The Pan Arab Excellence Awards Committee, in conjunction with the Arab Organization for Social Responsibility and Tatweej Academy are delighted to announce
the Strategic WEB Awards 2016, in its 15th Edition.
Rio is an event planning company that handles all aspects of event creation and implementation. They aim to save clients time and money while ensuring their success. Their three step process involves: 1) discussing ideas and generating event concepts, 2) matching details to requirements and evaluating feasibility, and 3) communicating the event to stakeholders. Rio works with clients worldwide to plan various events including business, public, cultural, charity, and leisure events. They strive for excellence and competitive differentiation through creativity and professional expertise.
Cindy Barber is a driven and successful realtor with many years of experience guiding clients through buying and selling homes. She has in-depth knowledge of neighborhoods in Fort Worth and proven skills in home staging, buying, and selling. Cindy ensures her clients receive superior customer service and uses her negotiation abilities to achieve successful results. She has a bachelor's degree in marketing and is an active member of her community.
ArtisanPro is a global destination management company that provides local coordination and flawless implementation of corporate events worldwide. They work with businesses across various industries to offer program design and logistics, VIP hospitality services, and incentives and unique experiences, including team-building activities. ArtisanPro has extensive knowledge of the industry and experience developing memorable cultural experiences and events.
Walter Veale has over 12 years of experience in hospitality and leisure management across Asia, the United States, and the Caribbean. He currently serves as General Manager for The Butchers Club in Singapore and Hong Kong, where he oversees large-scale logistics and accounting for international operations. Prior experience includes management roles at various nightclubs and restaurants in Singapore, Las Vegas, Turks and Caicos, Missouri, California, and Kansas City, demonstrating a diverse international career in the industry.
The document describes several events that the individual worked on in event production and coordination roles. They summarize as:
The document outlines several events that the individual worked on, including a graphic art fair, fashion events, retail activations, and a sports sponsorship event. Their responsibilities in their production coordinator and account manager roles included managing budgets, vendors, staff, set up and tear down, and ensuring events ran smoothly. The total budgets for the events ranged from $70,000 to $115,000 USD.
The document summarizes the Northeast Dreamin 2019 conference held in Manchester, NH. The conference had over 550 attendees who participated in 50 sessions including keynotes, hands-on trainings, demo jams and presentations. 23 sponsors supported the event and $5,000 donations were made to each of the non-profit partners. The conference was a success bringing the community together.
This document promotes indoor golf leagues to build business relationships. It offers three packages - Basic for $10,000, Gold for $22,500, and Black for $30,000. The packages include golf simulators, tournament setup, branding, and varying levels of food and drinks hospitality. Indoor golf leagues are proposed as a way to network and build rapport with clients over 8 weeks through a fun activity that provides face time in all weather.
O documento descreve a origem e características do feudalismo na Idade Média, incluindo a ruralização da sociedade, o enfraquecimento do comércio e a fragmentação do poder central. O sistema feudal era baseado na dependência pessoal entre senhores e vassalos, com os servos obrigados a pagar tributos e prestar serviços em troca de proteção. A Igreja Católica também detinha grande poder e influência na sociedade feudal.
Rio is an event planning company that handles all aspects of event creation and implementation. They aim to save clients time and money while ensuring their success. Their three step process involves: 1) discussing ideas and generating event concepts, 2) matching details to requirements and evaluating feasibility, and 3) communicating the event to stakeholders. Rio works with clients worldwide to plan various events including business, public, cultural, charity, and leisure events. They strive for excellence and competitive differentiation through creativity and professional expertise.
Cindy Barber is a driven and successful realtor with many years of experience guiding clients through buying and selling homes. She has in-depth knowledge of neighborhoods in Fort Worth and proven skills in home staging, buying, and selling. Cindy ensures her clients receive superior customer service and uses her negotiation abilities to achieve successful results. She has a bachelor's degree in marketing and is an active member of her community.
ArtisanPro is a global destination management company that provides local coordination and flawless implementation of corporate events worldwide. They work with businesses across various industries to offer program design and logistics, VIP hospitality services, and incentives and unique experiences, including team-building activities. ArtisanPro has extensive knowledge of the industry and experience developing memorable cultural experiences and events.
Walter Veale has over 12 years of experience in hospitality and leisure management across Asia, the United States, and the Caribbean. He currently serves as General Manager for The Butchers Club in Singapore and Hong Kong, where he oversees large-scale logistics and accounting for international operations. Prior experience includes management roles at various nightclubs and restaurants in Singapore, Las Vegas, Turks and Caicos, Missouri, California, and Kansas City, demonstrating a diverse international career in the industry.
The document describes several events that the individual worked on in event production and coordination roles. They summarize as:
The document outlines several events that the individual worked on, including a graphic art fair, fashion events, retail activations, and a sports sponsorship event. Their responsibilities in their production coordinator and account manager roles included managing budgets, vendors, staff, set up and tear down, and ensuring events ran smoothly. The total budgets for the events ranged from $70,000 to $115,000 USD.
The document summarizes the Northeast Dreamin 2019 conference held in Manchester, NH. The conference had over 550 attendees who participated in 50 sessions including keynotes, hands-on trainings, demo jams and presentations. 23 sponsors supported the event and $5,000 donations were made to each of the non-profit partners. The conference was a success bringing the community together.
This document promotes indoor golf leagues to build business relationships. It offers three packages - Basic for $10,000, Gold for $22,500, and Black for $30,000. The packages include golf simulators, tournament setup, branding, and varying levels of food and drinks hospitality. Indoor golf leagues are proposed as a way to network and build rapport with clients over 8 weeks through a fun activity that provides face time in all weather.
O documento descreve a origem e características do feudalismo na Idade Média, incluindo a ruralização da sociedade, o enfraquecimento do comércio e a fragmentação do poder central. O sistema feudal era baseado na dependência pessoal entre senhores e vassalos, com os servos obrigados a pagar tributos e prestar serviços em troca de proteção. A Igreja Católica também detinha grande poder e influência na sociedade feudal.
Este documento describe una organización benéfica que brinda un hogar y apoyo a niños con cáncer de escasos recursos y sus familias. La misión es crear conciencia pública y brindar asilo, satisfaciendo las necesidades básicas y ofreciendo apoyo emocional. La visión es ser conocidos como una asociación altruista que brinda estadía gratuita a niños con cáncer. La organización también elabora mermeladas para generar ingresos y sustentar los gastos de brindar servicios a los niños y padres.
O imperialismo no século XIX foi impulsionado pelos interesses econômicos e geopolíticos das potências européias na obtenção de matérias-primas e mercados para seus produtos industrializados, resultando na conquista e dominação de grande parte da África e Ásia. A ideologia civilizatória racista também foi usada para justificar a expansão imperialista.
O documento descreve o período da Guerra Fria, desde seu início após a Segunda Guerra até seu fim com o colapso da União Soviética. Apresenta as principais conferências, organizações internacionais, corridas armamentistas e espaciais, bem como os momentos de tensão e distensão entre EUA e URSS ao longo desse período. Finaliza descrevendo as reformas de Gorbatchev e o fim da bipolaridade com a queda do Muro de Berlim e desintegração da URSS.
Windows Server Containers allow running multiple isolated applications on a single Windows Server instance. Docker Engine for Windows enables building, deploying and managing Windows Server Containers. Containers can be created from prebuilt Windows Server Core images or custom images can be built and published. Common uses of containers include hosting microservices, improving server utilization through isolation, and easily scaling applications.
O documento discute os elementos que compõem o Estado, quais são: o povo, o território e o governo. Também aborda o conceito de nação e os movimentos de povos que lutam por independência e reconhecimento como Estado, listando 12 exemplos.
O documento descreve a época do ouro no Brasil, quando houve a corrida do ouro em Minas Gerais nos séculos XVIII e XIX. Isso causou o deslocamento populacional para a região em busca de ouro, além do aumento do comércio e surgimento de vilas e cidades como Vila Rica e Mariana. A extração do ouro gerou disputas e revoltas contra os impostos cobrados pela Coroa Portuguesa.
A Guerra do Paraguai foi um conflito entre 1864-1870 na América do Sul entre o Paraguai e a Tríplice Aliança formada por Brasil, Argentina e Uruguai. O ditador paraguaio Francisco Solano Lopes pretendia conquistar terras e obter uma saída para o mar, o que levou à guerra, na qual o Paraguai foi derrotado e perdeu grande parte de seu território e população.
O documento descreve os movimentos de contracultura dos anos 1960 e 1970, incluindo: 1) a "Luta Armada" que buscava mudanças sociais através de militância política e grupos guerrilheiros, inspirados pela Revolução Cubana; 2) a Contracultura "Paz e Amor" dos hippies que pregavam valores alternativos como amor, natureza e paz; 3) expressões culturais como o Festival de Woodstock, a música de protesto e o movimento dos direitos civis de Martin Luther King.
O documento discute a presença estrangeira no Brasil colonial, mencionando a presença francesa no século XVI, a invasão holandesa no século XVII, especialmente em Pernambuco entre 1630-1654, e os corsários ingleses que atacavam o litoral brasileiro nesses dois séculos.
O documento define o conceito de imperialismo e descreve seus principais fatores econômicos e características históricas. O imperialismo surgiu no século XIX impulsionado pelo capitalismo financeiro e pela busca por matérias-primas, mercados e mão-de-obra barata. As potências européias e EUA expandiram seus domínios coloniais na África, Ásia e Américas através de conquistas, tratados e esferas de influência.
Arabic Eagle Award - Private Sector
Administration is the key in making the difference between success & organizational excellence, the tripping and failure. It’s the catalyst element in bringing changes and achieve the objectives of an organization.
جائزة النسر العربي لقطاع الأعمال
الادارة هي التي تصنع الفارق بين النجاح والتميز المؤسسي وبين التعثر، بل والفشل. هي العنصر المحفز لاحداث التغيير وانجاز اهداف المؤسسة وتطويرها وتنمية اعمالها التي محور وغاية الملاك واصحاب المصلحة.
ولما كانت الادارة المتمكنة والواعية هي مناط تحمل مسؤوليات تنفيذ الاهداف التي شاركوا في وضعها والتخطيط لها، واستشراف سبل التنمية والتطوير وتشكيل الكوادر الوظيفية وتمكينها، كان من المهم لنا واتساقا مع رسالتنا، ابراز اهمية دورهم في الوفاء بمتطلبات النجاح والنمو.
Pan arab excellence awards overview-REVISEDMICE Lebanon
The document discusses a red carpet gala dinner that will take place to honor winners. It lists the five stages of the awards process: collection, judging, confirmation, communication, and honoring. It then provides contact information for the head office in Dubai and regional office in Beirut.
Pan Arab Application Awards Overview 14th MICE Lebanon
The document announces the 14th annual Pan Arab Applications Awards in 2015, organized by the Pan Arab Excellence Awards Academy. Previous award ceremonies included the 6th Smart Gov Awards in Kuwait and the 8th UAE Excellence Awards in Dubai. The competition seeks to recognize innovative mobile app developers across the Arab region. Winners will be honored at a gala dinner in Dubai and receive awards like the Golden Award, App of the Year, and App Developer Company of the Year. A jury committee will evaluate entries based on criteria and international standards.
This document outlines the goals and process of the UAE App & Web Awards, which honors excellence in web and app design in the Arab region. The awards aim to promote best practices in IT, innovation, and digital development. Websites and apps are judged in categories by an international jury panel according to criteria such as creativity, usability, content, and visual design. Winners are selected based on achieving the highest scores and one overall "Web of the Year" winner is chosen. Contact information is provided for the awards organization in Dubai.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Este documento describe una organización benéfica que brinda un hogar y apoyo a niños con cáncer de escasos recursos y sus familias. La misión es crear conciencia pública y brindar asilo, satisfaciendo las necesidades básicas y ofreciendo apoyo emocional. La visión es ser conocidos como una asociación altruista que brinda estadía gratuita a niños con cáncer. La organización también elabora mermeladas para generar ingresos y sustentar los gastos de brindar servicios a los niños y padres.
O imperialismo no século XIX foi impulsionado pelos interesses econômicos e geopolíticos das potências européias na obtenção de matérias-primas e mercados para seus produtos industrializados, resultando na conquista e dominação de grande parte da África e Ásia. A ideologia civilizatória racista também foi usada para justificar a expansão imperialista.
O documento descreve o período da Guerra Fria, desde seu início após a Segunda Guerra até seu fim com o colapso da União Soviética. Apresenta as principais conferências, organizações internacionais, corridas armamentistas e espaciais, bem como os momentos de tensão e distensão entre EUA e URSS ao longo desse período. Finaliza descrevendo as reformas de Gorbatchev e o fim da bipolaridade com a queda do Muro de Berlim e desintegração da URSS.
Windows Server Containers allow running multiple isolated applications on a single Windows Server instance. Docker Engine for Windows enables building, deploying and managing Windows Server Containers. Containers can be created from prebuilt Windows Server Core images or custom images can be built and published. Common uses of containers include hosting microservices, improving server utilization through isolation, and easily scaling applications.
O documento discute os elementos que compõem o Estado, quais são: o povo, o território e o governo. Também aborda o conceito de nação e os movimentos de povos que lutam por independência e reconhecimento como Estado, listando 12 exemplos.
O documento descreve a época do ouro no Brasil, quando houve a corrida do ouro em Minas Gerais nos séculos XVIII e XIX. Isso causou o deslocamento populacional para a região em busca de ouro, além do aumento do comércio e surgimento de vilas e cidades como Vila Rica e Mariana. A extração do ouro gerou disputas e revoltas contra os impostos cobrados pela Coroa Portuguesa.
A Guerra do Paraguai foi um conflito entre 1864-1870 na América do Sul entre o Paraguai e a Tríplice Aliança formada por Brasil, Argentina e Uruguai. O ditador paraguaio Francisco Solano Lopes pretendia conquistar terras e obter uma saída para o mar, o que levou à guerra, na qual o Paraguai foi derrotado e perdeu grande parte de seu território e população.
O documento descreve os movimentos de contracultura dos anos 1960 e 1970, incluindo: 1) a "Luta Armada" que buscava mudanças sociais através de militância política e grupos guerrilheiros, inspirados pela Revolução Cubana; 2) a Contracultura "Paz e Amor" dos hippies que pregavam valores alternativos como amor, natureza e paz; 3) expressões culturais como o Festival de Woodstock, a música de protesto e o movimento dos direitos civis de Martin Luther King.
O documento discute a presença estrangeira no Brasil colonial, mencionando a presença francesa no século XVI, a invasão holandesa no século XVII, especialmente em Pernambuco entre 1630-1654, e os corsários ingleses que atacavam o litoral brasileiro nesses dois séculos.
O documento define o conceito de imperialismo e descreve seus principais fatores econômicos e características históricas. O imperialismo surgiu no século XIX impulsionado pelo capitalismo financeiro e pela busca por matérias-primas, mercados e mão-de-obra barata. As potências européias e EUA expandiram seus domínios coloniais na África, Ásia e Américas através de conquistas, tratados e esferas de influência.
Arabic Eagle Award - Private Sector
Administration is the key in making the difference between success & organizational excellence, the tripping and failure. It’s the catalyst element in bringing changes and achieve the objectives of an organization.
جائزة النسر العربي لقطاع الأعمال
الادارة هي التي تصنع الفارق بين النجاح والتميز المؤسسي وبين التعثر، بل والفشل. هي العنصر المحفز لاحداث التغيير وانجاز اهداف المؤسسة وتطويرها وتنمية اعمالها التي محور وغاية الملاك واصحاب المصلحة.
ولما كانت الادارة المتمكنة والواعية هي مناط تحمل مسؤوليات تنفيذ الاهداف التي شاركوا في وضعها والتخطيط لها، واستشراف سبل التنمية والتطوير وتشكيل الكوادر الوظيفية وتمكينها، كان من المهم لنا واتساقا مع رسالتنا، ابراز اهمية دورهم في الوفاء بمتطلبات النجاح والنمو.
Pan arab excellence awards overview-REVISEDMICE Lebanon
The document discusses a red carpet gala dinner that will take place to honor winners. It lists the five stages of the awards process: collection, judging, confirmation, communication, and honoring. It then provides contact information for the head office in Dubai and regional office in Beirut.
Pan Arab Application Awards Overview 14th MICE Lebanon
The document announces the 14th annual Pan Arab Applications Awards in 2015, organized by the Pan Arab Excellence Awards Academy. Previous award ceremonies included the 6th Smart Gov Awards in Kuwait and the 8th UAE Excellence Awards in Dubai. The competition seeks to recognize innovative mobile app developers across the Arab region. Winners will be honored at a gala dinner in Dubai and receive awards like the Golden Award, App of the Year, and App Developer Company of the Year. A jury committee will evaluate entries based on criteria and international standards.
This document outlines the goals and process of the UAE App & Web Awards, which honors excellence in web and app design in the Arab region. The awards aim to promote best practices in IT, innovation, and digital development. Websites and apps are judged in categories by an international jury panel according to criteria such as creativity, usability, content, and visual design. Winners are selected based on achieving the highest scores and one overall "Web of the Year" winner is chosen. Contact information is provided for the awards organization in Dubai.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation