This event summary covers PARCO's annual event held on March 5th at the PAF Museum in Karachi. The gathering of 2,800 PARCO employees was a major success, due in large part to support from the Trade Marketing and BRAND teams. A premium vanilla hazelnut bar was highlighted at the event to strengthen the PARCO brand and provide a recall and positioning alternative to competitors. Management expressed satisfaction with the event services provided by OMORE and aims to work with them again in the future.