It provides the full PESTEL analysis of Paper Boat

1. Dr. Rajendra Prasad Central Agricultural University
School of Agribusiness and Rural Management
PESTEL Analysis
Submitted to :
Dr. Mohit Sharma
Submitted by:
Risabh Pandey

4. • Paper Boat is a brand of traditional Indian beverages and foods produced and marketed
by Hector Beverages
• Headquarter in Bengaluru, India
• Neeraj Kakkar, James Nuttall, Suhas Misra, and Neeraj Biyani form the founding team
of Paper Boat
• Paper Boat, the juice company has distributors all over India with 48 SKUs.
• Paper Boat's revenue from operations surged 35.6% to Rs 330 crore in FY22 from Rs
243.3 crore in FY21

5. • India export Paper boat to United Arab Emirates, Qatar
and South Korea and 67 other countries. So, any war
situation will have a harsh impact on its business.
• Stable Government and healthy government policies can
help to grow business like paper boat raised $153.5 M
funds due to good business opportunity and excellent
marketing strategy
• Civil unrest or strikes on government policies can affect the
business like the farmer law policy protest

6. • Market competitors - Introduction of several similar products
from trusted brands such as TATA and Introduction old old
brands into this segment.
• Market High and Lows – The market high and lows create
unstable demand which may tension for the company.
• Growing market: The market is non carbonated beverages is
increasing significantly, which will provide benefit to paper boat
being precursor in this sector

7. • Health Consciousness: Craze for healthy items is increasing,
after Corona Virus pandemic. So, product like will face its
wrath.
• Education level: Due to less education in villages, products like
gets unnoticed there and target audience of this product
remains in Tier 1 and Tier 2 cities only.
• Population: Increasing Population will effect in two ways if the
employment is good it will increase the sales or vica versa

8. • Internet Penetration: The Internet is used by almost every individual in the country, with efficient social
media marketing Paper Boat can maintain its position in the market
• Use of technology: Paper Boat launched its product into the market with single-serving Doypack
packaging. NASA also employs Doypack to ship beverages to astronauts in spacecraft
• New technology adoption: Adoption of new technology will benefit the business such as Closer to the
middle of the year, the company joined forces with Tetra Pak.

9. • FSSAI clearance: The Quality standard should be maintained
to get the license for the product
• Health and safety law: There are strict regulations
pertaining to the health and safety of employees at the
workplace
• Ban: Banning of several items in future can also have impact
on business like in past Plastic was banned

10. • Climate factor: Climate factor at any place can
disrupt the supply chain of any product and can lead
to demand shift
• Focus & Spending on Renewable Technologies: How
much of the budget is spend on renewable energy
sources and how Paper boat can make this
investment as part of its competitive strategy.
• Recycle Policies: Paper Boat have to keep up with
the recyclable policy to protect the environment.
Although it is 100% recyclable