- ACC Limited is one of the largest cement manufacturers in India, with a nationwide network of factories and offices. It was formerly known as The Associated Cement Companies Limited. - The document provides a technical analysis of ACC stock, noting it has bounced back from support at 1350 levels, forming a bullish harmonic pattern. Momentum indicators also signal potential upside. - Based on the technical setup, the analyst expects the stock to rise towards 1550 levels in the coming trading sessions and recommends buying the stock between 1378-1360, with a stop loss of 1300.

1. About ACC Ltd.
 ACC Limited (Formerly The Associated Cement Companies Limited) one of the largest producers of cement in
India. It's registeredoffice is called Cement House. The management controlof company was takenover by Swiss
cementmajorHolcimin2004.On1September2006thenameofTheAssociatedCementCompaniesLimitedwas
changedtoACCLimited.ThecompanyisonlycementcompanytogetSuperbrandstatusinIndia.
 ACC Limited is India’s foremost cement manufacturer with a countrywide network of factories and marketing
offices. Established in 1936, ACC has been a pioneer andtrend-setter incement and concrete technology. Among
the first companies in India to include commitment to environment protection as a corporate objective, ACC has
won accolades for environment friendly measures taken at its plants and mines, and has also been felicitated for
itsactsofgoodcorporatecitizenship.
 The quality of its products and customer services make ACC the most preferred brand in the Indian cement
industry.ACCLimitedispartoftheworldwideHolcimGroup.
 TechnicalOutlook
 On weekly chart, Stock has observed a brief correction from 1500 to 1350 level, however this fall in prices halted
at 1350 level which is 50% of its previous up move from 930 -1743 levels which indicates that stock might give
bouncebackfromthecurrentlevel.
 On daily chart, the stock has completed a “Bullish Anti-Alternative Shark” harmonic pattern at 1350 levels, the co-
ordinatesofwhichareas follows:XAofthelegfrom1336to1774, ABofthelegcompletedat 1538(i.e.50%ofXA
leg.), BC of the leg completed at 1676 (i.e. near 50% of AB leg), CD of the leg completed at 1350 levels (I.e. 88.6%
ofXAand224%ofBCleg).
 Moreover, the stock is trading near its multiple support level from where it had bounce back in past,. On weekly
chart, stock has been trading with the strong support of 100 EMA (which stands at 1370 level), which indicates
neartoshorttermtrendisup.
 Momentum indicator RSI reading is 41.80 marks near to its strong support of 40 marks from where upswing can
beexpected.
 Based on the mentioned technical setup, we expect the stock could move towards 1550 levels in few trading
sessions.
TW = Twelve Months
TTM= Trailing 12 months
SEBI Certified – Research Analyst Equities I Commodities I Currencies I Mutual Funds
Pick of the Week: ACC LTD.
14th Aug, 2015
www.choiceindia.com *Please Refer Disclaimer on Website
Company ACC LTD.
Recommendation Buy
Sector : Cement
CMP : 1378 & upto 1360
Price Potential : 1550
Stop loss (Closing
Basis):
1300
Mkt Cap (Rs. Cr.): 25,610
TM EPS (Rs) 47.96
TTM Sales (Rs. Cr.) 11,352
BVPS (Rs.) 445.22
Reserves (Rs. Cr.) 8,171
P/BV 3.06
PE 28.44
Bloomberg Code : ACC:IN
Reuters Code : ACC.NS

2. Pick of the Week: ACC LTD.
14th Aug, 2015
SEBI Certified – Research Analyst Equities I Commodities I Currencies I Mutual FundsSEBI Certified – Research Analyst Equities I Commodities I Currencies I Mutual Funds
This is solely for information of clients of Choice Broking and does not construe to be an investment advice. It is also not intended as an offer or solicitation for the purchase and sale of any financial instruments. Any action taken by you on the basis of
the information contained herein is your responsibility alone and Choice Broking its subsidiaries or its employees or associates will not be liable in any manner for the consequences of such action taken by you. We have exercised due diligence in
checking the correctness and authenticity of the information contained in this recommendation, but Choice Broking or any of its subsidiaries or associates or employees shall not be in any way responsible for any loss or damage that may arise to any
person from any inadvertent error in the information contained in this recommendation or any action taken on basis of this information. Technical analysis studies Aprilket psychology, price patterns and volume levels. It is used to forecast future price
and Aprilket movements. Technical analysis is complementary to fundamental analysis and news sources. The recommendations issued herewith might be contrary to recommendations issued by Choice Broking in the company research undertaken as
the recommendations stated in this report is derived purely from technical analysis. Choice Broking has based this document on information obtained from sources it believes to be reliable but which it has not independently verified; Choice Broking
makes no guarantee, representation or warranty and accepts no responsibility or liability as to its accuracy or completeness. The opinions contained within the report are based upon publicly available information at the time of publication and are
subject to change without notice. The information and any disclosures provided herein are in sumAprily form and have been prepared for informational purposes. The recommendations and suggested price levels are intended purely for trading
purposes. The recommendations are valid for the day of the report however trading trends and volumes might vary substantially on an intraday basis and the recommendations may be subject to change. The information and any disclosures provided
herein may be considered confidential. Any use, distribution, modification, copying, forwarding or disclosure by any person is strictly prohibited. The information and any disclosures provided herein do not constitute a solicitation or offer to purchase or
sell any security or other financial product or instrument. The current performance may be unaudited. Past performance does not guarantee future returns. There can be no assurance that investments will achieve any targeted rates of return, and there
is no guarantee against the loss of your entire investment.
POTENTIAL CONFLICT OF INTEREST DISCLOSURE (as on date of report) Disclosure of interest statement – • Analyst interest of the stock /Instrument(s): - No. • Firm interest of the stock / Instrument (s): - No.
Disclaimer
Contact Us
Kunal Pamar (Research Associate)
kunal.pamar@choiceindia.com
PERFORMANCE TRACKER
Vikash Chaudhri (Research Associate)
vikas.chaudhari@choiceindia.com
www.choiceindia.comcustomercare@choiceindia.com
Chandrakant Maske(Research Associate)
chandrakant.maske@choiceindia.com
Amit Pathania (Research Associate)
amit.pathania@choiceindia.com
Date Lot Size
Type of
Call
Equity Initiated SL TGT Result
Profit /
Loss
Total
Profit
06.06.15 1000 Buy BHEL 246.45 225 300 Book Profit @ 259on 25.06.15 12.55 12550
13.06.15 125 Buy ACC 1370-1400 1330 1550 Book Profit @ 1477on 23.06.15 77 9625
20.06.15 125 Buy BAJAJ AUTO 2405.6 2300 2700 Book Profit @ 2538on 26.06.15 132.4 16550
27.06.15 100 Buy TV18BROADCAST 37.6 33 48 Book Profit @ 41.40on 06.07.15 3.8 380
04.07.15 500 Buy KOTAK BANK 710-720 670 800-825
11.07.15 250 Buy HDFC BANK 1092.45 1040 1160-1200
18.07.15 100 Buy GICHOUSING 233.6 215 285 Stopped out on 29.07.15 -18.6 -1860
25.07.15 125 Buy HEROMOTOCO 2740 2550 3100 Stopped out on 28.07.15 -190 -23750
01.08.15 100 Buy SPICEJET 27.25 23.65 38
08.08.15 100 Buy IPCALAB 760-787 730 900 Profit book @ 815on 14.08.15 55 5500
Total 18995