The document discusses Indian values and attitudes towards success and financial progress. It suggests that most Indians see themselves as striving to climb the ladder of material success by working hard to earn more money and improve their financial situation over time. The overall message is that Indians value a striving attitude focused on continuous financial progress and improvement.

5. Today’s Indian values the
Arrive Striving attitude
To be
successful People see themselves
as being on the ladder of
material progress
Strive – to Most people feel they
make more
money
are at this stage
Struggle – to
earn money