Reimagining the mobile experience of personal banking for a social cause. This was done as an entry to a competition.

1. Reimagining personal banking
Money penny

2. Solution
Money penny is not just a mobile App but more of a trusted
personal advisor who speaks, lives, moves, gives, socializes
and learns along to not only transform the customer’s life but
potentially every other person, will make this planet a better place.
Problem
As the contemporary disruptions are serving mankind better
than ever, the re imagined banking platforms must also provide
ways to energize humanity and extend that generous digital
hand to uplift and serve the lives of the unfortunate.

3. Finds personal finance management
tricky as it involves multiple physical
and digital world touchpoints
Anu Khanna
Tech savy professional
Is part of an NGO for animal welfare
Likes to spend time with family and friends
Heals the world in her capacity (eco-
friendly, reacting to social causes
whenever possible)
About Anu..
Mobile has been her close companion
Marketing professional at PramatiMarried 31 years old
Persona

4. Some insights
Key motivators
Concern for the society
Social standing
Better life for her kids
Pain points
Tracking donations
Trusted volunteering options
Finding like minded people

5. Wireframes

6. Visual design
Start using money penny with an
easy log in.
For every transaction, you can round off
to the nearest dollar.
This amount is added to your care fund.

7. Select your areas of interest from the
catogories shown.
Trending causes are listed.Using the
care fund, donations can be made.
Volunteering option is also provided.
Tranfer money from your care fund to
the selected foundation.
Visual design

8. Visual design
Get rewarded instantly for your
contribution.
Progress through several set levels
and earn virtual and physical rewards.
Share your efforts with family and
friends on social networking sites.

9. Money penny