portfolio

WARREN SHANE PALMER
KING UNIVERSITY FINAL PORTFOLIO
BACHELOR OF INFORMATION TECHNOLOGY

Warren Shane Palmer
704 Front Street P.O. Box 305 Coeburn, Va. 24230
(276)639-2155
wspalmer@student.king.edu
King University
DMIS 3780 Final Portfolio Assignment
Cover Letter: PAGE: 4
This section contains a cover letter addressing my final portfolio and consideration for a
Bachelor Degree in Information Technology from King University.
Resume: PAGE: 7
I have included my personal resume which includes a list of my work and education background.
Personal Introduction and Thank you: PAGE: 10
Introducing myself and thanking you for the chance to be part of the King University Alumni.
Educational Background: PAGE: 12
I will be going over my education accomplishments throughout the years.
Reflective Survey Essay/Answers: PAGE: 10
This section is the Reflective Survey Essay answers.
Database Project: PAGE: 17
Included within is the Database Project that was completed during the course.
Designed Information System: PAGE: 31
Included here is the project where we designed an information system for a small business.
Final Project with Self-Evaluation Form: PAGE: 62
In this section is the follow up to the TCOM 2400 project where a workplace problem was
defined and what was suggested to repair the problems.
One or more document or Project of my choice:
I have included some projects to include alongside with this portfolio for your consideration.
Marketing Plan for Super Hero Cola: PAGE: 71

NETWORK DESIGN ASSINMENTS WITH BUDGET: PAGE: 87
NETWORK DESIGN FOR MY HOUSE: PAGE 91
SOMETHING FOR EVERYONE
RECOMBINATION OF INFORMATION AT A SUPERMARKET
FINAL GROUP ASSIGNMENT: PAGE 92
REFERENCES: PAGE 99
Web Pages I designed and uploaded onto the Internet:
https://sites.google.com/site/shanesfinalportfolio/
https://sites.google.com/site/shanesportfolio2/
http://odlaw9.wix.com/warrenshanepalmer
http://odlaw9.wix.com/warrenshanepalmer2
YOU TUBE INTRODUCTION TO MY FINAL PORTFOLIO:
https://www.youtube.com/watch?v=Ew385jvOz-w&feature=youtu.be

Warren Shane Palmer
704 Front Street
P.O. Box 305
Coeburn, VA. 24230
March 16, 2014
To whom it may concern:
I I'm writing to express my interest for my bachelor’s degree and final portfolio in the
Information Technology Course of King University. I am confident that my skills have increased
in the year I have participated in these classes.
Having worked hard and long in my studies I have learned so much and feel I am ready to earn
my Bachelor Degree. I am looking forward to this presentation and feel that after you have
reviewed what I have included you will see I am indeed ready for my degree.
Thank you for this great opportunity and considering me, I believe my experiences and track
record makes me an excellent candidate for graduation and recipient for a Bachelor Degree in
Information Technology with King University. I have enclosed my resume as well, a list of
accomplishments, as well as many of the projects I have worked on within my final portfolio for
your consideration.
Sincerely,
Warren Shane Palmer
276-639-2155

Warren Shane Palmer
704 Front Street P.O. Box 305
Coeburn, VA. 24230
March 16, 2014
To whom it may concern:
I'm writing to express my interest for a position in Information Technology. I am confident that
my skills are well-aligned with the role, and that I would be an excellent fit for your organization.
Having worked as Team Leader, Manager and a Stock Clerk, I bring to the table a breadth of
experience, versatility, and insight. I believe these qualities would make me a valuable addition
to your organizations team.
Thank you for considering me for this, I believe my experiences and track record makes me an
excellent fit for this opportunity. I have enclosed my resume for your consideration. Please feel
free to contact me via phone or email at a time of your convenience to discuss my background
as well as the requirements for the role.
Sincerely,
Warren Shane Palmer
276-639-2155
odlaw@hotmail.com

Warren Shane Palmer
King University Permanent
Address
1350 King College Road wspalmer@student.king.edu 704 Front
Street
Bristol TN 37620 (276)-639-2155 Coeburn VA
24230
EDUCATION
King University Bristol, Tennessee, May 2014
Bachelor of Information Technology
GPA: Cumulative 3.23
Coeburn High School, Coeburn, Virginia June, 1992
WORK EXPERIENCE
Stock Clerk, Magic Mart, Norton, Virginia, June 2009 – March 2014
· Provide outstanding customer service.
· Unload trucks, supplies, and equipment.
· Sort items received from trucks and put with other items of the same type.
· Fill up stock items on the sales floors.
· Inspect merchandise to ensure it is correctly priced and displayed.
· Perform carry-outs for customers who purchase large items.
· Stock Clerks are also responsible for cleaning and various repairs needed to the
store and other various tasks.
· I am always performing my job with the highest regard to company policy.
· Answered questions regarding the store and its merchandise.
· Stocked shelves and supplies and organized displays.
· Developed positive customer relationships through friendly greetings and
excellent service.
· Reported to each shift on time and ready to work.
Manager and Team Leader, Burger King, Norton, Virginia, August 1995 – June 2009
· Provide outstanding customer service.

· I was always performing my job with the highest regard to company policy.
· Train employees on store policy, proper food handling procedures, and job duties.
· Making sure food preparation stations stay clean.
· Managing employees and making sure they perform their jobs.
· As shift manager I was responsible for making sure a shift ran smoothly by
handling customers and employees.
· Counting stock and money, and making bank deposits.
· Maintained high standards of customer service during high-volume, fast-paced
operations.
· Pleasantly and courteously interacted with customers.
· Operated the drive-through window and sales register quickly and efficiently.
· Assembled food orders while maintaining appropriate portion control.
· Verified that prepared food met all standards for quality and quantity.
· Handled currency and credit transactions quickly and accurately.
· Followed food safety procedures according to company policies and health and
sanitation regulations.
· Stored food in designated containers and storage areas to prevent spoilage or
cross-contamination.
· Maintained clean and safe environment, including in the kitchen, bathrooms,
building exterior, parking lot, dumpster and sidewalk.
· Reported to each shift on time and ready to work.
SPECIAL SKILLS
Language: Fluent in English
Computer: Proficient in Microsoft Word, PowerPoint, Excel, and Office.
Other Skills: Interpersonal, organizational, and communication skills. Willing to learn!

Hello my name is Warren Shane Palmer and I would like to open by thanking King University and
the Information Technology department for the chance to broaden my education with this fine
institution. I am from Coeburn, Virginia and have lived here for all my life. When I first applied
for admission into King University I had been out of college since 1996 when I graduated from
Mountain Empire Community College with an Associate degree in Management with
specialization in Computer Information Systems. About 18 years had passed since I last studied
when I finally decided it was time to go back and finish something I started so long ago. Now
here I am at the end of a quest to go back to school and gain my bachelor degree from King
University. I have worked in Fast Food and Retail for the last 15 years and began to see my life
going no-where even with an associate degree I obtained from Mountain Empire Community
College. I have no one to blame but myself for staying in dead end jobs as long as I have and
about a year or so ago I began to question myself, am I going to be able to continue this type of
work until I am of retirement age? Or should I try again and further my education? I had often
thought about going back to collage to continue my education through the years and after much
deliberation and internal struggle I came to the only choice, it was time for me to go back to
school and gain my Bachelor Degree. I had heard of the long rich history that King University had
and began the application process for enrollment. I was accepted to King University and after
being reintroduced to college through the online learning format I began the journey toward my
goal of gaining my Bachelor Degree and now after a long hard fight we have come to the end of
the program and my journey’s end is in sight! Thank you again for accepting me within the
Information Technology program and for granting me an opportunity to realize the dream I have
had for the last few years!

My educational background up to Mountain Empire Community College was very consistent. I
am pleased with my past education, as well as my current, and feel that I have become a well-
rounded individual in many various aspects of my life. I started school like most people at the
age of five by attending Kinder Garden. I began at the local Coeburn Primary School and
continued there through third grade and once I was finished with third grade I began again by
going to a new school and new grade. After finishing third grade I was finished with Coeburn
Primary School and moved to Coeburn Middle School and fourth grade. Here I would continue
with Middle School until seventh grade which I graduated and went onto Coeburn High School.
Coeburn High School was a different change with additional freedom that was not afforded to
us in Primary or Elementary School. I worked my way through high school and graduated and
went on to Mountain Empire Community College. Mountain Empire Community College located
in Big Stone Gap Virginia, was my first college experience and I choose law enforcement as my
major wanting to later become a member of the FBI. I soon changed my mind however thinking
this may be more than I could handle. I changed my major to Business Management with a
specialization in computer information system. I thoroughly liked these classes and continued
with them until I graduated with an Associate Degree. I managed to get a 2.9 Grade Point
Average for all the classes I took while attending M.E.C.C. I was proud to know that while
attending these classes I was named to the Dean’s List thanks to my good grades. This too was
the end of furthering my education for now. For whatever reason I never went back or
continued with my education and worked, but always in the back of my mind I constantly
thought about going back to finish and further my education. This took 18 years before I finally
told myself now is the time, now is when I need to go back and finish. I was not getting any
younger and knew I did not want to continue working for Fast Food or Retail the rest of my life. I
applied for admission to King University and was accepted and began my studies. I was new to
the whole online study format and it took me a little while to get used to it. I soon found myself
working on various classes I had never taken and subjects I had no idea how to do. With
determination and hard work I soon got used to the Moodle and then used to the Blackboard
and was able to learn a great deal along the way. In the fall semester of 2013 I was surprised to
find out I was named to the President’s list with a Grade Point Average of 3.06. Now I have
reached the end of my journey and will soon be obtaining my Bachelor Degree a dream that
started so long ago is finally within my grasp. Once I gain my Bachelor degree I do not intend to
make the same mistake I made so long ago. I will use this degree to find a great career and
better my life and feel proud of all my accomplishments.

This is the reflective survey questions for our final portfolio I have answered each of
these to the best of my ability and with honesty. I hope you as a reader are able to learn
from what I have written about my experiences in the program and see some of my
growth as a student. It was not easy to put everything I wanted to into words, but I think
I have summarized all the key points I am trying to push across.
REFLECTIVE SURVEY QUESTIONS FOR THE BTECH PORTFOLIO AND ASSESSMENT
Walk the reader through each of your artifacts in the portfolio in order telling us what you
learned from completing each one. I feel that I have learned something from every course I have
taken while attending King University and will say something briefly about what was learned.
From the very first class Management of Organizations where we were taught all the levels of
management and what a manager of business has to deal with on a daily basis and the many
facets involved. From Web design and Internet programming I learned about the one of the
pioneers of design Milton Glaser and was able to create from scratch a web site where I could
demonstrate my capabilities in the building of my first unique web site. Introduction of
Computer science introduced me to the world of C++ programming and Data Structures
expanded on that with advanced C++. Database Management showed us all how to design a
database for a company and suggest changes to improve on the existing systems. Professional
Communication taught us how to write proper responses in emails, memos, and how to conduct
ourselves when creating a document that would be read by any number of individuals so the
document is clear, concise, well understood, and professional. Principles of Marketing let us
design our own marketing campaign for a fictional brand, organization, or product. Systems
Analysis was where we learned about the methods and principles of system developments.
Advanced Web design and Programming took us back into Web site creation and added the
aspect of JAVA Script and online storage of files for the creation of our web sites. In network
management we were able to learn how networks flow and gave us knowledge on how to work
with network operating systems, we created network diagrams both for our home and for a
business in need of networking. Information Security taught us the importance of safeguarding
our information and just how much damage something like a virus or a Trojan can cost from the
loss of information. I think I have learned a great deal during my time within these classes, but I
know there is so much more to learn and getting my Bachelor Degree in Information Technology
is the first step in the right direction because I will be able to use that to find a career to use the
knowledge I have acquired to better myself and my life.
Which of the pieces in the portfolio was the most challenging and why? Explain how you over
came this task. To this point in my education I have never attempted something like a portfolio
and was unaware how to tackle such a daunting task. Being able to piece together everything I
have worked on over the past year into something and organize it into what you see here before
you was a great challenge as I was unsure what I really wanted to use and what would show my
growth as a student. Even as I wrote the response to these essay questions my mind raced and

hoped I would do a good job and be able to convince who ever reads this that I do deserve my
degree. I constantly worry about doing things and was scared I would fail. To be able to
overcome this fear I have become determined I will succeed. By sheer determination I will do
my best to make this final portfolio the best I can. I have been looking up how to make a
compelling final project and I feel that in the end it will be a successful endeavor. Trying to
decide the optimal design, how to organize the information I have obtained, and making it all fit
together in a fluid manner is a challenge and I feel I will meet and over-come this challenge. By
research and practice I hope to have everything ready and looking presentable and hope that it
will be pleasing to everyone. I have enjoyed this challenge and feel that regardless of never
having to take on something like this I have risen to the occasion and have shown my growth as
a student.
Write about the artifact which was not required, the one that you chose for the portfolio. Why
this one? What do you think potential employers might learn about you from this artifact? The
artifacts I chose to showcase for this portfolio was the websites that I have designed during the
web design and advanced web design classes. I have had the most fun out of those two classes
because I was able to showcase one of my best qualities. I have always considered myself to be
creative and most people who know me say the same. I have a pretty good imagination and I
feel that I pulled off some of that creativity when I created the web sites for the two classes.
When a potential employer or someone else looks at the items I created and now am using for
this portfolio I hope they will see that I have the potential to be highly creative and would make
an excellent addition to their organization. Being able to see something of your creation come to
life as a website makes me feel very proud of myself because when I started these classes I had
no clue what I was getting myself into. I choose this as a way to show off my creativity and tell
people I am capable of so much more all I need is a chance to be able to prove what I can do. I
hope an employer seeing this would be willing to take a chance and let me flex my creative
muscle and be able to design something truly wonderful. The two web design classes I took
were fun and enjoyable and helped me find a way that I can showcase my talents where large
amounts of people can view what I can do and show them I could be a very good asset, these
reasons made it very easy for me to choose the projects I completed in Web Design and Internet
Programming and Advanced Web Programming as the artifacts I used for this portfolio.
Tell the reader about your design for your portfolio. How have you tried to make design a part
of the presentation? What would you hope a potential employer might think when looking at
your portfolio? For the design to this portfolio I decided to keep it simple, I put in a few pictures
to illustrate different sections and thought that would be a good way to go simple is always
better and will not overly complicate an already hard task of putting my thoughts and projects
to paper for someone to go over. I did want to put some design into the project so it would not
be bland and not stand out but I feel it would be more important to showcase what I have
learned. I hope that a potential employer when looking at this Portfolio would see that I have
worked hard and am trying to show case I am capable of doing great things.

Finally, as you, yourself, look over your work during this program as represented by the
portfolio, what are the “takeaways” for you? In other words, what realizations do you have
about yourself as an IT professional, a learner, a designer, as a member of a team, as a person of
values, and/or a person with new skills and insights? This list is only to help you think. Feel Free
to write about insights you may have had at this point. The biggest takeaway I have been able to
learn about myself through this experience is that there is always more to learn and no matter
what I do there is always room for improvement. I know learning is a long never ending process
that is always changing always evolving and no matter what you know there is always room to
learn more to improve your-self. This was a long and sometimes complex series of classes that
we undertook and there were times I felt overwhelmed. I think this is much like what we are
going to be experiencing or have always experienced in life. There are times we run into
situations we feel unequipped for and many times I felt this way during the time I have spent
working with these classes, but much like every challenge we have to face it and do our best to
overcome whatever problems may arise. Having been out of college for such a long time and
being introduced to the online format I knew it would not be easy, but I feel over the year I have
grown confident and slowly but surely I have convinced myself I will be able to do this. I know it
has not been easy and there were times I thought I would regret starting this, but now reaching
the final hurdles and being able to see the finish line in sight I am glad I undertook this unique
opportunity. I think another take away I had when starting these classes was getting used to the
group projects. I know working in a group is a must in the business world, but for the online
courses I thought there could be easier ways to do it. I thought that the members of the group
work different schedules and it would be hard to be able to organize time and do the work
necessary to complete the group assignment. I had never participated in anything like it before
and was worried on how to tackle this new challenge, luckily I think that I have succeeded in
working within groups. There is still much to learn with group work and I look forward to other
challenges like this that I will run into in the future.

My first artifact for this portfolio is the Database Management assignment we
undertook. Following is the database proposal we came up with for URS|CH2M
Oak Ridge LLC (UCOR). Following you will see the final presentation, with
everything the group of Nick Phillips, Andrew Pate, Curtis Wilson, and I came
up with to help reorganize the database for UCOR. Everything we used for the
completion of this project from the problem itself to the final report has been
included here for your consideration.

Context Diagram 9/27/13 Team 4
Progress Data entry
Internal work order
Assign work load
Employees
Progress Reports
Customer Order
Purchase Order

CEO / Manager
Project Manager
Customer
0
Project Monitoring System

Training Access Database (TAD)
Attendance
ID
Employee Badge
Number
Course
ID
Scheduled
Date
1 10004 5005 8/13/2013
2 10007 5005 10/15/2013
3 10018 5005 10/15/2013
4 10013 7007 9/10/2013
5 10001 3003 8/12/2013
6 10020 3003 11/5/2013
Class Locations
Classroom
ID
Classroom
Number
Classroom Location
Fiel
d1
1 1 Building K-1007 Rm
1654
2217
125
235
5 5 Building K-2527-AE Rm
5
6 6 Building K-2527-H Rm
3
7 7 Building K-33 Rm 226
Course Prerequisite
Prerequisite ID Course ID Prerequisite
1 7008 7007
2 4004 1001
3 6006 1001
4 7008 1001
Course Schedule
Course Trans Number Course ID
Course
Name
Course
Date
Classroom
Number
1 3003 Aerial Lift 8/12/201
3
2
2 5005 Crane
Operator
8/13/201
3
2
3 7007 Tamper
Indicating
Device Initial
9/10/201
3
1

4 5005 Crane
Operator
10/15/20
13
3
5 3003 Aerial Lift 11/5/201
3
1
Courses
Course
ID
Course Name
Train
er
Course Description
1001 General Employee
Training
1111
11
Covers company policies, brief site history, and site hazards.
2002 Fork Truck Safety 2222
22
How to safely operate and maintenance a fork truck
3003 Aerial Lift 2222
22
How to safely operate and maintenance a Ariel Lift
4004 Radiological Worker 3333
33
Provides the necessary information and skills to work safely in
areas controlled for radiological purposes
5005 Crane Operator 2222
22
How to safely operate and guide overhead cranes.
6006 DOE Work Practices 1111
11
Covers worker rights, sexual harassment, and proper use of
government property
7007 Tamper Indicating
Device Initial
4444
44
Classroom instruction covering procedural information followed by
a test and practical hands on test.
7008 Tamper Indicating
Device Annual
4444
44
Brief classroom refresher followed by practical hands on test
Employees
Badge
Number
Last
Name
First
Name
Us
er
ID
Email
Street
Address
City State
Zip
Cod
e
10001 Johnson Joe JO
J
jjohnson@ucor.com 1564 Center
Park Dr
Knoxville TN 123
45
10002 Jones Peggy PE
J
pjones@ucor.com 9330 Walls
St
Knoxville TN 123
45
10003 Parker Jonas JO
P
jparker@ucor.com 1234
Kentucky
Ave
Oak
Ridge
TN 543
21
10004 Smith Bart BA
S
bsmith@@ucor.com 642 Outer
Dr
Oak
Ridge
TN 543
21
10005 Rogers Kim KI
R
krogers@@ucor.com 7410 Bob
Grey Rd
Knoxville TN 123
45
10006 Kent Clark CL
K
ckent@ucor.com 100
Smallville Dr
Clinton GA 555
55
10007 Sansui Todd TD
S
tsansui@ucor.com 456 Hope
Ave
Rogersvill
e
KY 125
68
10008 Parks Peter PE
P
pparks@ucor.com 6932 Metro
St
Bristol TN 999
99

10009 Lane Lois LIL llane@ucor.com 2775
Clayborne
Ave
Bristol VA 111
11
10010 Grady Lex LX
G
lgrady@ucor.com 623
Northshore
Dr
Knoxville TN 123
45
10011 Honeycu
tt
Betty BT
H
bhoneycutt@ucor.com 495 Stevens
Rd
Kingston TN 889
95
10012 Houston Mark M
KT
mhouston@ucor.com 410
Mountain
Rd
Gatlinbur
g
TN 963
25
10013 Kitts Elle EL
K
ekitts@ucor.com 236
Hampton Dr
Hampton VA 237
85
10014 Chaney Bob BB
C
bchaney@ucor.com 2569 Main
St
Norton VA 256
74
10015 Carmack Pat PT
C
pcarmack@ucor.com 598 Kings
Ave
Kinston TN 889
95
10016 Carbajo Juan JA
C
jcarbajo@ucor.com 971 Hudson
Bldv
Midtown TN 456
21
10017 Boles Jose JS
B
jboles@ucor.com 14 Roane St Oliver
Springs
TN 887
75
10018 Hux Jon JH
X
jhux@ucor.com 133 Broad St Knoxville TN 123
45
10019 Perkins Stanley SP
K
sperkins@ucor.com 488 Kingston
Pike
Knoxville TN 123
45
10020 Phelps Mike M
KP
mphelps@ucor.com 313
Windfield Rd
Oneida TN 223
34
Trainers
Badge Number
Last
Name
First
Nam
e
User ID Email
Street
Addre
ss
City
Sta
te
Zipcod
e
111111 Butler Bill BIB bbutler@ucor.com 254
Wilson
Ave
Oak
Ridge
TN 54321
222222 Craze Lark LCZ lcraze@ucor.com 569
Gibso
n St
Oak
Ridge
TN 54321
333333 Sterlin
g
Gabe GBS gsterling@ucor.co
m
711
State
St
Knoxville TN 12345
444444 Samps
on
Bren
da
BPS bsampson@ucor.co
m
1400
Auer
Ln
Knoxville TN 12345
Training History

Training
History ID
Badge Number
Cours
e ID
Date
1 10001 1001 7/9/2013
2 10006 2002 2/4/2013
3 10014 1001 7/11/2013
4 10003 2002 9/2/2012
5 10006 7007 7/11/2013
6 10016 2002 7/9/2013
7 10019 1001 3/6/2013
8 10019 4004 7/1/2013
9 10019 7007 8/1/2011
Queries
Query Course Prerequisite
Prerequis
ite ID
Cour
se ID
Prerequisite
2 4004 1001
3 6006 1001
4 7008 1001
Query Trainer Course
Course ID
Course
Name
Trainer Course Description
2002 Fork
Truck
Safety
222222 How to safely operate and maintenance a fork truck
3003 Aerial
Lift
222222 How to safely operate and maintenance a Ariel Lift
5005 Crane
Operat
or
222222 How to safely operate and guide overhead cranes.
Query Training History
Training
History ID
Badge Number Course ID Date
7 10019 1001 3/6/2013
8 10019 4004 7/1/2013
9 10019 7007 8/1/2011

Database Management
Training Access Database (TAD) Final Report
This is the final summary report for a training access database developed for URS|
CH2M Oak Ridge LLC (UCOR), hereafter referred to as (TAD), by students in the
Information Technology program at King University. TAD has been designed for the
primary reason of providing major cost savings to a company that has previously
outsourced this internal need of training requirements and documentation for all their
employees.
Prior to starting this project, company officials were presented with the idea to
create an internal database that would reduce costs, create more accurate documentation,
and fill an unnecessary gap within the company. The development of this type of
database, will also lower costs and add additional security to all employee records that
should be kept confidential. Company officials were excited about this presentation and
were willing to implement such a database providing the results proved to be as stated.
Discussions and planning for this project were started on June 21, 2013 by four
students, Nick Phillips, Andrew Pate, Shane Palmer, and Curtis Wilson. The objectives
were to list the attributes for each entity, create an E-R diagram, and present results of the
testing methods that would be implemented and presented to officials when complete.
When designing the database, it was discovered that eight tables with multiple
attributes would be needed to meet the desired requirements and fulfill the documentation
criteria for each employee. These include: Employee- standard information, Trainers,
Attendance, Courses, Class Location, Course Schedule, Course Prerequisite, and Training
History. These tables contain all the necessary attributes, entities, and relationships that
will provide efficient and reliable data for each employee all while maintaining the
integrity and security of confidential data. Most of these tables were designed to use a
one-to-many binary relationship while others use a many-to many binary relationship.

Testing of the database began after designing the tables. We began populating
TAD with samples of simulated data to check speed, integrity, and reliability of the
database. When numerous sample data was introduced into the database, we developed
a few sets of queries that would be used to obtain an average data retrieval speed. There
were no issues or messages with these tests. So, the next step was to select each query
and run them back-to-back at least 20 times to determine if there was adequate retrieval
with no lockups within the system. These tests were completed and produced no locking
issues.
After the approval of company officials and implementation is made for this
database within the company, several additional tests are planned to occur with the
system which will further substantiate this project going live and eliminating an
unnecessary gap within the UCOR facility. Ultimately, the decision to be self-sufficient
by creating an internal database will be extremely beneficial and reduce enormous
outsourcing costs for UCOR.
Group 4
Nick Phillips
naphillips@student.king.edu
Andrew Pate
adpate@student.king.edu
Warren Shane Palmer
Curtis Wilson
cdwilson@student.king.edu

DESIGNED INFORMATION SYSTEM:
Up next for your consideration is the Systems Analysis and Design for Project Monitoring System
for Service One Contracting. The group of Nick Phillips, Curtis Wilson, Andrew Pate, and I
worked long and hard on this and I feel we did a very good job.

Systems Analysis and Design for
For Service One Contracting
DMIS 3465 Final Report
Warren Palmer
Andrew Pate
Nicholas Phillips
Curtis Wilson

Chapter 1 – Project Overview
This chapter provides a brief overview of the project. This chapter includes:
· Executive Summary
· Project Charter
· Project Scope Statement
Project Overview –
Executive Summary
Service One Contracting is a female owned, small business electrical contractor. The two
areas of focus for Service One is Industrial and Commercial Electrical Services. Each of the
two areas of focus have a variety of capabilities from the design and building of electrical
systems to 24/7 service and repair. Service One Contracting was founded in 2001 and is
located in Knoxville, Tennessee. Since 2001, Service One has grown into the third largest
electrical contractor in Knoxville.
The development of a project monitoring system that fit Service One's needs will alleviate
unnecessary expenditures and increase performance. All the project information associated
with each project is now being entered by each of the project managers. After the universal
project monitoring system is implemented, Service One will appoint certain individuals for
data entry and all project managers can view the various projects. Also, the owners can
oversee any and all the projects in one system.

Project Charter
Project Project Monitoring System
Start Date August 28, 2013 End Date September 29, 2013
Submitted By Warren Palmer, Andrew Pate, Nicholas Phillips, Curtis Wilson
Overview
This project will implement a monitoring system for Service One Contracting and will be used
to track progress from start to finish, manpower required, and all safety related issues. The
purpose of this system is to provide quick access of information regarding on time deliveries
and progress status reports to managers and owners. This system will also enhance delivery
of essential information necessary to complete contracts on time and therefore save money,
employee time, and also reduce errors from previously conflicted information.
Objectives
· Minimize costs associated with too many workers assigned to on location
· Provide accurate and on time delivery reports
· Reduce safety related issues
Key Assumptions
· System will be built and configured by King College Students
· User interface will be web based and protected
· Access through company database
Stake Holders and Responsibilities
Stakeholder Role Responsibility Signatures
Joy Vaulton President/CEO Project Monitor Joy Vaulton
Barry Vaulton VP/ General Manager Resource Monitor Barry Vaulton
Randy Mays VP Operations Operations Monitor Randy Mays
Debbie Hensley Safety Manager Safety Monitor Debbie Hensley

Project Scope Statement
Project Monitoring System Prepared By: Nick Phillips
Project Scope Statement Date: 9/26/13
Problem/Opportunity statement
Currently Service One is using multiple project monitoring tools to manage the day to day
operations of their ongoing and past projects. Multiple project managers use different tools to
manage their current and past projects which does not allow for optimal performance for the
company as a whole. Increased cost is also an adverse effect of the multiple monitoring tools
utilized. This action does not match their current commitment for providing cost-effective
systems.
Objectives
The implementation of the new Project Monitoring System for Service One Contracting
comes with multiple objectives. The following objectives have been identified to meet the
needs of Service One Contracting.
· While the current systems in use by Service One have sufficed, the overall goal of the
new system is to keep projects on track while providing a universal system to monitor
each project.
· The new system should enhance company service by allowing the owners, project
managers, and engineers to monitor all ongoing projects in one system. This should
allow for resource sharing among the projects to better utilize the company's assets.
· With the current systems in use by Service One the new system should reduce current
maintenance cost of the various monitoring systems by allowing maintenance personnel
to focus on one system.
The following objectives have been identified as the project objectives for this team.
· The project team's main objective is to design a Project Monitoring System for Service
One that meets all the company's requirements.
· Our team has set the goal to provide a user friendly system. We have designed a system
using multiple interfaces that will allow the users and maintenance personnel to have an
easy to work with system.

· This project team has the objective to complete the Project Monitoring System on or
before the final deadline.
Description
This project involves the development of a universal Project Monitoring System for Service
One Contracting. The new system will incorporate multiple methods of interaction between
the system and its users by including a Command Language Interaction for programmers and
maintenance, Menu Interaction, and Form Interaction for the majority of the users. This
project will also include a physical database that stores and allows retrieval of the data
through the new Project Monitoring System. The new system will allow Service One to track
their projects progress from start to finish including managing manpower required, cost
associated with project phases, and all safety related issues.
Benefits
There are many advantages of Service One implementing a universal project monitoring
system.
· The fact that all the information would be retained in one system for viewing and
oversight.
· The cost associated with maintaining one system compared to multiple systems.
· Turnover in management would cause less impact to the company's mission.
· Resource sharing will be made easier.
· The time for updates to the system will be more efficient.
Deliverables
· Baseline Project Plan
· Scope Statement
· Progress Reports
· Issues Report
· Weekly Meeting Notes
· Final Report
· Project Presentation
· Installation of New Project Monitoring System
Project Success Criteria

The project will be determined successful if all the conditions listed below are met and the
new Project Monitoring System meets the predetermined requirements of Service One
Contracting.
· The project is completed on-time.
· The system provides fast delivery of output request such as forms and reports.
· Project progress monitoring for different levels of users.
· The new system provides control in key areas to include schedule, cost, safety, and
complete monitoring and controlling phase review.
Estimated Project Duration
Our project team for the Project Monitoring System for Service One Contracting has broken
down the estimated durations for the different phases on the project. The first duration
covers the analysis and design phase and runs from September 4, 2013 through September
16, 2013. The next break down of the project estimated duration is for the system
implementation and runs from September 15, 2013 through September 22, 2013. The
project's final conversion will be completed by September 29, 2013.

Chapter 2 - Baseline Project Plan
Introduction
After all interviews and observations were completed, it was determined that the need for an
efficient, accurate, and uniform system must be implemented. Multiple requirements were
revealed to our project team and some requirements were brought to the attention of Service
One themselves. Service One made our team aware that a user friendly interface was
needed. The users of the new system will have various backgrounds with various levels of
system knowledge. Our team has decided that the new system will be designed in such a
way that includes multiple methods including Command Language interactions and Menu
interactions. The Command Language view was decided upon primarily for the programmers
that maintain the system. The Menu interaction will be the main and default view which was
decided upon with keeping the diverse users in mind. Form interaction will also play a part in
the interface design and again was decided upon keeping the majority or the users in mind.
The Form interaction design will be used primarily in data entry and report/form retrieval. Our
team proposed a new system that mirrors Microsoft Access and stressed designing a less
complex design in the first implementation. Service One agreed to this development idea.
System Description
Alternatives
Requirements
Criteria Alternative A Alternative B Alternative C
Requirement 1 Complex Essential Standard
Requirement 2
Constraints
Criteria Alternative A Alternative B Alternative C
Cost of Development 20,000 15,000 10,000
Cost of Hardware 10,000 8,000 4,000

Time to operation 5 weeks 3-4 weeks 2-3 weeks
Ease of Training complex Moderate easy
…
…
Selected System Description/Justification
Requirements selected by Service One concluded that the most beneficial and acceptable
solution for their data problems would require the purchase of alternative B. This method and
proven technology not only meets their budget but also will produce all of the necessary
documents, financial and completion status of each individual job that is underway. This
method will also give top managers and supervisors the required real-time data to make
necessary changes to scheduling and work load at adequate times to prevent missing
deadlines and budgets.
Feasibility Assessment
Economic Feasibility
After review of the initial system design, Service One managers determined that for this to be
implemented as proposed, that there could possibly be additional costs higher than their
budget allowed. Team four immediately responded to address this concern and proposed a
system that mirrored Microsoft Access and also stressed that by designing a less complex
system to meet their budget needs, there possibly could be deficiencies in response time but
these changes would still maintain accuracy. Service One agreed to these new development
ideas.
Technical Feasibility
It was determined that initial planning of the Project Monitoring System contained several
high risks that needed to be addressed. These risks included:
1) An inaccurate system design too complex for a small business
2) An inaccurate use of familiar technology software and hardware
3) Inadequate user-friendly development
Team four reviewed each of these risks in-depth and determined system modifications were
needed for a successful implementation of the new Project Monitoring System design for

Service One. Team four realized that all of these risks could be eliminated by scaling back
the original design and using software currently proven effective in smaller business settings.
Originally, team four designed the system to be used in a large, well known company with
many employees and overlooked the complex design feeling it would be adequate for any
company. This proved to be untrue and design modifications were implemented. Design
changes include:
4) Reducing the complexity of the system taking out many unnecessary “bells and
whistles”
5) Using current software that mirrors MS Access and less sophisticated hardware
6) Developing a user-friendly interface
These small modifications to the system design were pleasing to Service One and they
agreed to continue with the implementation plan.
Operational Feasibility
Initial design for the Project Monitoring System was too complex to implement in small
companies and would not solve but only create additional problems for Service One.
Changes were made to the original design that would produce accurate information for all
manages and CEO’s to access data in real time. These new and improved design features
will allow user-friendly, efficient, accurate, and reliable information that will solve the problems
Service One currently faces and will help their company reach company goals to be the
largest contracting service within their region.
Legal and Contractual Feasibility
This new system will require some additional legal obligations for Service One Contracting.
Proper installation and implementation for several new software licenses will need to be
obtained. The system design calls for up to twelve new computer stations and user license.
These costs are included in the initial project estimate for design and development that has
been submitted to Service One in the initial agreement. Failure to purchase these new
licenses could result in severe fines.
Management Issues
Communication plan
Weekly assessment and progress meetings for team four and management were conducted.
Each of these meetings revealed substantial progress and fulfillment of contractual

agreements to Service One Contracting. There was a mutual level of respect gained by each
team member involved and a lasting business relationship formed.
Project standards and procedures
While working on this project, standards have been reviewed and revised to improve a more
detailed look at each individual company or business that team four works with in the future.
This simply means that the needs for one company may not be what another company will
need. This proved to be true after realizing a very complex system design was not needed
for a small company. Future endeavors will ultimately be following the new standards set
aside for design proposal to be accurate at the first presentation.

Schedule
The schedule for the Project Monitoring System designed for Service One Contracting
includes various tasks. The first tasks were the Project Charter and the Project Proposal.
These two activities overlapped and were started August 29, 2013 coming to completion on
September 8, 2013. The next set of activities involved the Systems Analysis and Systems
Design phases and they also overlapped. These activities were performed from September
4, 2013 until September 16, 2013. The System Implementation phase started as the Design
phase was coming to completion on September 15, 2013. The process of coding, testing, and
maintenance started right away with each task running simultaneously. The System
Implementation phase will combine with the Final Conversion phase and be completed on
September 29, 2013. Figure 2.1 below illustrates the schedule for the terminal elements of
the project monitoring system for Service One Contracting.
Figure 2.1, Gantt chart showing the start and finish dates of the terminal elements.

Weekly Log
Date Activity Description Group Member(s) Effort/Time Notes
Week One Project Charter Curtis 10 hours
Week two Proposal Curtis 5 hours
Week three Milestone 2 Memo Curtis 5 hours
Week three DFD Curtis 10 hours
Week four DFD Curtis 10 hours
Week five DFD- Final report Curtis 20 hours
Week One Proposal Nick 5 hours
Week two Proposal Nick 15 hours
Week three Milestone 2 Memo Nick 4 hours
Week three Analysis/Design Nick 3 hours
Week four Milestone 3 Memo Nick 9 hours
Week four Implementation/Maintenance Nick 12 hours
Week five Final report Nick 20 hours
Week five Presentation Nick 2 hours

Chapter 3 - Requirements Specification
Requirements
Determination
Requirements Gathering Activities
During the five week course, Team 4 conducted several interviews with employees from each
department, all levels within departments, and with all managers and owners to gain an
understanding about their primary goals for Service One Contracting. This information was
very useful to gain an understanding of how cohesive the organization is and to also learn
their ideas for improving uniformity within their organization.
With the vast amount of new information, Team 4 began to analyze all the activities that
Service One was currently engaged in and also several of their new upcoming contracts.
This information was then reviewed and compared for each department’s current handling of
activities. It was revealed that each department handled data differently by using flip charts,
erase boards, and other slips of note paper with almost no efficient means of handling
necessary and essential information. Team 4 devised a plan to use an existing information
system that was previously designed for another business. This system had been already
been implemented proven to work well. However, after proposing this system to Service
One, it was discovered that it had too many “bells and whistles” for the needs of a small
company. Team 4 realized this error and immediately began re-planning a new system for
this small business that would include only the essentials needed for their business for real-
time accurate information.
After realization that one system will not work effectively for all companies, Team 4 reviewed
and conducted additional interviews to gain more knowledge that would produce an effective,
efficient, and most importantly, reliable information for all managers and owners to access in
real time. This was accomplished by examining daily business needs and events more in-
depth. There are basically three categories for business events:
a) Tasks that happen at specific times
b) Decisions made within the organization
c) Responses to outside events

Each of these categories required an investigation of company policy to provide the most
effective and efficient means of properly establishing a new information system. Events and
policies were reviewed, reworked, revised, and some eliminated to achieve proper efficiency
and to attain company goals. The intense examination of policies and procedures revealed
that several were outdated and needed revision for a proper data system to be implemented
for Service One.
Requirements Summary
The requirements listed below were gathered from various interviews during the development
and the Systems Analysis Phase of the Project Monitoring System for Service One
Contracting.
Functional Requirements
· The new Project Monitoring System will require restricted access at various stages to
include:
· Initial entry into the system
· View only permission
· Restricted access to portions of a project
· All approved employees can enter and view data in their respected areas within the
new system
· Project managers and high level stakeholders can enter and view all data in all areas
· The new system must have the capability to generate required reports and forms
· Reports and forms must print from the new system
Data Requirements
· A relational database must be incorporated in the new system to support data
storage and retrieval
· The new system must handle the data volume currently used by Service One plus
50%
· The data that is stored in the new system must export into Microsoft products such as
Excel
User Interface Requirements
· The new Project Monitoring System must provide an interface for programmers and
maintenance personnel such as a command language interaction

· The new system must provide a user friendly interface for data entry personnel such
as menu and form interaction
· Forms must accept numeric and alphabetic entries
· The new system must have the capabilities of incorporating a Local Area Network
(LAN)

Process Model
Context DFD and Description
Project Manager
Progress Data entry
Internal work order
Employees
Customer Order
Purchase Order
Customer
0
Assign work load
Progress Reports
CEO / Manager

Proposed System (To-Be) DFD and Description
DFD LEVEL -0
4
Project Expense
CEO/ Manager
2
Hours Assigned to Complete
D1 Inventory
3
Project Completion Status
Employees
Internal work order
Project Manager
Customer Order
Purchase Order
1
Current Projects
Arterial
Customer

Order Supplies
Assign work
Projected
Hours
Materials Required
Customer Receipt
Status Review
Updated material expenses
Update Progress
Status reports
Final reports
Updated salary expenses

Chapter 4 - Design Specification
Narrative Overview
The interviews and observations made in our developmental process reiterated the need for a
uniform system. Service One made us aware that a friendly user interface was needed in the
new system. Our team decided that this system would include multiple methods including
command language interactions and menu interactions. The command language was
implemented for programmers that maintain the system and menu interactions were put in for
the diverse users that use the system. Form interaction is also a part of this design that will
be primarily used in data entry and report/form retrieval. Our system mirrors Microsoft Access
and stresses a less complex design than the first implementation. This system will cover the
current state of a project and resource allocation for projects will be required of the new
system. A form requirement listed by Service one was one that would allow a project
manager to perform a cost assessment of the project currently under way.
Interface (Forms/Reports)
Designs
Project Name Previous Phase
Previous
Phase
Completion % Current Phase
Current Phase
Completion % Resource Group
Sum of Actual
Remaining
man-day
S
m
Green Acres - 80% Phase-1 80% Group-1 11
Blue Farms Mall Phase-1 50% Phase-2 35% Group-2 10
King University CafeteriaPhase-2 85% Phase-3 85% Group-3 11
Service One Contracting
Project Current Status Report

Task Code Resource
Name
Planned
man-day
%
Completion
Adjust
remaining
man-day
Actual
Remaining
man-day
Calculated
Remaining
man-day
cost/man-
day
Total mpwr
cost
Remaining
mpwr cost
Res
Gro
1-Per-1 Peter S. 5.0 100% 0 0 200 1000 0 Gro
1-Per-1 Linda W. 8.0 50% 6.0 6 4 100 1000 600 Gro
1-Per-1 Rose R. 5.0 0% 5 5 100 500 500 Gro
1-Per-2 Michael P. 8.0 100% 0 0 200 1600 0 Gro
1-Per-2 Pol Z. 5.0 100% 0 0 80 400 0 Gro
1-Per-2 Thomas T. 3.0 25% 2.3 2.3 80 244 184 Gro
3-Trn-1 Linda R. 15.0 50% 7.5 7.5 100 1500 750 Gro
1-Per-3 John S. 6.0 85% 6 6.0 100 1,000 500 Gro
1-Per-3 David K. 5.0 90% 5 5.0 100 500 300 Gro
Assign Resource to Task Report

ID Task
Labor
Hours
Labor
Cost per
Hour
Total
Labor
Cost
Material
Cost
Travel
Cost
Other
Cost
Total Cost
1-Per-1 Wireman 96 $36 $3,456 $268 $0 $0 $3,724
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
96 $3,456 $268 $0 $0 $3,724
$3,724
Comments:
Subtotal
Contingency Reserve
Total
Contract Number 14BFM91413
Document Owner: PM Wolfe
Project or Organization Role: Blue Farms Mall
Focus Area: New Construction
Cost Assessment Form

Testing and Usability
Assessment
Our testing and usability assessment will cover multiple areas to ensure we have an efficient
system. These processes include system functions, data input, input commands, data output,
output command, and output notifications. The method of testing our team has chosen for this
project is testing by users method. For example, in one scenario we had a user log in and
proceed to the project update tab. The user chose a project to fill in the required space on the
pop up form. Once required spaces were filled in, it was submitted and the output was
reviewed and printed. The system returned zero error alerts and the desired form was
printed. Another scenario we put the system through was having another user log in and go
to the update tab. The user chose a project to fail to fill in all the required spaced in the pop
up form. Once the user had the desired spaced filled in, it was submitted and the output was
reviewed. The error message was acknowledged and the form was closed out. The system
was working properly prompting the user to fill in all the required fields of the form. These
scenarios among many others ensured us that our system showed high usability and
functionality.

Chapter 5 – Implementation and Maintenance
Implementation Estimates
The Project Monitoring System for Service One Contracting has multiple activities and
maintenance categories associated with the implementation and maintenance phase. A
required time has been allied with each activity and category to better serve the
implementation and maintenance personnel. An overall breakdown of the project duration is
listed in Chapter 1 of this report. Our team has determined that the implementation cost will
be roughly 25% of the total cost of ownership of the new system. The monetary value
assigned to the implementation estimate is $6,250.00. Table 5.1 below describes the percent
breakdown of the implementation activity.
Implementation
Activity
Estimated Dollar
Amount
Percent of
Implementation
Budget Used
Time
Required
Coding $1,875.00 30% 7 Days
Testing $1,562.50 25% 5 Days
Installation $1,875.00 30% 2 Days
Documentation $937.50 15% 3 Days
Table 5.1, Implementation cost and required times breakout into category.
Our team has determined that the maintenance cost will be roughly 75% of the total cost of
ownership of the new system. The monetary value assigned to the maintenance estimate is
$18,750.00. Table 5.2 below describes the percent breakdown of the maintenance
categories.
Type of Maintenance
Estimated Dollar
Amount
Percent of
Maintenance
Budget Used
Time
Required
Corrective maintenance $3,750.00 20% 3 Days
Adaptive maintenance $4,687.50 25% 2 Days
Perfective maintenance $937.50 5% 3 Days
Preventive maintenance $9,375.00 50% Ongoing
Table 5.2, Maintenance cost and required times breakout into category.

Implementation Plans
Suggested Technology
Our team will use Computer-aided software engineering (CASE) tools to implement the new
system such as code generator tools and software design programs. The Linux operating
system has been chosen for the new system. The decision of using Linux was made along
with Service One to cut down on cost while maintaining a high level of system confidence.
The Umbrello UML Modeler is a Unified Modeling Language (UML) diagram program that will
be used in the implementation of the new project monitoring system for Service One.
Umbrello along with Linux is open source software which played a major role in deciding to
use their technology.
Resource Estimates
The team has consulted Service One on the estimates for resources that will be needed for
the implantation process. For a seamless installation of the new project monitoring system in
a parallel installation our team has requested two skilled users from each project team to be
made available during this process. Our team has made Service One aware that the times
needed for each user would not overlap and be limited to five hours of use for each user.
The only tools required will be the separate work stations installed for the new system.
Implementation/Installation Strategy
The implementation phase of the Project Monitoring System for Service One Contracting has
multiple associated activities. The fist activity involves the process of coding the physical
design specifications into working computer code. The use of CASE tools such as code
generator tools will be utilized to perform the in house code generation. The second activity
in this implementation phase involves testing and is discussed in greater detail in the test plan
for this project. The essentials of the testing activity include test plans, test cases, test
scenarios, and test logs. The testing will cover hardware and software.
Currently Service One Contracting utilizes various methods for monitoring their past and
present projects. The implementation of the new project monitoring system was evaluated
and it was determined to perform a parallel installation. A parallel installation will allow the
team to evaluate the new system and make any necessary adjustments. An implementation
diagram will be used for the process of development to show what activities run
simultaneously and the order of how the current systems will be shut down. The various
systems that Service One currently uses will continue to run simultaneously for some period

not to exceed 25 business days. The use of CASE tools such as code generator tools will be
utilized to perform the in house code generation.
Test Plan
The following is a list of the areas to be focused on during testing of the new project
monitoring system for Service One Contracting. All tests will be controlled. The testing will
take place throughout the implementation process.
• System Functions
• Data Input
• Input Commands
• Data Output
• Output Commands
• Output Notifications
Our team has developed various scenarios for testing the new project monitoring system for
Service One Contracting. Listed below are two simple test scenarios with the expected
results:
· Test Scenario 1.0 - With the system running, log in and proceed to the project update
tab. Choose a project and fill in required spaces on the pop up form. Once required
spaces are filled in, submit and review output. Print form. Expected result - the system
should behave in a manner that provides zero error alerts and the desired form should
print.
· Test Scenario 1.1 - With the system running, log in and precede to the project update
tab. Choose a project and fail to fill in all the required spaces on the pop up form. Once
desired spaces are filled in, submit and review output. Acknowledge error message and
close out of form. Expected result - the system should behave in a manner that provides
an error message prompting the user to fill in all required fields of the form.

Installation deliverables
At the completion of the installation process multiple deliverables will be made available to
Service One Contracting. For the process of maintaining the project monitoring system it was
decided upon to use CASE tools such as maintenance and reverse engineering tools to
generate the user guide, training plan, and maintenance notes. The Imagix 4D reverse
engineering tool will be the primary tool for the maintenance portion of the project. The user
guide will consist of a table of contents, written procedures and instructions, reference
material, and a glossary. The user training plan will consist of required and recommended
training cycles along with test scenarios for the user to execute in training situations. A list of
common mistakes and best practices will accompany the training plan. This phase of the
project cycle will also produce maintenance notes. The notes will include scheduled
maintenance times, procedures, and past maintenance that has been performed.

Appendix A: Top 5 Lessons Learned
Lesson 1 –Well defined
requirements
The lack of well-defined requirements set our team back a great deal. After reflection, taking
the time initially to obtain a list of better defined requirements would have saved our team a
lot of time in the end. Revisiting phases of the life cycle hurts in making future deadlines.
Lesson 2 – Assuming work
is finished
This team suffered from assuming each team member was performing up to their capabilities.
It is not safe to assume that all team members are finishing work before deadlines. A system
of accountability should be in place for all projects no matter the size of the project. This
team failed to put one into place.
Lesson 3 – Organized
project requirements
Before our team started this project we failed to organize the requirements of the project.
When requirements are in various locations you should compile and organize them so that
you set yourself up for success and not failure.
Lesson 4 – Be reasonable
in taking on work
Our team started this project and may have chosen a project that was too large for the time
allotted. We should have been more reasonable in our project selection.

For the Proposal Topic Artifact I have included the project that we undertook in TCOM 2400
where I chose my employer Magic Mart to look at and propose some changes that they could
make. Technology is a necessity in modern day business and any business that does not accept
those changes can get left behind and struggle to compete. Here I look at the problems Magic
Mart faces and try to give some answers to those problems and what if anything Magic Mart has
done to fix these problems.

In this final project report I have been studying my current place of work and lay out
the technology problems it is currently experiencing and how it could possibly
improve. I will also talk about the importance of technology in the workplace and
how important it is for organizations such as my current employer to keep up or get
left behind and end up suffering in the long run.
I am currently employed at a retail store Magic Mart, owned by Ammar's
incorporated whose main office is located in Bluefield, Virginia. The Ammar family
first came to this country from Syria in 1911, and in 1920 when a store front
property went up for auction K.A. Ammar won this auction and the Ammars
Brothers Department store was born. In 1967 as business trends began to change
the Ammar brothers opened their first Magic Mart in Grundy, Virginia.
As the Magic Mart brand became successful and more numerous, the last of the old
Ammar Brothers' stores were closed in 1974. Magic Mart has 21 stores located in
Virginia, West Virginia, Kentucky, and North Carolina. Magic Mart is a first class
regional operator of department stores with outstanding service and offering
selections not found in any comparable stores. They feature value priced national
brands at money saving prices. The Magic Mart I currently work at is located in
Norton, Virginia and has been a part of Norton for many years, and Magic Mart as a
whole has 21 stores located over four states. Compared to other retailers such as K-
Mart, Target, and the Goliath known as Wal-Mart I think it is amazing that such a
small contender like Magic Mart is able to hold on.
This report will address the problems faced by Magic Mart and the organizations
continuing to depend on technology of the past. Magic Mart seems to not want or
be able to update its systems or the items it uses in its everyday running of the
business. Technology is ever evolving and so is the business world, yet Magic Mart
seems to be inflexible and unwilling to change its ways which in the long run can
and will ultimately hurt a business. By updating and advancing its current systems
Magic Mart would be better placed to continue competing in this ever changing
business world.

As everyone knows technology in the workplace can allow a business to expand
quickly and efficiently. Technology such as video conferencing, social networks, and
virtual office technology removes boundaries that can limit business expansion.
With business technology, companies can target a wider base of customer and grow
to higher levels.
With Technology a business can improve communication within the work place.
Workers are not limited to phone calls or inter-office mail to interact with one
another anymore. E-mail for example, allows workers to send and receive messages
without interrupting the recipient. Technology also improves communication with
any client or business partner because that information can be passed along
through multiple channels almost instantly. By using technology you can improve
the human capital of a business, this efficiently helps screen, recruit and hire
potential candidates. By utilizing the internet a company can spread the word about
job opportunities. Technology like a personality assessment or screening tool can
help a business determine whether a candidate will be an appropriate fit in the
organization.
Office technology can save time by speeding up work flow, digital filing systems save
space, paper and printing costs. Using computer systems will allow corrections to be
made instantly. Using resources like electronic files will be available with the click of
a button.
Mobility in workplace technology will practically eliminate space and time, by using
video conferencing you can interact with each other and reduce travel costs.
Technology will allow a business to establish global presence with a fraction of the
cost.
Magic Mart as I have already stated has been in business since the 1960’s and in
that span of time and they have done very little to change with the times. The
computers they use for scanning in their delivery trucks are IBM 330 personal

computers and use DOS programming. As you are probably aware most computers
of today are windows programming based and windows is so much better than DOS
because the primary way DOS displays information is through plain text.
Earlier versions of windows are graphical shells for DOS, but these computers have
no Windows elements at all. If they would upgrade these computers they would be
able to store more on the computers, multitask and allow the use of multiple users,
Windows based programs are so much more user-friendly.
This is but one of many ways Magic Mart is lacking behind in technology. When it
comes to the actual inventory of the store, everything is done visually. Places like
Wal-Mart have scan devices that can be used to scan a product and tell the
associate if you have more of that item in the back and how many you have.
We have no such thing, if a customer asks us if we have an item we have to visually
search for the item and quite often this can take a frustrating amount of time
because everything is not always where it is supposed to be.
Sometimes, we can take a ticket off a product to the front counter and the
managers can use the computers at the front to search for items, these computers
are more up to date than the ones used to scan the trucks, however not enough so
to find items. I have scoured the back before looking for stock that the computer’s
says we have, but it can’t be found. The computer system should update itself on a
regular base, but it doesn’t.
This is a severe waste of time if you ask me, I’ve seen it go a few days before it
would update.
The computers that the managers use to do most of their work at the front of the
store are a lot more up to date with the windows XP professional operating system,
but even these are not updated very well. If a customer brings something back that
may be damaged, the manager scans the item and it goes back into the system even
though it is damaged and unsellable.
The system says we have the item and we spend time looking for something that we
can’t sell. If the computer system could differentiate between a regular item and a
damaged item this too could save us a lot of running back and forth between one-
side of the store to another. Someone in there computer application area should
write a program or hire someone to create programs into the system to separate
the damages from the regular inventory.
When a customer brings there intended purchases to the front the cashiers use the
hand scanners to scan every single item individually because unlike most places
magic mart is still using printed tickets instead of using UPC barcode scanning. They

are gradually and slowly transitioning from these printed tickets to the UPC scan
system, but until they do they are spending so much money buying the rolls of
tickets to put on every single item that is out on the sales floor.
When a cashier goes to scan each item they are using very old handheld scan guns
that are attached to the register, which is fine I think, but I feel they should be using
the scanners which are built into the counter much like most retailers have.
Don’t get me wrong it’s not a bad system that they use, but it seems to me those
hand scanners are constantly tearing up on them and they are having to change
them out and send them to be repaired or replaced by the exact same kind of
scanner instead of updating to something a little more modern.
The dishonest customers are known for taking the printed stickers off of a less
expensive item and switching it with a more expensive item, a practice called ticket
switching. If a cashier is caught unaware this less than honest person could be
walking out of the store paying much less for something than they should. This is
another way switching over to all UPC pricing, that way a customer can’t take the
printed ticket off of an item if it doesn’t have one in the first place.
Magic Mart like I said is slowly changing over to full UPC scanning, but in the
meantime they are behind other retailers who have all but done away with printed
out tickets.
A few times a month during the spring, summer and fall the company holds what
they call department schools, what these are is meetings where they bring several
employees together from each store and different departments within the store and
they all drive to a store and discuss upcoming sales, and items they will be getting in
within the upcoming months.
Some of these employees have to drive hours to be able to come to these events.
This is a severe waste of time, and gas for everyone involved, if they were to invest
in video conferencing such as Skype they could hold these meetings without all
these employees driving way out of the way just for a meeting that usually lasts a
couple of hours.
With a video conference they can have the same meetings and convey the same
information without having to drive out of the way.
One of the biggest waste of company time and money comes in the form of the
once a year full store inventory. Every single January the store will close down
around 12 noon and stay closed the rest of that day, the whole day the next day,
and on the third day it will reopen around the evening time usually around 3 o’
clock. This is when we are performing a store wide inventory.

During day one of this time the employees go around the store and visually count
each and every single item in the store filling out what we call inventory tickets. We
put what the item is, how many of each we counted, and how much the retail price
is. This usually lasts from the time we closed at 12 noon, till around 9 o’clock or so,
depending on how much we have managed to count.
We come back in the next day and pick up where we left off and prepare for the
buyer’s, and other important personnel from the Bluefield office to show up. Yet
again a lot of employees are driving hours out of their way to come and look over
what we have counted, check for errors, and make price changes.
To me this is yet again a big waste of time and money, it just boggles my mind that a
business would shut its doors for what is essentially two full days and not allow any
customers of any kind in, until we finish counting and entertaining the buyers and
cooperate honchos. I do not see how they can afford to close down each and every
one of their stores for that length of time so they can count.
I can understand why they would do it though because it’s hard to get an accurate
count as you have customers running around in the store, but to me if they were to
invest in some sort of counting system much like what Wal-Mart or some other
store uses would be much more efficient.
As we begin to count the inventory and before the store actually closes we use
plastic, string, and buggies to block off areas where we have counted and put up
signs letting the customer know if they would like something down the aisle that we
have already counted or are counting all they have to do is ask and someone will
assist them.
So there are areas of the store while open that a customer can’t get to which might
discourage even further business. A person might see all these areas being blocked
off and decide they do not want to fool with it and go back out the doors. Places like
Wal-Mart hire people to come in with walking scanners and are able to scan the
inventory and give a good count on what is located out on a sales floor without
closing the doors.
It may be a little inconvenient with all those people running around, but you can still
shop and it would take less time and a shop can remain open and not lose potential
customers. If they were to hire a crew or invest in some sort of updated inventory
counting software they would not only be able to stay open, but also finish within a
matter of hours instead a matter of days.
This too would help prevent all those people from driving all that way just to change
prices. They could have that scanned information sent to them at their office where

they could look over it and email the store of any price change they would like to
make.
On several occasions I have heard members of the management team say that the
owners of Magic Mart are too cheap to update their systems, in the business world
to be able to make money you have to spend some money.
They have also stated that it is getting harder and harder to find parts and upgrade
soft-ware for some of the programs they are currently using.
They spend hundreds and hundreds of dollars on these giant rolls of stickers that
they put on everything. They have the magic mart bar codes instead of the product
UPC code. I think if they were to just use the UPC bar code that comes with the
product they could save tons of money.
When making the magic mart stickers they put the giant rolls of stickers in these
machines where they use the hand held machine to type in the codes and use it to
print out multiple stickers to put on every single item.
Eventually I am sure they will be unable to find anything they can use to fix the old
outdated programs and the hardware as well and will have no choice to update. I
think if they were to update a little at a time it would help them in the long run, but
I guess as long as they can continue to find anything cheap and easy they will stick
to the if it is not broke do not fix it mode of business thinking.
My recommendations for Magic Mart as an organization would be to stop what they
are doing by living in the past and step into the present. Technology is a wonderful
thing and every organization needs to embrace the future. Here are a few things
that Magic Mart could do to update themselves and better compete in today’s
business world.

· Update the handheld scanners-If they were to replace these with the types
of scanners that a business like Wal-Mart has would make ringing up a
customer faster.
· Update the computers-By getting rid of the outdated IBM computers and
buying something more current Magic Mart would not be struggling to find
updates.
· Update to UPC scanning-If they complete the transition to full UPC scan like
other business use they would save some money by not having to buy the
rolls of stickers they use.
· Use Video Conferences-By using a video conference Magic Mart could save
time and money by not sending employees all over the place when they
want to have meetings and discuss the business.
· Alter their Inventory practices-Hiring an independent group to come in and
count the inventory would save some time and Magic Mart would not have
to close so counting could be done.
· Update Software-Software updates for the current system is getting harder
and harder to find and by updating to Windows instead of DOS related
programs would help run the computers.
These are but a few things I would suggest for Magic Mart to use to better their
business. I do not know however if they will. As I stated earlier they seem to not
want to spend money or may not be able to spend the money that is required to be
able to make the necessary changes that are needed for Magic Mart to get updated
and better compete with other business that have already adopted the technology
needed to run at the upmost efficiency.
This is my self-evaluation for my proposal project. Here I address the audiences,
purpose and other questions that were asked about my putting together this
presentation.

Who is your audience? The audience for this project is the faculty of King University
within the Bachelor of Information Technology department and any prospective
employee that would be interested in seeing what I am capable of.
What is your purpose? My purpose is to show the work I have completed over the
course of my time within the Bachelor Technology Program and let the faculty of
King University as well as prospective employees see that I am hard working and
determined to succeed. I too tried to convey with this project that technology is
necessary and all business must keep everything they have up to date in order to
survive.
Prewriting: Describe the types of prewriting you did. As I was putting this portfolio
and project together I did various brainstorming activities and put many ideas down
and revised them to suit the subjects that I was covering. I also read on each section
the portfolio called for and researched and came up with a good way to put all of
this information together.
Outside Reviewers: Describe the amount and kinds of advice/help you have
received on this report. Whom did you consult? As I worked on this report I
consulted various web sites for advice and structure. Looking up portfolio’s and
other projects online allowed me to see how to design and build this report and
make the information interesting to the reader. I asked several family members as
well as trusted friends to proof read this report and I was very open to any advice
given to improve everything within these pages.

How have you insured that your project is professional in tone and style?
Following the instructions provided to us and researching project design online has
led me to use the tone and style I have used on this project. I included the picture
inserts to try and make my project stand out and look good to anyone who may
want to read this and see I am a professional individual.
Format: Have you followed the report format prescribed on the assignment sheet?
I think I have followed it pretty close, I do not think I followed it precisely as it was
laid out on the assignment sheet, but I feel that nonetheless I did a good job and
was able to lay out everything the assignment asked for.
Editing: What grammar points or punctuation did you pay attention to as you
wrote this report? I used basic grammar rules while writing this report. I tried to
make sure I did not have run on sentences and my spelling was correct. I tried to
make sure to use correct spacing, punctuation, and tried my best to effectively write
this.
Strengths: What are the strengths of your solution to the identified problem? Why
do you think so? The possible strengths of this solution would be that the business
would be more efficient. By updating their systems they would not have to struggle
to find updates to the outdated software and hardware they currently have.
Weaknesses: What part of your solution may be a weakness? Why? I think the
main weakness to this plan is Magic Mart may not be willing to try and change and
the cost to change would be outrageous. They seem to work on the old saying if it is
not broke do not fix it. The system does work for them, but I still think they would
greatly benefit by updating.
Feedback: What kind of feedback do you want? I am open to any kind of feed-back
good and bad. You can learn much from both kinds of feed-back. You can learn what
to do, what you did right and what you can change or improve upon.
Document Design: Comment on the “graphic design” of your document. I tried to
keep the graphic design simple. It is important to have some sort of design, but I feel

the information included is far more important than how it looks. However design is
important and a good document will include some sort of good design, but it also
needs good information to go along with it.

S U P E R H E R O C O L A
O R L A N D O , F L .
P h o n e # 5 5 5 - 5 5 5 - 5 5 5 5
F A X # 5 5 5 - 5 5 5 - 5 5 5 6
4 / 6 / 2 0 1 4
Warren Shane Palmer
SUPER HERO COLA MARKETING PLAN

Situation Analysis:
In the United States the general masses dredge through life never knowing their true potential.
You go through your life never knowing what you are capable of and not truly able to reach the
absolute limit of human perfection. We here at Super Hero Cola incorporated have uncovered a
way to let the average Joe live the fantasy of being more than normal, better than average, to
be super in every single way! Our founder Doctor Super has developed a new and exciting
product that allows the consumer to experience something that they would never be able to in
their normal run of the mill life. By combining super science and his own secret ingredients with
your average run of the mill energy drink Doctor Super has created our new product we are
unveiling to the world at large, Super Hero Cola. Super Hero Cola has the potential to sweep not
only the United States, but the world itself. We are in a position to change the world at large
with Super Hero Cola. The average consumer after purchasing and consuming our product will
be able to briefly gain unimaginable power, allowing them to be stronger, and faster, being able
to finally see what perfection feels like. The potentials with Super Hero Cola are almost endless!
By getting our product into the market place and into the hands of consumers we are in a
position to revolutionize not only the beverage industry, but also the medical field as well, Super
Hero Cola being able to allow the consumer to ignore pain, heal at unbelievable speeds, cure
disease and even cheat death. We currently see no limitations with our product and are always
looking into other venues that we can introduce Super Hero Cola.
Market Summary:
Super Hero Cola was created in early 2013 by French super scientist Doctor Jean-Luc Super.
Doctor Super began as a designer of energy drinks, but due to personal tragedy wanted more.
As his wife was dying of an inoperable cancer Doctor Super began to research cures for his wives
cancer and how to make the human body stronger, and healthier. By exposing his own unique
super-secret recipe for his unique energy drink with experimental cosmic radiation Doctor Jean-
Luc Super accidently created Super Hero Cola. Initial testing was conducted on various kinds of
laboratory animals and insects and the effects were astounding. Various results were recorded
from hundreds upon hundreds of tests. The animals showed increases in brain mass, muscle
strength, dexterity, stamina, and recovery. One of the most impressive results recorded was of a
lab rat nicknamed Steely, after given a sample of our first batch Steely developed teeth that
could chew through solid steel. Once it was determined that the first batch of our formula was
safe we moved into phase two, human testing. Initial tests I’m afraid to say were disappointing,
our test subjects showed no effects from the batch and it was soon determined the amounts of
radiation among other factors would have to be tweaked. Doctor Super went into redesign
phase and began the process of determining the proper chemical combinations needed so that
we could see results on the human level. After hard work and sweat Doctor Super found what
we were looking for, a viable product formula to allow us to witness the results we were hoping
for within our human subjects. After extensive testing it was determined we had found the mix
we were looking for. Super Hero Cola was ready for the world at large.
Market Demographics:
Our market research into possible demographics has determined our key demographics would
be Males and Females ranging in ages from 18 to 40, but we here think the market is wide open
for all ages beyond 40, Super Hero Cola is also going to be marketed to all races. We also wish to

make Super Hero Cola available for anyone no matter their economic standings, if you are rich,
poor, or middle class we want you to try and enjoy our product. We however, want to limit the
usage of Super Hero Cola to adults as we have found sometimes the mind of a child ages 17 and
under cannot handle the extensive changes that can occur when consuming Super Hero Cola.
We have hired many consultants and have conducted extensive research and are keeping all of
our options open. Super Hero Cola can and will fit into any and all aspects of life. Demographics
show that the medical field is wide open as well, just imagine a Medical Doctor prescribing
Super Hero Cola as an antibiotic, an anti-histamine, or as an antacid. The possibilities are
endless. Initially we will be introducing Super Hero Cola in the biggest of cities within the United
States, New York and Los Angeles being the first two cities selected as the best test markets.
Once it has been determined that the need for the product is there we will slowly expand
through the entire United States of America. Once Super Hero Cola is available and is a viable
selling product within the United States and it is determined it is selling to our expectations we
will be expanding or markets to overseas areas of the world. Within a year we expect Super
Hero Cola to be available in England, and France. Depending on how well we do in those
markets we will be able extend Super Hero Cola and allow it to be available worldwide.
Market Needs:
The Market Needs for Super Hero Cola is limitless, who wouldn’t want to experience what it is
to be like a super hero? The average consumer can drink our product and live a life of a superior
existence. Being able to walk into your local grocery store and purchase our product will let
anyone who wants to have this super life even if it is briefly. Any adult who wants to fly, bend
bars, run at super speeds, or have a dizzying intellect will want to purchase Super Hero Cola. We
are on the verge of a revolution in the beverage industry, no other cola on the market offers not
only the removal of thirst and will give you refreshment, but also will make you stronger, faster,
and more powerful than you were before. Super Hero Cola will become a staple from
everyone’s favorite fast food joints to the highest level five star restaurants. Want to be able to
pick up a car? Super Hero Cola is for you, want to be able to move objects with your mind? Drink
Super Cola. We have the potential to become the number one cola in the world. We will be able
to capture ever market in the beverage world. We as of now have no completion in the super
power granting market so unless some other firm comes up with something we will dominate.
Our prices will be only slightly higher than your average beverage, but when you look at what
you will be getting when you purchase our product, the decision will be simple, because no
other product will offer what Super Hero Cola can deliver.
Market Growth:
The Market Growth for Super Hero Cola we expect it to be very high and go up very fast. In this
report we have included a chart of our suspected sales we expect to have within our first five
years. We have put extensive research into growth potential and this chart is what we think we
could possibly earn modestly. We here at Super Hero Cola are hoping to be surprised and our
estimates be blown out of the water by the demand. We are offering something that has not
been done before in known history. Once advertising such as Television, Radio, Newspaper, The
Internet and probably the most important word of mouth begin to circulate about how you can
go into any store pay about the same price you would for other leading beverage brands like
Coca Cola or Pepsi, take a drink and gain any number of Super Powers, our Growth will be a
reality. Just imagine an average 9 to 5 employee going into work one day up to the water cooler

and one of that persons co-workers telling them a tale of how they bought Super Hero Cola took
a few drinks and was able to fly through the city just like a bird or a plane. Super Hero Cola has
the potential to sell itself just by word of mouth alone.
Our target customers, starting out will be anyone who grew up watching any number of Super
Hero movies, or reading their favorite comic book and once those people tell their friends,
family, and co-workers the experience they lived with Super Hero Cola the sky will truly be the
limit when it comes to growth and potential for growth.
SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats
We have come to the point where we look at our strengths, weaknesses, opportunities,
and threats. We have included a table with everything we here at Super Hero Cola have
determined that will either help or hinder our future performance. The future is not
certain and it is very important that we look into everything and research everywhere to
make sure we do our best every single day. Much research has gone into this and as
time goes on we feel we will be redefining this chart to suit the market and suit our needs
for growth.
Strengths
We are the only Beverage on the planet
that will allow anyone anywhere to live
the dream of being a super hero for a
Weaknesses
Although we have performed extensive
research there are possibilities of those
people out there who are happy with a

12 hour period. You can drink Super
Hero Cola and fly like a bird, throw fire
from your hands, read minds, or run
faster than super-sonic speeds.
We have some of the finest minds in
the country researching and
experimenting making super hero cola
the best it can be. We have scientists
from all branches of science to help
Doctor Super improve upon his Super
Formula, doctors from varying
specializations to study the changes
that occur to our test subjects, some of
the best lawyers to let us know that we
are within the laws of the land.
Our prices will rival the already
established brands like Coca Cola, and
Pepsi, but unlike those brands you will
gain super powers with our brand which
means we have a very large advantage
here.
Once the public at large knows what we
can offer the demand for Super Hero
Cola it will sell itself!
We here want everyone in the world to
be able to live a life where limitations
are only exist within your mind.
life without super powers.
We are a new company, new product.
No one has ever heard of Doctor Super
so the possibility is here for us to not
sell anything.
At first our cash flow and cash drain
will be very great. To get our product
out there and let everyone become
aware of what we do will require a load
of capital.
The market is very unpredictable and
although we feel our product is a must
have, we could quite possibly find
ourselves at the bottom of the barrel.
The effects of Super Hero Cola are only
12 hours and that could be a possible
selling point someone might dislike.
The effects of Super Hero Cola are
completely random, once a person buys
Super hero Cola expecting to become
Superman and they end up with the
powers of Aqua Man they may never
want to buy the product again.
Opportunities
Market development that we here at
Super Hero Cola has, are we feel quite
Threats
As we all know you cannot have a
Super Hero without a Super Villain and

extensive. Why just sell beverages?
Why not candy bars, or foods such as
hamburgers, or hotdogs. Nothing is
more American than a delicious
hamburger and a side of Super
Strength!
We can market Super Hero Cola to the
medical field as well. If a doctor
prescribes our product we could have a
brand new pharmaceutical that could
take the place of any number of
medicine, both over the counter and
prescription medications.
the possibility is here for the not so
honest person to buy our product and
rob a bank or some other horrible
crime.
Even though our doctors have gone
over and over our product there is
always an unforeseen complication that
could occur. A negative side effect of
some sort for example.
Someone could possibly come along
and figure out Doctor Supers Formula
and then we would not be the only
game in town who can offer a super
hero product of some sort.
As stated above if someone becomes a
super villain the possibilities are there
for us to experience legal woes. If a
super villain destroys a house, or
personal property we could be facing
lawsuits.
Competition:
As of today the market is devoid of competition as far as products that allow a person to gain
Super Powers, our main competition for now will be other beverages. Established brands such
as Coca Cola and Pepsi pose the most competition for us here at Super Hero Cola as the public
at large are already familiar with these products. To be able to compete with these brands until
the public at large test our product and figure out what they can do once they consume Super
Hero Cola we will be performing many tasks to track our competitors and keep an eye out for
possible firms who may be working on products that could deliver the same effects as Super
Hero Cola. Our experts have suggested we sign up with services such as Google Alerts to be able
to better track and be notified on news and be alerted to possible competitor updates. With
signing up on social media such as Facebook and twitter, by liking or following other

competitor’s sites we can follow not only the product but the key leaders and get a sense on
what they may be doing. Super Hero Cola Inc. will be enrolling in the mailings and promotions as
well by following a Customer Relationship Marketing Campaign we will be able to become like a
regular customer to see how other product will stand up against Super Hero Cola. Our experts
have determined that it also would be good to become secret shoppers and test out our
competition both in a store and on-line, by noting customer service techniques we are going to
be able to feel what the process is like. With visiting any trade show that a competitor would put
on we would be able to pick up materials to be able to stay ahead of any market trend. Finally
we here at Super Hero Cola will be monitoring competitor web sites to be able to learn more
about them through their web sites. By monitoring all of these items we feel that Super Hero
Cola will be able to form a great market experience that is far above and beyond those of those
of our competitors and we will be able to adjust according to any market trend being able to
effectively engage our customer base.
MARKETING STRATEGIES:
As we here at Super Hero Cola prepare to strategize the upcoming release of the product that
we know will take the world by storm we feel that we should look at the key factors we feel will
suit our needs as we introduce the world to Super Hero Cola. We understand that just because
we have a one of a kind product does not mean that we will rule the roost in the beverage
market or any market that Super Hero Cola will dominate. The market climate is always chaotic
and we will be leaning on our main strength: The ability of Super Hero Cola to give anyone,
anywhere Super Powers. We are well aware of our potential weaknesses such as the Cola’s
ability to only grant powers for a 12 hour period and that the powers the consumer will gain are
completely random. We feel that most consumers will over-look these weaknesses once they try
our product and see the unlimited potential that they COULD have unlock. By targeting anyone
and everyone in the United States and later the world who want to live a life of a Super Hero we
feel that the consumer at large will flock to the stores to buy Super Hero Cola. By showing
customers that our product and no other product on the market can give them a Super Power
we feel the choice will be clear, Super Hero Cola is the Cola for them. After realizing Super Hero
Cola lives up to the hype the public at large will come back for more. After advertising in media
such as newspapers, on television, on social networking sites, and the internet we will be able to
reach everyone in the country and show what we can offer. The public will be more than willing
to pay the prices we will be placing on Super Hero Cola, although slightly higher than your
average Cola because they will want the joys of a Super Power. Distribution of Super Hero Cola
will be provided through the highest bidder, whomever is willing to pay the most to distribute
Super Hero Cola will be who we will be trusting to get our product to the public at large. Once
our product is available to the public at large we will establish a 1-800 phone number, among
other venues like our website, and social media to let the customers give us feedback on how
we are doing and what we can improve or what we are doing right.
MISSION STATEMENT:
We here at Super Hero Cola want you to Fly to the stars, bend the strongest steel, run faster
than a cheetah, and defy any and all expectations of a normal existence. Once you consume
Super Hero Cola you will quickly deduce that the sky is truly the limit and your mind will become
wide open to vast possibilities of power and knowledge. Super Hero Cola offers only the highest
standards in quality and customer service and will be available to the public at large to keep

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