CINCINNATI--(BUSINESS WIRE)--P&G Professional(TM), the away-from-home division of Procter & ...

1. P&G Professional Introduces First-Ever Tide Professional
Coldwater System
CINCINNATI--(BUSINESS WIRE)--P&G Professional(TM), the away-from-home division of Procter &
Gamble (NYSE:PG), today announced the launch of the Tide® Professional Coldwater System, an on-
premise laundry program that enables facilities to save as much as $8,700 per year1 based on water,
energy and linen replacement cost savings.
The new Tide Professional Coldwater System includes four products - a near-neutral pH detergent,
fabric softener, bleach and whiteness enhancer - that are formulated to work together to deliver
clean, soft linens and towels to guests while using significantly less water at colder temperatures
than traditional on-premise laundry systems. The advanced formula in the Tide Professional
Coldwater System also uses unique enzymes that are specially designed for lower wash
temperatures which help effectively break down stains without the need for higher water
temperatures. The system's near-neutral pH formula also protects fabric integrity to keep linens
looking newer longer to help reduce linen replacement costs.
"While the significant cost savings that Tide Professional Coldwater can create will be the primary
draw for many hospitality customers, the environmental benefits shouldn't be ignored," said Kevin
Wenzel, associate brand director, Global P&G Professional. "Customers should expect the soft, white
linens they've come to know from Tide, but with less water usage and lower energy needs, given the
lower water temperatures required, that can help lower a facility's operating costs."
Tide Professional Coldwater System
The innovative, new wash process utilized by Tide Professional Coldwater reduces the number of
fills and water used per wash and also delivers the following benefits:
Helps reduce the energy needed to heat the water in a commercial washer by as much as 75
percent2
Helps reduce the water used in a commercial washer by up to 40 percent2
Cuts washing machine gas and water costs by as much as half*
Reduces linen replacement costs by up to 15 percent3 with the near-neutral pH formula that Tide
Professional, in combination with Tide Whiteness Enhancer, is traditionally known for
Results in savings of up to $8,700 annually1 for a 150-room property
In the 2014 P&G Professional Cleaning Industry Insights Survey**, nearly nine in 10 (87 percent) of
cleaning managers in the Hospitality/Lodging sector say that it is very or somewhat important to
reduce laundry operating costs when it comes to laundry care.
"Hotel managers are always looking for ways to be more profitable and Tide Coldwater has helped
us by saving money on our gas and water bill as well as whitening our linens so we do not have to
replace them as often," said Rafael G., hotel general manager, San Antonio.

2. On Thursday, October 9 at 2 p.m. ET, P&G Professional will host "The Benefits of Coldwater
Washing" webinar. Participants will gain valuable insights from both P&G Professional and The
Ashkin Group, an internationally recognized consulting firm working to green the cleaning industry,
on the benefits of coldwater washing. For more information and to register for the one-hour
webinar, please click here.
To learn more about the Tide Professional Coldwater System, visit www.pgpro.com/TideColdwater.
About Procter & Gamble Professional
P&G Professional is the away-from-home division of Procter & Gamble, serving the foodservice,
building cleaning and maintenance, healthcare, hospitality, food/drug/mass, and convenience store
industries. P&G Professional offers complete solutions utilizing its parent company's scale, trusted
brands and strengths in market and consumer understanding. P&G Professional features such
brands as Dawn®, Mr. Clean®, Comet®, Spic and Span®, Bounty®, Safeguard®, Febreze®,
Swiffer®, Tide®, and its own brand, P&G Pro Line®. Please visit www.pgpro.com for the latest
information about P&G Professional's solutions and services.
About Procter & Gamble

3. P&G serves nearly five billion people around the world with its brands. The Company has one of the
strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®,
Wella® and Whisper®. The P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G
and its brands.
*Assume U.S. national average commercial water and gas costs according to Black & Veatch
2012/2013 report "50 Largest Cities Water/Wastewater Rate Survey" and the American Gas
Association 2012 "Energy Industry Analyses and Statistics."
** The survey was conducted online in May 2014 in partnership with Ipsos Public Affairs, with a
national sample of 401 managers of cleaning operations based in the United States.
1Annual savings based on a 150-room property switching from a standard alkaline system to the
Tide®Professional Coldwater System. Assume U.S. national average commercial water and gas costs
according to Black & Veatch 2012/2013 report "50 Largest Cities Water/Wastewater Rate Survey"
and the American Gas Association 2012 "Energy Industry Analyses and Statistics." Must have fully
programmable washing machines to qualify for savings. Linen savings based on a 50-cycle test vs.
the leading alkaline system. Savings assumes the standard competitive system is priced parity with
Tide Professional Everyday system (Tide®Detergent, Clorox®and Downy®) and uses linen
replacement cost data based on a study among Hospitality key decision makers in April 2014.
2When you switch to the Tide®Professional Coldwater System from the standard hot system. For
guest room linens only.
3 Vs. leading alkaline system in 50-cycle test with Tide detergent, Clorox, Tide Whiteness Enhancer
and Downy.