This document discusses ecosystem services and pollination as an example. It defines biodiversity and ecosystem services, which include supporting, regulating, provisioning, and cultural services that benefit human well-being. Pollination is highlighted as an important regulating service, with 85% of flowering plants relying on pollinators. The value of pollination in Ireland is estimated at €53-500 million annually. However, pollinator populations are in decline due to threats like habitat loss and pesticide use. Increased awareness and understanding of ecosystem services, including their economic value, can help conservation efforts.