powerpoint

1. Mirjam Nilsson​​

2. At Contoso, we empower hospitals to foster
collaborative thinking to further support patient
care and drive workplace innovation. By
closing the loop and delivering wholesale
medical supplies, we help hospitals grow and
nurture their patients with the latest products on
the market.
8/03/20XX PITCH DECK 2

3. MARKET GAP
The need for medical equipment
continues to be consumer driven,
but we're seeing a lapse of
availability in the market for
wholesale medical supplies​
COSTS
Loss of sales by not offering
wholesale medical supplies
CUSTOMERS
15% increase of retail sales of
medical equipment proves that
there's consumer interest for
more wholesale availability​
USABILITY
Customers want products that are
safe and easy to stock in their
hospitals​
FINANCIALS
Medical equipment sales were up
by $25 million in 2020
8/03/20XX PITCH DECK 3

4. CLOSE THE GAP
Our product makes ordering
medical equipment easier​
COST SAVINGS
Reduce expenses of medical
supplies by eliminating the need
to buy at market value​
TARGET AUDIENCE
Medical professionals
EASY TO USE
A simple product gives customers
the information they need in order
to stock their hospitals with the
right equipment​
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5. UNIQUE
The only product specifically
dedicated to the medical
industry
TESTED
Conducted testing with local
hospitals in the area
FIRST TO MARKET
First product that’s easy
to use with clear item
pricing​
AUTHENTIC
Designed with the help
and input of medical
experts in the field
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6. 8/03/20XX PITCH DECK 6
Simple and efficient to use
Easy access to customer
service
Quick online ordering

8. RESEARCH
We based our research on market trends and
medical supply sales
ABSTRACT
We believe hospitals need safe and cheap
medical equipment for their patients
DESIGN
Simple design and easy to use
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9. $3B
Opportunity to build
Fully inclusive market
Total addressable market
$2B
Freedom to invent​
Selectively inclusive market
Serviceable available market
$1B
Few competitors​
Specifically targeted market
Serviceable obtainable
market​
8/03/20XX PITCH DECK 9

10. $3B
Opportunity to build
Addressable market​
$2B
Freedom to invent
Serviceable market​
$1B
Few competitors
Obtainable market​
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11. CONTOSO
Our product is priced below
that of other medical supply
companies on the market
Quick and easy to use,
compared to the complex
ordering system of the
competitors
Affordability is the main
draw for our hospitals to our
product
COMPETITORS​
Company A
Product is more expensive
Companies B & C
Product is expensive and
inconvenient to use
Companies D & E
Product is affordable, but
inconvenient to use
8/03/20XX PITCH DECK 11

12. CONVENIENT
A
CONTOSO
EXPENSIVE AFFORDABLE
B D
C E
INCONVENIENT
8/03/20XX PITCH DECK 12

13. How we’ll scale in the future
FEB 20XX
Roll out product to
hospitals in the region to
help establish the product​
MAY 20XX
Release the product to all
hospitals and monitor
press and regional market
trends​
OCT 20XX
Gather feedback from the
medical staff and the
healthcare community to
expand availability of the
product​
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14. Forecasting for success
Metrics
C L I E N T S O R D E R S
G R O S S
AV E N U E
N E T
R E V E N U E
20XX​ 10​ 1100​ $10,000​ $7,000​
20XX​ 20​ 200​ $20,000​ $16,000​
20XX​ 30​ 300​ $30,000​ $25,000​
20XX​ 40​ 400​ $40,000​ $30,000​
Revenue by year
$0
$10,000
$20,000
$30,000
$40,000
20XX 20XX 20XX 20XX
8/03/20XX PITCH DECK 14

15. Supply
volunteers​
Run focus
groups
Gather
feedback
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Test ordering
Regional
launch
Deliver to
hospitals
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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16. YEAR 1 YEAR 2 YEAR 3
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @15% 5,625,000 48,000,000 216,000,000
G R O S S P R O F I T 5,625,000 48,000,000 216,000,000
Expenses
Sales & Marketing 5,062,500 38,400,000 151,200,000 70%
Customer Service 1,687,500 9,600,000 21,600,000 10%
Product Development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
TOTA L E X P E N S E S 7,593,750 52,800,000 187,920,000
8/03/20XX PITCH DECK 16

17. TAKUMA HAYASHI​​
President​
MIRJAM NILSSON​​
Chief Executive Officer​
FLORA BERGGREN​​
Chief Operations Officer​
RAJESH SANTOSHI​​
VP Marketing​
8/03/20XX PITCH DECK 17

18. TAKUMA HAYASHI​
President​
GRAHAM BARNES​
VP Product​
MIRJAM NILSSON​​
Chief Executive
Officer​
ROWAN MURPHY​
SEO Strategist​
FLORA BERGGREN​​
Chief Operations
Officer​
ELIZABETH MOORE​
Product Designer​
RAJESH SANTOSHI​​
VP Marketing​
ROBIN KLINE​
Content Developer​
8/03/20XX PITCH DECK 18

19. $12,000
INSURANCE
Revenue obtained from
medical insurance
payments
$14,000
ANGEL
INVESTMENTS
Amount obtained
through other investors
$32,000
CASH
Liquid cash we have on
hand
$82,000
SHARES
Number of shares
converted into USD
8/03/20XX PITCH DECK 19

20. At Contoso, we believe in giving 110%. By
closing the loop and delivering wholesale
medical supplies, we help hospitals grow and
nurture their patients with the latest healthcare
products. We thrive because of our market
knowledge and a great team behind our product.
As our CEO says, "Efficiencies will come from
proactively transforming how we do business."​
8/03/20XX PITCH DECK 20

21. 8/03/20XX PITCH DECK 21
Mirjam Nilsson​​
206-555-0146​
mirjam@contoso.com
www.contoso.com​