SlideShare a Scribd company logo
Pepsi Max Commercial Morgan Mahler Courtney Willard Alexis Marinos
Factors of the Superbowl Expensive Short Funny Pepsi vs. Coke
Who is Watching? American football lovers (mostly) Universal first-date experience Thoughts can’t be heard
Purpose Buy a Pepsi-Max Laugh People who can relate
Characters White Vernacular Majority norm Late 20’s or early 30’s	 Too old = married Too young = dult content One male and one female norm
Theme Couple on a first date thinking thoughts Can the audience relate? most Not children
Explanation Women = had a lot of varied questions Why?  Man = only 1 thought repeating thought : “I wanna sleep with her” Why?  Pepsi-max
Did the commercial work? Yes Stereotypes are funny Are you more inclined to buy aPepsi-Max? Depends on the viewer
Logos No logic or facts Too short for facts Facts are boring
Pathos Humorous Successful Appeal = Language   Very effective Sad/boring not appealing
Ethos Pepsi v. Coke Recognized brands One sided Talking down Too short Inappropriate  Talking up= counterproductive
The End!

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Pepsi Max

  • 1. Pepsi Max Commercial Morgan Mahler Courtney Willard Alexis Marinos
  • 2. Factors of the Superbowl Expensive Short Funny Pepsi vs. Coke
  • 3. Who is Watching? American football lovers (mostly) Universal first-date experience Thoughts can’t be heard
  • 4. Purpose Buy a Pepsi-Max Laugh People who can relate
  • 5. Characters White Vernacular Majority norm Late 20’s or early 30’s Too old = married Too young = dult content One male and one female norm
  • 6. Theme Couple on a first date thinking thoughts Can the audience relate? most Not children
  • 7. Explanation Women = had a lot of varied questions Why? Man = only 1 thought repeating thought : “I wanna sleep with her” Why? Pepsi-max
  • 8. Did the commercial work? Yes Stereotypes are funny Are you more inclined to buy aPepsi-Max? Depends on the viewer
  • 9. Logos No logic or facts Too short for facts Facts are boring
  • 10. Pathos Humorous Successful Appeal = Language Very effective Sad/boring not appealing
  • 11. Ethos Pepsi v. Coke Recognized brands One sided Talking down Too short Inappropriate Talking up= counterproductive