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2010 Fall TV Lineup: TV vs Twitter

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Radian6 was used to measure mentions of new TV shows on Twitter during each show’s fall premiere.

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2010 Fall TV Lineup: TV vs Twitter

  1. 1. 2010 FALL TV LINEUP: HILL HOLLIDAY PREDICTS THE WINNERS October, 2010
  2. 2. !  Radian6 was used to measure show mentions on Twitter during each show’s fall premiere (including all US time zones). Keywords were optimized by Hill Holliday to return the most relevant data, but a margin of error due to common CONTEXT FOR words in show titles does exist. OUR RESEARCH !  Social sentiment was calculated using Radian6; data shows change in positive sentiment from the several hours before to several hours after each show’s broadcast. !  Nielsen data represents impressions among persons 18-49. 2
  3. 3. BROADCAST IMPRESSIONS VS TWITTER MENTIONS Outlaw Undercovers NBC Chase Outsourced Law and Order: LA The Event Running Wilde FOX Raising Hope Blue Blood The Defenders CBS *#&% My Dad Says Mike and Molly Hell Cats CW Nikita Hawaii 5-0 The Whole Truth ABC Detroit 1-8-7 Better Together No Ordinary Family 0 1250 2500 3750 5000 Broadcast Impressions (per million) Twitter Mentions (total) 1
  4. 4. PERCENTAGE OF POSITIVE SENTIMENT FOR NBC DEBUTS 30 25 20 15 10 5 0 Pre During Post The Event Law & Order: Outsourced Chase Undercovers Outlaw 2
  5. 5. PERCENTAGE OF POSITIVE SENTIMENT FOR ABC DEBUTS 30 25 20 15 10 5 0 Pre During Post No Ordinary Family Better Together Detroit 1-8-7 The Whole Truth 3
  6. 6. PERCENTAGE OF POSITIVE SENTIMENT FOR CBS DEBUTS 30 25 20 15 10 5 0 Pre During Post Hawaii 5-0 Blue Blood Mike & Molly S#*% My Dad Says The Defenders 4
  7. 7. PERCENTAGE OF POSITIVE SENTIMENT FOR CW DEBUTS 30 25 20 15 10 5 0 Pre During Post Nikita Hell Cats 5
  8. 8. PERCENTAGE OF POSITIVE SENTIMENT FOR FOX DEBUTS NOTE: DIFFERENT SCALE 70 60 50 40 30 20 10 0 Pre During Post Raising Hope Running Wilde 6

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