This document provides background information on open defecation in India and campaigns to address the issue. It discusses:
1) Sanitation issues and open defecation practices in India, which impact public health. Approximately 48% of Indians practice open defecation.
2) Government campaigns like Swachh Bharat Mission and UNICEF's Poo2Loo media campaign aim to raise awareness and encourage toilet use. However, changing cultural practices and mindsets remains a challenge.
3) The purpose of the authors' interactive art installation is to help raise further awareness about open defecation and the Poo2Loo campaign by engaging visitors through an interactive experience, as digital media alone may