The document summarizes the results of a business survey conducted in the Pine/Strawberry area: - The survey interviewed 15 local businesses out of 145 total to identify business opportunities and support community development. - Most businesses rely heavily on tourists, especially in the summer, but lack necessary services and infrastructure to attract more permanent residents. - While part-time residents are important to business, owners recognize the need for controlled growth and full-time residents to sustain local economy.

1. 3/24/2010
Pine/Strawberry Business Survey
Preliminary Report
Ernie Borgoyne
602-571-7983
24 March 2010
www.ceptara.com
Summary
• Purpose
– Measure the pulse of the business community in
Pine/Strawberry
• Objective
– Identify business opportunities in the Payson and
Pine/Strawberry areas
– Provide a framework for community development
• Improve property values
• Maintain quality of life
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2. 3/24/2010
Business Profile
Total of 145 Businesses in Pine/Strawberry*
Interviewed 15 (10%)
• Tourists > 50% of all business year round
– A ti
Antiques/Collectables/Art G ll i / R k Sh
/C ll t bl /A t Galleries/ Rock-Shops
• Interviewed 5 out of 9 (55%)
• Locals > 70% in Winter / Tourist > 70% in Summer
– Bar/Restaurant
• Interviewed 4 out of 15 (26%)
– Fuel/Convenience
• Interviewed 2 out of 2 (100%)
• Locals / Tourists 50% year round
– Grocery/Bakery
• Interviewed 2 out of 2 (100%) * Information Source:
• Pine Strawberry Business Community (PSBC)
• Locals 100% year round
http://pinestrawberrybusinesscommunityaz.com
– Beauty Shop/Hair /index.php
• Interviewed 1 out of 7 (14%) • Yellow Pages dotcom
– Home Maintenance http://www.yellowpages.com/
• Interviewed 1 out of 4 (25%)
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What attracts your customers to
Pine/Strawberry?
• Rural Area / Back to Nature / Hunters / Cool Weather
• Craft Stores / Festivals and Special Events
p
• Social “Leveler” (Be someone else)
• Pet Friendly
• Nostalgia
• Website
• Word of mouth
• Tourists / Tourists / Tourists
• Su
Summer Cab s
e Cabins
• Drive Through (on the way to somewhere else)
• Good Food/Restaurants/Bars
• Tonto Natural Bridge / Fossil Creek
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3. 3/24/2010
How does Payson influence your
business?
• Some regular customers from Payson (7) – 46%
• No Impact (4) – 26%
• Expecting to build customer base from Payson
• Bikers are a big draw since they are not welcome in Payson
• New ASU campus expected to influence P/S big time
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What is the biggest issue currently
affecting the success of your business?
• Lack of Construction
• Empty Housing
• Undeveloped Land
• Deteriorating Storefronts
• Difficult to work with County
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4. 3/24/2010
What services would you like to see in P/S
to support your business? What businesses
opportunities are currently not being filled in P/S?
• Affordable Housing
• Youth Focused Activities
• Full Service Station
• Public Restrooms
• Local Bank
• Convenience Stores
• Clothing Store
• Total Restaurant Hours
• Upscale Restaurants • In Season
• Off Season
• Boutiques
• Specialty Shops
• Conference Center
• B&Bs need to work together
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How important are the part-time residents
to your business? Would you like to see more
full time residents in P/S?
• All respondents said Part-Time Residents are very
important
• As far as wanting more Full-Time Residents:
– Not sure / Not really (3) 20%
– Yes (12) 80% but:
• Need the right services to support more people
• Would like the business owners to be full timers
– Only 3 out of 15 owners lived outside of P/S
• Keep the character of the town as it is
• Must be controlled growth
• New residents tend to want to limit the growth
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5. 3/24/2010
In ONE word how would you
Describe Pine/Strawberry today?
Responses fell into two general categories
• Aesthetically
– Secretive (unknown to the rest of the world)
– Evolving (going through change)
– Beautiful / Nice Quiet town / Hamlet / Unique / Quaint
– Love it here
– Eclectic (parking lot shows diversity of people)
• Economically
– Business downturn (creating vacant and un-maintained buildings)
– Hurting economically
– Quaint (but needs a theme to draw more people to Pine)
– Depressed
– Fragile (economy - outlook is day to day)
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What do you see as the biggest threat to your
business? What are the limitations to growth?
• Too many egos among
community organizations
• Close-mindedness
• Private owned property
held by families and not
developed
• Progress has been made
• Will take some time to develop the • Parking
infrastructure • Turning Lanes
• Round-about at Hardcastle
• Pine not known as distinctive
• Closing Natural Bridge and Fossil Springs
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne
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6. 3/24/2010
What is your biggest challenge
operating a business here?
• Getting through the Winter months (3)
• Buying power (2)
– Few suppliers want to service a "third world country“
– Suppliers going out of business
• Big drug element here and in Payson (2)
• Finding Quality Employees (now relies on family) (2)
• Pine is not well known - used to be but not anymore (2)
• N d t work t
Need to k together as a community
th it
• Economy
• Blue-collar workers out of work in the winter
• Hard to schedule employees and plan for food preparation
• Affordable housing for workers
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Describe how you see
Pine/Strawberry in 5 years
• High End Village community; try to recruit a celebrity
• Self sufficient Green community.
• Improve the buildings/storefronts to show pride
– County has been a problem w/building permits
• Not a lot of growth More full time residents, not a lot of growth
• 5,000 people full time residents
• Nice getaway
• Improved economy
• Improved infrastructure (e.g., water, public services; walkways)
• Going to grow (but Pine needs an identity)
• Booming
• Don't want a lot of growth
• Steady Strong Community
• Need consistent cash flow and tax revenue.
• Like the way it is; more of a distinction
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All other product or service names are the property of their respective owners. © Motorola, Inc. 2005.
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7. 3/24/2010
Opportunities
• Plan for Growth
– Inevitable as economy and water infrastructure develops
– ASU campus in Payson will feed P/S
– Consider Traffic needs
• Synergize Organizations
– P/S Historical Society
– P/S Business Community
– R l E t t companies
Real Estate i
– Bed and Breakfasts
• Define our Identity and Advertise
– Recruit a Celebrity??
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne
All other product or service names are the property of their respective owners. © Motorola, Inc. 2005.
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www.ceptara.com
About the Author – Ernie Borgoyne
• An independent consultant with over 30 years of engineering experience
and proven t k record i product d
d track d in d t development, small b i
l t ll business
development and quality and cost saving process improvements.
• He is associated with Ceptara – a company dedicated to helping
organizations and individuals achieve higher performance through
personal development, team excellence, and organizational improvement
• He works with small and large businesses, and public sector organizations
to help them achieve higher performance.
• Contact Ernie for more information on this report or services available.
Motorola Confidential Restricted
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne
All other product or service names are the property of their respective owners. © Motorola, Inc. 2005.
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www.ceptara.com
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