Patrick Hughes
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The document summarizes a knowledge transfer event focused on supporting food and drink businesses in the Dumfries & Galloway region of Scotland. It describes conducting a gap analysis of existing support networks to identify future support areas. Four local businesses - Barlochan Highland Beef, McLintock Bakery, Deliciously Good Food, and T.Lochhead & Sons - were selected to receive tailored support. The event covered the gap analysis outcomes and challenges each business faced improving areas like packaging, labeling, marketing, and production efficiency.
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Patrick Hughes
- 1. THE SOUTH OF SCOTLAND KNOWLEDGE TRANSFER PARTNERSHIP “SHARING KNOWLEDGE” EVENT WEDNESDAY 28 NOVEMBER 2012 GRETNA GREEN
- 2. Activity • Gap Analysis – impact of existing support and networks in food and drink – identifying areas for future support in the Dumfries & Galloway region. • Deliver tailored support to four South of Scotland businesses – Barlochan Highland Beef – McLintock Bakery – Deliciously Good Food – T.Lochhead & Sons 2
- 3. Gap Analysis • Considering development areas – Skills development – Tourism / destinations – Hospitality – Festivals and events – Schools – Developing the offer 3
- 4. Gap Analysis - Outcomes – Skills development • Effective, but more can be delivered for Micro SMEs • Short course offerings/ developing a suite of delivery • Making sure the pathway for delivery is clear – Tourism / destinations • Collaborative delivery • Tying together food and tourism • Clear focus on the market, not the delivery mechanism – Hospitality • Developing the local food offer • Linking with tourism • Developing skills – focus on service 4
- 5. Gap Analysis - Outcomes – Festivals and events • Building on the reputation • International development – Schools • Building on existing programmes (RHET; Seafood for schools) • Links to skills development (e.g. chef training) – Developing the offer • Greater collaboration between initiatives • Currently a disconnect • Building on a solid base • Taking best practice in Scotland to a new audience 5
- 6. Selecting Businesses • Business Development Programmes – SE Added Value Programme – SE Added Value & Quality Development Programme – SF&D UK Market Development Programme 6
- 7. Barlochan Highland Beef • Improve professionalism of product offering • Onsite processing facility • Expand production / improved efficiency • Never lose the “Highlander” uniqueness 7
- 8. A Lion or a Grasshopper! • Packaging very basic with minimal shelf-life • Packaging formats • Label formulation • Shelf-life • Standardisation 8
- 9. Moving on 9
- 10. Deliciously Good Food • Collaborative Venture – Marketing Assistance – Promotional Material 10
- 11. McLintock Bakery • Labelling Assistance – Label Creation – EHO Engagement 11
- 12. T.Lochead & Sons • Organic Swiss Cheese – Marketing Strategy 12