Palacio Magazine is a free bi-lingual community magazine distributed across the United States, Canada, and Mexico. It is printed in both English and Spanish and focuses on topics relevant to local Hispanic communities like business, health, and entertainment. With a circulation of 60,000 copies per issue distributed across 1,200 points in each market, the magazine reaches over 174,000 readers. Advertising in Palacio is effective at reaching Hispanic consumers and has been shown to increase sales for advertisers.
The document outlines a 6 month action plan to renovate the Lillian Marrero Branch Library located in a neighborhood with a median household income of $19,048 and population that is 57.88% Hispanic. It analyzes the demographic data and educational attainment of the local population, describes previous renovations from 1997, and provides strategies and an inventory of changes needed to makeover the library's collections, floor plan, programs, services, staff training, and marketing/outreach efforts to better serve the culturally diverse Latino community.
Palacio Magazine is a bilingual community magazine distributed for free in local communities across America. It is printed in both English and Spanish and covers topics of interest to local Hispanic readers such as business, food, health, and entertainment. With a circulation of 60,000 copies per issue distributed across 1200 points in each market, the magazine reaches over 174,000 readers. Research shows that Hispanic audiences engage strongly with magazine advertising and are more inclined to purchase brands that advertise in Spanish. Advertising in Palacio Magazine is an effective way for businesses to reach the fast-growing Hispanic population and can result in increased sales.
The document provides tips for living a better life in 2010, including: taking a daily walk while smiling, sitting in silence for 10 minutes each day, sleeping 7 hours nightly, living with energy, enthusiasm and empathy, playing games, reading more books than in 2009, drinking plenty of water, eating more whole foods and less processed foods, practicing meditation and prayer daily, spending time with both the elderly and young children, forgiving others and not dwelling on the past, and focusing on positivity.
Tradeshow Success With Imprinted OriginalsDeborah Elms
The document provides strategies and services for companies to have successful tradeshows, including selecting show goals and audiences, designing professional booths, preparing staff, maximizing time at the show, and following up with leads. It outlines Imprinted Originals' tradeshow planning, booth design, and lead nurturing services to help companies improve their tradeshow results. The company works with both national and local clients across industries.
Irg E Mail Presentation 3 2 10 Hairstonleahairston
IMPACT is a national retail support firm that specializes in display installation and product placement services to enhance their clients' retail offerings. They promise industry-leading service through a highly trained team that provides project management, quality assurance, and guarantees completion of projects on schedule. With over 1,500 field employees located across the US and Canada, IMPACT has the flexibility and coverage to handle projects of any size or location.
Impremedia Social Media And Mobile Insightsarlopez81
This document summarizes a presentation about reaching U.S. Hispanics through social media. It discusses strategies that marketers like McDonald's and State Farm have used successfully, such as sponsoring influencers, creating bilingual social media pages, and engaging with audiences in both English and Spanish. It also emphasizes the importance of listening to customers and adapting strategies based on their feedback.
The document outlines a 6 month action plan to renovate the Lillian Marrero Branch Library located in a neighborhood with a median household income of $19,048 and population that is 57.88% Hispanic. It analyzes the demographic data and educational attainment of the local population, describes previous renovations from 1997, and provides strategies and an inventory of changes needed to makeover the library's collections, floor plan, programs, services, staff training, and marketing/outreach efforts to better serve the culturally diverse Latino community.
Palacio Magazine is a bilingual community magazine distributed for free in local communities across America. It is printed in both English and Spanish and covers topics of interest to local Hispanic readers such as business, food, health, and entertainment. With a circulation of 60,000 copies per issue distributed across 1200 points in each market, the magazine reaches over 174,000 readers. Research shows that Hispanic audiences engage strongly with magazine advertising and are more inclined to purchase brands that advertise in Spanish. Advertising in Palacio Magazine is an effective way for businesses to reach the fast-growing Hispanic population and can result in increased sales.
The document provides tips for living a better life in 2010, including: taking a daily walk while smiling, sitting in silence for 10 minutes each day, sleeping 7 hours nightly, living with energy, enthusiasm and empathy, playing games, reading more books than in 2009, drinking plenty of water, eating more whole foods and less processed foods, practicing meditation and prayer daily, spending time with both the elderly and young children, forgiving others and not dwelling on the past, and focusing on positivity.
Tradeshow Success With Imprinted OriginalsDeborah Elms
The document provides strategies and services for companies to have successful tradeshows, including selecting show goals and audiences, designing professional booths, preparing staff, maximizing time at the show, and following up with leads. It outlines Imprinted Originals' tradeshow planning, booth design, and lead nurturing services to help companies improve their tradeshow results. The company works with both national and local clients across industries.
Irg E Mail Presentation 3 2 10 Hairstonleahairston
IMPACT is a national retail support firm that specializes in display installation and product placement services to enhance their clients' retail offerings. They promise industry-leading service through a highly trained team that provides project management, quality assurance, and guarantees completion of projects on schedule. With over 1,500 field employees located across the US and Canada, IMPACT has the flexibility and coverage to handle projects of any size or location.
Impremedia Social Media And Mobile Insightsarlopez81
This document summarizes a presentation about reaching U.S. Hispanics through social media. It discusses strategies that marketers like McDonald's and State Farm have used successfully, such as sponsoring influencers, creating bilingual social media pages, and engaging with audiences in both English and Spanish. It also emphasizes the importance of listening to customers and adapting strategies based on their feedback.
This document summarizes a presentation about reaching U.S. Hispanics through social media. It discusses strategies that marketers like McDonald's and State Farm have used successfully, such as sponsoring influencers, creating bilingual social media pages, and engaging Hispanic audiences both online and offline. It emphasizes the importance of listening to Hispanic consumers and building personal and emotional connections in both English and Spanish.
Hispanic Marketing in The Age of Social and Mobile MediaimpreMedia
This document summarizes a presentation about reaching U.S. Hispanics through social media. It discusses strategies that marketers like McDonald's and State Farm have used successfully, such as sponsoring influencers, creating bilingual social media pages, and engaging Hispanic audiences both online and offline. It emphasizes the importance of listening to customers, identifying their interests, and nurturing fan bases in both English and Spanish.
The document provides information about marketing to English-speaking Hispanic consumers in the United States. It notes that 83% of Latinos use English as their primary language and targets the middle-class "upscale" Hispanic demographic, which has an annual household income of $50,000-$99,999. It recommends developing brand awareness and loyalty within the top Hispanic markets, especially Los Angeles, through grassroots marketing, advertising, and community relationship building.
The document provides an integrated marketing plan for Dunkin' Donuts to target 18-24 year olds in 2015. The plan includes 3 phases: brand awareness, brand interaction, and staying productive. Phase 1 uses augmented reality, a microsite, and a Hulu commercial. Phase 2 utilizes location-based social networks and check-in programs. Phase 3 focuses on in-store promotions and stickers. Metrics include online engagement, mobile app usage, and sales. The strategy aims to grow sales, build awareness, adapt to trends, and retain/attract new customers among the target demographic.
This document discusses strategies for marketing to Hispanic youth in the US. It notes that Hispanic youth represent 20% of the US teen population and have $25 billion in annual purchasing power. Many are US-born and connected digitally. Effective strategies include using social media, targeting multiple platforms like TV and online, and testing emerging media. Case studies show leveraging their interests in social networking, music and their preferred devices. A new approach is needed that considers their language preferences, digital habits and unique insights.
How and When to Partner with a Hispanic Marketing Agency DK Web ConsultingNativa
1) The document discusses best practices for marketing to Hispanic audiences in the US, including partnering with a Hispanic marketing agency.
2) Key reasons to partner with an agency include not speaking Spanish, lack of experience with Hispanic marketing, and ensuring cultural sensitivity.
3) When determining an agency partner, brands should consider the agency's experience, portfolio, communication style, and cultural understanding of the target Hispanic audience.
This marketing plan proposes a fully integrated campaign to build awareness and favorability of the Nissan brand among African American, Hispanic, and Chinese millennial consumers. The campaign will focus on Nissan's "Innovation for All" theme by tying into each group's cultural roots and uniqueness. Traditional media, social media, out-of-home advertising, and promotional sponsorships will be used to create buzz and reach these audiences in familiar environments like sports channels. The objectives are to increase Nissan's market share, brand awareness, and loyalty among multicultural millennials over the course of the campaign.
This document discusses US Hispanic trends and behaviors across various topics:
- Hispanic audiences are highly connected digitally, with high rates of internet, mobile, and social media usage. Younger Hispanics in particular are early adopters of new technologies.
- Hispanic shopping behaviors are influenced by their use of digital media - they are more likely to shop online and use mobile devices to find deals. Social media also influences their purchases.
- Hispanic media consumption varies by generation, but overall they spend significant time with various digital and online media platforms and content, especially on mobile devices.
This document discusses the power and value of using newspapers in marketing. It provides 10 reasons why major companies continue to spend more on print advertising rather than less.
1) Newspapers can reach a large weekly audience comparable to the Super Bowl, with over 100 million adults reading newspapers each week.
2) Print advertising remains effective at reaching middle-to-high income consumers who make up the core audience for many businesses.
3) Newspapers are seen as a trusted source of local news and information for communities.
The document advocates for incorporating print newspapers into marketing strategies due to their large, affluent audiences and the trust newspapers have built in local communities.
This document provides information about the affluent African American market that the Uptown Media Group aims to reach through its publications and integrated media offerings. It discusses:
- Uptown's bi-monthly magazine that celebrates luxury lifestyles of influential Black professionals across the US.
- The affluent and educated African American audience it targets, who have an average household income of $132,000 and over 85% have graduated college.
- Why companies should advertise with Uptown to access this growing, underserved market segment that spends over $1 trillion annually and influences trends.
UPTOWN Media Group delivers an integrated media platform reaching an affluent and educated African American audience through its bi-monthly luxury lifestyle magazine and other channels. The target readership has an average household income of $132,000, high levels of education and professional employment, and represents a niche market of influential African American consumers not fully targeted by other media. Advertising with UPTOWN provides access to this exclusive and growing demographic that drives trends in automotive, travel, technology, dining, and luxury goods purchases.
Marion Sanchez hosted a presentation on reaching the Latino market in Austin. Some key points:
- The Hispanic population in Austin has grown significantly in recent decades and now makes up over 1/3 of the city.
- Hispanic-owned businesses and purchasing power are also growing rapidly in the US.
- The presentation covered Latino culture and values around family, language, celebrations and provided tips on content development and media strategies to engage Latino audiences.
- RISE Global supports specialty membership groups for entrepreneurs including ones focused on women, social entrepreneurs, LGBT entrepreneurs and multi-cultural entrepreneurs.
Millennials make up 24% of the US population and have significant purchase influencing power, so understanding them is important. Millennials value community, care about social and environmental issues, and engage more with mobile apps than other generations. They are ethnically diverse, well-educated, and more likely to donate to non-profits. Engaging millennials requires being transparent, supporting meaningful causes, using mobile apps and social media, connecting through stories, and allowing access over ownership.
Hispanic Shopper Insights - POPAI University on the Web Jan. 2009Mercury Mambo
This document summarizes a presentation on Hispanic cultural insights. It introduces the speaker and her agency, Mercury Mambo, which specializes in strategic Hispanic marketing. It then covers topics like the changing demographics of the US, Hispanic acculturation levels, cultural values around family, gender roles and education, the economic and pop culture influence of Hispanics, shopping behaviors like number of trips and preferred stores, product preferences that change with acculturation, in-store marketing opportunities, and a case study on a 7UP marketing campaign targeting Hispanics.
The document discusses the importance of adopting an all-markets strategy to effectively target growing multicultural audiences in the United States. It notes that ethnic minorities now comprise over 36% of the population, with Hispanics driving the majority of growth among youth. An all-markets approach allows consistent messaging across diverse audiences while maintaining flexibility. The document provides recommendations for how local councils can start engaging multicultural communities through research, partnership, authentic storytelling, and culturally relevant information.
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
Formspring is a social network where users can ask and answer questions to learn more about each other. It has over 20 million monthly global visitors, most of whom are between ages 13-34. Formspring offers various advertising opportunities including banners, sponsored questions of the day, and packages to build communities and engage new users. Metrics provided indicate the site has strong engagement from its global audience.
The document discusses several trends identified by futurist Faith Popcorn including anchoring, being alive, cashing out, clanning, cocooning, down-aging, egonomics, fantasy adventure, and eveolution. It provides examples for each trend related to consumer behavior, products, and marketing opportunities. The trends reflect societal shifts toward spirituality, health, simplicity, community, security, youthfulness, individualism, escapism, and recognition of gender differences.
This document discusses how organizations can build relationships through social media by engaging customers through platforms like Facebook, YouTube, and online conversations. It emphasizes the importance of listening to customers, telling compelling stories, and creating conversations rather than one-way marketing messages. Building trust and advocacy through social media requires ongoing effort but can create loyal brand advocates.
This document summarizes a presentation about reaching U.S. Hispanics through social media. It discusses strategies that marketers like McDonald's and State Farm have used successfully, such as sponsoring influencers, creating bilingual social media pages, and engaging Hispanic audiences both online and offline. It emphasizes the importance of listening to Hispanic consumers and building personal and emotional connections in both English and Spanish.
Hispanic Marketing in The Age of Social and Mobile MediaimpreMedia
This document summarizes a presentation about reaching U.S. Hispanics through social media. It discusses strategies that marketers like McDonald's and State Farm have used successfully, such as sponsoring influencers, creating bilingual social media pages, and engaging Hispanic audiences both online and offline. It emphasizes the importance of listening to customers, identifying their interests, and nurturing fan bases in both English and Spanish.
The document provides information about marketing to English-speaking Hispanic consumers in the United States. It notes that 83% of Latinos use English as their primary language and targets the middle-class "upscale" Hispanic demographic, which has an annual household income of $50,000-$99,999. It recommends developing brand awareness and loyalty within the top Hispanic markets, especially Los Angeles, through grassroots marketing, advertising, and community relationship building.
The document provides an integrated marketing plan for Dunkin' Donuts to target 18-24 year olds in 2015. The plan includes 3 phases: brand awareness, brand interaction, and staying productive. Phase 1 uses augmented reality, a microsite, and a Hulu commercial. Phase 2 utilizes location-based social networks and check-in programs. Phase 3 focuses on in-store promotions and stickers. Metrics include online engagement, mobile app usage, and sales. The strategy aims to grow sales, build awareness, adapt to trends, and retain/attract new customers among the target demographic.
This document discusses strategies for marketing to Hispanic youth in the US. It notes that Hispanic youth represent 20% of the US teen population and have $25 billion in annual purchasing power. Many are US-born and connected digitally. Effective strategies include using social media, targeting multiple platforms like TV and online, and testing emerging media. Case studies show leveraging their interests in social networking, music and their preferred devices. A new approach is needed that considers their language preferences, digital habits and unique insights.
How and When to Partner with a Hispanic Marketing Agency DK Web ConsultingNativa
1) The document discusses best practices for marketing to Hispanic audiences in the US, including partnering with a Hispanic marketing agency.
2) Key reasons to partner with an agency include not speaking Spanish, lack of experience with Hispanic marketing, and ensuring cultural sensitivity.
3) When determining an agency partner, brands should consider the agency's experience, portfolio, communication style, and cultural understanding of the target Hispanic audience.
This marketing plan proposes a fully integrated campaign to build awareness and favorability of the Nissan brand among African American, Hispanic, and Chinese millennial consumers. The campaign will focus on Nissan's "Innovation for All" theme by tying into each group's cultural roots and uniqueness. Traditional media, social media, out-of-home advertising, and promotional sponsorships will be used to create buzz and reach these audiences in familiar environments like sports channels. The objectives are to increase Nissan's market share, brand awareness, and loyalty among multicultural millennials over the course of the campaign.
This document discusses US Hispanic trends and behaviors across various topics:
- Hispanic audiences are highly connected digitally, with high rates of internet, mobile, and social media usage. Younger Hispanics in particular are early adopters of new technologies.
- Hispanic shopping behaviors are influenced by their use of digital media - they are more likely to shop online and use mobile devices to find deals. Social media also influences their purchases.
- Hispanic media consumption varies by generation, but overall they spend significant time with various digital and online media platforms and content, especially on mobile devices.
This document discusses the power and value of using newspapers in marketing. It provides 10 reasons why major companies continue to spend more on print advertising rather than less.
1) Newspapers can reach a large weekly audience comparable to the Super Bowl, with over 100 million adults reading newspapers each week.
2) Print advertising remains effective at reaching middle-to-high income consumers who make up the core audience for many businesses.
3) Newspapers are seen as a trusted source of local news and information for communities.
The document advocates for incorporating print newspapers into marketing strategies due to their large, affluent audiences and the trust newspapers have built in local communities.
This document provides information about the affluent African American market that the Uptown Media Group aims to reach through its publications and integrated media offerings. It discusses:
- Uptown's bi-monthly magazine that celebrates luxury lifestyles of influential Black professionals across the US.
- The affluent and educated African American audience it targets, who have an average household income of $132,000 and over 85% have graduated college.
- Why companies should advertise with Uptown to access this growing, underserved market segment that spends over $1 trillion annually and influences trends.
UPTOWN Media Group delivers an integrated media platform reaching an affluent and educated African American audience through its bi-monthly luxury lifestyle magazine and other channels. The target readership has an average household income of $132,000, high levels of education and professional employment, and represents a niche market of influential African American consumers not fully targeted by other media. Advertising with UPTOWN provides access to this exclusive and growing demographic that drives trends in automotive, travel, technology, dining, and luxury goods purchases.
Marion Sanchez hosted a presentation on reaching the Latino market in Austin. Some key points:
- The Hispanic population in Austin has grown significantly in recent decades and now makes up over 1/3 of the city.
- Hispanic-owned businesses and purchasing power are also growing rapidly in the US.
- The presentation covered Latino culture and values around family, language, celebrations and provided tips on content development and media strategies to engage Latino audiences.
- RISE Global supports specialty membership groups for entrepreneurs including ones focused on women, social entrepreneurs, LGBT entrepreneurs and multi-cultural entrepreneurs.
Millennials make up 24% of the US population and have significant purchase influencing power, so understanding them is important. Millennials value community, care about social and environmental issues, and engage more with mobile apps than other generations. They are ethnically diverse, well-educated, and more likely to donate to non-profits. Engaging millennials requires being transparent, supporting meaningful causes, using mobile apps and social media, connecting through stories, and allowing access over ownership.
Hispanic Shopper Insights - POPAI University on the Web Jan. 2009Mercury Mambo
This document summarizes a presentation on Hispanic cultural insights. It introduces the speaker and her agency, Mercury Mambo, which specializes in strategic Hispanic marketing. It then covers topics like the changing demographics of the US, Hispanic acculturation levels, cultural values around family, gender roles and education, the economic and pop culture influence of Hispanics, shopping behaviors like number of trips and preferred stores, product preferences that change with acculturation, in-store marketing opportunities, and a case study on a 7UP marketing campaign targeting Hispanics.
The document discusses the importance of adopting an all-markets strategy to effectively target growing multicultural audiences in the United States. It notes that ethnic minorities now comprise over 36% of the population, with Hispanics driving the majority of growth among youth. An all-markets approach allows consistent messaging across diverse audiences while maintaining flexibility. The document provides recommendations for how local councils can start engaging multicultural communities through research, partnership, authentic storytelling, and culturally relevant information.
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
Formspring is a social network where users can ask and answer questions to learn more about each other. It has over 20 million monthly global visitors, most of whom are between ages 13-34. Formspring offers various advertising opportunities including banners, sponsored questions of the day, and packages to build communities and engage new users. Metrics provided indicate the site has strong engagement from its global audience.
The document discusses several trends identified by futurist Faith Popcorn including anchoring, being alive, cashing out, clanning, cocooning, down-aging, egonomics, fantasy adventure, and eveolution. It provides examples for each trend related to consumer behavior, products, and marketing opportunities. The trends reflect societal shifts toward spirituality, health, simplicity, community, security, youthfulness, individualism, escapism, and recognition of gender differences.
This document discusses how organizations can build relationships through social media by engaging customers through platforms like Facebook, YouTube, and online conversations. It emphasizes the importance of listening to customers, telling compelling stories, and creating conversations rather than one-way marketing messages. Building trust and advocacy through social media requires ongoing effort but can create loyal brand advocates.
2. about palacio
palacio Magazine is:
• America’s Community Bi-lingual Magazine
• Specifically created for each individual local community
• Free to the public with managed local distribution
• Magazine is in ENGLISH and SPANISH
• Articles focused on:
• Business
• Food
• Housing
did you know?
• Health Care Hispanics are
• Entertainment
• Insurance
the fastest growing
• Local Community population in the US
• Communications and has more
• And Much More! Spanish speakers
Magazine than SPAIN.
circulation &
Distribution
• 60,000 Copies per issue
• 1200+ Distribution points per market
• 174,000 Print READERS PER PRINT
ISSUE (2.9 readership rate)
• Digital and Print versions for
EVERY issue
• Over 60,000 page views monthly at
www.Palacio.com
• Almost 300,000 impressions PER
ISSUE (print and online combined)
our partners:
Palacio is printed and audited by
Network Communication Inc, in
Atlanta, Georgia
NCI is Palacio’s Distribution
Partner and has:
• Over 10 million print publications
each month
• Over a million unique web visitors each month
• Over 320,000 distribution points in the US, Canada, and Mexico
• 90% of print publications are picked up each month
Hispanic Digital Network, a division of PR Newswire
• Hispanic Digital Network (HDN) is Palacio’s online Distribution Partner
• Palacio Digital Versions and articles are distributed though HDN’s
Network of Affiliated sites.
• HDN reaches 1 million page views per month
3. about our reaDers
our reaDers:
• Age
18 – 34 53.1%
35 – 49 29.4%
50 -17.5%
Median Age 33.6
• Household Income
Median Household Income $45,192
• Education
Graduated High School 67.3%
Attended College 37.2%
• Employment
Employed 71.5%
Retired 5.4%
did you know?
• Marital Status Hispanic buying power
Married 49.4%
Source: MAgAzine
in 2010 topped
reAderS SoUrce: Mri
FAll 2006
1 Trillion Dollars
• Most Hispanics are Bi-lingual
75% of Hispanics speak a language
other than English at home.
25% of the Hispanics living in the
U.S. cannot function in their daily
lives without speaking Spanish.
25% are bilingual and prefer
to communicate in English.
Source: THe gonzAleS groUp
• HISpAnIcS LOVE MAgAzInES!
75.4% of Hispanic Adults Read
Magazines
Number of Magazine Issues Read by
Hispanic Adults in a Month is 11.6
4. Magazines coMbineD with online aDvertising succeeD
Magazines coMbineD with online
aDvertising succeeD
• Magazines combined with online presence yield the highest ROI
available for advertisers across all mediums
Source: dynAMic logic 2009
• Magazines rank No. 1 at influencing consumers to start a search online
– higher than newer media options
Source: BigreSeArcH SiMUlTAneoUS MediA USAge STUdy) did you know?
• Magazines are the MOST efficient medium in four out of five stages of
the purchase funnel for consumers By 2013,
Source: dynAMic logic 2009 one person out of six
in the U.S. will
be Hispanic.
hispanic level of agreeMent with
stateMents about aDvertising
• Magazine advertising provides me with useful information about new products 72.6%
• Magazine advertising gives me good ideas of what to buy 68.8%
• I like magazine advertising 63.0%
• Magazine advertising entertains me 62.3%
• I trust magazine advertising 49.5%
• Magazine advertising provides me with something I can’t find in other media like TV, radio or the Internet 48.8%
• I prefer to see ads in magazines than on TV, radio or the Internet 41.7%
Source: SynovATe reSeArcH 2006 For HiSpAnic MAgAzine coAliTion
hispanics are More inclineD to purchase
branDs which are aDvertiseD in spanish
“i would be more inclined to purchase brands which
are advertised in Spanish.”
71%
Agree 64%
62%
58%
55%
46%
1990 1992 1994 1997 2000 2002
Source: yAngelovicH, 2002 HiSpAnic MoniTor
5. why aDvertise in palacio?
aDvertising in palacio
gets results for your business!
• Sales Increase
70% of regular custom publication readers purchased a product/service
as a result of what they read
• High Reader Interest
64% of consumers and 67% of business professionals read the
cover-to-cover or some pages in detail, and pick it up an average of two
times before finishing it.
Source: cUSToM pUBliSHing coUncil; HiSpAnic BUSineSS Weekly
• palacio Magazine is cost Effective
Magazine advertising produced the greatest number of consumers
impacted per media dollar spent
Source: dynAMic logic 2009
did you know?
• Most purchases are made LOcALLY
90% of purchases are made within 50 miles of a person’s home
Magazines drove
(Accenture) purchase intent
Product research and comparison-shopping happen online, but 67% of Nearly 3x more
those purchases happen offline than TV and 6x more
Source: AccenTUre
than internet
Source: dynAMic logic croSS MediA STUdieS 2009
6. rates • specs • calendar
aDvertising specifications:
Rate Card:
1x 3x 6x
Full page $2,400 $2,000 $1,750
Half Page $1,400 $1,100 $ 900
Inside Front cover $3,000 $2500 N/A
Inside Back cover $3,000 $2500 N/A
Back cover $3,000 $2500 N/A
the national palacio Magazine is DistributeD
in the top 5 us hispanic MarKets:
Los Angeles new York
Miami-Fort Lauderdale Houston
chicago
other markets served by individually owned and operated Palacio Magazine Publishers
Ad Material Specs:
• Column: 4 Column Free Using palacio graphic Designer
• Binding: Saddle Stitch • All Artwork should be submitted via email to Fran Sherman
• Trim Size: 8.375 W x 10.875 H at fran@shermanstudios.com
• Full Page Bleed: Extend bleed 1/8” beyond trim on all sides • Ad copy must be submitted with artwork as well as any
• Full Page Bleed Safely: Type and other image area not specifications of ad design
intended to bleed or trim must be held at least 1⁄4” in • Artwork submitted at a minimum of 300DPI
from trim • Artwork pulled from the Internet is not accepted
• Advertising Unit Dimensions Width Height
• Full Page (Bleed, Trim) 8.375 x 10.875 Free Translation Service
• Half Page Vertical 4 x 10 • Palacio provides free translation service to all advertisers.
• Half Page Horizontal 8 x 5.25 • All Palacio translators are certified. (However, There
• Quarter Page 4 x 5.25 isn’t any universal Spanish. If you have changes to your
• Ad Submission: High Resolution PDF are the only Accepted translation feel free to contact your local Community
file format Director)
calenDar:
iSSUe Ad reServATion ArTWork dUe
December/ January 2010 October 15th October 19th
February/ March 2011 December 15th December 19th
April/ May 2011 February 15th February 19th
larry Feldstein, national Sales director
Cell: (678) 641-0182 • Office/Fax: (678) 398-7672 • Email: larry.feldstein@palacio.com