Presentation given to Educational Outfitters on how to use Pinterest and Facebook for business marketing.

1. Pinterest + Facebook
Marketing for Business
Presentation for Educational Outfitters
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

2. Who Am I?
• Associate Marketing Director at TheeDesign Studio (web
design and internet marketing agency in Raleigh)
• Manage 30 client accounts, ALL of which have Facebook and
Pinterest accounts tied to their website
• Clients range from child care centers to dental offices to
medical manufacturers
• With minimal time and effort, ALL see around 10% traffic
from Facebook and 25% traffic from Pinterest
• Self proclaimed Pinterest addict.
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

3. SEO & Internet Marketing 101
• Search Engine Optimization (SEO) is an internet marketing
strategy that considers how search engines work, what
people search for, and the keywords they use in order to
optimize a website for qualified traffic.
• Increased qualified traffic -> increased sales.
• Content + Inbound Links + Social Cues = Google Ranking
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

4. Facebook 101
• 699 million people log onto Facebook DAILY (up 26% from
2012) (source: Facebook)
• Highest traffic occurs Mon-Thurs 10-4 (source: Social Media
Today)
• 62% of online shoppers have read product comments their
friends shared on Facebook (source: Sociable Labs)
• 70% of business-to-consumer marketers have acquired a
customer through Facebook (source: HubSpot)
• Facebook makes up to 26% of referred traffic to websites
(source: Ambassador)
• Photos make up 93% of the most engaging posts (source:
Social Bakers)
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

5. Pinterest 101
• As of August 2012, Pinterest became the 4th largest traffic
source in the world (1. Google 2. Direct 3. Facebook) (source:
Shareholic)
• Drives more referral traffic than Google+, YouTube, and
LinkedIn COMBINED (source: Shareholic)
• 79% of Pinterest users are women & 81% of women trust
Pinterest as a source of information and advice (source:
socialmouths)
• Mothers are 61% more likely to visit Pinterest than the
average American (source: Nielsen)
• Over 47% of online shoppers have made a purchase based on
a recommendation from Pinterest (source: BlogHer)
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

6. 1. Strategy
• Create an action plan:
• 1. Who will manage?
• 2. How much time per week will you dedicate?
• 3. Will you hold contests? When?
• 4. How will you measure success?
• Pin for your audience:
•
•
•
•
Moms, teachers, and students
What are they looking for/at?
Ex. Pinterest.com/WholeFoods
Ex. Facebook.com/Target
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

7. 2. Optimize
• Google relies on social cues to help rank your website. So
give strong signals!
• Link Facebook to Pinterest + Website
• Link Pinterest to Facebook + Website
• Link Website to Facebook + Pinterest
• Use name, address, logo, and phone number consistently
• Setup/claim your review listings (makes easier to share via
Facebook)
• Use detailed descriptions, board titles, and hashtags in
Pinterest
• Make sure the pages are public!
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

8. 3. Attract
• Pinterest board titles are crawled by Google
• Use school names of your current client schools and ones
you WANT to do business with
• Make boards engaging, use school colors, mascots, etc.
• Cast a wide net, but show you are local/relevant
• Pin descriptions are crawled by the Pinterest search tool
• Ask for Facebook follows
• Give away coupons or items in store for follows
• Share your Pinterest pins/boards via Facebook
• Email your customers directly and ask them to follow
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

9. 4. Advanced
• Add mangers to Facebook account
• Add key people to group boards (must be active users)
• Create custom content for 1-2 schools to start
• Facebook contest apps are abundant (top 5:
http://guavabox.com/top-apps-for-managing-your-facebookcontest-2/ )
• Schedule Facebook posts using built-in scheduler
• Schedule Pinterest pins using paid service like Viraltag.com
($5/month)
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

10. 4. Advanced
• Back in February, Country Living launched its "Dream
Bedroom Pinterest Contest," which asked pinners to follow
the Country Living Pinterest page, launch a new Pinterest
board entitled "My Country Living Dream Bedroom," and
pin at least 10 items that represent their dream bedroom (5 of
which needed to be pinned from CountryLiving.com), all
tagged with #countryliving and #dreambedroom. To submit
their entry, pinners were required to comment on the
contest's pin with a link to their pinboard. Entries were then
judged by a panel of Country Living editors based on criteria
including originality, creativity, adherence to the rules, and
"a general sense of the Country Living aesthetic." The winner
was rewarded with a bedding set from Garnet Hill.
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

11. Pinterest + Facebook
Marketing for Business
Thank You!
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign