3. BACKGROUND Launched in November 2012 for the iPhone
Created by O.D. Kobo because Instagram was
too simple
• Combines elements of Twitter, SoundCloud,
Tumblr, & Instagram
Created for celebrities to share exclusive
content at a cost to subscribers, not leveraged
Influencer teens Tweeted about it, which
instantly jumped its followers in February 2013
4. USERS 1 million users as of August 2013
Popular among:
• Artists
• Photographers
• Filmmakers
• Musicians
High school teens fueled growth
5. CULTURE “Bad Boy of Social Media”
Indie
Artsy
Alternative
6. What others are saying
“It’s not your
grandma’s social
network,”
– ABC News
“The next generation
of social media,”
– Huffington
Post
“The next social craze” – Mashable
8. SETUPPROFILE Create unique log in or use Facebook/Twitter
Create user name similar to Twitter handle
• @user name
Profile can be made private
Invite others using social media platforms
9. PHOLLOW Find other Pheeds to Phollow
using “suggested Pheeds” or
searching for interest Pheeds
Pheed allows you to filter
timeline
10. CREATECONTENT Use the purple “P” in the toolbar to create your
own:
• Text updates
• Photography
• Audio
• Video
11. PHEATURES Different “pheatures” can be added to content
including:
• Shapes
• Text
• Filters
• Textures
No limits on file sizes
Users can add watermarks on content
Content can be put behind pay wall
12.
13. CONNECT Share your content using:
• Pheed
• Facebook
• Twitter
• Tumblr
• Email
Connect with others by:
• Remixing (similar to retweet)
• Love
• Dislike
• Giving “Pheedback”
14. PHUTURE Teens expected to fuel growth
Founder’s goal: 10 million users worldwide