The document provides guidance on planning print and social media designs, including determining the audience, setting timeframes, considering layout and orientation, arrangement and organization, and design size. It discusses pre-planning steps like knowing the audience and timeframe. It also covers layout considerations for different formats, including common orientation, arrangement techniques, and size guidelines for social media platforms like Instagram, Twitter, and Facebook as well as other prints like brochures, lanyards, and shirts.

1. PLANNING YOUR
DOCUMENT
Creating People-friendly Designs

2. LESSON OVERVIEWCreatingPeople-friendlyDesigns
Pre-planning
- Knowing your audience
- What's your timeframe?
Layout for print and social media designs
- For documents
- Orientation
- Arrangement and Organization
- Design Size (Size, Type & Weight)
- Folds, Binding & Production

3. PRE-PLANNING
• Learn to preplan yourdocument..
• Discover importance of papertype, folds, and
binding inplanning process.
• Understand impact of costs indecision-making
process.
OBJECTIVES

4. User-centered design
means working with your
users.
DONALD NORMAN
Creating People-friendly Designs

5. STEP 1: DETERMINE WHO YOUR AUDIENCE IS
4 STEPS IN KNOWING YOUR
AUDIENCE
• What is the desired action of you target audience after
reading the said design? Are they to be INFORMED,
BUY the product, or spark CURIOSITY?
• What demographic groups are most likely to take the
desired action?
• Age Group
• Gender (M, F, both)
• Location (local, regional, national &/or urban,
suburban, rural)
• Income Level
• Education Level and/or Occupation

6. STEP 2: CONSIDER WHAT IS ON THEIR MINDS
4 STEPS IN KNOWING YOUR
AUDIENCE
• What needs, challenges and frustrations do they have
• How does your idea, service, or product help your
target audience?

7. 4 STEPS IN KNOWING YOUR
AUDIENCE
STEP 4: DECIDE THE BEST MEANS OF
COMMUNICATING THE INFORMATION
• Social Media
• Print Media (Brochure, Pamphlet, Newspaper
Ad)

8. DAILY QUIZ A: KNOW
YOUR AUDIENCE

9. HOW MANY REVISIONS ARE ALLOWED?
Revisions are a common theme on designing your design, so
it's important to discuss with your supervisor how many
revisions are allowed.
WHEN IS IT NEEDED?
Is it needed now or sometime in the future?
Discuss your deadline, so you can create the best output.
For Print Media, additional days are added for the
production/printing of the said output
WHAT'S YOUR
TIMEFRAME?

10. SAMPLE TIME FRAME FOR SOCIAL
MEDIA (1 WEEK or 5 DAYS)
DAY 1
DESIGN PROCESS
DAY 2
DESIGN PROCESS
DAY 3
FIRST SUBMISSION
DAY 4
REVISION EDITS
DAY 5
FINAL SUBMISSION

11. DAILY QUIZ B: SET YOUR
TIMEFRAME

12. WHAT ARE YOU
DESIGNING?

13. is a page design in which thelongest
side is the top of the page. Best used
for brochures and social media ads
LANDSCAPE ORIENTATION
is a page design in which the
shortestside is the top of the page.
Best used for Newspaper Ads,
Pamphlet
PORTRAIT ORIENTATION

14. ARRANGEMENT &
ORGANIZATION
What part of the design should stand out?
• Warning Signs
• Steps
• Ideal Pictures

15. DESIGN SIZE -
PAPER
CreatingPeople-friendlyDesigns

16. DESIGN SIZE - SOCIAL MEDIA
CreatingPeople-friendlyDesigns
• File Size on Social Media accounts differ on each platform
• File Size is measured via pixels rather than inch or cm
• Social media image sizes seem to change constantly.

17. INSTAGRAM SIZES
PROFILE
PICTURE
PORTRAI
T
SQUARE LANDSCAPE
110 x 110 1080 x 1350 1080 x 1080 1080 x 566
STORY
1080 x
1920

18. INSTAGRAM SIZES - TIPS
CreatingPeople-friendlyDesigns
• Supported aspect ratios: Anywhere between 1.91:1 and 4:5
• Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels
(depending on whether the image is landscape or portrait)
• If you want your images to look their best on Instagram, aim to upload an image that is
1080 pixels wide.
• Larger images will be sized down to 1080 pixels, and images less than 320 pixels will be
sized up to 320 pixels wide.
• If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at
its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a
height between 566 and 1350 pixels with a width of 1080 pixels).”
• If the aspect ratio of your photo isn’t supported, it will be “cropped to fit a supported
ratio.”

19. PROFILE
PICTURE
HEADER IMAGE SIZE IN STREAM IMAGES & ADS
400 x 400 1500 x 500 1024 x 512
TWITTER SIZES

20. TWITTER SIZES - TIPS
CreatingPeople-friendlyDesigns
• Twitter profile minimum photo size: 200 x 200
• Twitter will accept an image as small as 1024 x 280, but it’s best to use the maximum
available size for banner size
• Supported formats for in stream images: .GIF, .JPG, .PNG
• Maximum file size for in stream images: 3 MB for photos, 5 MB for animated gifs

21. FACEBOOK SIZES
PROFILE
PICTURE
COVER IMAGE
170 x 170
Desktop: 170 x 170
Smartphone: 128 x 128
720 x 315
Desktop: 820 x 312
Smartphone: 640 x 360
Minimum size: 400 x 150
DMinimum size: 600 x 315
TIMELINE PHOTO
1200 x 630

22. OTHER PRINT SIZES - SHIRT
CreatingPeople-friendlyDesigns
• Designing for shirts, are made on shirt templates and a lot are available online
• It's important that you call the printing press for other specifications in printing

23. OTHER PRINT SIZES - LANYARD
CreatingPeople-friendlyDesigns
• 38 x 1 inch
• 300 dpi
• CMYK Color

24. TYPES OF FOLDS -
BROCHURES
BI-FOLD
A single sheet printed on both
sides and folded in halves. It
results in four panels (two
panels on each side).
TRI-FOLD
Same as bi-fold but folded in
three with six panels (three
on each side).
BOOKLET
BROCHURES
are made of multiple sheets
most often saddle stitched,
stapled on the creased edge
or perfect bound lime a
paperback book and results in
eight panels or more.