Communication is the exchange of messages between a sender and receiver. It involves social interaction through messages and the production and exchange of meanings. Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers while managing customer relationships. The document discusses communication, marketing, training, and information and communications technology (ICT) services offered by PHMC GPE LLC. It emphasizes the importance of strategic communication, especially in times of crisis, and the need for experienced consultants to provide high-level strategic advice to clients.
AiiM Marketing Career Orientation - General about Marketing IndustryAiiM
Bài thuyết trình chia sẻ về tổng quan các cơ hội việc làm trong Marketing Industry.
Presenter: Mr. Nguyễn Việt Dũng - Business Director, AiiM Education
Marketing is the activity, set of institutions, and the process of creating, communicating, delivering, exchanging, offerings that’s the value for customer, clients and partners and society of large.
“ADLET” all in one kit , just plug and play smart digital signage hardware and software integrated system built on the backbone of IoT® cloud intelligent platform , deliver as turn-key solution supported with advanced biometric analytical technology that enable to adapts messages instantly with conditional playlists, analyze actual audiences dwell time, customer behavior, demographics, accurate customer counts and generate a real-time cloud-based audiences analytical reports in details.
Modern Union was founded in 2011 by Matt Gill, David Indo and Tom Denford, 3 high-profile and highly experienced media and communication experts.
Modern Union is a new type of communications agency built upon a set of principles designed to fulfil the needs and challenges facing brands in a modern world.
We believe that ambitious brands deserve better quality strategic advice and better quality service to make marketing budgets work harder in a digital age.
We believe that independent, channel neutral strategic planning is the key to this success. In an increasingly complex media world, brands need impartial advice about where and how to invest in marketing to provide the greatest potential for growth.
We believe that many traditional agencies are unable to do this.
We are different. We are Modern Union.
What is integrated marketing? Why is integrated marketing important? What is integrated marketing communications? How has integrated marketing changed over time? This document has an up to date definition of integrated branding and explains what it is and the benefits.
AiiM Marketing Career Orientation - General about Marketing IndustryAiiM
Bài thuyết trình chia sẻ về tổng quan các cơ hội việc làm trong Marketing Industry.
Presenter: Mr. Nguyễn Việt Dũng - Business Director, AiiM Education
Marketing is the activity, set of institutions, and the process of creating, communicating, delivering, exchanging, offerings that’s the value for customer, clients and partners and society of large.
“ADLET” all in one kit , just plug and play smart digital signage hardware and software integrated system built on the backbone of IoT® cloud intelligent platform , deliver as turn-key solution supported with advanced biometric analytical technology that enable to adapts messages instantly with conditional playlists, analyze actual audiences dwell time, customer behavior, demographics, accurate customer counts and generate a real-time cloud-based audiences analytical reports in details.
Modern Union was founded in 2011 by Matt Gill, David Indo and Tom Denford, 3 high-profile and highly experienced media and communication experts.
Modern Union is a new type of communications agency built upon a set of principles designed to fulfil the needs and challenges facing brands in a modern world.
We believe that ambitious brands deserve better quality strategic advice and better quality service to make marketing budgets work harder in a digital age.
We believe that independent, channel neutral strategic planning is the key to this success. In an increasingly complex media world, brands need impartial advice about where and how to invest in marketing to provide the greatest potential for growth.
We believe that many traditional agencies are unable to do this.
We are different. We are Modern Union.
What is integrated marketing? Why is integrated marketing important? What is integrated marketing communications? How has integrated marketing changed over time? This document has an up to date definition of integrated branding and explains what it is and the benefits.
1. Communication
Marketing
ols !
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Training
e rig
ICT
e th
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.. . . d e s
ign th e Stra te g y
NEWARK - MARSEILLE - LONDON - SOFIA
2. Corporate Communication
How we understand “Communication”
Training - Coaching
Training as a Winning Tool !
Communication means exchange of messages between sender and receiver.
Communication is social interaction with the help of messages. Marketing : CRM, Holistic, Internal
Communication can also be production and exchange of meanings. Communication : Press & Media, Design
NTIC-ICT : Web, Wi-Fi, eMarketing, eCommunication
L’OFFRE PHMC - PHMC OFFER L’OFFRE PHMC - PHMC OFFER
Communication globale Global communication Cursus CRM Cursus “Customer services”
Communication de crise Crisis communication Centre de Contact Client Call Center
Plan média Media plan Coaching de dirigeants Executive coaching
Relation presse Press & media relations MLC® Multi Level Coaching
Création graphique Design L’offre de services de PHMC GPE présente une Seminaires Seminars
Exposition, évènements Exhibition, events palette complete de prestations cohérentes entre elles. Incentive
L’évolution chronique des Marchés nous a conduit à Team Building
Media Sociaux Social Media l’élaboration des différentes phases :
Conseil - élaboration de la Stratégie
Accompagnement et formation
Communication multi cannaux
Marketing PHMC GPE products and services are customized
and coherent to offer our clients the best value they expect
The constant changes of the Markets drive us to build diferent
phases, as follows :
What is Marketing ?
Marketing is an organizational function and a set of processes for creating, com-
Consulting & Advice - Building the right Strategy
Coaching & Training
NTIC - ICT
municating, and delivering value to customers and for managing customer relation- Multi-channels Communication
ships in ways that benefit the organization and its stake holders.
(The American Marketing Association definition) Internet
the inescapable Marketing & Communication channel !
We see marketing management as the art and science of choosing target markets and
getting, keeping, and growing customers through creating, delivering, and communicating superior
customer value.
L’OFFRE PHMC - PHMC OFFER L’OFFRE PHMC - PHMC OFFER
Plan Marketing Marketing Plan Marketing Internet Web Marketing
Marketing de relation Relationship Marketing Dématérialisation Online communication
Marketing interne Internal marketing Développement de site Web Web site development
Marketing Direct Direct Marketing Intégration JOOMLA ! JOOMLA! Integrator
Stratégie “Media Sociaux” Social Media Strategy Intégration vtiger CRM - vtiger CRM solution partner
Veille de Marchés Market watch Réseaux Wi-Fi communautaires Community free Wi-Fi Network
Lancement de produit product launching Marketing et Comm interne Internal Marketing & Comm
What Is Marketed ?
Produits de recherche Surveys goods, services, experiences,
Client mystère Mystery shopping events, persons, places,
properties, organizations,
information,
and ideas.
http://www.phmcgpe.com http://www.phmcgpe.com
3. Les sociétés font face aujourd’hui à des défis de communication
sans précédent. L’information est utilisée instantanément et cir-
design the Strategy....
cule en permanence. La manière dont communique une entreprise
en temps de crise peut avoir un impact majeur sur son activité. Companies today face communications
C’est pourquoi, nous croyons que les équipes dirigeantes et les challenges of a scale never seen before.
équipes de communication de nos clients recherchent les ser- Information flows worldwide and is inter-
vices d’une société de marketing et communication à la hau- preted instantly. The way a company tells
teur de leurs enjeux. C’est ce à quoi aspire PHMC GPE LLC its story and communicates in times of cri-
sis, can affect every aspect of its business.
L’ APPROCHE : Nos clients doivent faire face à des problèmes de In this environment, we believe that our cli-
communication cruciaux. Il leur faut pour y répondre des consultants ents’ senior & executive management and
à même de leur donner des conseils stratégiques de haut niveau. communications specialists need and deserve
Nous avons constitué une équipe de consultants expérimentés, a new standard of corporate communications & mar-
keting Company. We have set out to create such a firm.
Réalisation & Design PHMC GPE LLC +33(0)680 329 609 Copyright 2009 sqq. - PHMC GPE LLC
et très compétents sur chaque type de marché. L’implication
de nos collègues est totale, bien plus élevé que dans les au-
tres sociétés de communication, reflet de notre différence. OUR APPROCH : Our clients face critical com-
munications issues that challenge them at the
Nos clients sont confrontés à des défis transfrontaliers en temps highest level; they need senior communica-
réel. Nos consultants constituent une seule et même équipe tions advisors that can help them solve prob-
sur nos zones de chalandise Ils sont de culture internationale, lems and deliver considered, strategic advice.
natifs, par goût et/ou par expérience. En fonction des be-
soins du client, nous montons une équipe sur-mesure et lui We have brought together a team of experienced and
allouons toutes nos ressources partout où nous intervenons. high level advisors in each market. The have all a huge
involvement level and are rooted in the company cul-
NOS CLIENTS :Les besoins de nos clients sont souvent com- ture; that is reflecting a difference in the way we work.
plexes, impliquant de nombreuses différences culturelles
requérant des équipes dédiées aux compétences diverses. The issues our clients face range around the clock and across
worldwide markets. Our people operate as one team world-
PHMC GPE LLC tire une notoriété particulière de sa façon de wide and they are international, natively, by instinct and/or
gérer sa clientèle internationale, le plus souvent dans des experience. Because we have only one global profit center our
contextes de situations critiques ou de problèmes majeurs. clients belong to the firm as a whole; not to only one represen-
tative office or way of practice. That means we can assemble
La plupart de nos clients sont des PME-PMI, qui nécessi- one team to meet a client’s needs & expectation with whatever
tent le même niveau d’expertise et d’implication qu’un skills and resources are required, wherever they are located.
groupe d’envergure internationale, qu’il s’agisse de
travail ponctuel ou de collaboration à long terme. OUR CLIENTS :Our clients often require work that is complex,
ranging across a number of cultural differences and audiences and
Depuis quelques années, la plupart des entre- demanding dedicated teams combining a range of specialist skills.
prises accordent une importance grandissante à
la communication corporate. Notre but est de We are well known for our work with international clients, often
les aider à étendre leur capacité de communica- when they are engaged in critical transactions or the management
tion globale en leur proposant des ressources, de of major issues.
l’expérience et des compétences particulières.
However, most of our clients are small or unlisted companies.
PHMC GPE LLC assure les prestations que These require the same level of expertise and dedication, whether
nous demande notre client, quand et comme for long-term retained work or short-term special projects.
il le souhaite.
In recent years, virtually every company has improved its commit-
ment to, and capabilities in, all aspects of corporate communications.
Our aim is to support and extend our clients ability to act in these fields
by providing specialist expertise or resources to achieve their goals.
We have built PHMC GPE LLC to deliver what the client wants and to meet
and exceed their needs - How, When and Where they want it.
.... enable the right Tools
Head Office
220 E Delaware Ave #715
NEWARK DE-19711 USA
Email : phmc_ho@phmcgpe.com
Registration # : 4266598 - Training # : 11 921 371 292
Representative Offices
MARSEILLE - LONDON - SOFIA
General Ph : +1 (302) 294-0531 - Cell : 33 680 329 609
http://www.phmcgpe.com