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 Steak Ranjang didirikan pada akhir bulan Desember
2011 di jalan Dipati Ukur, pada awalnya steak ranjang
ini berdiri dipinggir jalan depan monumen, nama
Steak ranjang itu sendiri awal dibentuknya karena adit
(pemilik) terinspirasi setelah pernikahannya maka
terbentuklah nama brand steak ranjang, Modal awal
yang dikeluarkan pada saat itu sekitar 30-40 juta, awal
mulanya pemilik steak ranjang ini yang bernama adit
..sangat menyukai makanan steak, karena hobinya itu
owner steak ranjang ini mendirikan resto khusus steak
dengan bumbu racikan sendiri yang tentunya akan
disukai oleh khalayak atau masyarakat khususnya
konsumen dikalangan mahasiswa dengan harga yang
tentunya terjangkau.
 Faktor internal
-Harga
- lokasi
-Promosi
* Faktor Exsternal
- Selera
 Faktor internal
-harga barang itu sendiri
 Faktor exsternal
-harga faktor produksi
 Dari analisis SAP diketahui bahwa total dari bobot
rating analisis SAP adalah 0.5 artinya kondisi
perkembangan usaha jika dilihat dari kekuatan
ataupun kelemahan steak ranjang membaik dari
kondisi yang lainnya, sedangkan dari kondisi kemasan
prodak dan keterampilan karyawan harus diperbaiki
lagi. Dengan demikian, steak ranjang harus
melakukan peningkatan dalam produk unggulan
seperti dalam hal kemasan. Selain itu, dalam hal
keterampilan karyawan juga harus ditingkatkan agar
kinerja para karyawan semakin membaik.
Variabel Kunci Sub Variabel
Ancaman /
Peluang Bobot Rating Bobot Rating
keamanan 15% Penanggung
jawab
50% L 0.75 -1 -0.75
Tukang parkir
50% K 0.75 0 0
Selera 35% Kalangan
pelajar
60% K 0.21 1 0.21
Kalangan
umum
40% K 0.14 1 0.14
Pendapatan
konsumen
50% Pengendara
Mobil
30% L 0.15 1 0.15
Pengendara
Motor
40% K 0.2 1 0.2
Angkutan
umum
30% K 0.15 1 0.15
jumlah 0.1
 Dari analisis ETOP diketahui bahwa total dari bobot
rating analisis ETOP adalah 0.1 artinya kondisi
perkembangan usaha jika dilihat dari ancaman
ataupun steak ranjang membaik. Dari kondisi selera
dan pendapatan pengunjung sedangkan untuk
kondisi keamanaan perlu ditingkatkan lagi.


TERIMAKASIH

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Pawerpoin stik ranjang

  • 1.
  • 2.  Steak Ranjang didirikan pada akhir bulan Desember 2011 di jalan Dipati Ukur, pada awalnya steak ranjang ini berdiri dipinggir jalan depan monumen, nama Steak ranjang itu sendiri awal dibentuknya karena adit (pemilik) terinspirasi setelah pernikahannya maka terbentuklah nama brand steak ranjang, Modal awal yang dikeluarkan pada saat itu sekitar 30-40 juta, awal mulanya pemilik steak ranjang ini yang bernama adit ..sangat menyukai makanan steak, karena hobinya itu owner steak ranjang ini mendirikan resto khusus steak dengan bumbu racikan sendiri yang tentunya akan disukai oleh khalayak atau masyarakat khususnya konsumen dikalangan mahasiswa dengan harga yang tentunya terjangkau.
  • 3.  Faktor internal -Harga - lokasi -Promosi * Faktor Exsternal - Selera
  • 4.  Faktor internal -harga barang itu sendiri  Faktor exsternal -harga faktor produksi
  • 5.
  • 6.  Dari analisis SAP diketahui bahwa total dari bobot rating analisis SAP adalah 0.5 artinya kondisi perkembangan usaha jika dilihat dari kekuatan ataupun kelemahan steak ranjang membaik dari kondisi yang lainnya, sedangkan dari kondisi kemasan prodak dan keterampilan karyawan harus diperbaiki lagi. Dengan demikian, steak ranjang harus melakukan peningkatan dalam produk unggulan seperti dalam hal kemasan. Selain itu, dalam hal keterampilan karyawan juga harus ditingkatkan agar kinerja para karyawan semakin membaik.
  • 7. Variabel Kunci Sub Variabel Ancaman / Peluang Bobot Rating Bobot Rating keamanan 15% Penanggung jawab 50% L 0.75 -1 -0.75 Tukang parkir 50% K 0.75 0 0 Selera 35% Kalangan pelajar 60% K 0.21 1 0.21 Kalangan umum 40% K 0.14 1 0.14 Pendapatan konsumen 50% Pengendara Mobil 30% L 0.15 1 0.15 Pengendara Motor 40% K 0.2 1 0.2 Angkutan umum 30% K 0.15 1 0.15 jumlah 0.1
  • 8.  Dari analisis ETOP diketahui bahwa total dari bobot rating analisis ETOP adalah 0.1 artinya kondisi perkembangan usaha jika dilihat dari ancaman ataupun steak ranjang membaik. Dari kondisi selera dan pendapatan pengunjung sedangkan untuk kondisi keamanaan perlu ditingkatkan lagi.  
  • 9.
  • 10.
  • 11.