C1S and C2S papers differ in key ways that impact their suitability for labels. C1S paper has a print-optimized coating on one side and a reverse-side treatment designed for curl stability and adhesive control. It is manufactured specifically for labels. C2S paper has coatings on both sides and is made for commercial printing. Testing found that C1S paper better controls adhesive penetration through lower water absorption and contact angle compared to C2S paper's glossy coating. The extra fiber content of C1S also provides greater strength and stiffness for higher press speeds and less issues. While C2S could potentially work for some hot melt adhesive uses, C1S is generally better suited due to its
Connect2Social WiFi is a secure and legally compliant guest WiFi solution that allows businesses to understand customers, market to them in real-time, and boost their social profile. It delivers guest analytics and marketing tools, provides free WiFi access to customers in exchange for their social and behavioral data, and allows customization of the login splash screen with business branding. The system collects identifying and behavioral data on customers that businesses can use for customer profiling, segmentation, targeted messaging and insights.
A generic slide set to give an insight into the AP invoice processing automation / approval / purchase management systems provided by C2S (Click2Scan) in the UK.
This document summarizes a presentation on rapidly prototyping a data processing pipeline on AWS. It describes ingesting news articles from S3, processing the data by generating word clouds with EC2 instances managed by Auto Scaling groups, and storing results in DynamoDB. It discusses the services, workflow, scaling, security, demo, metrics, and cost optimization of the prototype designed to be easily built and modified using native AWS features.
The document summarizes an AWS presentation about the AWS Cloud Center for Service (C2S) region. It discusses how C2S is different by providing business-level support for every account and restricting access to only virtual private clouds. It also outlines the services available in the standard AWS regions and C2S region, showing that C2S has fewer services initially but more will be added over time. The presentation demonstrates AWS' rapid pace of innovation in cloud services and features since 2006.
Big Data Architectural Patterns and Best Practices on AWSAmazon Web Services
In this session, we simplify big data processing as a data bus comprising various stages: ingest, store, process, and visualize. John Pignata, AWS Startup Solutions Architect, will discuss how to choose the right technology in each stage based on criteria such as data structure, query latency, cost, request rate, item size, data volume, durability, and so on. He will provide reference architecture, design patterns, and best practices for assembling these technologies to solve your big data problems at the right cost.
VDIS10021 Working in Digital Design - Lecture 5 - Preparing Complex Digital P...Virtu Institute
This document provides an overview of preparing files for complex digital printing. It discusses recommended file formats such as PDF and EPS. It also covers important pre-press concepts like file setup, converting RGB to CMYK, preflighting, and soft proofing. Additionally, the document emphasizes the importance of developing relationships with printers and communicating with them throughout the printing process.
Connect2Social WiFi is a secure and legally compliant guest WiFi solution that allows businesses to understand customers, market to them in real-time, and boost their social profile. It delivers guest analytics and marketing tools, provides free WiFi access to customers in exchange for their social and behavioral data, and allows customization of the login splash screen with business branding. The system collects identifying and behavioral data on customers that businesses can use for customer profiling, segmentation, targeted messaging and insights.
A generic slide set to give an insight into the AP invoice processing automation / approval / purchase management systems provided by C2S (Click2Scan) in the UK.
This document summarizes a presentation on rapidly prototyping a data processing pipeline on AWS. It describes ingesting news articles from S3, processing the data by generating word clouds with EC2 instances managed by Auto Scaling groups, and storing results in DynamoDB. It discusses the services, workflow, scaling, security, demo, metrics, and cost optimization of the prototype designed to be easily built and modified using native AWS features.
The document summarizes an AWS presentation about the AWS Cloud Center for Service (C2S) region. It discusses how C2S is different by providing business-level support for every account and restricting access to only virtual private clouds. It also outlines the services available in the standard AWS regions and C2S region, showing that C2S has fewer services initially but more will be added over time. The presentation demonstrates AWS' rapid pace of innovation in cloud services and features since 2006.
Big Data Architectural Patterns and Best Practices on AWSAmazon Web Services
In this session, we simplify big data processing as a data bus comprising various stages: ingest, store, process, and visualize. John Pignata, AWS Startup Solutions Architect, will discuss how to choose the right technology in each stage based on criteria such as data structure, query latency, cost, request rate, item size, data volume, durability, and so on. He will provide reference architecture, design patterns, and best practices for assembling these technologies to solve your big data problems at the right cost.
VDIS10021 Working in Digital Design - Lecture 5 - Preparing Complex Digital P...Virtu Institute
This document provides an overview of preparing files for complex digital printing. It discusses recommended file formats such as PDF and EPS. It also covers important pre-press concepts like file setup, converting RGB to CMYK, preflighting, and soft proofing. Additionally, the document emphasizes the importance of developing relationships with printers and communicating with them throughout the printing process.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. 2
the LABEL PAPER QUESTION…
C1S or C2S?
Why should I use C1S label paper for my products?
Is C2S paper a viable alternative?
Paper@Work Brief™
Today, more and more label printers are faced with these questions from their brand owner
customers. Paper labels are customarily produced using coated-one-side (C1S) label paper,
yet questions often arise when coated-two-side (C2S) papers for commercial printing are
explored as a label paper alternative. This may be due to a number of reasons, including
availability, pricing, or simply questioning the status quo. There are differences between
C1S and C2S papers, and these differences can significantly impact the processing and
performance of labels in their end-use.
For this discussion, C1S labels are defined as labels that are typically printed in sheet form, cut to size, and applied to
containers with an automated labeler using wet or hot-melt adhesives. C1S labels are often referred to as cut-and-stack
labels, and have become a major labeling format for many food and beverage products sold today. C2S papers are primarily
used for commercial printing of materials such as brochures, magazines and promotional pieces.
Primary differences between C1S and C2S papers fall into three categories:
Design. C2S papers have print-optimized coating on both sides of the sheet. C1S label papers have a print-optimized
coating on one side and a reverse-side treatment that is designed for curl stability and adhesive management.
Functionality. The construction of C2S papers results in inherently different paper properties that can impact productivity
and fitness for use in label applications.
Manufactured for Specific End Use. C1S label paper is manufactured as a specialty grade, targeting the label market,
while C2S papers are manufactured with different and varying end uses in mind.
3. 3
Paper@Work Brief™
Design and Functionality
of Adhesive Side of C1S labels
Water resistance is a critical attribute of label paper
performance. Proper water resistance ensures predictable
and controlled penetration of adhesives. It is often
assumed that the glossy reverse side of a C2S paper
provides adequate “holdout” to control the penetration
of adhesives, but this is not always the case.
To understand why this is important, we have to look at why
label papers need predictable and controlled adhesive
penetration on the non-printed side. In most commercial
labeling applications, adhesive is applied to the reverse-
side of the label, and then the label is transferred to a
container that is typically non-permeable, such as a can,
jar, or bottle. In the time between the adhesive application
and when the label is applied, the label needs to behave
in a predictable manner and absorb a limited amount of
adhesive to build tack and develop a bond with the label,
but not so much absorption that it dries the adhesive and
reduces its tack.
Three primary issues can result from the label not properly
managing the adhesive:
1. Glue may be absorbed into the label too fast,
and the glue will not be available for adhesion
of the label to the container, leading to flagging
(when the edge of a label lifts off the surface
after application).
2. With nothing to limit migration of liquid through
the label, the adhesive penetrates, creating
staining or cockling (wrinkled, puckered or curled
appearance) on the printed side. In extreme
cases, it may soften the print-side coating and
make labels more prone to scuffing or ink rub-off.
3. If the label does not absorb adhesive quickly
enough, then “swimming” can occur, where
labels slide due to the adhesive’s inability to build
enough tack to hold the label firmly in place.
Adhesive Holdout
Now that we have established the need to limit absorbance
of liquids other than inks into the label, we can look at
the relative “holdout” provided by the print-optimized
coating of C2S paper and the reverse-side coating of a
C1S label paper. To do this, we examine two common
measurements – Cobb sizing and contact angle.
Cobb Sizing
The Cobb sizing test measures how much water can be
absorbed by the reverse side of the label. When this test
is performed on both products, the glossy coated side of
C2S paper allows twice as much water to be absorbed into
the label than the reverse side of a C1S label (Figure 1).
The difference is not all due to coating – in fact, most of
the difference is due to different fiber treatments in C1S
versus C2S papers – but it demonstrates that the glossy
coating of C2S paper does not provide much benefit with
regard to controlling penetration of water-based liquids.
C1S label papers have special
reverse-side coatings engineered
to control adhesive absorption.[ [
C2S Measured
C1S Target
C1S Maximum
C2S Measured
C1S Target
C1S Maximum
Cobb Sizing (gsm water)
90 80 70 60 50 40 30 20 10 0
COBB WATER ABSORPTION
Figure 1: Comparison of Cobb water absorbance –
C1S vs C2S paper
4. 4
Contact angle can also be measured on the surface
exposed to the adhesive to tell more about how the
coating surface interacts with adhesive. Figure 2 shows
that the reverse side of C1S label paper is less prone to
absorbing liquid, while the glossy coating on C2S paper
actually is more “spongelike” in its absorption of liquid as
soon as it hits the surface.
C2S paper features a fine pore structure within the glossy
coating, setting up a capillary network that literally pulls
liquid into the paper. On the other hand, the fibers on
the backside of C1S label papers have larger pores than
the coating, and they are treated with sizing agents that
interrupt the capillary network to inhibit absorption,
so the capillary forces are much less apparent than in
C2S papers. This combination of a coating prone to fast
capillary absorption, and a fiber matrix with no resistance
to water absorption can result in undesirable results during
labeling. While the fiber matrix could be treated to reduce
its tendency to absorb water, the reverse-side coating
layer in C2S would still provide the fine pore structure that
is responsible for faster absorption at the coating surface.
Bothtestswereperformedusingpurewatertodemonstrate
behavior with water-based adhesives. However, these
results could not be used to predict behavior of non-
aqueous materials such as hot-melt adhesives. From
an adhesive management perspective, there may be
situations in which a C2S paper may perform acceptably
with hot melt adhesive. In these situations, there are a
number of other factors to consider and a more in-depth
assessment is required.
Figure 2: Comparison of Contact Angle – C1S vs C2S Paper
Source: NewPage Biron Research Center
High-speed photography of a water droplet contacting the surface of paper
C1S sample,
unprinted side:
High contact angle
shows less tendency
for surface to
absorb water
C2S sample,
unprinted side:
Lower contact
angle shows more
tendency for surface
to absorb water
Paper@Work Brief™
Contact Angle
5. 5
Paper@Work Brief™
Fiber or Coating? At equal basis weight, the weight
of the coating on the reverse side of C2S paper is
replaced with fiber in C1S paper. For typical label
papers, there will be 15% - 30% more fiber in a C1S label
paper when compared to the same weight C2S paper.
The extra fiber in the C1S label paper contributes strength,
caliper, and stiffness that is not provided by the coating
layer on the reverse side of C2S papers (Figure 4.) The
improved physical properties found in C1S label paper
translate into higher productivity on press through higher
press speeds, less misfeeds, and easier handling of the
paper on both ends of the press.
Asymmetrical Design. C1S label papers have a rougher
surface on the back side. Although it would seem that the
smooth “slippery” surfaces of C2S papers would provide
a lower coefficient of friction and allow sheets or labels
to feed more easily, we find that the opposite is true in
practice. The rougher reverse side of C1S papers creates
a smoothness differential between the print side and the
reverse side and that helps separate the labels when they
are being fed into a high-speed press or a high-speed
labeler. One theory on this behavior is that the smooth
surfaces of C2S paper act like two sheets of glass that tend
to stick together - because there is no pressure relief, a
vacuum forms between them when they are pulled apart;
on the other hand, C1S label papers do not make that
level of intimate contact, so they are less prone to sheet
separation issues during the labeling process.
Figure 3: Comparison of sheet construction – C1S vs C2S papers
Figure 4: Comparison of physical properties – C1S and C2S paper at equal basis weight
(MD = Machine Direction CD = Cross Direction)
C1S multipurpose label C2S multipurpose label
Caliper Tensile
MD
Tensile
CD
Tear
CD
Tear
MD
Stiffness
MD
Stiffness
CD
70.0%
75.0%
80.0%
85.0%
90.0%
95.0%
100.0%
105.0%
110.0%
C2S Properties as a % of C1S
C2S Property
C1S Baseline
Consequential differences inherent to C1S and C2S papers
Coating - Print
Fiber Base
Backside Coating
Coating - Print
Fiber Base
Coating - Print
6. 6
Paper@Work Brief™
Manufactured for Specific End Use
A final and major factor is that C1S label papers are
designed and manufactured specifically for label printing
and labeling markets, and great care is taken to focus
on that intended end use. From procurement to final
inspection, when C1S is being produced, all eyes are on
the goal of producing a label that will run consistently at
the printer and labeler. To accomplish this, raw material
changes are infrequent and qualifications are held to a
very high standard, since there is no way to thoroughly
test every application and end use for the product.
Consistency and reliability are
given priority over cost cutting or
evaluating unproven technology.
Inspections during and after manufacturing are held to a
high standard, knowing that the label printer and labeler
are counting on the labels to run consistently and reliably
on high-speed printing and labelling equipment.
In contrast, when C2S paper for commercial printing is
being manufactured, the focus is on a different goal – to
ensure that the product is suitable for two-side printing
and binding into magazines and brochures. The standards
set for C2S paper are not necessarily lower, but are more
reflective of the intended end-use. There are numerous
tiers of C2S papers available, ranging from digital and
inkjet papers to sheetfed offset or web offset, at differing
levels of brightness, gloss, smoothness, and moisture level.
Each variation has unique properties and varying quality
expectations, so there is no “typical” C2S printing paper.
Also, we are able to thoroughly evaluate and confirm
suitability for these end uses, so raw material and equipment
changes do occur more frequently in C2S papers in order
to compete in these markets.
C1S Label Paper: A Clear Advantage
The advantages associated with increased fiber content
and controlled water absorption provide compelling
reasons for labels to be produced using C1S label paper;
however, the overlooked reality that C1S label papers are
produced specifically for the label markets is every bit as
essential to consider when choosing a label stock. Just as a
good mechanic or an accomplished chef selects the proper
tools and materials to satisfy their customers, C1S label
paper provides the label manufacturer with the right tools
to fully and consistently satisfy their customers’ needs.
[ [
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Email | specialty.papers@newpagecorp.com | www.wherepaperworks.com
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About the Author
Jim Shultz is a Senior Product Development Engineer for the specialty papers product area of NewPage
Corporation. Jim has accumulated a wealth of experience in label papers during his 24 years at NewPage in
research, product development, and product management functions, earning two US and one European patent
on C1S paper innovations. In addition, he has extensive experience developing and scaling up inkjet and other
emerging technologies on high-speed paper machines. Jim is a graduate of the SUNY College of Environmental
Science and Forestry with a BS in paper science engineering, and has an MBA from Frostburg State University.
Jim Shultz,
Senior Product Development Engineer
james.shultz@newpagecorp.com
About NewPage NewPage is a leading producer of printing and specialty papers in North America with $3.1 billion in net sales for the year
ended December 31, 2013. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan,
Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.
The company’s portfolio of paper products includes coated, supercalendered and specialty papers. These papers are used in commercial printing
to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail as well as in specialty paper applications including
beverage bottle labels, food and medical packaging, pressure-sensitive labels and release liners. To learn more, visit www.NewPageCorp.com.