The document analyzes sales data for vodka in Romania in the first half of 2011. It finds that: 1) Traditional retail accounted for 78.3% of vodka sales by volume and 73.9% by value, while modern retail made up the rest. 2) The most popular bottle size was 0.5L, making up 61.1% of volumes and 51.3% of total retail value. 3) Other bottle sizes such as 0.7L, 1L, and 0.2L made up smaller shares of the market.

1. Nielsen Retail Audit – comerciantul.ro
Pastila de informare
– comert traditional vs. comert modern
- septembrie 2011
Categoria de produse: vodca

2. Categoria de produse: vodca
Cum se impart vanzarile acestor produse intre
comertul modern si comertul traditional?
Cote de piata in prima jumatate a anului 2011
Cote de piata – Cote de piata –
in volum in valoare
Comert
modern, Comert
21.6% modern,
26.1%
Comert Comert
traditional, traditional
78.3% 73.9%
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry 2
Copyright © 2010 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania

3. Categoria de produse: vodca
Ponderea tipurilor de ambalaje in total retail
altele+ marci
0.2L ,
proprii ,
9.5% 13.5%
1L , 8.2%
0.7L , 0.75L,
7.7%
0.5L ,
61.1%
Total vanzari in prima
jumatate a anului 2011
- ponderi in volum
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry 3
Copyright © 2010 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania

4. Categoria de produse: vodca
Ponderea tipurilor de ambalaje in total retail
altele +
marci
proprii , 0.2L ,
7.6% 18.2%
1L , 10.9%
0.7L , 0.75L,
12%
0.5L ,
51.3%
Total vanzari in prima
jumatate a anului 2011
- ponderi in valoare
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry 4
Copyright © 2010 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania