The Mulch is an online gardening community that connects members based on their plants and allows them to share plant care information. It provides a place for home gardeners to create personalized plant care calendars using instructions from trusted experts. Experts can leverage their plant care knowledge on the site by easily creating regional plant care instructions that are automatically sent to interested gardeners each month. This provides a free and targeted marketing opportunity for gardening companies and experts to promote themselves and gain new customers.

1. Using Our New Plant Care Sharing System as a Marketing Tool on www.theMulch.com The Mulch brings gardening experts and everyday gardeners together to easily share information .We are an online gardening community where gardeners and their plants are at the center of a social network like Facebook, but instead of connecting friends, we connect members by the specific plants they’re interested in and the plant care they are receiving.

2. Our main focus at the Mulch, is to provide a place for each individual home gardener to be able to create a personalized regional plant care calendar, specifically for the plants in their garden, from experts that they trust (that can be you). At this point, it’s more about WHEN to do things in the garden, and not as much HOW.

3. Here’s an example of a member’s profile on www.theMulch.com Each member (individual or company) gets their own profile page to create a personalized list of plants they own, wish they had, recommend, are having trouble with, or even plants you’ve killed ! Promote yourself or your gardening company with links, Twitter feeds, rss feeds, photos, Plant Care Reminders and much more.

4. At www.theMulch.com we‘ve developed a FREE system to take YOUR plant care knowledge and send it to interested gardeners in the form of monthly reminders. Get new customers, clients or club members or make your existing clients very happy simply by leveraging your existing knowledge about plants. Our new Plant Care Sharing System lets you EASILY create regional care instructions, for the plants you're familiar with and get them delivered at THE APPROPRIATE TIME, directly to interested gardeners.

5. Move into the 21st Century of Social Media - Instead of a home gardener having to search out plant care information, it’s sent directly to them. Our system lets you turn your existing plant care sheets, plant care tips, or monthly gardening calendars into interactive social media. Each month’s plant care tasks are automatically sent to the members’ profile page with the plants they’re interested in. All a member has to do is go to their personal profile and see what each plant care provider is telling them to do (that could be you). In the near future we’ll be sending email reminders to each member to check their plant care page. This will include promoting new regional plant care. This is an extremely targeted marketing opportunity !

7. Each of these 14 tasks act as a branding/call to action opportunity for your organization (for example):

8. Call our store at (555) 555-5555 for more information.

9. Visit this link for more information or to order.

10. This fertilizer can be ordered year round from us.

11. Call our store to check plant availability.

14. Let’s be conservative and assume there is an average of 3 tasks per month, per plant, that could legitimately be mentioned.

15. That would mean that each plant would have 36 incredibly targeted “advertisements” or branding opportunities per year.

16. Therefore, if you created just 100 different plants worth of plant care, it would create 3600 well received opportunities to put your brand in front of your target audience per year.

17. Or another way of looking at it - If we can get 1000 people to take any one or combination of your plant care reminders, it will equal 36,000 advertisements that gardeners are actually happy to see.

18. Our plan is to be much, much bigger than that – we’d like you to take part in this great opportunity – for FREE.

21. Therefore, one set of instructions can create an immense amount of free branding/marketing opportunities.

23. Plant Care Hub – we put all of the available plant care in one place, organized in a number of different ways, including latest plant care and by plant groups. Individual’s can even request specific plant care!

24. View All Plant Care – home gardeners can mix and match zones, providers and tasks to see what they should be doing this month in their garden.We’ll be promoting any qualified plant care through many other means, including newsletters, Google, Twitter, Facebook , Feedburner and more.

25. This is an example of the Plant Care Providers page Plant Care Providers are highlighted and promoted to all of our visitors and members. We actively seek out home gardeners to use your monthly plant care reminders. All of your available plant care is shown in one easy to access place.

26. This is a Plant Care Providers complete list of available plant care. Home gardener’s can find all of your plant care in one place . It includes your logo and business name, a link to your profile and promotional text about your business and plant care philosophy. Members simply click the “USE” button and the plant care instructions are sent directly to their “My Plant Care” page each month! You can create plant care for different USDA or Sunset climate zones. Click the yellow flower to view the month by month plant care instructions for that plant. A complete list of available plant care you’ve created. Online gardening community where gardeners and their plants are at the center of a social network like MySpace or Facebook that connects members by the specific plants they’re interested in. The Mulch brings gardening experts and everyday gardeners together to easily share information in an unbiased setting.

27. Example of the View all plant care page Any visitor to pick a month, pick a climate zone, a gardening task, and a plant care provider (that can be you) and quickly see what they should be doing this month in their garden. This is a another great opportunity to get your name and expertise in front of home gardeners. In this example, a visitor chose to see what Steve Brigham says to fertilize in September in Sunset zone 24. Gardeners can select any or ALL plant care providers. The results are shown below. This page is a new feature, in the near future members will be able to easily “USE” any plant care by clicking a button here.

28. We think this can be a win-win relationship We can both benefit by working together:You’ll receive:Free Advertising.Increased brand awareness.New customers.Increased web traffic.Happy customers.We’ll receive:Valuable content.Increased membership.Increased web traffic.

29. Detailed Step by Step Instructions for Creating Plant Care Click photo above to watch video (will open in new browser window)

30. This is just a quick overview of the features and a few of the possible uses for our system. As you can tell, we’ve just touched on a few of the basics of our new Plant Care Sharing System. There are numerous applications, nuances and opportunities which our new system has, which I’d gladly discuss with you. Thank you for you interest. Please feel free to call me anytime with questions, ideas and of course if you’d like to get started. Sincerely, Mitch Shirts President www.theMulch.com Mitch@theMulch.com 858 248-0414