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How to tell if there's demand to launch your business overseas - BrightonSEO April 2019 - James Brown

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Deciding which countries you should prioritise when expanding your business overseas can be tricky. At the April 2019 BrightonSEO conference, James Brown discussed some of the techniques you can use to discover a demand for your business in other territories as well as some of the basics of international SEO to help you get found in that market.

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How to tell if there's demand to launch your business overseas - BrightonSEO April 2019 - James Brown

  1. 1. SLIDESHARE.NET/OBAN-IDFORUM HOW TO TELL IF THERE’S. DEMAND TO LAUNCH. YOUR BUSINESS OVERSEAS. JAMES BROWN // Oban International // @ObanIntl
  2. 2. @ObanIntl | obaninternational.com2 It all starts with a few numbers
  3. 3. @ObanIntl | obaninternational.com3 In the famous words of Bobby Darin
  4. 4. @ObanIntl | obaninternational.com4 Growth overseas is a bit of a…
  5. 5. @ObanIntl | obaninternational.com5 Tough questions need to be answered
  6. 6. @ObanIntl | obaninternational.com6 Foreign audiences are hard to reach
  7. 7. @ObanIntl | obaninternational.com7 Oban have developed one of these
  8. 8. 1. Audience Demands 8
  9. 9. @ObanIntl | obaninternational.com9 There are more than two countries
  10. 10. @ObanIntl | obaninternational.com10 There’s a whole planet
  11. 11. @ObanIntl | obaninternational.com11 But where to start?
  12. 12. @ObanIntl | obaninternational.com12 Have you considered analytics?
  13. 13. @ObanIntl | obaninternational.com13 An often overlooked tab
  14. 14. @ObanIntl | obaninternational.com14 Filter by location & language
  15. 15. @ObanIntl | obaninternational.com15 Identify existing opportunities
  16. 16. @ObanIntl | obaninternational.com16 Drilling down through the data
  17. 17. @ObanIntl | obaninternational.com17 Drill down as deep as products
  18. 18. @ObanIntl | obaninternational.com18 Keyword research
  19. 19. @ObanIntl | obaninternational.com19 Finding keywords with translation…
  20. 20. @ObanIntl | obaninternational.com20 Re-evaluate your competitors
  21. 21. @ObanIntl | obaninternational.com22 Ahrefs and SEMrush
  22. 22. @ObanIntl | obaninternational.com23 Be aware of local market interests
  23. 23. @ObanIntl | obaninternational.com24 Keep a finger on trends
  24. 24. @ObanIntl | obaninternational.com25 Worth the time and effort
  25. 25. 2. Search Engine Demands 26
  26. 26. @ObanIntl | obaninternational.com27 No doubt about it, Google is…
  27. 27. @ObanIntl | obaninternational.com29 Home, then away
  28. 28. @ObanIntl | obaninternational.com30 International SEO is a smidge different
  29. 29. @ObanIntl | obaninternational.com31 Pick your poison
  30. 30. @ObanIntl | obaninternational.com32 Automatic redirection is a big no
  31. 31. @ObanIntl | obaninternational.com33 Canonicals & Hreflangs
  32. 32. @ObanIntl | obaninternational.com34 Sitemaps need to be optimised
  33. 33. @ObanIntl | obaninternational.com35 Your content needs to be localised
  34. 34. @ObanIntl | obaninternational.com36 Mobile experience is a must
  35. 35. @ObanIntl | obaninternational.com37 UXO is essential
  36. 36. @ObanIntl | obaninternational.com38 Baidu
  37. 37. @ObanIntl | obaninternational.com39 Yandex
  38. 38. @ObanIntl | obaninternational.com40 Naver
  39. 39. @ObanIntl | obaninternational.com41 Yahoo!
  40. 40. @ObanIntl | obaninternational.com42 Bing
  41. 41. @ObanIntl | obaninternational.com43 All of these were the basics
  42. 42. 3. Logistics 44
  43. 43. @ObanIntl | obaninternational.com45 Your site might be ready for search
  44. 44. @ObanIntl | obaninternational.com46 Backend systems need to update
  45. 45. @ObanIntl | obaninternational.com47 Payment methods vary & will change
  46. 46. @ObanIntl | obaninternational.com48 International shipping
  47. 47. @ObanIntl | obaninternational.com49 Customers need support
  48. 48. @ObanIntl | obaninternational.com50 It’s always 5 o’clock somewhere
  49. 49. @ObanIntl | obaninternational.com51 Language barriers
  50. 50. @ObanIntl | obaninternational.com52 Spend money to make money
  51. 51. @ObanIntl | obaninternational.com53 Leverage Other Channels
  52. 52. @ObanIntl | obaninternational.com54 Social media is a shifting landscape
  53. 53. @ObanIntl | obaninternational.com55 First result for “scratching the surface”
  54. 54. @ObanIntl | obaninternational.com56 We hope we’ve put you on the right path
  55. 55. Thank you! @ObanIntl obaninternational.com 57

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