Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, brands, or ideas to a target audience. It encompasses various online marketing strategies and tactics aimed at reaching potential customers, engaging with them, and driving desired actions, such as purchases, sign-ups, or interactions. Key components and strategies of digital marketing include: Search Engine Optimization (SEO): The process of optimizing a website or online content to rank higher in search engine results pages (SERPs), improving organic visibility and increasing website traffic. Content Marketing: Creating and sharing valuable, relevant, and consistent content (such as blog posts, articles, videos, infographics) to attract and retain a clearly defined target audience. Social Media Marketing: Leveraging social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to build brand awareness, engage with audiences, and drive traffic to websites. Email Marketing: Using email campaigns to send personalized messages, promotions, or updates to subscribers, fostering customer loyalty and driving conversions. Pay-Per-Click Advertising (PPC): Running paid advertisements on search engines or social media platforms, where advertisers pay a fee when their ad is clicked. It is an effective way to drive targeted traffic to a website. Influencer Marketing: Collaborating with influential individuals or content creators on social media to promote products or services to their followers. Affiliate Marketing: Partnering with affiliates who promote products or services on their websites, earning a commission for each sale made through their unique referral links. Online Public Relations (PR): Utilizing online platforms and media outlets to build and maintain a positive brand image, manage reputation, and handle crises. Analytics and Data Analysis: Employing various tools to track and measure the performance of digital marketing efforts, making data-driven decisions to optimize campaigns and improve results. Mobile Marketing: Tailoring marketing strategies for mobile users, considering the increasing use of smartphones and mobile devices. Digital marketing offers several advantages, including its cost-effectiveness, the ability to target specific demographics, real-time tracking of results, and the potential to reach a global audience. Its flexibility and adaptability make it a crucial aspect of modern marketing strategies for businesses of all sizes.

1. Pankaj Thakur
Digital Marketing - Fresher
Objective
Professional Experience
Seeking a challenging position in a reputed
organization where I can learn new skills, expand my
knowledge, and leverage my learnings.
Hard Skill
Keyword Research
On-Page Optimization
Off- Page Optimization
Google Analyst
WordPress, Moz, Yoast SEO
Soft Skill
Observation
Organizational
Decision making
Communication
Multi-tasking
Education Background
Government Industrial Training Institute
Sandhol
ITI - Automobile - Diploma
Completed in 2013-2015
Govt. Senior Secondary School
Sandhole
12th
Completed in 2012
My Contact
pankajbharmoria73@gmail.com
928A, LIC Colony, Model Town
Sector 126, Mohali
91-8894241412
ASHOK LAYLEND | Automobile-Electricition
U.A.E 2016 – 2021
2023 – Present
In Digital marketing Internship I have learn about
Keyword research.
Learn about some Digital marketing tools.
On-Page Optimization.
Off- Page Optimization
Learn about Social media marketing, Affiliate marketing,
E-mail marketing, Backlinks, PPC.
Local and Technical SEO
Google Adds
Work on WordPress, Yoast SEO and Moz
Key responsibilities:
Internship Experience
SEO Discovery | DIGITAL MARKETING