TWTRCON SF 10 Workshop: Game-Based Marketing DynamicsEdelman
How to Apply Game-Based Marketing Dynamics to Twitter | Instructor: James Clark, Co-Founder, Room 214 | @jamesoclark | @Room_214 | Delivered Nov 18, 2010 at TWTRCON SF
Why Game-Based Marketing? We are passing over the threshold into a realm of programs built on game-based marketing dynamics. This is important as many organizations are seeking ways to build a following, distribute relevant content and most importantly be entertaining in social media. Understanding the basis of game-based marketing dynamics (leader boards, unlocking levels) leveraged through Twitter is one of only a few strategic approaches that works to simultaneously achieve all goals.
What You’ll Learn: We’ll cover the basics of game-based marketing dynamics because (1) you should be aware of them and (2) often times its the smallest spark that ignites the biggest fires. From there we’ll provide the steps to set up and run game-based marketing campaigns in Twitter, in addition to exposing limitations so you won’t be sweating the details in the heat of the battle.
This document is Suzanne Blazek's resume. It outlines her objective of seeking an advertising or communications position, her education including a BA in Journalism from the University of Nebraska at Kearney, and her relevant work experience including being the Advertising Manager for the Antelope newspaper and internships for political campaigns. It also lists her expertise in software programs and foreign language skills, and involvement in her sorority and volunteer work.
The document discusses qualities and skills needed for jobs, Holland Code personality types, and information about careers as a music teacher, psychiatrist, and school counselor. It provides education and training requirements for each career, as well as typical salary ranges. Music teachers require a bachelor's degree in music education and state certification. Psychiatrists need a bachelor's degree and acceptance to medical school. School counselors must have a teaching license and master's degree in counseling. Salary ranges are $30,000-70,000 for music teachers and school counselors and $35,000-145,000 for psychiatrists.
Photocubism is an art movement that combines elements of Cubism with photography. Artists in this style take photographs and manipulate them using Cubist techniques like fragmentation, overlapping imagery, and abstracted forms. The end results are images that have a Cubist aesthetic while also incorporating photographic elements.
This document discusses dwelling insurance and the costs one may face if their home is destroyed, such as by a bushfire. It notes that dwelling insurance covers rebuilding costs, demolition, fees, temporary accommodation, and should cover 20% more than rebuilding costs. Contents insurance covers furniture and possessions. Mortgage insurance protects the lender if you default on your loan, but does not protect the homeowner. The document recommends not underinsuring your home and contents, and maintaining an asset register with receipts and photos in case of an insurance claim.
TWTRCON SF 10 Workshop: Game-Based Marketing DynamicsEdelman
How to Apply Game-Based Marketing Dynamics to Twitter | Instructor: James Clark, Co-Founder, Room 214 | @jamesoclark | @Room_214 | Delivered Nov 18, 2010 at TWTRCON SF
Why Game-Based Marketing? We are passing over the threshold into a realm of programs built on game-based marketing dynamics. This is important as many organizations are seeking ways to build a following, distribute relevant content and most importantly be entertaining in social media. Understanding the basis of game-based marketing dynamics (leader boards, unlocking levels) leveraged through Twitter is one of only a few strategic approaches that works to simultaneously achieve all goals.
What You’ll Learn: We’ll cover the basics of game-based marketing dynamics because (1) you should be aware of them and (2) often times its the smallest spark that ignites the biggest fires. From there we’ll provide the steps to set up and run game-based marketing campaigns in Twitter, in addition to exposing limitations so you won’t be sweating the details in the heat of the battle.
This document is Suzanne Blazek's resume. It outlines her objective of seeking an advertising or communications position, her education including a BA in Journalism from the University of Nebraska at Kearney, and her relevant work experience including being the Advertising Manager for the Antelope newspaper and internships for political campaigns. It also lists her expertise in software programs and foreign language skills, and involvement in her sorority and volunteer work.
The document discusses qualities and skills needed for jobs, Holland Code personality types, and information about careers as a music teacher, psychiatrist, and school counselor. It provides education and training requirements for each career, as well as typical salary ranges. Music teachers require a bachelor's degree in music education and state certification. Psychiatrists need a bachelor's degree and acceptance to medical school. School counselors must have a teaching license and master's degree in counseling. Salary ranges are $30,000-70,000 for music teachers and school counselors and $35,000-145,000 for psychiatrists.
Photocubism is an art movement that combines elements of Cubism with photography. Artists in this style take photographs and manipulate them using Cubist techniques like fragmentation, overlapping imagery, and abstracted forms. The end results are images that have a Cubist aesthetic while also incorporating photographic elements.
This document discusses dwelling insurance and the costs one may face if their home is destroyed, such as by a bushfire. It notes that dwelling insurance covers rebuilding costs, demolition, fees, temporary accommodation, and should cover 20% more than rebuilding costs. Contents insurance covers furniture and possessions. Mortgage insurance protects the lender if you default on your loan, but does not protect the homeowner. The document recommends not underinsuring your home and contents, and maintaining an asset register with receipts and photos in case of an insurance claim.
Hyperlocal online neighbourhood networks are growing and providing benefits to communities. Research showed that neighbourhood websites can empower residents and increase social capital, citizen capacity, and access to local information. Websites allow residents to connect with each other and public officials. As a result of using local websites, residents report being more involved in their community and able to influence local decisions. The websites also improve perceptions of public officials like councillors and police. Councils are recognizing the value of these independent citizen-led websites and many plan to engage with and support neighbourhood websites.
The document provides information about The Walt Disney Company, including:
1) Walt and Roy Disney founded Disney in 1923 in Hollywood, California after losing the character Oswald the Rabbit.
2) Disney now has 137,000 employees, $35.51 billion in revenue, and $3.832 billion in net income for 2007.
3) Robert A. Iger has been Disney's CEO since 2005, with a salary of $2 million.
Water / Wastewater - how we solve Sydney's water problem | Biocity StudioBiocity Studio
If Sydney’s water supply is consumed our agricultural industry, transport and energy will be badly effected. This presentation looks at how we solve Sydney’s water problem? Do we build a desalination plant or try to scale water on a large scale?
The document discusses how social media and digital technologies impact local democracy and civic participation. It explores early community networks that provided alternative access and content outside of traditional mass media. It also examines how social media platforms like Twitter can both enable discussion and civic engagement, but also divide people into echo chambers that make collective action difficult. While tools like filtering, feeds, and sharing provide opportunities for connection, they also constrain discussion and participation if overused. Effective use of platforms may help overcome some of these challenges.
The Minnesota Twins brought major league baseball to the Twin Cities after relocating from Washington D.C. in 1960. Players like Harmon Killebrew and Jim Kaat helped the Twins win their first World Series title in 1987. With players like Justin Morneau, the Twins have continued success, becoming division champions multiple times in the 2000s. The team looks forward to starting the 2010 season in a new outdoor ballpark in downtown Minneapolis.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
Hill Holliday used Radian6 and Nielsen data to predict the winners of the 2010 fall TV season. [1] They measured Twitter mentions and changes in positive sentiment for new shows' premieres across NBC, ABC, CBS, CW and Fox. [2] Nielsen impressions among adults 18-49 were also analyzed. [3] The data showed which networks and shows generated the most social buzz and positive reactions during their debut broadcasts.
7 июля в рамках встречи Open Days Ingria выступил Михаил Цыганков, руководитель группы по работе с партнерами и технологическими предпринимателями Microsoft Russia.
This document introduces inbound marketing, which has gained popularity as a response to traditional outbound marketing techniques becoming less effective. Inbound marketing focuses on attracting customers through relevant and useful content rather than interruptive advertisements. It involves five steps: creating valuable content, optimizing websites for search engines, promoting content through social media, converting visitors into leads through clear calls to action and landing pages, and analyzing data to improve results. Inbound marketing strategies are aimed at guiding prospects to a business through helpful information rather than pressuring sales.
TWTRCON SF 10 Real-Time Tools Mini Session: CoTweetEdelman
The document discusses a presentation given by Jesse Engle, CEO of CoTweet, about how CoTweet helps companies manage employee social media accounts and humanize their brands. It provides examples of how companies like Citi use employee Twitter handles identified as contributors to drive more conversations and earn more positive media attention. CoTweet allows companies to manage all of their employee social media contributors in one centralized system.
The document contains three short poems that explore themes of love, connection, and longing. It also contains the lyrics of two love songs, "How Did You Know" and "Fallin'", which describe developing romantic feelings for another person and the uncertainty and joy that accompanies falling in love.
The document discusses the four seasons - winter, spring, summer, and fall. It describes characteristics of each season such as typical weather patterns, dates, and holidays. It also lists common activities that people engage in during each season, such as sledding in winter, gardening in spring, swimming in summer, and football in fall.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides an overview of push notifications and background tasks in Windows Phone applications. It discusses the three types of notifications (raw, toast, and tile), and how to send notification messages to update tiles, display toasts, or pass data to running apps. It also covers creating background tasks using periodic and resource-intensive agents to perform work when apps are not running, and techniques for sharing data between apps and agents. The document includes code samples and schemas for sending different notification message types.
Citrex 0610 I En Revised Spa 1 Citrex Mic MbcCITREX
1. Microbiological assays were conducted to determine the minimum inhibitory concentrations (MICs) and minimum bactericidal concentrations (MBCs) of CITREX liquid against various microorganisms.
2. The MICs ranged from 12.5-1000 ppm CITREX depending on the microorganism. The MBCs ranged from 25-1000 ppm.
3. The results were consistent with expectations for this type of disinfectant and indicate CITREX's effectiveness against important food industry and human pathogens.
The cheetah is a small cat that lives in the African savanna. It has a slender body with spots covering its fur and can run extremely fast, reaching speeds of up to 70 miles per hour. Cheetahs live alone or in small groups and hunt prey during the day using their speed and acceleration to catch animals like gazelles. They are currently endangered due to habitat loss and conflicts with humans.
Hyperlocal online neighbourhood networks are growing and providing benefits to communities. Research showed that neighbourhood websites can empower residents and increase social capital, citizen capacity, and access to local information. Websites allow residents to connect with each other and public officials. As a result of using local websites, residents report being more involved in their community and able to influence local decisions. The websites also improve perceptions of public officials like councillors and police. Councils are recognizing the value of these independent citizen-led websites and many plan to engage with and support neighbourhood websites.
The document provides information about The Walt Disney Company, including:
1) Walt and Roy Disney founded Disney in 1923 in Hollywood, California after losing the character Oswald the Rabbit.
2) Disney now has 137,000 employees, $35.51 billion in revenue, and $3.832 billion in net income for 2007.
3) Robert A. Iger has been Disney's CEO since 2005, with a salary of $2 million.
Water / Wastewater - how we solve Sydney's water problem | Biocity StudioBiocity Studio
If Sydney’s water supply is consumed our agricultural industry, transport and energy will be badly effected. This presentation looks at how we solve Sydney’s water problem? Do we build a desalination plant or try to scale water on a large scale?
The document discusses how social media and digital technologies impact local democracy and civic participation. It explores early community networks that provided alternative access and content outside of traditional mass media. It also examines how social media platforms like Twitter can both enable discussion and civic engagement, but also divide people into echo chambers that make collective action difficult. While tools like filtering, feeds, and sharing provide opportunities for connection, they also constrain discussion and participation if overused. Effective use of platforms may help overcome some of these challenges.
The Minnesota Twins brought major league baseball to the Twin Cities after relocating from Washington D.C. in 1960. Players like Harmon Killebrew and Jim Kaat helped the Twins win their first World Series title in 1987. With players like Justin Morneau, the Twins have continued success, becoming division champions multiple times in the 2000s. The team looks forward to starting the 2010 season in a new outdoor ballpark in downtown Minneapolis.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
Hill Holliday used Radian6 and Nielsen data to predict the winners of the 2010 fall TV season. [1] They measured Twitter mentions and changes in positive sentiment for new shows' premieres across NBC, ABC, CBS, CW and Fox. [2] Nielsen impressions among adults 18-49 were also analyzed. [3] The data showed which networks and shows generated the most social buzz and positive reactions during their debut broadcasts.
7 июля в рамках встречи Open Days Ingria выступил Михаил Цыганков, руководитель группы по работе с партнерами и технологическими предпринимателями Microsoft Russia.
This document introduces inbound marketing, which has gained popularity as a response to traditional outbound marketing techniques becoming less effective. Inbound marketing focuses on attracting customers through relevant and useful content rather than interruptive advertisements. It involves five steps: creating valuable content, optimizing websites for search engines, promoting content through social media, converting visitors into leads through clear calls to action and landing pages, and analyzing data to improve results. Inbound marketing strategies are aimed at guiding prospects to a business through helpful information rather than pressuring sales.
TWTRCON SF 10 Real-Time Tools Mini Session: CoTweetEdelman
The document discusses a presentation given by Jesse Engle, CEO of CoTweet, about how CoTweet helps companies manage employee social media accounts and humanize their brands. It provides examples of how companies like Citi use employee Twitter handles identified as contributors to drive more conversations and earn more positive media attention. CoTweet allows companies to manage all of their employee social media contributors in one centralized system.
The document contains three short poems that explore themes of love, connection, and longing. It also contains the lyrics of two love songs, "How Did You Know" and "Fallin'", which describe developing romantic feelings for another person and the uncertainty and joy that accompanies falling in love.
The document discusses the four seasons - winter, spring, summer, and fall. It describes characteristics of each season such as typical weather patterns, dates, and holidays. It also lists common activities that people engage in during each season, such as sledding in winter, gardening in spring, swimming in summer, and football in fall.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides an overview of push notifications and background tasks in Windows Phone applications. It discusses the three types of notifications (raw, toast, and tile), and how to send notification messages to update tiles, display toasts, or pass data to running apps. It also covers creating background tasks using periodic and resource-intensive agents to perform work when apps are not running, and techniques for sharing data between apps and agents. The document includes code samples and schemas for sending different notification message types.
Citrex 0610 I En Revised Spa 1 Citrex Mic MbcCITREX
1. Microbiological assays were conducted to determine the minimum inhibitory concentrations (MICs) and minimum bactericidal concentrations (MBCs) of CITREX liquid against various microorganisms.
2. The MICs ranged from 12.5-1000 ppm CITREX depending on the microorganism. The MBCs ranged from 25-1000 ppm.
3. The results were consistent with expectations for this type of disinfectant and indicate CITREX's effectiveness against important food industry and human pathogens.
The cheetah is a small cat that lives in the African savanna. It has a slender body with spots covering its fur and can run extremely fast, reaching speeds of up to 70 miles per hour. Cheetahs live alone or in small groups and hunt prey during the day using their speed and acceleration to catch animals like gazelles. They are currently endangered due to habitat loss and conflicts with humans.