Jay Gould Matt Iannone Dave Curran created a website called Use Music to listen to and search for music while skipping up to 6 songs per hour according to licensing agreements. The site uses Web 2.0 streaming music search of a music database and syndication to create personalized playlists for users based on their thumbs up or thumbs down feedback, with advertising making the service free. Pandora Media, Inc owns the service, which was founded by Tim Westergren and his Music Genome Project, generating revenue through advertising on the free version and optional $36/year subscriptions without ads.