2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Penjelasan tudung
1. KEWAJIPAN BERTUDUNG DAN MENUTUP AURAT BAGI WANITA BERIMAN
Persoalan aurat ini telah diputuskan secara jelas oleh Allah Ta’ala dalam Al-Qur’an menerusi
ayat hijab iaitu ayat 30 dan 31 Surah al-Nur yang bermaksud:
30."Katakanlah (wahai Muhammad) kepada orang-orang lelaki yang beriman supaya
mereka menyekat pandangan mereka (daripada memandang yang haram), dan
memelihara kehormatan (kemaluan) mereka. Yang demikian itu lebih suci bagi mereka,
sesungguhnya Allah Amat Mendalam PengetahuanNya tentang apa yang mereka kerjakan.
31. Dan katakanlah kepada perempuan-perempuan yang beriman supaya menyekat
pandangan mereka (daripada memandang yang haram), dan memelihara kehormatan
(kemaluan) mereka, dan janganlah mereka memperlihatkan perhiasan tubuh mereka
kecuali yang zahir daripadanya, dan hendaklah mereka menutup belahan leher baju
mereka dengan tudung kepala mereka, dan janganlah mereka memperlihatkan perhiasan
tubuh mereka melainkan kepada suami mereka….." sehingga akhir terjemahan ayat ini.
Kehendak ayat ini adalah jelas, kecuali maksud "perhiasan tubuh yang zahir" itu. Allah tidak
menerangkan maksudnya, begitu juga tiada hadis qawli (ucapan Nabi ) yang sahih
tentangnya. Tetapi hadis iqrari (perakuan Nabi ) yang sahih amatlah banyak sekali, iaitu
perakuan Nabi terhadap para Sahabiat (sahabat wanita) yang semuanya bertudung setelah
turun ayat hijab itu.
Pertamanya, hadis yang diriwayatkan oleh al-Bukhari dan Ibn Jarir daripada ‘Aishah r.a.:
"Allah merahmati wanita-wanita Muhajirin yang pertama, apabila turunnya ayat (yang bermaksud)
"…dan hendaklah mereka menutup belahan leher baju mereka dengan tudung kepala
mereka…", serta-merta mereka mengoyakkan apa sahaja kain (yang ada di sekeliling mereka)
lalu bertudung dengannya."
Kedua, hadis sahih yang diriwayatkan oleh Ibn Abi Hatim dan Abu Dawud daripada Safiyyah bint
Shaybah katanya:
"Ketika kami bersama ‘Aishah r.a., kami menyebut-nyebut tentang kelebihan-kelebihan wanita
Quraisy, lalu ‘Aishah menyampuk: "Memang benar wanita Quraisy ada kelebihan, tetapi demi
Allah sesungguhnya aku tidak pernah melihat wanita yang lebih baik daripada wanita Ansar dari
segi kuatnya iman dan pegangan mereka terhadap kitab Allah. Apabila Allah turunkan ayat (yang
bermaksud) "…dan hendaklah mereka menutup belahan leher baju mereka dengan tudung
kepala mereka…", serta-merta suami-suami mereka balik dan membacakan kepada mereka apa
yang Allah turunkan kepada mereka, anak perempuan mereka, saudara perempuan mereka dan
semua kaum kerabat mereka, sehingga tiada seorang perempuan pun daripada mereka
melainkan bergegas mencari apa saja kain yang ada di sekeliling mereka lalu bertudung
dengannya sebagai membenarkan dan membuktikan iman kepada apa yang Allah turunkan,
maka jadilah mereka wanita-wanita yang bertudung bersama Rasulullah saw., seperti
sekumpulan gagak hitam berada atas kepala mereka."
Lihat tentang tafsiran dua ayat dan dua hadis di atas dalam Muhd Ali al- Sabuni, Mukhtasar
Tafsir Ibn Kathir, (percetakan Dar al-Sabuni, Kaherah, t.t.)
Dan ketiga, satu hadis yang tidak berapa sahih tentang tafsiran"perhiasan tubuh yang zahir" itu
ialah yang diriwayatkan oleh Abu Dawud daripada ‘Aishah r.a.:
2. Bahawa Asma’ bint Abi Bakr (kakaknya) datang bertemu Nabi s.a.w. dalam keadaan pakaiannya
nipis sehingga nampak kulit badannya, lalu Nabi s.a.w. pun berpaling daripadanya dan
bersabda: "Wahai Asma’, seorang perempuan yang telah sampai haidh (baligh) tidak boleh
dilihat (hendaklah bertutup) pada badannya melainkan ini dan ini" (sambil baginda menunjukkan
ke arah wajah dan kedua pergelangan tangannya).
Dalam mentafsirkan ayat al-Qur’an yang bermaksud “dan janganlah mereka memperlihatkan
perhiasan tubuh mereka kecuali yang zahir daripadanya dan hendaklah mereka menutup
belahan leher baju mereka dengan tudung kepala mereka”. Prof. Dr. Hamka, dalam buku
Tafsir Al-Azhar jld. 7 menjelaskan bahawa : ‘Peringatan kepada perempuan, selain menjaga
penglihatan mata dan memelihara kemaluan, ditambah lagi iaitu janganlah dipertontonkan
perhiasan mereka kecuali yang nyata sahaja. Cincin di jari, muka dan tangan, itulah
perhiasan yang nyata. Ertinya yang sederhana dan tidak menyolok dan menganjurkan.
Kemudian diterangkan pula bahawa hendaklah selendang (kudung) yang telah memang tersedia
ada di kepala itu ditutupkan ke dada’.
Dalam mentafsirkan ayat yang sama, Ahmad Mustafa Al-Maraghiy dalam kitabnya Tafsir Al-
Maraghiy jld.9 pula menjelaskan bahawa : “ Begitu juga setiap wanita hendaklah tidak
menampakkan sedikitpun perhiasannya terhadap lelaki yang bukan muhrim, kecuali perhiasan
yang biasa nampak dan tidak mungkin dapat disembunyikan, seperti cincin, celak mata dan
lipstik. Dalam hal ini mereka tidak akan mendapat kesalahan. Kecualilah jika mereka
menampakkan perhiasan yang patut disembunyikan seperti gelang tangan, gelang kaki, kalung
mahkota, selempang dan anting-anting kerana semua perhiasan ini terletak pada bahagian tubuh
(pergelangan tangan, betis, leher, kepala, dada dan telinga) yang haram dipandang kecuali oleh
orang yang dibenarkan untuk melihatnya. Setelah melarang daripada menampakkan perhiasan,
Allah Ta’ala selanjutnya memerintahkan agar menyembunyikan sebahagian tempat perhiasan
pada anggota tubuh itu di mana mereka hendaklah melabuhkan tudung kepala ke dada bahagian
atas hingga di bawah leher, supaya dengan yang demikian mereka dapat menutupi rambut, leher
dan dadanya, sehingga tidak sedikitpun dapat dilihat oleh orang lain. Seringkali wanita
menutupkan sebahagian tudungnya ke kepala dan sebahagian lagi dilabuhkan ke punggung
sehingga nampak pangkal leher serta sebahagian dadanya seperti yang telah menjadi adat
jahiliyyah. Dari itu mereka dilarang berbuat demikian”.
Daripada kedua-dua tafsiran ini jelaslah bahawa seorang wanita yang beriman itu wajib memakai
tudung dan menutup aurat serta perhiasan-perhiasan yang terletak pada bahagian tubuh yang
wajib disembunyikan daripada pandangan orang yang bukan muhrim kecuali pada muka dan
kedua-dua pergelangan tangan yang merupakan perhiasan yang nyata bagi mereka.
Seterusnya, Allah Ta’ala turut menegaskan lagi mengenai kewajipan ini dalam Al-Qur’an Al-
Karim menerusi ayat 59 Surah al-Ahzab yang bermaksud:
"Wahai nabi (Muhammad), suruhlah kepada isteri-isteri kamu, anak-anak perempuan kamu dan
wanita-wanita beriman agar melabuhkan jilbab (pakaian bagi menutup seluruh tubuh) mereka
(semasa mereka keluar), cara yang demikian itu lebih sesuai untuk mereka dikenal (sebagai
perempuan yang baik-baik) maka dengan itu mereka tidak diganggu. Dan (ingatlah) Allah Maha
Pengampun lagi Maha Pengasihani (terhadap dosa kamu di masa lalu)."
Dalam mentafsirkan ayat ini, Imam Ibn Kathir berkata, "Allah s.w.t. memerintahkan NabiNya
supaya menyuruh isteri, anak dan wanita beriman agar mereka melabuhkan jilbab mereka
supaya mereka berbeza dengan wanita jahiliyyah (yang tidak menutup aurat), dan jilbab ialah
kain yang dipakai di atas tudung kepala…" (Lihat Muhd ‘Ali al-Sabuni, Mukhtasar Tafsir ibn
Kathir, Dar al-Sabuni, Kaherah, t.t.)
Berdasarkan tafsiran ini, makna jilbab yang paling tepat dalam konteks hari ini ialah cadur,
seperti yang dipakai oleh wanita Iran itu. Bagaimanapun jilbab yang difahami dan dipakai oleh
3. wanita Islam Melayu sekarang pun telah mencapai maksud ayat tadi, iaitu supaya mereka
dikenal sebagai wanita solehah dan tidak berani diganggu oleh lelaki fasiq pada kebiasaannya.
Jilbab itu hendaklah labuh sedikit sehingga menutup bentuk dada mereka dan lebih baik lagi
sehingga menutup paras punggung mereka. Ini kerana antara tempat yang paling menarik
perhatian dan menjadi bualan lelaki-lelaki fasiq ialah dua tempat sensitif itu. Maka perlulah tutup
lebih sedikit berbanding betis dan lengan. Perkara inilah yang wajib difahami oleh wanita-wanita
yang mulia, terhormat dan mempunyai harga diri. Adapun wanita yang tidak bercita-cita
sedemikian, maka mereka mencipta pelbagai alasan untuk mengharuskan pendedahan aurat
atau perhiasan sulit (bukan zahir) mereka. Namun para pendakwah perlulah berhikmah dan
beransur-ansur dalam pendekatan mereka. Jangan menghentam, menyerang dan menghina
wanita Islam yang belum dihidayatkan Allah itu. Berilah galakan kepada mereka dan puji-pujilah
mereka bahawa mereka kelihatan lebih cantik dan menawan bila mereka menutup aurat. Mudah-
mudahan pujian tersebut dapat melembutkan hati mereka untuk bertudung dan menutup aurat
dengan sempurna. Namun, pendekatan beransur-ansur itu bukan bermakna mengatakan
mendedah rambut tidak berdosa langsung. Ini adalah pernyataan yang salah dan menyeleweng
daripada tuntutan syariat Allah dan RasuNya.
Cara menutup aurat seperti yang diterangkan tadi adalah wajib bagi setiap wanita Islam bermula
sejak mereka baligh sehingga mencapai usia yang tiada keinginan untuk berkahwin/bersuami
lagi (menopaus). Bila mereka telah mencapai usia menopaus dan tiada keinginan lagi, maka
ketika itu ada kelonggaran untuk mereka tidak menutup rambut dengan syarat tidak bersolek.
Jika mereka masih bersolek dan berpakaian seksi, maka dakwaan bahawa mereka tiada
keinginan adalah tidak diterima, kerana lazimnya tujuan solek dan pakaian seksi itu adalah untuk
menarik perhatian dan mencari pasangan. Walau bagaimanapun, kekal beriltizam dengan cara
menutup aurat yang sempurna itu adalah lebih baik bagi mereka, walaupun sesudah tiada
keinginan. Hukum ini berdasarkan ayat 60 Surah al-Nur.