Plataforma para mejorar el transporte público de GipuzkoaIkusi Velatia
Ikusi implanta su plataforma Spider de movilidad para mejorar la calidad del transporte público coordinado por la Autoridad Territorial del Transporte de Gipuzkoa
El documento presenta los resultados de un análisis retrospectivo de 76 pacientes que acudieron por primera vez a una consulta de psiquiatría pediátrica en 2011. La mayoría eran niños en edad escolar y de sexo masculino que presentaban problemas de comportamiento como agresividad e inquietud. Muchos tenían dificultades académicas como fracaso o retraso escolar. También se observó una alta tasa de disfunción familiar. El documento concluye que los problemas de conducta son la razón más común para consultas psiquiátricas ped
Hotel Management International - Summer 2014 issue
Ikusi draws on its 60 years´ experience to provide hotels with a package of high-quality, tailored coverage, reliable equipment and customer assitance.
Ikusi is a technology solutions company based in Spain that works with customers in transportation, utilities, and public sector. They partnered with Cisco to develop secure Internet of Things (IoT) solutions to help customers drive business growth and expand market reach. Through the partnership, Ikusi can offer complete IoT solutions using Cisco's security products and partner ecosystem. This has helped Ikusi build new revenue streams and better meet customer needs around the world.
Plataforma para mejorar el transporte público de GipuzkoaIkusi Velatia
Ikusi implanta su plataforma Spider de movilidad para mejorar la calidad del transporte público coordinado por la Autoridad Territorial del Transporte de Gipuzkoa
El documento presenta los resultados de un análisis retrospectivo de 76 pacientes que acudieron por primera vez a una consulta de psiquiatría pediátrica en 2011. La mayoría eran niños en edad escolar y de sexo masculino que presentaban problemas de comportamiento como agresividad e inquietud. Muchos tenían dificultades académicas como fracaso o retraso escolar. También se observó una alta tasa de disfunción familiar. El documento concluye que los problemas de conducta son la razón más común para consultas psiquiátricas ped
Hotel Management International - Summer 2014 issue
Ikusi draws on its 60 years´ experience to provide hotels with a package of high-quality, tailored coverage, reliable equipment and customer assitance.
Ikusi is a technology solutions company based in Spain that works with customers in transportation, utilities, and public sector. They partnered with Cisco to develop secure Internet of Things (IoT) solutions to help customers drive business growth and expand market reach. Through the partnership, Ikusi can offer complete IoT solutions using Cisco's security products and partner ecosystem. This has helped Ikusi build new revenue streams and better meet customer needs around the world.
El documento habla sobre la importancia de la continuidad del negocio y la necesidad de sistemas de seguridad física y lógica para prevenir incidentes y garantizar que las empresas puedan recuperarse rápidamente de cualquier interrupción. Menciona que más del 40% de las empresas en Latinoamérica han sufrido ciberataques y el 10% han tenido pérdidas económicas de más de $250,000 dólares. También discute soluciones tecnológicas como sistemas de gestión de incidentes y auditorías que pueden ayud
The document discusses a smart environment solution that provides a platform for monitoring and managing various environmental parameters across a large city area. The solution collects data from sensors measuring air quality levels, gases, temperature, noise and more. This data is transmitted to a municipal management center where it is stored, processed and displayed to provide real-time insights into the city's environmental conditions. The benefits include helping cities become more sustainable, raising public awareness of environmental issues, and increasing citizen satisfaction.
Smart cities aim to provide interconnected and personalized services to improve quality of life. They utilize sensors, data analytics and smart technologies across domains like energy, transportation and living to optimize resource use, services and sustainability. Key elements include smart infrastructure, utilities, industries, living and governance that work together through a smart operating system and middleware to benefit citizens.
Spider is a smart city platform that collects data from different city systems and sensors, analyzes the data in real-time, and enables automatic responses to events. It provides city managers with a holistic view of what is happening across different departments to improve management and coordination. Spider converts city data into valuable information to help decision makers improve services, increase efficiency, and enhance citizen satisfaction.
Ikusi in Annual show case Passenger Terminal World Ikusi Velatia
This document is the 2017 annual showcase published by UKIP Media & Events Ltd for Passenger Terminal World. It highlights that passenger numbers are projected to double to 7.2 billion by 2035. It then provides short profiles for several companies that provide products and services relevant to airport terminals, including Foxstream (video content analysis software), Green Furniture (sustainable furniture designs), HOK (airport design firm), Ikusi (airport solutions and services), INECO (infrastructure engineering), INTOS (interior contracting), JBT Corporation (airport equipment), K+P Koch+Partner (airport planning and architecture), and L-3 Security (security screening solutions).
Este documento describe los principales instrumentos de gestión ambiental. Explica que existen cuatro categorías de instrumentos: regulación directa, instrumentos administrativos, instrumentos económicos e información, educación e investigación. Dentro de cada categoría, detalla los diferentes instrumentos, como normas y sanciones, licencias ambientales, sistemas de cargo e impuestos, y programas de educación ambiental, respectivamente. Además, brinda una clasificación más específica de los instrumentos preventivos, correctivos y auxiliares utilizados en la gestión ambiental de
La huella ecológica mide la superficie de tierra y mar necesaria para satisfacer las necesidades de consumo de un individuo usando la tecnología actual. Se calcula comparando la biocapacidad, o superficie disponible para producción, con el consumo de recursos como alimentos, madera y energía. A nivel mundial, la huella ecológica global excede la biocapacidad de la Tierra, mientras que a nivel nacional, la huella de un peruano promedio se encuentra dentro de los límites sostenibles, a difer
El documento describe los pasos del proceso de evaluación de impacto ambiental y los instrumentos de gestión ambiental requeridos. Explica los procedimientos para la exploración, perforación, transporte, refinación y comercialización de hidrocarburos, así como los posibles impactos ambientales y su manejo. También cubre aspectos relacionados a la evaluación ambiental de proyectos de distribución eléctrica, vías de comunicación y sus instalaciones auxiliares.
La seguridad electrónica y la ley de protección de infraestructuras críticasIkusi Velatia
Este documento describe tres niveles de madurez en la seguridad de infraestructuras críticas. El nivel básico es reactivo y los sistemas no se comunican. El segundo nivel permite detección temprana y control de procesos. El tercer nivel convierte la seguridad en un activo estratégico donde la información entre sistemas impulsa el negocio. Se argumenta que abordar la seguridad con un enfoque orientado al negocio es la opción más ventajosa para el crecimiento empresarial.
Este documento describe diferentes instrumentos de gestión ambiental como instrumentos regulatorios (de comando y control), instrumentos económicos, y mecanismos voluntarios. Los instrumentos regulatorios se basan en estándares y requisitos obligatorios, mientras que los instrumentos económicos crean incentivos mediante señales de precios. Ambos tipos de instrumentos, junto con la promoción del cumplimiento y aplicación de la ley ambiental, son parte esencial de los regímenes de gestión ambiental.
Las tres oraciones resumen lo siguiente: El documento introduce la gestión ambiental y su estructura, incluyendo la relación entre el hombre y la naturaleza, la evolución del pensamiento ambiental, y los fundamentos de la gestión ambiental. Explica cómo un sistema de gestión ambiental permite identificar y gestionar los impactos ambientales de una organización y cumplir con los requisitos legales.
El documento describe los conceptos y principios básicos de la gestión ambiental. Explica que la gestión ambiental busca lograr una alta calidad ambiental mediante acciones sobre las actividades humanas y los factores ambientales. También describe los agentes involucrados, líneas de acción, instrumentos y sistemas de gestión ambiental.
Este documento describe tres niveles de madurez en la seguridad de infraestructuras críticas y las soluciones tecnológicas correspondientes a cada nivel. El primer nivel es reactivo y los sistemas no se comunican. El segundo nivel permite detección temprana y mejora la operación. El tercer nivel convierte el sistema de seguridad en un activo estratégico que aprende y mejora los procesos de negocio.
"Colombia compra inteligencia vasca" El CorreoIkusi Velatia
Cuando se pregunta por firmas vascas en tierras colombianas siempre sale el nombre de Ikusi, que se ha especializado en “acompañar infraestructuras críticas y grandes empresas en sus propios proyectos de transformación digital” explica Iñaki Maiz, director general de la compañía del grupo Velatia.
El documento describe cómo los sistemas de control de acceso basados en Internet de las Cosas (IoT) pueden optimizar las operaciones portuarias al elevar los niveles de seguridad, optimizar el tráfico y proporcionar datos para mejorar la operación. Estos sistemas permiten el intercambio automático de información entre lectores de matrículas, contenedores y otros elementos para agilizar el tránsito y proporcionar datos de gestión e indicadores de rendimiento.
This document summarizes several articles from the March 2017 issue of Passenger Terminal World magazine. It discusses how airports are using virtual reality to interact with customers and improve operations. It also covers how airports are working to improve safety against insider threats from staff. Finally, it provides details on new baggage tracking systems using RFID being installed at airports to upgrade their baggage handling processes.
El documento habla sobre la importancia de la continuidad del negocio y la necesidad de sistemas de seguridad física y lógica para prevenir incidentes y garantizar que las empresas puedan recuperarse rápidamente de cualquier interrupción. Menciona que más del 40% de las empresas en Latinoamérica han sufrido ciberataques y el 10% han tenido pérdidas económicas de más de $250,000 dólares. También discute soluciones tecnológicas como sistemas de gestión de incidentes y auditorías que pueden ayud
The document discusses a smart environment solution that provides a platform for monitoring and managing various environmental parameters across a large city area. The solution collects data from sensors measuring air quality levels, gases, temperature, noise and more. This data is transmitted to a municipal management center where it is stored, processed and displayed to provide real-time insights into the city's environmental conditions. The benefits include helping cities become more sustainable, raising public awareness of environmental issues, and increasing citizen satisfaction.
Smart cities aim to provide interconnected and personalized services to improve quality of life. They utilize sensors, data analytics and smart technologies across domains like energy, transportation and living to optimize resource use, services and sustainability. Key elements include smart infrastructure, utilities, industries, living and governance that work together through a smart operating system and middleware to benefit citizens.
Spider is a smart city platform that collects data from different city systems and sensors, analyzes the data in real-time, and enables automatic responses to events. It provides city managers with a holistic view of what is happening across different departments to improve management and coordination. Spider converts city data into valuable information to help decision makers improve services, increase efficiency, and enhance citizen satisfaction.
Ikusi in Annual show case Passenger Terminal World Ikusi Velatia
This document is the 2017 annual showcase published by UKIP Media & Events Ltd for Passenger Terminal World. It highlights that passenger numbers are projected to double to 7.2 billion by 2035. It then provides short profiles for several companies that provide products and services relevant to airport terminals, including Foxstream (video content analysis software), Green Furniture (sustainable furniture designs), HOK (airport design firm), Ikusi (airport solutions and services), INECO (infrastructure engineering), INTOS (interior contracting), JBT Corporation (airport equipment), K+P Koch+Partner (airport planning and architecture), and L-3 Security (security screening solutions).
Este documento describe los principales instrumentos de gestión ambiental. Explica que existen cuatro categorías de instrumentos: regulación directa, instrumentos administrativos, instrumentos económicos e información, educación e investigación. Dentro de cada categoría, detalla los diferentes instrumentos, como normas y sanciones, licencias ambientales, sistemas de cargo e impuestos, y programas de educación ambiental, respectivamente. Además, brinda una clasificación más específica de los instrumentos preventivos, correctivos y auxiliares utilizados en la gestión ambiental de
La huella ecológica mide la superficie de tierra y mar necesaria para satisfacer las necesidades de consumo de un individuo usando la tecnología actual. Se calcula comparando la biocapacidad, o superficie disponible para producción, con el consumo de recursos como alimentos, madera y energía. A nivel mundial, la huella ecológica global excede la biocapacidad de la Tierra, mientras que a nivel nacional, la huella de un peruano promedio se encuentra dentro de los límites sostenibles, a difer
El documento describe los pasos del proceso de evaluación de impacto ambiental y los instrumentos de gestión ambiental requeridos. Explica los procedimientos para la exploración, perforación, transporte, refinación y comercialización de hidrocarburos, así como los posibles impactos ambientales y su manejo. También cubre aspectos relacionados a la evaluación ambiental de proyectos de distribución eléctrica, vías de comunicación y sus instalaciones auxiliares.
La seguridad electrónica y la ley de protección de infraestructuras críticasIkusi Velatia
Este documento describe tres niveles de madurez en la seguridad de infraestructuras críticas. El nivel básico es reactivo y los sistemas no se comunican. El segundo nivel permite detección temprana y control de procesos. El tercer nivel convierte la seguridad en un activo estratégico donde la información entre sistemas impulsa el negocio. Se argumenta que abordar la seguridad con un enfoque orientado al negocio es la opción más ventajosa para el crecimiento empresarial.
Este documento describe diferentes instrumentos de gestión ambiental como instrumentos regulatorios (de comando y control), instrumentos económicos, y mecanismos voluntarios. Los instrumentos regulatorios se basan en estándares y requisitos obligatorios, mientras que los instrumentos económicos crean incentivos mediante señales de precios. Ambos tipos de instrumentos, junto con la promoción del cumplimiento y aplicación de la ley ambiental, son parte esencial de los regímenes de gestión ambiental.
Las tres oraciones resumen lo siguiente: El documento introduce la gestión ambiental y su estructura, incluyendo la relación entre el hombre y la naturaleza, la evolución del pensamiento ambiental, y los fundamentos de la gestión ambiental. Explica cómo un sistema de gestión ambiental permite identificar y gestionar los impactos ambientales de una organización y cumplir con los requisitos legales.
El documento describe los conceptos y principios básicos de la gestión ambiental. Explica que la gestión ambiental busca lograr una alta calidad ambiental mediante acciones sobre las actividades humanas y los factores ambientales. También describe los agentes involucrados, líneas de acción, instrumentos y sistemas de gestión ambiental.
Este documento describe tres niveles de madurez en la seguridad de infraestructuras críticas y las soluciones tecnológicas correspondientes a cada nivel. El primer nivel es reactivo y los sistemas no se comunican. El segundo nivel permite detección temprana y mejora la operación. El tercer nivel convierte el sistema de seguridad en un activo estratégico que aprende y mejora los procesos de negocio.
"Colombia compra inteligencia vasca" El CorreoIkusi Velatia
Cuando se pregunta por firmas vascas en tierras colombianas siempre sale el nombre de Ikusi, que se ha especializado en “acompañar infraestructuras críticas y grandes empresas en sus propios proyectos de transformación digital” explica Iñaki Maiz, director general de la compañía del grupo Velatia.
El documento describe cómo los sistemas de control de acceso basados en Internet de las Cosas (IoT) pueden optimizar las operaciones portuarias al elevar los niveles de seguridad, optimizar el tráfico y proporcionar datos para mejorar la operación. Estos sistemas permiten el intercambio automático de información entre lectores de matrículas, contenedores y otros elementos para agilizar el tránsito y proporcionar datos de gestión e indicadores de rendimiento.
This document summarizes several articles from the March 2017 issue of Passenger Terminal World magazine. It discusses how airports are using virtual reality to interact with customers and improve operations. It also covers how airports are working to improve safety against insider threats from staff. Finally, it provides details on new baggage tracking systems using RFID being installed at airports to upgrade their baggage handling processes.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.