Praktiske råd i kølvandet på RenoNorden kendelsen om pointmodeller for pris. Hvad betyder kendelsen for gamle, igangsværende og nye udbud? Hvilke pointmodeller for pris kan bruges?
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Pointmodeller For Pris Praktiske RåD Efter Reno Norden
1. Pointmodeller for pris
Praktiske råd efter RenoNorden
Advokat Niels Tiedemann, DELACOUR DANIA
nti@delacourdania.dk T: 3345 8525 M: 4013 9271
2. USIKKERHEDEN
Klagenævnet for Udbud har skabt stor usikkerhed om valget af pointmodel
for pris.
Den mest anvendte pointmodel har været følgende:
Laveste pris = 10 point
Andre priser = 10 point x (laveste pris/anden pris)
Pris vægter f. eks. 50 eller 70 % i den samlede evaluering.
Klagenævnet har dømt den pointmodel ude
I en kendelse af 20. juli 2011, RenoNorden A/S mod Skive Kommune vurderede Klagenævnet, at
anvendelsen af pointmodellen er i strid principperne om ligebehandling og gennemsigtighed. Det er
en ”umiddelbar bedømmelse” i forbindelse en afgørelse om opsættende virkning.
Klagenævnet vil på et senere tidspunkt træffe afgørelse om sagens realitet. Det er nok
usandsynligt, men ikke udelukket, at Klagenævnet skifter mening.
3. KLAGENÆVNETS BEGRUNDELSE
Klagenævnets begrundelse er følgende
• Pointmodellen medfører, at kun en begrænset del af pointskalaen udnyttes. I det
konkrete udbud fik alle tilbud mellem 8 og 10 point. Kun 10-20 % af pointskalaen
blev udnyttet.
• Et tilbud, som er dobbelt så højt som det laveste, får 5 point, og et tilbud, der er 3
gange så højt som det laveste, får 3,33 point.
• Pointmodellen afspejler derfor ikke den spredning i de tilbudte priser i de indkomne
tilbud, som er forventelig.
• Konsekvensen er, at de tilbudte priser i praksis vægter langt mindre end de i
udbudsbetingelserne angivne 70 %.
Efter Klagenævnets opfattelse skal forskelle i pris medføre større forskelle i point end
pointmodellen gør, for at sikre, at pris vægter som oplyst, f. eks. 70 %.
En pris, som f. eks. er 10 % højere end den laveste pris, skal ikke tildeles 9 point, men færre point.
Klagenævnet har ikke fortalt os, om det skal være 8,7,6,5,4,2 eller 1 point for at sikre, at pris vægter
som oplyst, f. eks. 70 %. Det er en af de praktiske udfordringer.
4. PRAKTISKE UDFORDRINGER
Udgangspunktet er indtil videre – og måske endeligt – at det er i strid med
udbudsreglerne at anvende pointmodellen, og at det i tilfælde af en klage kan føre til
annullation. Risikoen for annullation vurderes som størst, hvis ”pris” vægter mere end
50 %, og hvis der er en begrænset spredning mellem de tilbudte priser, f. eks. få
procent mellem laveste og næstlaveste pris.
De praktiske udfordringer for det enkelte udbud afhænger af, hvor langt udbuddet er
kommet
Afsluttede udbud
• Klagefrist på seks måneder endnu ikke udløbet
• Rammeaftaler med løbende tildeling
• Igangværende udbud
• Før tilbudsfristen. Ændring af udbudsbetingelser mulig
• Efter tilbudsfristen. Ændring af udbudsbetingelser ikke mulig
• Nye udbud
• Valg af pointmodel
5. PRAKTISKE RÅD
De konkrete omstændigheder har oftest stort betydning for, hvad det er fornuftigt at gøre i en given situation. De gælder
også med hensyn til pointmodeller for pris og den nye praksis i Klagenævnet for Udbud. De praktiske råd nedenfor kan
derfor kun bruges som inspiration i forbindelse med beslutninger på baggrund af de foreliggende konkrete omstændig-
heder.
• Afsluttede udbud
• Klagefrist på seks måneder endnu ikke udløbet
• Kryds fingrene og håb på ingen klage!
• Rammeaftaler med løbende nye tildelinger (direkte/mini-udbud)
• Uden risiko: genudbud af rammeaftalen
• Med risiko: Vælg og oplys om en anden pointmodel for pris ved nye tildelinger
• Igangværende udbud
• Før tilbudsfristen
• Ændr pointmodel for pris i udbudsbetingelserne
• Efter tilbudsfristen
• Kryds fingre og håb på ingen klage!
• Anvendelse af anden pointmodel for pris end oplyst vil fordoble risikoen for annullation
• Nye udbud
• Vælg en anden pointmodel, som ikke er i strid med udbudsreglerne
6. VALG AF POINTMODEL FOR PRIS
Der præsenteres fire metoder for evaluering af pris, som alle vurderes at være i
overensstemmelse med udbudsreglerne.
• Gearet pointmodel med udgangspunkt i den laveste pris
• Pointmodel med udgangspunkt i en forventet pris og et interval svarende til
den forventede spredning i de tilbudte priser
• Tildeling af point ved ”en samlet skønsmæssig vurdering”
• ”Bedst til prisen”
Beskrivelsen af den enkelte metode er suppleret med praktiske bemærkninger
om anvendelsen.
7. GEARET POINTMODEL
En gearet pointmodel medfører, at forskelle i point bliver større end forskelle i
pris. På den måde udnyttes pointskalaen i større udstrækning.
Gearet pointmodel
Laveste pris = 10 point
Laveste pris + X % = 0 point
X er gearingsfaktoren. Jo lavere X, jo større gearing.
Gearingsfaktoren bør afspejle den forventede spredning i de tilbudte priser.
Hvis gearingsfaktoren er for kraftig, kan det medføre negative point, hvilket vil
være i strid med udbudsreglerne.
9. GEARET POINTMODEL
Formel
Point til andre tilbud = (-y/(x*lp))*(tp – lp) + y
”y” = maksimum point
”x” = gearingsfaktor som udtrykkes i decimaltal, f. eks. 30 % = 0,3 osv.
”lp” = laveste pris
”tp” = tilbudt pris i andet tilbud
En gearingsfaktor på
• 100 % er ”svag”
• 50 % er ”moderat”
• 30 % er ”kraftig”
Valget af gearingsfaktor skal tage højde for risikoen for negative point. Samtidig skal
gearingsfaktoren medføre en udnyttelse af pointskalaen, som er større end kun den
øvre ende. Valget af gearingsfaktor skal derfor afspejle realistiske forventninger
til spredningen i pris.
10. GEARET POINTMODEL
En gearet pointmodel indebærer, at underkriteriet ”pris” vægtes to gange.
Første gang ved gearingen, som gør pointforskellen forholdsmæssigt større
end prisforskellen, og anden gang ved vægtning af point i overensstemmelse
med evalueringsmodellen, f.eks. 70 %.
For at sikre gennemsigtighed bør udbudsbetingelserne oplyse, hvordan en
gearet pointmodel fungerer i praksis. Ved en gearing på 100 % kan teksten f.
eks. være følgende:
”Udbyder anvender en gearet pointmodel ved tildeling af point for pris. Laveste pris tildeles 10 point, og laveste pris
+ 100 % svarer til 0 point. For tilbudte priser i intervallet mellem laveste pris og laveste pris + 100 % beregnes et
pointtal, som forholdsmæssigt svarer til placeringen i intervallet.
Begningen sker ved anvendelse af følgende formel:
(-10/laveste pris)*(anden pris - laveste pris) + 10
En pris, som f. eks. er 50 % højere end den laveste pris, tildeles 5 point. Pointmodellens gearing medfører, at
forskellen mellem de tildelte point for pris forholdsmæssigt bliver større end forskellen i de tilbudte priser.
Udover denne gearing vægtes de tildelte point for underkriteriet ”pris” i overensstemmelse med den angivne
vægtning.”
OBS: Hvis gearingsfaktoren ikke er 100 % er formlen følgende med en faktor på f. eks. 50 %:
(- 10/(0,5*laveste pris))*(anden pris – laveste pris) + 10. Se tabel om point vedrørende eksemplet.
11. FORVENTET PRIS
”Forventet pris”
En pointmodel med ”forventet pris” tager ikke udgangspunkt i den laveste pris, som er
tilbudt. I stedet er pointmodellen fastsat på grundlag det prisniveau, som udbyderen
forventer på baggrund af sit kendskab til tilsvarende ydelser og den aktuelle markeds-
situation. Ved et genudbud kan den eksisterende pris f. eks. være den forventede pris.
”Prisinterval”
Ud fra den forventede prisen skal udbyderen vurdere den forventede spredning i de
priser, som vil blive tilbudt. Denne spredning vil være prisintervallet for pointmodellen.
Den laveste pris i intervallet skal give det højeste pointtal, og den højeste pris i inter-
vallet skal give det laveste pointtal.
”Pointtildeling”
Point for pris tildeles de enkelte tilbud ud fra deres placering i prisintervallet.
Formlen er følgende:
Point = (-y/(max – min))*(tp – min) + y
”y” = maksimum pointtal, ”max” = højeste pris i intervallet, ”min” = laveste pris i
intervallet og ”tp” = tilbudt pris
12. FORVENTET PRIS
Eksempel fra Københavns Kommune
Point afgives efter følgende model.
- 10 point gives til en pris på kr. 2.900.000 eller mindre.
- 8 point gives til en pris på kr. 3.200.000.
- 1 point gives en pris på kr. 4.000.000 eller mere.
- Øvrige priser tildeles point ved retlinjet interpolation imellem ovenstående fikspunkter.
(Model angivet i udbudsbetingelserne)
13. FORVENTET PRIS
I eksemplet var den forventede pris 3,2 mio. kr. og den forventede spred-
ning i de tilbudte priser var i intervallet 2,9-4,0 mio. kr.
Prismodellen er uhensigtsmæssig, hvis er den laveste tilbudte pris er
lavere end forventet (2,9 mio. kr.), og/eller hvis de højeste priser er højere
end forventet (4,0 mio. kr.). I det konkrete udbud modtog kommunen
faktisk to tilbud, som var lavere end 2,9 mio. kr. Konkret var det dog uden
betydning, da den lavestbydende tilbudsgiver samtidig opnåede det
højeste pointtal for kvalitet. Hvis det ikke havde været tilfældet, så ville
pointmodellen indebære et alvorligt problem for udbuddet.
Flere tilbud vil få samme pointtal uanset forskelle i de tilbudte priser, hvilket
er i strid med udbudsreglerne.
For at undgå problemet kan forventet pris og intervallet fastsættes
eller justeres efter modtagelse af tilbud. Vær dog i så fald opmærk-
som på principperne om ligebehandling og gennemsigtighed.
14. ”EN SAMLET SKØNSMÆSSIG VURDERING”
En samlet skønsmæssig vurdering
Convergens A/S mod Viborg Kommune, 26. maj 2011
• Udbyderen foretog ”en samlet skønsmæssig vurdering” af de tilbudte priser ud fra sit
markedskendskab til tilsvarende ydelser, og i skønnet indgik tillige det kendskab, som
udbyderen havde opnået ved at se tilbudsgivernes priser
• Der anvendtes en vurderingsmodel, hvor opfyldelsen af kravene i udbudsbetingelserne
udmøntes i talværdier på en skala fra 1-5, hvor 5 anvendes, hvor tilbuddet til fulde opfylder
udbudsbetingelsernes krav og 1 anvendes, når det i ringe grad opfylder kravene
• Klagenævnet fandt, at pointtildelingen i indstillingsnotatet vedrørende pris er fuldt ud forenelig
med de totalpriser, som en prisoversigt viste. Prisoversigten i viste, hvilket tilbud, som var
klart det laveste, og det stemte overens med, at dette tilbud fik det højeste antal points i
indstillingsnotatet. Også med hensyn til de øvrige tilbudsgivere stemte pointstildelingen
overens med deres prismæssige placering i forhold til de øvrige tilbudsgivere.
• Udbyderen havde oplyst, at bedømmelsen af de tilbudte priser var sket skønsmæssigt
baseret på udbyderens markedskendskab, herunder således, at der i skønnet også indgik
den yderligere viden, som de tilbudte priser havde bibragt indklagede. Der var ikke efter
oplysningerne i sagen grundlag for at antage, at bedømmelsen er sket på anden vis end
oplyst af udbyderen.
• Ingen overtrædelse.
15. ”EN SAMLET SKØNSMÆSSIG VURDERING”
Det fremhæves, at metoden er forskellig fra en ”verbal vurdering”, der slet
ikke anvender point.
Metoden afspejler ikke forskelle i pris på en måde, som lige så nuanceret
som pointmodeller, hvor point for pris beregnes præcist. Det er et
spørgsmål, om metoden tilfredsstiller udbyders behov for præcision i
evalueringen.
I lyset af RenoNorden er det tilrådeligt, at pointskalaen udnyttes mere end
blot 10-20 %.
I tilfælde af en klagesag er det forventeligt, at Klagenævnet vil efterprøve
det skøn, som er udøvet ved tildelingen af point, jf. den nævnte kendelse.
16. ”BEDST TIL PRISEN”
Forholdet mellem kvalitet og pris
(Eksempel på EU Kommissionens udbud i sag T-300/07, Evropaïki Dynamiki mod Kommissionen)
Udbudsbetingelserne fastsætter en procedure, som indebærer fire faser.
• I første fase anvendes udelukkelseskriterierne
• I anden fase tages udvælgelseskriterierne i brug med henblik på en vurdering af den
bydendes finansielle, økonomiske, tekniske og faglige kapacitet: dels den finansielle og
økonomiske kapacitet, dels den tekniske og faglige kapacitet
• I tredje fase anvendes tildelingskriterierne (tilbuddets indhold studeres).
• Kvalitative tildelingskriterier med et samlet pointantal på 100, som er fordelt mellem forskellige kriterier
med forskellige pointtal, f. eks. kriterium nr. 1: (10 point), kriterium nr. 2: (20 point), kriterium nr. 3: (30
point) og kriterium nr. 4: (40 point).
• Det præciseres i udbudsbetingelserne, at de bydende, som ikke opnår en score på 70 % af det
samlede antal point, der kan tildeles, eller mindst på 50 % for et enkelt kriterium, er automatisk
udelukket fra resten af tildelingsproceduren.
• Dernæst omhandler udbudsbetingelserne en finansiel vurdering, som baseres på de i udbuddet
anførte priser og foretages i overensstemmelse med formularen i udbudsbetingelserne (samlet pris)
• I en fjerde fase tildeles kontrakten det bud, der er bedst til prisen vurderet ud fra forholdet
mellem de opnåede point og den tilbudte pris
17. ”BEDST TIL PRISEN”
Efter ”bedst til prisen” modellen tildeles der ikke point for pris.
Pris og de kvalitative kriterier vægter hver 50 %. Modellen giver ikke mulighed for at
vægte underkriterierne anderledes.
Point for alle kvalitative kriterier skal samles i ét kvalitativt underkriterium, som
divideres med prisen. Kvalitative delkriterier kan vægtes. I eksemplet sker
vægtningen af på delkriterieniveau ved at der er forskel i max. point for de enkelte
kriterier.
Der kan skues på betydning af pris og kvalitet på anden måde end ved vægtning,
nemlig ved fastsættelsen af den score for kvalitative kriterier, som mindst skal opnås
for at undgå udelukkelse. Hvis det f. eks. er nok at opnå en score på mindst 50 % af
det samlede pointtal og en score på mindst 30 % for det enkelte kriterium, er det
muligt at tilbyde en lav pris med en modsvarende lavere kvalitet. På den måde er
pris prioriteret. I øvrigt kan udbyder fastsætte en øvre grænse for tilbudte priser,
sådan at tilbud kun er konditionsmæssige, hvis den tilbudte pris ikke overstiger
grænsen.
18. ”BEDST TIL PRISEN”
Eksempel på ”bedst til prisen”
Tilbudsgiver D har afgivet ”det økonomisk mest fordelagtige tilbud”, fordi han tilbyder det bedste forhold mellem
kvalitet og pris, nemlig det højeste pointtal pr. prisenhed. Tilbudsgiver B blev fravalgt, fordi han ikke opnåede 5
point (50 %) for Kriterium 1, mens tilbudsgiver C blev fravalgt , fordi han ikke opnåede et samlet pointtal på 70
(70 %).
Kvalitative
Max. point A B C D E
kriterier
Kriterium 1
10 7 4 5 6 10
Kriterium 2
20 13 17 12 18 19
Kriterium 3
30 24 25 16 25 26
Kriterium 4
40 36 33 21 32 34
Samlet 100 80 79 54 81 89
Tilbudt pris 100 Fravalgt Fravalgt 90 120
Point/pris 0,8 0,9 0,74