- Bruin Brake Cables is a US manufacturer of emergency brake cables that is seeking $1M in convertible debt funding from August-November 2014. It currently sells globally through Amazon and eBay and is in negotiations with major retailers and wholesalers. - The company estimates over 6.5 million brake cables will be purchased in North America in 2014 and serves the auto repair, DIY, and enthusiast markets. It sees opportunity in growing online auto parts sales. - Bruin's cables pass safety tests, use steel components and coated wire, and are the only US manufacturer selling directly to consumers. The company aims to build its brand through B2B partnerships, e-commerce, and marketing.