PocketsUnited_DublinWebSummit

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The document discusses a mobile payment app called Pockets United that allows groups to share expenses. It outlines key features like inviting friends to be co-payers, automated balancing of shared costs, and a revenue model of taking a percentage of amounts shared. The document also analyzes the large potential market size, competition in the space, and provides a roadmap for launching a proof-of-concept and beta version to attract angel investment.

Technology Business

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Alfredo Gangotena
CMO, MasterCard Worldwide

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Spending Money as a Group

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Lots of Day-to-Day Use Cases

Tickets
Cab Ride Eating out

Group Gift Groceries

Roadtrips ???
Drinks Bills
©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Hate Chasing Your Money?

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Create ‚Pocket‘

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Facebook Connect

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Invite Friends
as Co-Payers

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Get their
Commitment

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Automated
Balancing

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

State-of-the-Art Mobile Platform

√ Message-driven architecture
√ Grails for rapid development
√ NoSQL database

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Revenue Model

1.5% of total amount shared (Pocket)
minimum 0.15 Cent per participant

√ Commonly known
√ Transactional
√ Recurring

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Survey-Validated Assumptions

2-4 people
3x use cases/month à 21-50 EUR
3 of 4 would welcome support
Today‘s substitutes are cash & wire transfer
Willingness to pay up to 20¢/tx (1.50 for a group or 2%)
First use requires slightly higher split amounts (50 > 30)

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Total Addressable Market

900 million on Facebook
~30% mobile use
ARPU 12.- EUR/year*

3.6 billion EUR (est. TAM)

*3x per month, average groups of 3 pax, shared amount 20 to 30.- EUR
©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Strategy, Product, Marketing, $$$

Markus, 30
Founder & CEO

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Development, Processes, Security

Michael, 30
Founder & CTO

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

E-Money-Expert In-House

Armin, 42
LL.M. & Board Member

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Competition is Heating Up

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

The Secret Sauce

√ Mobile Solution
√ Positioning as Lifestyle App
√ Intelligent Risk Handling

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Carolin Everson
VP Global Marketing, Facebook

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Goodies & Social Peer Pressure

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Outlook: PoS Group Payment

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Roadmap & Milestones

Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
2012 2013

©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

Proof-of-Concept @Wayra

√ 50,000 EUR invested (savings)

-> 50,000 EUR Wayra
iOS/Android Development
Regulatory framework, IP

-> 200,000 EUR angel money within 4 months
Beta launch & marketing
©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

wayra@pocketsunited.com
©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

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PocketsUnited_DublinWebSummit

12. Revenue Model 1.5% of total amount shared (Pocket) minimum 0.15 Cent per participant √ Commonly known √ Transactional √ Recurring ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

13. Survey-Validated Assumptions 2-4 people 3x use cases/month à 21-50 EUR 3 of 4 would welcome support Today‘s substitutes are cash & wire transfer Willingness to pay up to 20¢/tx (1.50 for a group or 2%) First use requires slightly higher split amounts (50 > 30) ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

14. Total Addressable Market 900 million on Facebook ~30% mobile use ARPU 12.- EUR/year* 3.6 billion EUR (est. TAM) *3x per month, average groups of 3 pax, shared amount 20 to 30.- EUR ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

24. Proof-of-Concept @Wayra √ 50,000 EUR invested (savings) -> 50,000 EUR Wayra iOS/Android Development Regulatory framework, IP -> 200,000 EUR angel money within 4 months Beta launch & marketing ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

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