Paul Kortenoever Interview Gondola No 327 April 2014 Table Olives, Stable Market Trend

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Paul Kortenoever

Interview in Spanish retail magazine on the table olives & pickles market

Business

Paul Kortenoever Interview Gondola No 327 April 2014 Table Olives, Stable Market Trend

El sector de la aceituna de mesa en España afronta la actual campaña con preocupación debido a los altos stocks iniciales y la buena producción esperada, lo que ha hecho descender las cotizaciones. Además, los aranceles estadounidenses a la aceituna negra española han reducido las exportaciones a EE.UU. de un 75% a un 34%. No obstante, las producciones de otros países serán inferiores, lo que podría mantener el ritmo de comercialización. España es el principal productor y exportador mundial de aceitunas de mesa, aunque

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Ángel Camacho Alimentación es una compañía familiar española con más de 100 años de historia dedicada a la elaboración y comercialización de especialidades mediterráneas como aceitunas, aceites de oliva, mermeladas y encurtidos. Una de sus gamas más destacadas es la de mermeladas LA VIEJA FÁBRICA, que ofrece una amplia variedad de mermeladas tradicionales y dietéticas elaboradas de forma artesanal con frutas enteras. La compañía se enfoca en la innovación constante para satisfacer las necesidades

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El director de marketing de Angel Camacho Alimentación, Paul Kortenoever, fue entrevistado sobre el éxito de los tés Susarón como Producto del Año 2013. Kortenoever explica que esperaban que los consumidores valoraran los tés Susarón debido a su innovación y capacidad de aportar valor, aunque ganar el premio siempre es un estímulo. Ser producto del año reforzará la imagen de Susarón como marca líder en innovación de tés e infusiones. Los tés Susarón se diferencian por combinar los benefic

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