship, June 2010
Subject Award: French Immersion & Christian Ethics, June 2010
10. REFERENCES
Dominique B oks howan
French Immersion Teacher
Bethlehem Catholic High School
110 Bowlt Crescent
Saskatoon, SK S7M 0L1
Bus: (306) 659 -8101
Res: (306) 384 -0480
Tammy Klassen
Retail Sales Manager
Value Village
2115 Faithfull Avenue
Saskatoon, SK S7K 1T8
Bus: (306) 668 -6161
Res: (306) 683 -0368
Editha Der ksen
Nurse
Royal University Hospital
103 Hospital Drive
Saskatoon, SK S7 N 0W8
Bus: (306) 655 -1000
Res: (306) 931 -4613