The document discusses place branding and management strategies for urban spaces in the North of Portugal. It analyzes place branding concepts and theories, and how place branding can be used as an effective place management tool to achieve competitiveness, development, and strengthen place identity. The research aims to clarify the importance of place branding and management, and contribute to academic and practical knowledge. It proposes a common brand strategy and cooperative network for cities in the North of Portugal to improve the region's image, stimulate development, and attract visitors and investment.