PeerRealty CEO Jordan Fishfeld addressed attendees of the World Crowdfunding Conference in Guiyang, China on October 25, 2015. With over 8,000 attendees, the World Crowdfunding Conference is the largest crowdfunding conference on the planet. This is the presentation he gave regarding the U.S. crowdfunding market and PeerRealty's real estate crowdfunding platform.

1. PeerRealty-CFX
The Premier Crowdfunding Solution.
prepared for
The World Crowdfunding Conference
Understanding the US
Crowdfunding MarketBy:

2. 2

3. Transformational Rules
PeerRealty
• Crowdfunding is the practice of raising money through
contributions from many individuals, instead of just a few
• Crowdfunding allows individuals to invest in a project in exchange
for equity — a fundraising technique legalized in the USA by the
passing of the Jumpstart Our Business Startups (JOBS) Act in
2012
• In amendment of the Securities and Exchange Acts, the JOBS Act
allows for citizens around the country—and around the world—to
invest in businesses and products over the internet, as long as the
goods and services are offered in accordance with regulations set
by the SEC

4. • Regulation D
– 506(b) Most common, no public solicitation
– 506(c) Public solicitation
• Title III
– “Crowdfunding”
• Regulation A+
– Mini-IPO
• Regulation S
– International Investors
Type of Fundraising in the US
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5. Market Disruption
Crowd Finance
Crowdfunding portals could raise $34.4 billion1 in 2015 – over
12x the amount raised in 2012
• Donations / Rewards-based
• Consumer Lending / P2P
Up to $2.5 billion in real estate transactions will occur
worldwide in 2015 based on industry trends from the past three
years.
1. Source: Massolution Crowdfunding Industry Overview 2015 Research Report
• Venture Capital
• Real Estate
PeerRealty
PeerRealty-CFX

6. PeerRealty
Crowdfunding
Over Time

7. Current Real Estate Crowdfunding Market
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Crowdfunded US Real Estate
2.5 billion dollars
US Commercial Real Estate Market
7 trillion dollars

8. • Presently, 3.7 million investors have at least $100,000 in securities and
over 8 million people are qualified to invest under Title II; when the
details of Title III are finalized, roughly 230 million new individuals will be
eligible to invest.
• Regulation S allows foreign investors to take part in US private
securities transactions
• According to Forbes, the entrance of just 25,000 new investors to the
market will result in a $300 million dollar bump in invested funds.
• It is further expected that amendments made to Title III of the JOBS Act
will transform the U.S real estate investing industry into a $300 billion
market.
Market Opportunity
PeerRealty

9. Investor Market
PeerRealty
230,000,000potential investors
8.3 mil
inactive accredited
investors
200k
active accredited
investors

10. Diversification
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7-15%of portfolio
ideally invested in
alternative assets

11. Vanguard recently reported the average 401k balance at
year end 2013 reached a record high of $101,650.
 8% = $8,132
At Fidelity, the average 401(k) balance was $91,300 by the
end of 2014.
 8% = $7,304
Accredited investors must have $1,000,000 in assets
outside the value of the home
 8% = $80,000
How Do You Diversify Into Alternative
Assets
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12. Sponsor Benefits
PeerRealty
Grant access
to new capital sources
Guaranteed publicity
allowing sponsors to
grow their business
Smaller and less involved
investors means less time wasted on
investor relations
More
managerial control
Lower
cost of capital

13. Web and Mobile
Responsive, dynamic design
Mobile ready, adjusts to device size
Flexible design customized to your brand
Easy to manage content – pages and blogs
Social sharing and social login methods

14. Portals either earn a flat fee or roughly 2% on all amounts raised.
• This is generally rolled into closing costs
Some portals will earn a 1%-2% asset management fee on invested dollars while
others will not take any role in investor management
• This is generally charged to the investor directly
Finally, portals who take an active role will then share a small portion of the
promote
• Those portals provide value through our compliance, investor relations and
legal services, specifically by freeing the sponsor from any liability and the
burden of raising money
• The economics should not change much due to the cheaper cost of capital
demanded by the crowdfunded investor base
Fee Structure in the Market
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15. This is a Confidential Memorandum intended solely for your own limited use to
determine whether you wish to express interest in participating in the investment of
Peer Realty, LLC. This Confidential Memorandum contains certain information
pertaining to the business and has been prepared by Peer Realty, LLC. This
memorandum does not purport to be all-inclusive or to contain all the information
that a prospective investor may desire. Neither Peer Realty, LLC, nor any of its
officers, directors, employees or agents, makes any representation, express or
implied, as to the accuracy or completeness of this Confidential Memorandum or
any of its contents. By your receipt of this Confidential Memorandum, you agree
that this memorandum and the information contained herein, is of a confidential
nature and that you will not disclose this memorandum or any part of the contents
to any other person, firm, or entity without prior written authorization of Peer
Realty, LLC. Further, you will not discuss this matter with any other party without
first contacting Peer Realty, LLC. If you do not wish to pursue this matter, please
return this Confidential Memorandum to Peer Realty, LLC at your earliest
convenience.
All communications, inquiries, and request for information relating to these
materials should be addressed to Jordan Fishfeld of Peer Realty, LLC at (561)
414-8216 or via email at Jordan.Fishfeld@PeerRealty.com.
PeerRealty
Disclaimer

16. the Midwest’s premier full-stack Crowdfunding solution
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