1. Persistence – there is NO substitute
by Kent Spoerlein | on May 3, 2013
Persistence is the absolute foundation of your success…it is so much more valuable than talent,
flashes of brilliance or one-time miracles. It’s the bedrock that every other aspect of your business
(your life) is built on. If you stick-to-it, if you are tenacious, determined, patient and relentless…it will
all come to you.
You will have it all.
Here’s one SMALL example.
As you know, if you’ve been reading my blog posts, I am a part of Empower Network. I promote it by
blogging, different forms of paid advertising, solo ads, pay-per-click advertising, email marketing…lots
of different ways.
People from literally all over the world give me their email address and basically invite me to contact
them pretty much whenever I want to with my message…at least until they tell me to stop
(unsubscribe). I don’t always know if they are reading or watching (if it’s a video message), but I
follow-up with them at least once a day and sometimes several times depending on the day and the
message.
The goal is to get them to join me, to help them build a business that I believe can transform their life.
They don’t always get it after the first exposure to my thinking.
So I persist.
Sometimes it takes several messages for someone to be at a time and place in their life where they
can see the dream and be willing to act on it. Timing is everything. A “NO” today does not necessarily
mean a “NO” tomorrow.
Some people need 5 messages, some need 10, some even more.

2. So I persist.
As long as they don’t tell me “STOP sending me this stuff!”, I keep on sending my message. I use an
“auto-responder” which sends pre-arranged emails that deal with a variety of subjects and I also send
personal, current, timely follow-up emails pretty much every day and sometimes multiple times a day.
I’m persistent like that…
I had one “prospect” that gave me his email address on November 17th of last year. I started to
contact him as outlined above. He finally “joined” me and became both a customer and a team
member on May 1st. In the intervening 5-1/2 months, he received 69 email contacts from my
auto-responder and 161 personal broadcast emails from me. That’s 230 follow-ups. In 5-1/2
months.
That’s a lot. That’s persistence.
If I had stopped after 50 or 100 or 200 attempts to close the deal, it probably would not have
happened…or maybe it was finally the right time for him, that he had decided to do this long ago but
the timing was just not right for some reason. I’ll never know for sure.
So I persist.