This document discusses key features that are commonly used in advertisements to persuade consumers, including using snappy slogans, tempting descriptions of benefits, wordplay, intriguing questions, exaggeration, and appealing adjectives.

1. Persuasive writingPersuasive writing
Key features of advertsKey features of adverts

2. Snappy slogan
• Have a break have
a

3. Tempting description of
benefits
• Soft strong and
very, very long

4. Wordplay

5. Intriguing questions
• How do you eat
yours?

6. Exaggeration
• The Nation’s Favourite

7. Appealing adjectives
• Only the crumbliest
flakiest chocolate tastes
like chocolate never tasted
before