The document outlines the professional profile of Rose Matthews, highlighting her expertise in platform localization and cultural adaptation in various global cities. It discusses methodologies for understanding local needs, financial management education for young individuals, and the nuances of digital payment services. Additionally, it addresses the importance of user perception in relation to security and identity theft in electronic transactions.

1. ROSE MATTHEWS
+61 481 540 640
+44 777 93 070 39
rose@roseshouse.co.uk
@rose_matthews · www.linkedin.com/in/servicedesignlead
PLATFORM LOCALISATION
ADAPTING FOR CULTURAL NEEDS BEYOND TRANSLATION

2. GLOBAL
EXPERIENCE ST PETERSBURG
SAN FRANCISCO
CHICAGO
BOSTON
COPENHAGEN
LONDON
PARIS
MALMÖ
MELBOURNE
SYDNEY
HONIARA
CANBERRA

3. 3

4. 4

5. 5

6. 6
“…we found that there were “classes” of cities that were not based on
country. Case in point, Paris is much more like San Francisco in terms of
car service transportation than New York is.”
Travis Kalanick, 2011

7. 7

8. VIEWER DISCRETION IS ADVISED
8
SOME PEOPLE MIGHT FIND THIS DISTURBING
ARE YOU SURE YOU WANT TO WATCH THIS?

9. CASE STUDIES
9

11. 11

12. “How do you manage your finances?”

13. “Imagine I’m a young person from the island.
Teach me how to manage my affairs.”

14. “Here’s a camera. Take photos of the
things you care about.”

15. who’s who, societal roles and
hierarchies, how things work
15
IMMERSION
First few days
First week
Second week
Third week
End of the month
DEPTH OF DISCOVERY
what people say
what they actually think and do
the impact of issues
domestic violence

16. “What do you think we should do?”

17. “Let’s try out some of these new ideas
together.”

19. RUSSIA
USA
DENMARK
UK
SWEDEN
EGYPT

20. 20
“What do you know about digital payment
services? Why and how do you use them?”
The language
participants use to
describe it

21. 21
Запросить средства
immediate
understanding &
connotations

22. 22
how the meaning
changes in this
context

23. getting help on using the
website - should be FAQ
23
CONCEPT
Help centre
Withdrawal
Security
Identity theft
Sending money
UNDERSTANDING
how one gets money out from
a gambling website
nothing to worry about until
someone mentions it
when your ID is stolen. But
why would it be?
electronic transfer of funds

24. Linguist
Live translator
Moderator
x4