This document contains Brian Schiller's advertising portfolio, which includes campaigns and advertisements for various products and organizations. The portfolio includes print ads, billboards, radio spots, and web banners targeting audiences such as teenagers, parents of young children, and women ages 25-45. The campaigns aim to promote messages around online safety, healthy living, and new products through different advertising executions across multiple channels.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Portfilio(Main)
1. B
Brian Schiller
Advertising Portfolio
“A great ad campaign can change the world.”
2. Table of Contents
Think before you ;-) pg 3,4,5
Bump Bloks pg 6,7,8
Bucikowo pg 9,10,11
Brunswick Zone pg 12,13,14
Fiat 500 pg 15,16,17
GiG-Get up Get fit Go Play (PSA) pg 18,19,20
Truvia pg 21,22,23,24
3.
4. Target market:
Women 13-19
Men 13-19
Think before you wink (PSA)
Teenage girls from the ages of 13 to 19 are the
most susceptible to this danger and the campaign
will primarily focus on them. To create an effective
campaign the introductory length of the campaign
will run 6 months with the possibility to recycle
further past the campaign length.
The advertising campaign will heavily focus on
print and web media. Ads will be placed in
nationwide teenage magazines such as
“Seventeen” and “CosmoGirl.”
PSA Concept
The advertising campaign will heavily focus on
print and web media. Ads will be placed in
nationwide teenage magazines such as
“Seventeen” and “CosmoGirl.” There will also
be placed ads on billboards near Middle School,
High School, and even some colleges, which will
contain the message to be aware of Online Sexual
Exploitation.
Team Members:
This print advertising targets teenage This print advertising is designed to warn teenage girls of the
Heidi Kushner girls to just be careful when chatting dangers of texting images to people they do not know.
Allana Kernis on the internet
Brian Schiller
Kris Sanchez
5. Radio Spot #1
Guy#1: [Cell phone beeps – income message]
Guy#2: Who’s texting you now?
Guy#1: Man (inhale) this one chick, she’s so hot!
Guy#2: Oh yeah?
Guy#1: [Receive incoming picture] OH MAN!
Web banners will be placed in social media outlets such as; facebook, Guy#2: What? What is it?
myspace, and twitter. Also banner will be seen on popular search engines, Guy#1: Check this out.
along with magazine web sites such as Teen, Cosmo Girl, and Teen Vogue. [Shows guy#2 the picture]
Guy#2: Oh man is right, she is beyond hot!
Guy#1: See I told you!
Guy#2: Dude, send that pic to my phone.
Guy#1: Alright
Guy#2: [Cell phone beep – incoming message]
Nice! Thanks man!
[Guys high five]
Once you hit send it is out of your control. This
message brought to you by the Ad Council to
promote awareness of online sexual exploitation.
Radio Spot #2
SFX: Keyboard typing, instant messaging sound.
Girl: [Giggling]
SFX: Keyboard typing,instant messaging sound.
Girl: [Giggling]
SFX: Keyboard typing, mouse click.
Do u want your fam Instant messaging sound.
Phone rings.
Girl: Hello?
to see that text?? What are you talking about? [IM sound]
What do you mean there’s a picture of me online?
Let me look it up. [Concerned]
Girl: [Shocked] Oh my god.
Girl: Mom, I’m sorry!
Indoor billboards will be placed in malls and in schools. These are known areas were the target audience Announcer: Once you send it, you can’t take it
will notice and be effected by the important messages the billboards deliver. The use of the campaign back. Think before you wink.
logo, will create familiarity with the target audience creating an effective image that will tell teenagers to
This message brought to you by the Ad council to
think before they ;-)
promote awareness about teen online
sexual exploitation.
7. Target market: Billboards are meant to create awareness of Bump Bloks and how much fun they can be.
Boys 1-5 The first is a standard billboard, using the tag-line: “Build it Bump it.” This will create a fun
Build it bump it
Girls 1-5 environment for both parents and children depicting how much fun it is to build with Bump
Bloks, but is just has much fun as knocking Bump Blocks down and starting over.
Secondary Market
Woman 30-45
Men 30-45
In the market of toys for children, there is one consistent
bigger is better. This important for two reasons, one being
safety, and two bigger toys always get more attention in
the eyes of a child. Knowing those facts Bump Bloks is the
newest toy on the Children’ market. With the use of large
shapes and bright colors, we feel confident Bump Bloks will
grab every child’s attention and curiosity. The Bump Bloks
campaign will focus on children who are 18 months and up.
Also the campaign will target parents, to inform them of the
fun their children can get from Bump Bloks.
Dynamic Advertising:
Instead of having a standard billboard blending in with highway advertising. The second billboard, is a highway billboard designed to tie in the dynamic advertising,
Bump Bloks has decided to do something completely dynamic. The ad is a life and the standard billboard. This will be a 3 dimensional ad using large Bump Bloks to
size castle using enlarged Bump Bloks, that will be placed along some of the create a Bump Block environment. The use of the logo at the center will unify the ad with
most congested highways. This ad can put children that are stuck in traffic into the campaign texture, and various elements.
a day dreaming state, while create wonder and curiosity for both adults and
parents alike.
8. Build it bump it
Build it bump it
Build it bump it
LEARN
Print Advertisement:
Magazines will be a key aspect of the Bump Bloks campaign. There are two different concepts appealing to both children and parents. The
concept of using bright colors and fun graphic elements will reach children depicting a fun relatable environment. Both concepts will use a
full and half page ad’s to recycle the campaign. The two ad’s will be placed in magazines that create the strongest awareness.
10. (Professional Account) Fall into winter fashion show
Target market:
Woman 19-26
BUCIKOWO Date: October 1, 2009
Venue: SpyBar Chicago
Produced and Promoted event
Secondary Market Venders:
Woman 30-45 Bucikowo.com
HOT Shoes HOTTER Prices Frewena Fashion
Sponsors:
Sharon Daniel Salon
Campaign Length: Tito’s Homemade Vodka
August 13, 2009 - December 31, 2009
During campaign Bucikowo was featured in Contributors:
fashion shows in the Chicago land area. MADA Photography
Fashion shows include: Mario Ink Body Paint
August 2009 Rockahaulic Fashion Festival. Models:
October 2009 Fall to Winter Fashion Show Danielle Desimone
November 2009 Latin Fashion Week Anna Shilov
December 2009 MGO Magic Fashion Show Elisa Robles
April Doty
December 2009 Mark Wayne Intimate’s Fashion
Brenda Mercado
Christina Schmitt
Mary Jane This was the first fashion show
Roxy Wallace Bucikowo shoes were featured. The
Thea Fernandez project attracted a large crowd and
Jamie Lee Charpetta created a positive image for Bucikowo,
Print adverting created to be placed in Local Chicago fashion that translated into eventual sales.
magazines, and Cultural Journals. Staff:
Project Manager: Brian Schiller
Stylist: Fidel Gonzalez
11. Latino Fashion Week
Date: November 2-8, 2009
Promoted event
Styled product
Direct marketing campaign
Bucikowo.com
Venues:
Green Dolphin
Chicago Center of
Performing arts
Postcards were used as direct marketing Dana Hotel
strategy. The postcards were handed out, V-Live
given to VIP’s and used as ways to find and
contact Bucikowo.
New business cards are to be added to the
campaign to enhance the new
Bucikowo image.
Magic Fashion show
Date: December 17, 2009
Promoted event
Styled product
Direct marketing campaign
Bucikowo.com
Catalog created to advertise product as an Venues:
online store. Used in all fashion shows, and Edge Lounge
samples were given to promotional models.
13. Target audience:
Men 18-26 Women 16-24
Secondary audience:
Boys 5-13 Girls 5-13
The campaign will consist of 4 different executions
that will describe and promote why Brunswick Zone
is among the best of today’s forms of entertainment.
The executions will consist of print, web, direct
mail, and both indoor and outdoor billboards.
As of December 31, 2008, Brunswick Zone had 104
bowling centers nation wide. Brunswick as a
corporation provides recreational products
worldwide, bowling is one the sports Brunswick
features. The sport of bowling has been on a con-
sistent down swing for nearly a generation.
Although Brunswick bowling has been on the
forefront in the improvement and growth of the sport
of bowling, as a whole the sport still needs a
stronger message to bring in new business and
strengthen the overall name.
Print Advertisement:
The ad will be targeted to children with the idea that the parents will be This ad will be target to informing consumers about how much fun bowling can
reading the ad, while the children will be interpreting the ad. This will build be at Brunswick Zone. To appeal to the targeted audience were going to use
a base of customers at an early age and will be designed to keep these young imagery that is familiar with the audience. Using an image of a smart phone
bowlers as they grow up throughout their teenage years and a text message shows that not only is bowling popular, but Brunswick Zone
the new place to be.
14. Its better than a game
Web banner:
The web banner will be placed in social media outlets, such as facebook
and myspace. Also we will place the banners on popular search engines
that generate high volume such as google and yahoo. We also want to use
society pages such as the Chicago land site metromix.com, as a way to
inform the target audience about the excitement of Brunswick Zone.
PRSRT STD
Billboard: US POSTAGE
PAID
PERMIT #364
The Billboard campaign will be designed to be informative outdoors, but dynamic and Creative copy writing and imagery will
entertaining indoors. The use of text message style copy will help relate our target speak to the target audience by using clever Bowling at Brunswick Zone has be-
come the hottest place to hang out,
audience to better relate that Brunswick Zone speaks to them phrases and spelling that young people compete and party the night awaw.
Serving great drinks, spicy musjc, and a
will understand. unique experience few can offer.
John Smith
So put on your bowling shoes, and 1234 Fake Street
Des Plaines Il, 60708
come out and play at Brunswick Zone!
Its better then a game
Direct Mail:
The direct mail campaign will focus on neighborhoods surrounding current
Brunswick zone centers. Many of these mailers will have promotional copy
such as: “Bring this mailer in for a free game.”
16. Wanna go for a ride?
Target Market:
Men 21-26
Women 19-25
Chrysler and Fiat have teamed up to the
release of the European classic, the Fiat 500.
To catch the new target market’s attention a
new exciting logo will needed to be created
To attract the target market, the Fiat will use
that will display this a new and exciting new
some sex appeal to create interest and buzz
Fiat in the best possible image.
about the car. This half page print ad is a
perfect example of this concept.
The big idea to open the campaign will be
movie placement. This will create buzz and
excitement about the car, which in return
creates interest and eventual sales..
Old Logo Rebrand
Movie Poster:
The Fiat 500, will have product placement
in some of today’s most exciting movies.
This will create brand awareness, and
create exciting image of the car, and how
it can perform.
17. Billboard advertising will be placed in
highways, and malls. These high volume
area, will target toward men and women,
and place them in a exciting environment
that relates to them. The tag line: “Fiat
fever,” will be used with these kind of
advertising to create buzz, and curiosity
about the car.
Bus advertising will also use the Fiat fever
concept, but also challenge consumers who
use the bus, to try driving the Fiat 500.
18.
19. Target Audience:
Boys 5-13 Girls 5-13
i
A push for a healthy America!
www.letsmove.gov
G
Secondary Audience:
Men 29-40 Women 27-40
LL
i
et up
(PSA) Get up Get Fit Go play
Today children are less likely to simply go out and Get F t
play. With the options of television, internet, and
L
L
video games, its very common for most children to
develop poor eating habits, a poor active life, and
eventually become over weight.
G.I.G. is an organization created to help encourage,
L
parents and children to get up, and go play. With the
G
use of fun typography, and neutral colors, speaks to
both boys and girls.
o play
Today children are more likely to develop eating disorders,
become overweight, and even worse social outocast. The Ad
Council educates the importance of play, and an active life.
Print Advertisement:
This type dominant ad, introduces the campaign logo “GIG.” This full page ad is a perfect example of the problem among
The full page advertisement is a call to action to both children today’s children. The look of boredom, shows that generally
and parents about how important it is for children to play, and children are bored, and not stimulated. Like the type ad this
stay active. advertisement is another call to action to get children to get up
and play.
20. Today children are more likely to develop
eating disorders such as obesity due to an
inactive life.
Out of shape figure standing confused Out of shape figure walking to couch Out of shape figure sits on couch watches other kids
Informative copy describing the problem play and football passes by figure.
This billboard is used to push the campaign
logo, and the call to action. The billboard
ties in the print campaign and reminds the Due to many factors such as television, the
internet, and video games, children have
All children need at least two hours of play a
day. The Ad council teamed up with
target audience of the logo, and the become less motivated and less
willing to play.
letsmove.gov will be spreading the message
of how important it is for children to go out and
play.
organizations behind the campaign.
Informative copy detailing the problem. Out of shape figure is offered to play and declines Campaign logo, along with orginization logo comes
while copy enters frame calling to action children and into frame
parents of how important play is.
This 30 second commercial is designed to be consistent with the print campaign.
The commercial shows how children have become disinterested, and are less likely to go out
and play. The ad is a call to action to both parents and children to get out
go play and get fit.
The web banner is an animated
banner that uses the campaign
logo as a call to action to the
target market.
22. Target Audience:
Women 25-45
Truvia is a zero-calorie sweetener made from
the Stevia plant. The sweetness of this plant
comes from the leaves, which are called the
rebiana. The Stevia plant was found in
northeastern Paraguay. They have been using
it in foods and beverages for over 200 years.
Most Stevia-based sweeteners use unneeded
parts of the plant. Truvia strictly uses the best
tasting part, the Rebiana. This product is made
up of all natural ingredients. These include:
Erythritol, Rebiana, and Natural Flavors. Truvia
can be used in substitute of sugar in many
different recipes. It is also ok for diabetics to
consume it.
Team Members:
Breene Ward
Ali Ferril
Tony Sorveno
Brian Schiller
Michelle Dipaollo
After we get the attention of our audience, it is Other billboards include transit advertising that will
important that we show how Truvia will fit into their be placed along train stations and other forms of
daily routines. Therefore, we included a coffee cup other public transportation. These billboards will be
below the billboard to reinforce the practical uses of in high traffic areas where consumers are likely to
Truvia for those who may not have previously seen notice and read.
the product.
23. nature’s sweet secret
Web banner: Print Advertising:
The ad’s themselves are designed to give the image that Truvia Will be used in today’s modern health magazine’s, such
has been natures sweetest secret, and has grown in use, and as, Today’s Fitness, and Better Health. Also the ad will be
popularity across the globe. There are two separate web placed in Parenting magazines that will fully reach the
banners each with a message that conveys the message of the target market.
popular use of Truvia, but also tells us how Truvia’s popularity
has spread.
24. Scene 1: The world has turned for decades Scene 2: The secret sprouted from nature’s Scene 4: Soon this pure secret was not a se-
without knowing nature’s sweet secret! purest ingredients. cret, as the world was introduced to nature’s
Camera: Zoom into rotating earth Camera: Zoom in South America sweetness!
Camera: The whole world will be seen
spreading stevia plants
Scene 5: Today, nature’s sweet secret has Scene 6: Truvia, is nature’s purest and natu- Scene 7: Truvia, nature’s sweet secret.
journeyed across the world. ral sweetener that can be used to satisfy all Camera: Shot of white background with
Camera: The whole world can be scene of our needs. Truvia logo
along with Truvia sweet surrounding the Camera: The globe, sugar, and logo can be
world seen
Half Page Advertisement: Commercial:
Half page magazine ad’s will also be used to show the range of good This television commercial will be used to show that Truvia is natures all
things truvia can do for everyday snacks, and products. natural secret, that just needs to be discovered by the consumer.