This document provides information on various hypoallergenic and super premium dog and cat foods. It discusses the importance of a balanced diet for pets containing protein, oils and fats, carbohydrates, vitamins, minerals, and functional ingredients. It then describes the analytical constituents and ingredients of several hypoallergenic dog and cat food products focusing on chicken, salmon, lamb, and duck varieties.

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HYPO-ALLERGENIC
SUPER PREMIUM
DOG & CAT
FOODS

2. Developed by leading pet nutritionists, Your pet’s health and happiness
our pet foods represent the finest dry depends on you and the food you choose
pet foods on the market To stay healthy, active and happy dogs and cats, like humans, need a
All our own pet foods in this leaflet have been developed with leading balanced diet containing a wide range of nutrients, made easily available
experts in both dog and cat nutrition and made with only the finest raw in a balanced tasty pet food.
materials.
Protein
Hypoallergenic & Super Premium The type of protein, its source and digestibility are very important for pet
health. Meat is the best source of protein for dogs and cats with a balance of
Our super premium range is hypoallergenic (formulated without wheat and amino acids from animals and plants for ideal performance. Once a protein is
wheat gluten) and therefore suitable for dogs and cats with sensitivities to ingested it is broken down into the individual amino acids that are used as
these ingredients. The range comprises the very best nutrition for all sizes, building blocks for healthy growth and repair of tissues (muscle definition
lifestages and lifestyles of pet - however sensitive they may be. and coat condition). Cats are carnivorous and require a higher level of protein
Our range is made in the UK, in Europe’s most advanced and in their diet compared to omnivorous dogs.
environmentally sustainable pet food manufacturing facility which
produces some of the world’s finest pet foods. Oils & Fats
Oils and fats are needed in the diet to provide essential fatty acids (including
We believe than you cannot find a better value dry pet food. Let your pet Omega 3 and Omega 6) and energy. They are involved in many aspects of
be the judge. health including skin and coat condition, brain and eye health and
reproduction.
• Top quality - Best value Carbohydrates
• Super premium hypoallergenic Carbohydrates are a good source of energy in pet food, consisting of easily
digestible starches and more complex carbohydrates such as cellulose (fibre).
• Range of sensitive and functional foods
Potato, rice and peas are good sources, encouraging lower feed requirements
• For all sizes and lifestages and smaller, firmer stools.
Vitamins & Minerals
These are essential for the long term health of your pet. Vitamins are
necessary for many of the body’s processes and they can act as antioxidants
which help prevent ageing. Minerals are required for healthy bones, skin and
overall cell function.
Functional Ingredients
These high performance ingredients are added to the diet for specific
nutritional benefits.
• MOS & FOS: For gastrointestinal health and performance.
• Glucosamine, Chondroitin & MSM: Shown to promote
the maintenance of joints.
• Yucca: Aids digestions and reduces faecal odours.
• Allergy-X®: A unique blend of herbs may help to alleviate
“allergic signs such as itching, hair loss and mucky ears”.
• Verm-X®: A natural herbal product that may help to control internal parasites.

3. Dog N utrition
Puppy Chicken & Rice
An excellent nutrient rich diet that is both energy A complete dog food which is ideally suitable
dense and highly palatable. for adult dogs with a sensitive digestion.
• Multiple animal protein sources which may help to prevent • Yucca Schidigera extract which may help to reduce
allergies in later life faecal odour
• Promotes joint repair and mobility • Maintains healthy skin & coat
• MOS & FOS for healthy digestion • Single source protein for a sensitive digestive tract
Analytical Constituents
Crude Protein 30%, Crude Oils and Fats 14%, Analytical Constituents
Crude Fibres .%, Crude Ash 9.5% Crude Protein 20%, Crude Oils and Fats 8%,
Crude Fibres 4%, Crude Ash 9%
Composition
Poultry Meal, Rice, Maize, Oats, Poultry Fat, Composition
Beet Pulp, Fish Meal, Chicken Hydrolysate, Rice (26%), Poultry Meal (26%), Barley, Oats,
Brewers Yeast, Egg Powder, Linseeds, Salmon Poultry Fat, Beet Pulp, Fish Meal, Brewers
Oil, Minerals, Vitamins, Yeast, Minerals, Vitamins, Yucca Schidigera
DL- Methionine, Mannanoligosaccharides, Extract
Fructooligosaccharides, L-Carnitine, Yucca
Schidigera Extract, Glucosamine,
Methylsulfonylmethane, Chondroitin Sulphate
Bag size 2.5 kg, 7.5kg, 12kg Bag size 2.5 kg, 7.5kg, 12kg
Large Breed Puppy Lamb & Rice
Salmon & Potato A complete food with lamb as the main
protein source – an ideal alternative for
A complete dog food which is ideally suitable dogs with sensitivity to chicken and beef
for large breed puppies and young dogs that and formulated without wheat and wheat
have a sensitive digestion. gluten.
• High levels of lamb and rice for optimum palatability
• High levels of fish and potato for optimum palatability
and small firm stools
and small firm stools
• Maintains healthy skin & coat
• Maintains healthy skin & coat
• Single source protein for a sensitive digestive tract
• Larger kibble for more robust puppies
Analytical Constituents Analytical Constituents
Crude Protein 27%, Crude Oils and Fats Crude Protein 22%, Crude Oils and Fats
15%, Crude Fibres 3.5%, Crude Ash 7% 8.5%, Crude Fibres 2.5%, Crude Ash 8.5%
Composition Composition
Salmon (24%), Potato (15%), Salmon Meal Lamb Meal (26%), Rice (26%), Barley, Oats,
(11%) Potato Protein (11%), Barley, Oats, Brewers Yeast, Poultry Fat, Beet Pulp,
Poultry Fat, Peas, Beet Pulp, Salmon Digest, Lamb Digest, Minerals, Vitamins, Yucca
Salmon Oil, Minerals, Vitamins Schidigera Extract
Bag size 2.5 kg, 12kg Bag size 2.5 kg, 7.5kg, 12kg
Please ask a member of staff for ad vice on the best food for your dog

4. Dog N utrition
Turkey & Rice Chicken & Rice - Small Bite
An excellent hypo-allergenic alternative to the A complete dog food which is ideally suitable for adult
chicken or lamb which provides a complete food for dogs with a sensitive digestion and small mouths.
adult dogs. • Yucca Schidigera extract which may help to reduce faecal odour
• High levels of turkey and rice for optimum palatability • Promotes joint repair and mobility
and small firm stools • Smaller kibble for smaller breeds
• Maintains healthy skin & coat
• Single source protein for a sensitive digestive tract
Analytical Constituents Analytical Constituents
Crude Protein 21%, Crude Oils and Fats 10%, Crude Protein 20%, Crude Oils and Fats
Crude Fibres 4%, Crude Ash 7.5% 8.5%, Crude Fibres 4%, Crude Ash 9%
Composition Composition
Turkey Meal (26%), Rice (26%), Oats, Barley, Rice (26%), Poultry Meal (26%), Barley, Oats,
Linseeds, Lucerne, Poultry Fat, Minerals, Poultry Fat, Beet Pulp, Fish Meal, Brewers
Seaweed, Vitamins Yeast, Minerals, Vitamins, Yucca Schidigera
Extract
Bag size 2.5 kg, 12kg Bag size 2.5 kg, 7.5kg, 12kg
Senior / Light Large Breed Chicken & Rice
A nutritious, tasty diet for the older dog. Can be A classic hypoallergenic dog food suitable for
used as a light alternative for dogs requiring a all of the requirements of large breed dogs.
weight loss programme.
• Larger kibbles for the bigger, more robust dog
• Low fat content to promote lean and healthy body • Promotes joint repair and mobility
condition* (*when compared to standard adult) • Maintains healthy skin & coat
• Promotes joint repair and mobility
• Vitamins & minerals to maintain a healthy
immune system
Analytical Constituents Analytical Constituents
Crude Protein 20%, Crude Oils and Fats 7%, Crude Protein 23%, Crude Oils and Fats 14%,
Crude Fibres 5%, Crude Ash 7% Crude Fibres 4%, Crude Ash 7.5%
Composition Composition
Rice, Fish Meal, Barley, Oats, Poultry Fat, Poultry Meal (26%), Rice (26%), Barley, Oats,
Beet Pulp, Peas, Brewers Yeast, Minerals, Poultry Fat, Beet Pulp, Chicken Hydrolysate,
Vitamins, Yucca Schidigera Extract, Brewers Yeast, Salmon Oil, Minerals , Vitamins,
Glucosamine, Methylsulfonylmethane, Glucosamine, Methylsulfonylmethane,
Chondroitin Sulphate. Chondroitin Sulphate
Bag size 2.5 kg, 12kg Bag size 2.5 kg, 12kg
Please ask a member of staff for ad vice on the best food for your dog

5. Dog Nutrition - Functional Diets
Salmon & Potato Fish & Potato with Allergy-X®
A highly palatable complete food which is especially A hypo-allergenic blend of fish and potato, formulated
suitable for fussy eaters. without grains or cereals. Contains Allergy-X® which
• Oral health - maize adds a crunchy and fibrous texture may help to alleviate common skin issues.
• Highly palatable - ideal for fussy eaters • Formulated without grains or cereals
• Maintains healthy skin & coat • Highly palatable - ideal for fussy eaters
• With Allergy-X®
Analytical Constituents
Crude Protein 23%, Crude Oils and Fats 12%, Analytical Constituents
Crude Fibres 4%, Crude Ash 7% Crude Protein 23%, Crude Oils and Fats
12%, Crude Fibres 3.5%, Crude Ash 8%
Composition
Salmon (includes 36.5%; 24% Salmon; Composition
12.5% Salmon Meal), Potato (26%), Oats, 44% Fish (Salmon 18%, Salmon Meal 8%,
Maize, Beet Pulp, Poultry Fat, Salmon Digest, Blended Fish Meal 8%, Trout 7%, Salmon Oil
Minerals, Salmon Oil, Vitamins 1.65%, Salmon Gravy 1.65%), 36% Potato
(Dried Potato 18%, Dried Sweet Potato
18%), Pea Starch (7%), Beet Pulp, Lucerne,
Sunflower Oil, Minerals,
Bag size 2.5 kg, 7.5kg, 12kg Bag size 12kg Vitamins, Allergy-X® (0.3%)
Duck & Potato Lamb & Rice with Verm-X®
(No added cereals or grains) A complete food with lamb as the main protein
A palatable, hypo-allergenic complete food for adult source - an ideal alternative for dogs with sensitivity
dogs with no added Grains. to chicken and beef and formulated without
wheat and wheat gluten. With all the added benefits
• Maintains a healthy skin & coat
of Verm-X®. A natural internal parasite control.
• Single-source protein for sensitive digestion
• Formulated with potato - alternative to grains • High levels of lamb and rice for optimum palatability and
small firm stools
• Maintains healthy skin & coat
• With Verm-X®
Analytical Constituents Analytical Constituents
Crude Protein 26%, Crude Oils and Fats Crude Protein 22%, Crude Oils and Fats
12%, Crude Fibres 4%, Crude Ash 10% 8.5%, Crude Fibres 2.5%, Crude Ash 8.5%
Composition Composition
Potato (26%), Duck Meal (26%), Peas, Lamb Meal (26%), Rice (26%), Barley, Oats,
Beet Pulp, Poultry Fat, Brewers Yeast, Linseed, Brewers Yeast, Poultry Fat, Beet Pulp,
Chicken Hydrolysate, Minerals, Vitamins Lamb Digest, Minerals, Vitamins, Verm-X®
(0.16%), Yucca Schidigera Extract
Bag size 2.5 kg, 12kg Bag size 12kg
Please ask a member of staff for ad vice on the best food for your dog

6. Cat N utrition
Cat Nutrition Chicken Cat Food
Cats have complex nutritional requirements and cannot be A rich, nutritious, complete cat food providing all
fed the same food as dogs. Being carnivores, cats need highly of the essential vitamins and minerals to maintain
digestible meats, having a relatively high protein the health and vitality of your cat.
requirement. Cats require both Taurine & Arginine to be • Oral health - Maize adds a crunchy and fibrous texture
present in their diet as they are unable to manufacture their • Maintains healthy skin & coat
own. Taurine is essential for healthy eyes, ears, heart and • MOS & FOS for healthy digestion
immune function.
Analytical Constituents
Vitamins are another important nutritional area for cat. Cats Crude Protein 30%, Crude Oils and Fats
require Vitamin A and Niacin in their diets as unlike dogs, 18%, Crude Fibres 2%, Crude Ash 7.5%
they cannot produce it for themselves. By feeding a complete Composition
and balanced kitten or cat food which provides them Poultry Meal (38%), Rice, Maize, Poultry Fat,
with essential nutrients, your pet will live a long Beet Pulp, Pork Hydrolysate, Egg Powder,
Fish Meal, Brewers Yeast, Salmon Oil,
and healthy life. Mineral, Vitamins, Cellulose, Taurine,
DL- Methionine, Mannanoligosaccharides
(MOS), Fructooligosaccharides (FOS)
Bag size 2.5 kg, 7.5kg
Kitten Food Salmon Cat Food
A rich, highly palatable food, providing the A highly palatable salmon cat food which
essential nutrition for healthy, growing kittens. provides cats with a balanced and complete diet.
• Multiple animal protein sources which may help to prevent • Oral health - maize adds a crunchy and fibrous texture
allergies in later life • Maintains healthy skin & coat
• Maintains healthy skin & coat • MOS & FOS for healthy digestion
• MOS & FOS for healthy digestion
Analytical Constituents Analytical Constituents
Crude Protein 33%, Crude Oils and Fats Crude Protein 28%, Crude Oils and Fats 18%,
20%, Crude Fibres 2%, Crude Ash 6% Crude Fibres 2%, Crude Ash 7.5%
Composition Composition
Poultry Meal, Maize, Rice, Prairie Meal, Salmon (26%), Poultry Meal, Maize, Rice,
Poultry Fat, Fish Meal, Beet Pulp, Egg Powder, Poultry Fat, Beet Pulp, Salmon Oil, Brewers
Salmon Oil, Pork Hydrolysate, Minerals, Yeast, Egg Powder, Fish Meal, Pork
Linseeds, Brewers Yeast, Fish Hydrolysate, Hydrolysate, Minerals, Fish Hydrolysate,
Vitamins, Taurine, Vitamins, Taurine, DL- Methionine,
DL- Methionine, Mannanoligosaccharides Mannanoligosaccharides (MOS),
(MOS), Fructooligosaccharides (FOS) Fructooligosaccharides (FOS)
Bag size 2.5 kg Bag size 2.5 kg, 7.5 kg
Please ask a member of staff for ad vice on the best food for your cat

7. Premium Dry Foo ds Also Available
Premium Dog Foods
Working Dog Beef Rings
Working Dog Rings with Chicken & Rice
Working Dog Premium with Garlic & Herbs
Working Dog Dinner with Beef & Veg
Working Dog Dinner Chicken & Veg
Working Dog Dinner with Meaty Chunks
Working Dog Gold Muesli
Mixer Cube
Premium Cat Foods
Gourmet Cat Selection
Mixed Cat Rings
Small Animal
Premium Rabbit Pellet
Premium Ferret Food
Fruit Mix for Small Animals
Please ask a member of staff for ad vice on the best food for your pet

8. Additional Products Available Additional Products Available
Dog Nutrition Fish Nutrition
Dog Treats Pond Foods
Snack Bones Light Pond Sticks
Semi Moist Treats Light Pond Stick Mix
Spiral Treat Growth Pellet
Dental Stick Pond Pellet
Training Treat Koi Sticks
Meaty Strips Sticks
Fish Food Blend
Peaches & Cream
Winter Wheat Germ Pellet
Please ask a member of staff for ad vice on the best food for your pet