The document discusses how Solr can be used to power a personalized news aggregator application called Parse.ly. It provides an overview of how Parse.ly works, highlighting that it tracks over 120k news and blog sources to surface the most relevant content to each user's unique interests. The document then discusses some of the technical details of how Parse.ly is built, including using ExtJS and jQuery for the frontend, Django and Piston for the backend REST API, Solr for storage and search, and Postgres for additional data. It also covers challenges of using Solr at scale and potential solutions involving multicore, distributed search, and Celery/Disco for asynchronous task processing.