Pernille spoke about running a B2B social media campaign globally (it will be a “warts and all” overview of Fujitsu’s first ever B2B global social media campaign – raising our brand awareness via our supremacy in supercomputing).

1. Shouting loudly in English
The Japanese alternative
Pernille Rudlin, Director, External Relations
Fujitsu Global Business Group
April 30 2012
0 Copyright 2012 FUJITSU

2. One of the world’s biggest
The Japanese global ICT company –
The world's third-largest IT services
provider and No.1 in Japan.*
Committed to deliver
local service globally.
A rich history – over 75 years
of shaping tomorrow with you.
*2010 IT Services Vendor Revenue. Source: Gartner, “Market Share IT Services, 2010” 31
March 2011 GJ12065
1 Copyright 2012 FUJITSU

3. Not an American IT company
2

4. B2B IT industry social media environment
3

5. Employees & B2B social media
Amplify
Translate
Filter
4

6. Corporate HQ function
Enablement
Governance
Origination
5

7. Origination – powerful unified messages
Copyright 2012 FUJITSU
6

8. Translation
7 Copyright 2011 FUJITSU

9. The Japanese alternative
ソーシャルメディア
vs
SNS
8

10. 9