Pitch deck
Mirjam
Nilsson
• WE HELP
BUSINESSES
GROW AND
NURTURE A
CONSUMER-
FIRST
MINDSET.
• WE HELP
BUSINESSE
S GROW
AND
NURTURE A
CONSUMER
-FIRST
MINDSET.
About us
At Contoso, we’re disrupting the online retail
landscape by finding new ways to engage with
customers from across the globe. By closing the loop
between the customer and online retail stores, we
help businesses grow and nurture a consumer-
first mindset.
6/22/20XX Pitch deck 2
Problem
Market gap
Online shopping continues to be consumer driven, but
we're seeing a lapse of availability in the market for small
business online shopping experience
Customers
69% of American customers now shop online
Financials
The average American spends an average of $1,804 per
order
Costs
Loss of sales from not offering more customizable apps
and websites for the small business owner
6/22/20XX Pitch deck 3
Solution
Close the gap
Our product makes online
shopping more available
to small business owners,
and no other product on
the market offers the
same benefits
Target audience
Gen Z (18-25 years old)
Cost savings
Reduce expenses for
adding products to
third-party retail
websites
Easy to use
A simple product that
gives customers
the information they
need to order online and
ship to their location
6/22/20XX Pitch deck 4
Product overview
Unique
Only product specifically
dedicated to the small retail
businesses market
First to market
First beautifully
designed product that's both
stylish and functional
Tested
Conducted testing with young
entrepreneurs in the area
Authentic
Designed with the help and input
of online retail experts in the
field
6/22/20XX Pitch deck 5
Product benefits
1. Simple and efficient to use
2. Areas for community connections
3. Online store and market swap
6/22/20XX Pitch deck 6
• WE HELP BUSINESSES
GROW AND NURTURE
A CONSUMER-FIRST
MINDSET.
Company overview
Business model
Research
We based our research
on market trends and
social media trends
Abstract
We believe people need
better tools for online
shopping that cater to
small business owners
Design
Minimalist design and
easy to use
6/22/20XX Pitch deck 8
Market overview
$3B Opportunity to build
Fully inclusive market
Total addressable market
$2B Freedom to invent
Selectively inclusive market
Serviceable available market
$1B Few competitors
Specifically targeted market
Serviceable obtainable market
6/22/20XX Pitch deck 9
Market comparison
$3
Billion
Opportunity to build
Addressable market
$2
Billion
Freedom to invent
Serviceable market
$1
Billion
Few competitors
Obtainable market
6/22/20XX Pitch deck 10
Our competition
Contoso
Our product is priced below that of other online
marketplace companies
Simple and easy to use, compared to the complex
websites and apps of our competitors
Affordability is the main draw for our consumers to our
product
Competitors
Company A
Product is more expensive
Companies B & C
Product is expensive and inconvenient to use
Companies D & E
Product is affordable, but inconvenient to use
6/22/20XX Pitch deck 11
Our competition
Convenient
Competitor A
Contoso Ltd.
Affordable Expensive
Competitor D
Competitor E
Competitor B
Competitor C
Inconvenient
6/22/20XX Pitch deck 12
Growth strategy
How we’ll scale in the future
January February March April May June
Roll out product to local
retail stores in the region to
help establish the product
Release the product to the
general public and monitor
press and regional market
trends
July August September October November December
Gather feedback from the
retail community to expand
availability of the product
6/22/20XX Pitch deck 13
Traction
Forecasting for success
Key metrics
Clients Orders Gross revenue Net revenue
20XX 10 1100 $10,000 $7,000
20XX 20 200 $20,000 $16,000
20XX 30 300 $30,000 $25,000
20XX 40 400 $40,000 $30,000
Revenue by year
20XX 20XX 20XX 20XX
$0
$10,000
$20,000
$30,000
$40,000
6/22/20XX Pitch deck 14
Two-year action plan
Draft blueprints Gather feedback Deliver to client
20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Run focus groups Test design Launch design
6/22/20XX Pitch deck 15
Financials
Year 1 Year 2 Year 3
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
6/22/20XX Pitch deck 16
Meet the team
Takuma Hayashi​
President
Mirjam Nilsson​
Chief Executive Officer
Flora Berggren​
Chief Operations Officer
Rajesh Santoshi​
VP Marketing
6/22/20XX Pitch deck 17
Meet the full team
Takuma Hayashi
President
Flora Berggren​
Chief Operations Officer
Graham Barnes
VP Product
Elizabeth Moore
Product Designer
Mirjam Nilsson​
Chief Executive Officer
Rajesh Santoshi​
VP Marketing
Rowan Murphy
SEO Strategist
Robin Kline
Content Developer
6/22/20XX Pitch deck 18
Funding
$14,000
Angel investments
Amount obtained through other investors
$12,000
Campaigns
Revenue obtained from online campaigns
$82,000
Shares
Number of shares converted into USD
$32,000
Cash
Liquid cash we have on hand
6/22/20XX Pitch deck 19
At Contoso, we believe in giving 110%. By finding new
ways to engage with customers from across the globe,
we’re disrupting the online shopping landscape and
fostering a consumer-first mindset. We thrive because of
our market knowledge and a great team behind our
product. As our CEO says, "Efficiencies will come from
proactively transforming how we do business."
6/22/20XX Pitch deck
• WE HELP
BUSINESSE
S GROW
AND
NURTURE A
CONSUMER
-FIRST
MINDSET.
20
Summary
Thank you
Mirjam
Nilsson​
206-555-0146
mirjam@contoso.co
m
www.contoso.com
• WE HELP
BUSINESSES
GROW AND
NURTURE A
CONSUMER-
FIRST
MINDSET.

Pitch deck - testing only, test 123, anonymous file.pptx

  • 1.
    Pitch deck Mirjam Nilsson • WEHELP BUSINESSES GROW AND NURTURE A CONSUMER- FIRST MINDSET.
  • 2.
    • WE HELP BUSINESSE SGROW AND NURTURE A CONSUMER -FIRST MINDSET. About us At Contoso, we’re disrupting the online retail landscape by finding new ways to engage with customers from across the globe. By closing the loop between the customer and online retail stores, we help businesses grow and nurture a consumer- first mindset. 6/22/20XX Pitch deck 2
  • 3.
    Problem Market gap Online shoppingcontinues to be consumer driven, but we're seeing a lapse of availability in the market for small business online shopping experience Customers 69% of American customers now shop online Financials The average American spends an average of $1,804 per order Costs Loss of sales from not offering more customizable apps and websites for the small business owner 6/22/20XX Pitch deck 3
  • 4.
    Solution Close the gap Ourproduct makes online shopping more available to small business owners, and no other product on the market offers the same benefits Target audience Gen Z (18-25 years old) Cost savings Reduce expenses for adding products to third-party retail websites Easy to use A simple product that gives customers the information they need to order online and ship to their location 6/22/20XX Pitch deck 4
  • 5.
    Product overview Unique Only productspecifically dedicated to the small retail businesses market First to market First beautifully designed product that's both stylish and functional Tested Conducted testing with young entrepreneurs in the area Authentic Designed with the help and input of online retail experts in the field 6/22/20XX Pitch deck 5
  • 6.
    Product benefits 1. Simpleand efficient to use 2. Areas for community connections 3. Online store and market swap 6/22/20XX Pitch deck 6
  • 7.
    • WE HELPBUSINESSES GROW AND NURTURE A CONSUMER-FIRST MINDSET. Company overview
  • 8.
    Business model Research We basedour research on market trends and social media trends Abstract We believe people need better tools for online shopping that cater to small business owners Design Minimalist design and easy to use 6/22/20XX Pitch deck 8
  • 9.
    Market overview $3B Opportunityto build Fully inclusive market Total addressable market $2B Freedom to invent Selectively inclusive market Serviceable available market $1B Few competitors Specifically targeted market Serviceable obtainable market 6/22/20XX Pitch deck 9
  • 10.
    Market comparison $3 Billion Opportunity tobuild Addressable market $2 Billion Freedom to invent Serviceable market $1 Billion Few competitors Obtainable market 6/22/20XX Pitch deck 10
  • 11.
    Our competition Contoso Our productis priced below that of other online marketplace companies Simple and easy to use, compared to the complex websites and apps of our competitors Affordability is the main draw for our consumers to our product Competitors Company A Product is more expensive Companies B & C Product is expensive and inconvenient to use Companies D & E Product is affordable, but inconvenient to use 6/22/20XX Pitch deck 11
  • 12.
    Our competition Convenient Competitor A ContosoLtd. Affordable Expensive Competitor D Competitor E Competitor B Competitor C Inconvenient 6/22/20XX Pitch deck 12
  • 13.
    Growth strategy How we’llscale in the future January February March April May June Roll out product to local retail stores in the region to help establish the product Release the product to the general public and monitor press and regional market trends July August September October November December Gather feedback from the retail community to expand availability of the product 6/22/20XX Pitch deck 13
  • 14.
    Traction Forecasting for success Keymetrics Clients Orders Gross revenue Net revenue 20XX 10 1100 $10,000 $7,000 20XX 20 200 $20,000 $16,000 20XX 30 300 $30,000 $25,000 20XX 40 400 $40,000 $30,000 Revenue by year 20XX 20XX 20XX 20XX $0 $10,000 $20,000 $30,000 $40,000 6/22/20XX Pitch deck 14
  • 15.
    Two-year action plan Draftblueprints Gather feedback Deliver to client 20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Run focus groups Test design Launch design 6/22/20XX Pitch deck 15
  • 16.
    Financials Year 1 Year2 Year 3 Income Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 Gross profit 5,625,000 48,000,000 216,000,000 Expenses Sales & marketing 5,062,500 38,400,000 151,200,000 70% Customer service 1,687,500 9,600,000 21,600,000 10% Product development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% Total expenses 7,593,750 52,800,000 187,920,000 6/22/20XX Pitch deck 16
  • 17.
    Meet the team TakumaHayashi​ President Mirjam Nilsson​ Chief Executive Officer Flora Berggren​ Chief Operations Officer Rajesh Santoshi​ VP Marketing 6/22/20XX Pitch deck 17
  • 18.
    Meet the fullteam Takuma Hayashi President Flora Berggren​ Chief Operations Officer Graham Barnes VP Product Elizabeth Moore Product Designer Mirjam Nilsson​ Chief Executive Officer Rajesh Santoshi​ VP Marketing Rowan Murphy SEO Strategist Robin Kline Content Developer 6/22/20XX Pitch deck 18
  • 19.
    Funding $14,000 Angel investments Amount obtainedthrough other investors $12,000 Campaigns Revenue obtained from online campaigns $82,000 Shares Number of shares converted into USD $32,000 Cash Liquid cash we have on hand 6/22/20XX Pitch deck 19
  • 20.
    At Contoso, webelieve in giving 110%. By finding new ways to engage with customers from across the globe, we’re disrupting the online shopping landscape and fostering a consumer-first mindset. We thrive because of our market knowledge and a great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business." 6/22/20XX Pitch deck • WE HELP BUSINESSE S GROW AND NURTURE A CONSUMER -FIRST MINDSET. 20 Summary
  • 21.
    Thank you Mirjam Nilsson​ 206-555-0146 mirjam@contoso.co m www.contoso.com • WEHELP BUSINESSES GROW AND NURTURE A CONSUMER- FIRST MINDSET.