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- 2. At Contoso, we empower hospitals to foster collaborative thinking to further support patient care and drive workplace innovation. By closing the loop and delivering wholesale medical supplies, we help hospitals grow and nurture their patients with the latest products on the market. 8/03/20XX PITCH DECK 2
- 3. MARKET GAP The need for medical equipment continues to be consumer driven, but we're seeing a lapse of availability in the market for wholesale medical supplies COSTS Loss of sales by not offering wholesale medical supplies CUSTOMERS 15% increase of retail sales of medical equipment proves that there's consumer interest for more wholesale availability USABILITY Customers want products that are safe and easy to stock in their hospitals FINANCIALS Medical equipment sales were up by $25 million in 2020 8/03/20XX PITCH DECK 3
- 4. CLOSE THE GAP Our product makes ordering medical equipment easier COST SAVINGS Reduce expenses of medical supplies by eliminating the need to buy at market value TARGET AUDIENCE Medical professionals EASY TO USE A simple product gives customers the information they need in order to stock their hospitals with the right equipment 8/03/20XX PITCH DECK 4
- 5. UNIQUE The only product specifically dedicated to the medical industry TESTED Conducted testing with local hospitals in the area FIRST TO MARKET First product that’s easy to use with clear item pricing AUTHENTIC Designed with the help and input of medical experts in the field 8/03/20XX PITCH DECK 5
- 6. 8/03/20XX PITCH DECK 6 Simple and efficient to use Easy access to customer service Quick online ordering
- 8. RESEARCH We based our research on market trends and medical supply sales ABSTRACT We believe hospitals need safe and cheap medical equipment for their patients DESIGN Simple design and easy to use 8/03/20XX PITCH DECK 8
- 9. $3B Opportunity to build Fully inclusive market Total addressable market $2B Freedom to invent Selectively inclusive market Serviceable available market $1B Few competitors Specifically targeted market Serviceable obtainable market 8/03/20XX PITCH DECK 9
- 10. $3B Opportunity to build Addressable market $2B Freedom to invent Serviceable market $1B Few competitors Obtainable market 8/03/20XX PITCH DECK 10
- 11. CONTOSO Our product is priced below that of other medical supply companies on the market Quick and easy to use, compared to the complex ordering system of the competitors Affordability is the main draw for our hospitals to our product COMPETITORS Company A Product is more expensive Companies B & C Product is expensive and inconvenient to use Companies D & E Product is affordable, but inconvenient to use 8/03/20XX PITCH DECK 11
- 12. CONVENIENT A CONTOSO EXPENSIVE AFFORDABLE B D C E INCONVENIENT 8/03/20XX PITCH DECK 12
- 13. How we’ll scale in the future FEB 20XX Roll out product to hospitals in the region to help establish the product MAY 20XX Release the product to all hospitals and monitor press and regional market trends OCT 20XX Gather feedback from the medical staff and the healthcare community to expand availability of the product 8/03/20XX PITCH DECK 13
- 14. Forecasting for success Metrics C L I E N T S O R D E R S G R O S S AV E N U E N E T R E V E N U E 20XX 10 1100 $10,000 $7,000 20XX 20 200 $20,000 $16,000 20XX 30 300 $30,000 $25,000 20XX 40 400 $40,000 $30,000 Revenue by year $0 $10,000 $20,000 $30,000 $40,000 20XX 20XX 20XX 20XX 8/03/20XX PITCH DECK 14
- 15. Supply volunteers Run focus groups Gather feedback 20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Test ordering Regional launch Deliver to hospitals 20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 8/03/20XX PITCH DECK 15
- 16. YEAR 1 YEAR 2 YEAR 3 Income Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @15% 5,625,000 48,000,000 216,000,000 G R O S S P R O F I T 5,625,000 48,000,000 216,000,000 Expenses Sales & Marketing 5,062,500 38,400,000 151,200,000 70% Customer Service 1,687,500 9,600,000 21,600,000 10% Product Development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% TOTA L E X P E N S E S 7,593,750 52,800,000 187,920,000 8/03/20XX PITCH DECK 16
- 17. TAKUMA HAYASHI President MIRJAM NILSSON Chief Executive Officer FLORA BERGGREN Chief Operations Officer RAJESH SANTOSHI VP Marketing 8/03/20XX PITCH DECK 17
- 18. TAKUMA HAYASHI President GRAHAM BARNES VP Product MIRJAM NILSSON Chief Executive Officer ROWAN MURPHY SEO Strategist FLORA BERGGREN Chief Operations Officer ELIZABETH MOORE Product Designer RAJESH SANTOSHI VP Marketing ROBIN KLINE Content Developer 8/03/20XX PITCH DECK 18
- 19. $12,000 INSURANCE Revenue obtained from medical insurance payments $14,000 ANGEL INVESTMENTS Amount obtained through other investors $32,000 CASH Liquid cash we have on hand $82,000 SHARES Number of shares converted into USD 8/03/20XX PITCH DECK 19
- 20. At Contoso, we believe in giving 110%. By closing the loop and delivering wholesale medical supplies, we help hospitals grow and nurture their patients with the latest healthcare products. We thrive because of our market knowledge and a great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business." 8/03/20XX PITCH DECK 20
- 21. 8/03/20XX PITCH DECK 21 Mirjam Nilsson 206-555-0146 mirjam@contoso.com www.contoso.com